

Affiliate Marketing & Side Hustles on the Doug.Show
Doug Cunnington, PMP
The Doug Show is where I’ll talk to other marketers, side hustlers, & experts, share success stories, talk about making the leap from corporate worker bee to entrepreneur. We'll go deep on affiliate marketing, side hustles, SEO, entrepreneurship, management, and working online.
Episodes
Mentioned books

Mar 11, 2024 • 55min
Exploring the Intersection of AI and Content Creation with Craig Hewitt - DS499
Doug and Craig Hewitt discuss AI’s impact on content creation and the evolving landscape of digital media. They explore the rapid evolution of AI in content marketing, and share insights on building and managing an email list.
The conversation also digs into content marketing strategies amid AI advancements, the value of podcasting, YouTube content creation tactics, and the importance of adapting to industry shifts without losing the essence of personal creativity and goals.
Moreover, Doug unveils his innovative approach of starting, running, and potentially selling a new podcast focused on SEO and marketing, directed towards professionals and agency owners.
Connect with Craig
Website
Subscribe to Founder Insights
Castos
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More with Doug:
Mile High Fi
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Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Mar 4, 2024 • 1h 14min
Overcoming Digital Content Challenges - Alex Cooper - DS498
Doug has a conversation with Alex Cooper from WP Eagle. They explore several topics including online marketing, Google’s algorithms updates, YouTube content creation, and the use of AI tools.
Alex introduces his WordPress theme, ‘Popcorn.’ The impact of rapidly changing AI on several industries like web and graphic design is discussed. Alex also predicts a shift towards diversified platform distribution. The conversation extends to insights on managing work-life balance and the concept of burnout.
Find Alex:
Website
YouTube Channel
Check out Popcorn Theme
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More with Doug:
Mile High Fi
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Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Feb 26, 2024 • 53min
Helpful Content Update, AI Projects & Future of Niche Sites - Shawna Newman - DS497
Doug chats with Shawna Newman. She shares how she has been using AI content testing on multiple sites, highlighting the importance of backlinks and building trust flow rather than just accumulating links. They discuss sites affected by the Helpful Content Update and plans for recovery.
Shawna also brings up the importance of diversifying traffic and creating an active community around content. She talks about her agency, GrowthCupid, which offers services like human-edited AI content, backlinks, Faceless YouTube channels, Pinterest management, and more.
Connect with Shawna:
SkipBlast
GrowthCupid
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on X
Also, Check Out:
DS497 Transcript
Odys Global
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Descript
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Grammarly
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Previous interviews with Shawna:
Surviving Google Helpful Content Update DS472
Image Copyright Scam (and what to do if you are contacted) DS337
Premium Aged Domain Case Study DS328
$400/month All Info Site Update DS264
Aged Domains and Results DS232
HARO Link Building and Running a Service DS227
Advanced Affiliate Marketing and SEO with Shawna Newman of Skipblast DS177
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Feb 22, 2024 • 23min
Advantages of Creating Online Courses and Digital Products - DS496
Doug shares his reasons for creating online courses and digital products and lists the advantages of doing so. Some advantages include:
income generation
diversification
scalability
lifestyle
He argues that online courses offer a scalable and efficient way to share knowledge and generate income. He also emphasizes the importance of lifelong learning and mastery in his career.
Doug further discusses the importance of protecting one’s time, authority enhancement, and his pursuit of lifestyle improvement over excessive monetary gain.
Check Out:
Kajabi
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DS496 Transcript
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Feb 19, 2024 • 49min
Growing a Fitness Brand, then Selling It - Elaine Eason - DS495
Doug and Elaine, an advisor at Quiet Light, discuss her journey from starting her first e-commerce business on Etsy in 2009 to launching and eventually exiting a successful fitness e-commerce brand called ‘Uplift Active.’
They touch upon the importance of niche selection and the transition from a corporate job to running one’s own business. Elaine also shares insights into the state of e-commerce and content businesses looking to exit and gives advice on how entrepreneurs can reverse engineer their business exits for the best returns.
Connect with Elaine:
elaine@quietlight.com
Also, Check Out:
DS495 Transcript
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Feb 15, 2024 • 27min
Podcast Progress Report: The Road to Launch - DS494
Doug shares an update about his new podcast launching by mid-late March. He teases that he has a name but isn’t sharing it just yet. He talks about the challenges of coordinating with guests from different time zones.
He emphasizes the importance of using available resources, highlighting that he recorded the episode on an iPhone X. Doug reveals his launch strategy for the show, which involves publishing 20 to 30 episodes at the start and getting the interviewees to share the episodes on their platforms.
Check out Popcorn Theme
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DS494 Transcript
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Feb 12, 2024 • 38min
Helpful Content Update Killed Traffic so I'm Pivoting - Denise DS493
Doug and Denise Cruz talk about her experiences as a travel blogger dealing with the impacts of Google’s ‘Helpful Content Update’ and the subsequent fall in traffic and revenue on her sites.
She talks about the drastic decrease in organic traffic and the role platforms like Pinterest played in maintaining a level of visitors. Denise also elaborates on her experimentation with AI content, outlining its efficacy and limitations.
As she plans for the future, Denise intends to leverage her branding and marketing experience to refine and diversify her digital presence, with a focus on reducing dependence on Google.
By revisiting her professional identity and ethos, Denise aims to provide valuable marketing and branding services on a consultative basis while developing her personal brand.
Connect with Denise
LinkedIn
Twitter
Previous Interviews:
Case Study Update: April Success in the Travel Niche DS448
Email Lists, Plus $2k-4k per Month Niche Site Portfolio (update) DS442
Beginner Making $2,000/month DS412
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Feb 5, 2024 • 1h 11min
Launching a Podcast and FAQ with Amberly Grant - DS492
Doug and Amberly Grant discuss key strategies for podcast success, covering host dynamics, guest selection, and niche topics.
Amberly, a finance expert, shares her podcasting experiences and future ambitions.
They emphasize overcoming procrastination, consistency, and the use of templates for workflow efficiency. They also advocate for launching podcasts without needing perfection and prioritizing long-term sustainability.
Connect with Amberly:
AmberlyGrant.com
FinTalks
Instagram
Facebook
Also, check out:
Podcast Boot Camp Accelerator
DS492 Transcript
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Jan 29, 2024 • 50min
$25k/month, Then Helpful Content Updates Slashes Traffic - Kristin Hanes - DS491
Doug talks with Kristin Hanes, a modern-day nomad and the brain behind the successful blog The Wayward Home. The blog began in 2017 and covers topics about living minimally in a camper van, RV, sailboat, or tiny home.
However, despite growing to 400,000 monthly page views, it fell prey to a significant traffic hit from the Google 'helpful content update' in 2023. Despite the setback, Kristen shares her optimism and strategies for recovery, exploring new options, and staying motivated.
Recovery strategies range from updating older content, exploring Facebook traffic, aiming for daily publishing on MSN, and perhaps revisiting YouTube. She also espouses the importance of financial sensibility in the face of such business uncertainties, underscoring the need to save money and live below one's means.
Connect with Kristin:
Main Website
YouTube
Instagram
LinkedIn
Facebook
DS491 Transcript
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Jan 26, 2024 • 34min
Doubled My YouTube Subs FAST + Random - DS490
I ramble about YouTube Growth, people quitting YouTube, reading non-fiction and note-taking, and buying domains for projects that you never even start.
The YouTube Growth secret is ads, but it's just a game.
00:00 Introduction and Welcome
05:11 The Power of Physical Books and Note-Taking
13:12 The Domain Buying Habit
17:01 Exploring Different Online Ventures
21:20 The Reality of YouTube Burnout
28:32 Growing the Channel and Final Thoughts


