

Affiliate Marketing & Side Hustles on the Doug.Show
Doug Cunnington, PMP
The Doug Show is where I’ll talk to other marketers, side hustlers, & experts, share success stories, talk about making the leap from corporate worker bee to entrepreneur. We'll go deep on affiliate marketing, side hustles, SEO, entrepreneurship, management, and working online.
Episodes
Mentioned books

Jan 8, 2024 • 55min
Topical Maps with Yoyao - DS487
Doug Cunnington invites expert SEO and content strategist Yoyao to delve into the subject of creating topical maps.
They discuss the advantages of using a structured, hierarchical approach to content creation over less organized methods, touching on the impact of Google updates and the increased usage of AI in content creation.
The experts also share their insights on internal linking, the use of SEO tools, and strategies to improve user experience. Yoyao reveals his approach to implementing topical maps into existing websites with hundreds of posts and talks about his topical map course and done-for-you service.
Checkout:
Podcast Accelerator
Course: Topical Maps Unlocked
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Yoyao’s newsletter
Transcript: Topical Maps with Yoyao DS487
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Jan 1, 2024 • 31min
People that ruined the Internet - Amanda Chicago Lewis - DS485
Doug delves into the topic of SEO, affiliate marketing, and the quality of Google search results with renowned journalist Amanda Chicago Lewis. Amanda shares her extensive research behind her article 'The People Who Ruin the Internet,' describing a multi-layered exploration of the people and factors influencing the current state of online search and information retrieval.
As they navigate the stereotypes surrounding SEO professionals and the real impact of constant algorithm changes, Amanda provides her perspective on how Google is shifting the way people interact with the web. Amanda suggests that more reporting on affiliate marketing would be beneficial for a better understanding of virtual manipulations.
Checkout:
Amanda Chicago Lewis
The Verge Article
SEOs on The People that ruined the internet DS486
More with Doug:
Mile High Fi
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Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Jan 1, 2024 • 26min
SEOs on The People that ruined the internet - DS486
Exploring the Impact of SEO on the Internet: Reactions to Amanda Chicago Lewis' Verge Article
In this episode, several industry experts weigh in on the Verge article 'The People That Ruined The Internet' written by Amanda Chicago Lewis, providing varied perspectives.
Some argue that Search Engine Optimization (SEO) strategies negatively impact the availability of quality content online, while others believe it's the natural evolution of online content creation and Google search algorithms.
Individual perspectives are influenced by their different professional backgrounds and personal experiences in the industry.
The episode also addresses the contrast in views when it comes to the improvement or degradation of Google’s search engine over time.
Further, it emphasizes that there is no uniform interpretation of the article, highlighting the importance of subjectivity in content creation and consumption.
Checkout:
Best Printer 2023
Danny Sullivan's Response
People that Ruined the Internet DS485
Connect With the People in the Video:
Kyle Roof
IMG
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Spencer Haws - Niche Pursuit
YouTube
Jared Bauman - 201 Creative
Blog
Niche Pursuits Podcast
Ricky Kesler - Income School
Youtube
Alex Cooper - WP Eagle
YouTube

Dec 25, 2023 • 1h 50min
Essential Podcasting FAQ - Dusti Young - DS 483
Doug has Dusti Young ask him some podcast questions! She is thinking of starting a podcast, so they are exploring starting and managing a successful podcast. Their conversation covers practical aspects such as costs, equipment, and post-production processes. They also discuss overcoming initial hurdles, the value of sustainability, and leveraging social media.
Check Out:
Starting a Podcast Cheat Sheet
Pre-Interview Check List
Dusti's IG
Forget About Money IG
at the time of publishing, the IG is where you need to check for updates! If you are listening in the future, hit up Dusti and ask her where you can listen!
Dusti's Episodes on Mile High FI:
CampFI Live Week 2 - MHFI 179
Credit Card Points, Doug's Cognitive Meltdown, Saying NO - MHFI 178
Time Bucketing vs Bucket Lists - MHFI 172
Why Do People Do Dumb Things - Part 2 - MHFI 156
Why Do People Do Dumb Things - MHFI 145
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Dec 23, 2023 • 14min
About the New Podcast Project - DS483
I talk about launching a new SEO and marketing podcast, discussing the unique challenges and innovative strategies involved.
It'll be for industry professionals, not just beginners.
Plus, I ramble on podcasting best practices, the intricacies of starting and selling a show, and the value of embracing both successes and failures in the digital content realm.
Details About the Podcast Boot Camp in Jan
https://nichesiteproject.com/podcast-mastermind/
00:00 Intro
00:31 Announcement of New Podcast
01:01 Challenges and Expectations
01:56 Target Audience and Content Strategy
02:24 Preparation and Planning
03:28 Potential Issues and Solutions
05:27 Podcast Bootcamp Announcement
06:18 Challenges of Starting a Podcast
10:54 Selling the Podcast
11:50 Future Plans and Conclusion

Dec 18, 2023 • 55min
Blogging is Dead - Pete McPherson - DS482
Doug and Pete discuss their respective journeys in the online business sphere.
Doug shares his experience of transitioning from blogging into podcasting and YouTube, leveraging AI tools for content creation, especially in the context of a new venture. Pete talks about his AI tool development experience, using his tool on various niche sites, and his plans to scale up content generation.
They also explore the significance of Google Search's changing landscape, observing a shift towards fewer, bigger sites gaining more traffic and monetization and a flood of low-quality AI-generated content.
Catch up with Pete:
Do You Even Blog
DYEB on YouTube
Fabb AI
Previous Interview:
Do You Even Blog DS433
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Dec 11, 2023 • 49min
8 Figure Company vs Laziness with Rob Atkinson - DS480
Doug engages in a thoughtful discussion with Rob Atkinson, an online entrepreneur and agency founder, comparing their approaches to business.
While Doug embraces a lifestyle-oriented approach, Rob leans towards a more hustle-oriented focus, which they both prefer not to term as 'hustle culture.'
Through their amicable debate, they reveal their different views on achieving goals, financial independence, and work-life balance.
Connect with Rob:
LinkedIn
SumoSites
Text: 512-677-6127
Previous Interviews with Rob
Affiliate Marketing Exits and Evolving Motivations DS468
Selling an Authority Site for a LIFE Changing Amount of Money DS368
7 Figure Niche Site DS161
$20K++ Per Month DS088
The 1000 Day Rule (from the Tropical MBA) DS008
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Dec 10, 2023 • 17min
Helpful Content Recovery Story - DS480
A couple of listeners told me about their recovery stories. Jack and Tobias have different ideas, so let's talk about it. If you have a story, please email me!
• Tobias's YouTube Video is here.
Generally, he suggests this:
1) Short and hyper-focused content on the comparison of products— no talk about how to use it, what it is, FAQs, etc
2) Don't write a description of the products but more an opinion on the product. Use words like we tested, we think, we feel, our opinion is, we noticed.
3) Content length: 600-1000 words.
4) Deleted the affiliate plugin AAWP. I upload the product image to my website and use text links to Amazon.
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613
00:00 Introduction and Overview
00:15 The Problem: Underwhelming Content Updates
00:37 Typical Advice for Content Improvement
01:12 The Uncertainty of Recovery Plans
02:12 Listener Feedback: Jack's Experience
02:39 Listener Feedback: Tobias's Experience
03:13 Deep Dive into Jack's Recovery Plan
10:38 Jack's Future Proofing Strategies
13:24 Tobias's Recovery Method
16:05 Conclusion and Call to Action

Dec 4, 2023 • 1h 8min
Directory Site Hits 27,000 Page Views with AI Content in 1 Year - DS479
In this episode, Doug talks with Tony Meritato about diversifying traffic sources to mitigate risks from Google updates and the importance of having multiple projects.
Tony shares how he uses ChatGPT to produce high-quality, SEO-optimized content for his websites and discusses the growth and decline of his earnings from the Amazon Influencer Program.
They also delve into the potential of Pinterest and LinkedIn for gaining visibility and traffic for websites. Tony's success with creating directory websites and his strategy for consistent content creation are key takeaways from the discussion.
Check out his Courses:
The Ultimate Guide to Creating and Profiting from Directory Websites
How to Earn $1000/mo Using the Amazon Influencer Program
I'm an affiliate for both of the above, so if you sign up, I get a commission. Thanks!
Connect with Tony around the internet:
LinkedIn
Facebook
Total Therapy Solutions
Total Therapy Solutions on YouTube
Total Knee Replacement - Facebook Group
Learn Medicare Billing
Learn Medicare Billing on YouTube
Medicare Billing - Facebook Group
Also, check out:
IMG
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Be sure to Check out Kyle's Courses! White Hat SEO, SEO Foundation for Beginners, On-Page SEO Optimization & How To Run SEO Tests
Linkifi
Discount Code "Doug20"
This link is an affiliate link, so I get a commission if you purchase. Thanks!
Give a listen to these previous interviews:
Earning Big with the Amazon Influencer Program Tony Maritato DS446
Untapped Potential of Directory Sites: Tony Maritato Success Story DS445
Lessons Learned; Site Flip Case Study Tony Maritato DS397
Site Revealed: $110k/Year Using Your Expertise Tony Maritato DS371
Truth About EEAT: An SEO Expert Shares Tips Kyle Roof DS473
Best Links Ever? HARO Link Building Linkifi with Chris Panteli DS462
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613

Nov 27, 2023 • 43min
Can Sites Recover After an Algorithm Update - DS478
Doug Cunnington discusses the impact of algorithm updates on site traffic and whether sites can recover post-update. He acknowledges that he doesn't possess a definite answer but provides several observations and tips.
He discusses the use of various platforms, such as YouTube, LinkedIn, and Twitter, to generate traffic.
Doug also brings up the importance of having an email list and a blog.
Doug stresses the relevance of E E A T (Experience, Expertise, Authoritativeness, Trustworthiness), building solid backlinks, and focusing on creating good content that caters more to the visitor than to Google’s algorithm.
Check out:
IMG
I'm an affiliate of the above, so if you buy something, I may get a commission. Thanks!
Podcast Interview Cheatsheet
Recommended Interviews:
Truth About EEAT: An SEO Expert Shares Tips DS473
Surviving Google's Helpful Content Update with Shawna Newman DS472
More with Doug:
Mile High Fi
Contact me. Ask Questions!
Send me an email here: feedback@doug.show
Leave a voicemail: (406) 813-0613