The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Send me a text (I will personally respond)🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals? 🤔 Are you wondering how best to connect and work with prospects? If so, this episode is for you!In this conversation, we discuss:👉 The three dimensions of value and the role of emotions in B2B sales. 👉 Building trust and understanding through storytelling and addressing common struggles.👉 The importance of identifying champions and aligning with key decision-makers' goals. 🎙️ Our guests, Calum Kilgour, and John Bissett share their expertise in sales and revenue growth for cybersecurity startups. Calum is an expert in crafting compelling stories and narratives to engage potential customers, while John brings his deep understanding of the three dimensions of value and the different modalities of thinking. 📝 In summary, this episode provides valuable insights into the art of selling cybersecurity solutions. Learn how to identify champions, align your offerings with the organization's goals, and tap into emotions to drive decision-making. Don't miss out on this opportunity to accelerate your sales and revenue growth in the cybersecurity sector.🔗 Connect with Calum Kilgour on LinkedIn🔗 Connect with John Bissett on Linkedin🔗 Visit their company's webpage: Slingshot Edge 🔗 Book some time with Andrew Monaghan----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quarterly success? And what strategies can be employed to secure partnerships and investments? Tune in for valuable insights and actionable tips from an industry expert.**In this conversation, we discuss:**👉 The importance of commitment to partners and standing out👉 Strategies for navigating the partner process and achieving success👉 How to secure partnerships and investments for your cybersecurity company**About our guest:**Steve Kazan is the founder of Inner Onion, a cybersecurity consulting firm. With years of experience in the industry, Steve has a wealth of knowledge in sales and revenue growth strategies for cybersecurity startups. He shares his insights and expertise to help companies thrive in the competitive cybersecurity market.**Summary:**Don't miss this episode of the Cybersecurity Startup Revenue Podcast, where we chat with Steve Kazan from Inner Onion. Learn how to improve commitment to partners, navigate the partner process, and secure partnerships and investments for your cybersecurity company. Tune in for valuable insights and actionable tips to accelerate your sales and revenue growth. Listen now!​Connect with 👉 Steve Kazan on LinkeIn Learn more about  👉 Inner Onion Book some time with Andrew Monaghan 👉 Schedule a Meeting----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)🤔 Questions for the Audience:- How can mastering the art of being philosophical in your communication make you more persuasive in sales?- What are the three different levels of thinking about problems and how can you use them to connect better with prospects?- How can using philosophical phrases and raising the level of conversation help in getting people to join your movement?💁🏼‍♂️ In this episode, I discuss:👉 Applying philosophy in sales communication👉 The three levels of thinking about problems in cybersecurity👉 Using powerful philosophical words to connect with prospectsSummary: Learn how applying philosophy in sales communication can make you more persuasive. Discover the three levels of thinking about problems and how to use them to connect better with prospects. Find out how to incorporate powerful philosophical words to elevate your conversations and join the movement towards better cybersecurity solutions. Tune in now to gain valuable insights and improve your sales strategies.✨ Connect with Andrew Monaghan on LinkedIn and visit Unstoppable.do for more cybersecurity startup revenue resources. Book some time with Andrew using this link: [https://tidycal.com/1w8xxe1/30-minute-meeting].----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.doSupport the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)🤔 Questions for the Audience:- Have you experienced a slowdown in sales growth after scaling your sales team?- Are your sales reps consistently delivering the results you expected?- Do you struggle with maintaining a consistent sales process as your team expands?💁‍♂️ In this episode, I discuss:👉 The impact of go-to-market dispersion on sales growth and scaling.👉 The importance of top-level leadership in establishing consistent messaging and positioning.👉 How conversation intelligence tools can be used to coach and correct sales team behaviors.📝 Summary: In this episode, Andrew Monaghan explores the challenges that arise as sales teams scale and the importance of maintaining a consistent go-to-market strategy. He shares a story about go-to-market dispersion at McAfee and provides three actionable ideas for addressing this issue. To learn more about how to overcome sales slowdowns during scaling, tune in to this episode of the Cybersecurity Startup Revenue Podcast.🔗 Connect with Andrew Monaghan on LinkedIn and learn more about his company, Unstoppable. Book some time with him.----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.doSupport the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)**Episode Summary: Omri Weinberg @ DoControl - Growing Sales and Revenue in the Cybersecurity Industry**Are you a founder, CEO, or sales professional in the cybersecurity industry who wants to accelerate sales and revenue growth? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into key strategies and insights from Omri Weinberg, Chief Revenue Officer at DoControl. Get ready to explore effective sales approaches, overcoming challenges in a noisy market, and the importance of trust in building relationships with clients. Don't miss out on this valuable conversation that could transform your approach to sales and revenue generation in the cybersecurity space.👉 Key Talking Points:- Overcoming challenges in a crowded market and connecting with your target audience.- Leveraging events, partnerships, and platforms to drive conversations and generate traffic.- The importance of adapting to the changing technological landscape and problem-solving in cybersecurity.**About our Guest:**Omri Weinberg is the Chief Revenue Officer and co-founder at DoControl, a cybersecurity startup focused on securing data stored in various SaaS applications. With his extensive experience in the industry, Omri offers valuable insights into driving revenue growth and building successful sales strategies in the cybersecurity space.**Summary:**In this episode, Omri Weinberg shares his expertise in growing sales and revenue for cybersecurity startups. He provides valuable insights on navigating challenges in a noisy market, leveraging industry events and partnerships to drive conversations and the importance of trust in building client relationships. Whether you're a founder, CEO, or sales professional, this conversation offers actionable strategies to accelerate your sales and revenue growth. Tune in now to gain valuable insights from a seasoned professional in the cybersecurity industry.🔗 Connect with Omri Weinberg on LinkedIn and learn more about DoControl on their website.📅 Book some time with Andrew Monaghan to discuss your sales and revenue growth strategies in the cybersecurity industry.----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)In today's episode, Andrew dives into the first inhibitor to growth in the cybersecurity marketplace: playing it too safe. With over 3,400 vendors competing for attention, many companies are falling into the trap of blending in rather than standing out. But fear not, Andrew has gathered insights from interviews and consulting work to share the innovative approaches that can set companies apart. From bold messaging to daring marketing campaigns, Andrew explores how cybersecurity startups can break free from the generic and mundane and make a lasting impact. Tune in as Andrew shares inspiring examples and challenges leaders and founders to question their approach, with the hope of igniting a spark of boldness in the industry. So grab your headphones and get ready to learn from the best in the business on the Cybersecurity Startup Revenue Podcast!Andrew Monaghan on Linkedin----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.doSupport the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)In today's episode, we have a special guest joining us: Dharmendra Mohan, the founder of Sonet.io. Dharmendra shares with us his insights and experiences in the world of cybersecurity and remote work solutions. He highlights the challenges faced by both large enterprises and end users when it comes to network security. As remote work and distributed applications become the norm, Dharmendra explains the need for a new approach to architecture and problem-solving. He dives deep into Sonet.io's agentless architecture, which allows for the seamless onboarding of users and access to servers through browsers. Dharmendra also delves into the evolving landscape of sales strategies, discussing the concept of "near bound" and the effectiveness of content-based engagement. Join us as we explore Dharmendra's journey in building Sonet.io, the importance of customer feedback, and the company's mission to solve remote work challenges. This episode is packed with valuable insights for CISOs, CIOs, and IT leaders looking to create a secure and hassle-free environment for their remote workforce. Let's dive in!Sonet.ioDharmendra Mohan on LinkedIn----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a particular focus on the success of Kentik's unique and engaging video adverts. David will share his insights on creating content that resonates with their target audience, the importance of being both funny and sensitive, and the challenges of defining a brand identity in a rapidly evolving marketplace. We'll also discuss the role of comedy in marketing, the impact of creative sessions on campaign development, and how to effectively reach and engage technical audiences. So, sit back, relax, and let's dive into another fascinating episode of the Cybersecurity Startup Revenue Podcast!Anchor text: The infomercialAnchor text: The Perfume AdvertKentikDavid Klein on LinkedIn----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)In today's episode, we have the pleasure of being joined by Baber Amin, the Chief Product & Operating Officer at Veridium. Baber brings a wealth of knowledge and experience to the table, and in this conversation, he delves into the importance of building partnerships that go beyond mere reselling opportunities. We'll explore the significance of investing in training for consultants to provide top-notch service to customers and how being a true partner means embedding into the partner's existing ecosystem.But that's not all! We'll also dive into the concept of Product Market Fit and how it's a gradual process rather than an instant transition. Baber uses the analogy of traveling from San Francisco to New York to illustrate the journey of finding Product Market Fit, emphasizing the need for continuous learning and adaptation along the way. Additionally, we'll discover the evolving messaging around passwordless authentication and the importance of clearly communicating its benefits to customers.Hold on tight as Baber takes us through Veridium's innovative approach to deploying phishing-resistant multifactor authentication, their new product developments to enhance biometrics, and the role of channel partners in expanding their reach. We'll explore how Veridium is staying current with industry trends and customer demands, and how they're bridging the gap between technical details and outcomes to drive success.So, whether you're a cybersecurity enthusiast, a startup founder, or just curious about the latest industry insights, this episode is for you. Get ready to gain valuable perspectives on revenue generation, scaling a company, and elevating cybersecurity discussions to a business level. Let's dive in!VeridiumBaber Amin on LinkedIn----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)In today's episode, our host, Andrew Monaghan, sits down with Dhiraj Khare from Pingsafe, a leading cloud security platform company. Dhiraj shares some fascinating insights about their journey in the cybersecurity space and the strategies they've employed to drive revenue for their startup.From their memorable first day at Pingsafe, coming from a similar cloud security platform company to handling a significant transaction with a nonprofit organization backed by prestigious foundations, Dhiraj takes us through their experiences in securing meaningful deals.We also delve into Pingsafe's innovative approach of looking at cloud infrastructure from an attacker's perspective, its unique CNAP platform, and the challenges they face in a crowded market with over 3400 cybersecurity vendors.Dhiraj offers valuable advice on differentiation, building a strong customer base, and the importance of localization in the Indian and Southeast Asian markets. They highlight their commitment to providing unparalleled customer success and discuss the potential of the Indian market for startups.Tune in to this episode to learn how Pingsafe's revolutionary platform is transforming the cybersecurity landscape and how they are navigating the challenges of scaling and expanding globally. Get ready for an enlightening conversation with Dhiraj Khare at Pingsafe!PingsafeDhiraj Khare on LinkedIn----------If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups.  If this is intriguing, get in touch at andrew@unstoppable.do Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.