The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.In this conversation we discuss:👉 How to allocate a $1.5 million marketing budget to drive revenue growth.👉 The balance between short-term SDR activities and long-term brand-building efforts.👉 Strategies to creatively differentiate your brand at major events like RSA.About our guest:Manny Ataebi's career began at the age of 14, managing the bookings for a car service business, which developed his analytical skills and responsibility. With a strong background in development and technical marketing, Manny has transitioned into a distinguished marketing strategist in the cybersecurity industry, known for his innovative and bold approaches to marketing and event planning.Summary:Join Andrew Monaghan and Manny Ataebi as they explore how to strategically spend a $1.5 million marketing budget to triple revenue post-Series A funding. With a focus on scalable strategies and creative differentiation, Manny provides a roadmap for cybersecurity companies to maximize their growth potential. Don't miss out on these vital insights—tune in now to transform your marketing efforts and achieve unprecedented success.Connect with Manny Ataebi:- Manny Ataebi on LinkedIn Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and impact of diverse cultural backgrounds in cybersecurity.The significance of practical experience in founding successful security operations.About our guest:Ross Haleliuk, head of product at Lima Charlie and author of "Cyber for Builders", is a distinguished figure in cybersecurity, known for his profound insights into start-up ecosystems and operational challenges. His background and thoughtful opinions make him a valuable voice in the industry discussion.Summary:Join our host, Andrew Monaghan, as he explores with Ross Haleliuk the complexities and strategies driving today's cybersecurity market. Ross offers essential advice for startups and established companies aiming to succeed in this dynamic field. Tune in for invaluable perspectives that could revolutionize your go-to-market strategies!Connect with Ross and explore more:- Ross Haleliuk on LinkedIn- Lima Charlie Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage systems, Pranava brings an innovative edge to tackling today's cybersecurity challenges.Connect with Pranava and explore Bedrock Security further:- Pranava's LinkedIn- Bedrock Security's Website Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

In this conversation, we discuss:👉 How Mitiga addresses security gaps in cloud environments👉 The importance of simplifying complex security operations data for faster response times👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepareAbout our guest:Ofer Maor, the CTO and co-founder of Mitiga, brings his extensive expertise in cybersecurity to the table. With a rich background that includes founding multiple successful companies and deep research into cloud security threats, Maor provides invaluable insights into developing effective security solutions in today's rapidly evolving digital landscape.Connect with our guest:Ofer Maor's LinkedIn-Mitiga's Website Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

In this conversation, we discuss:👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.👉 The unique approach RAD Security employs to identify security threats before they emerge.👉 Plans for Rad Security's growth and expansion in the coming year.About our guest:Brooke Motta is the co-founder and CEO of RAD Security, a company recently recognized among the top ten at the 2024 RSA Conference Innovation Sandbox. She brings a robust mix of go-to-market strategy and deep cybersecurity expertise to the table.- Brooke Motta's LinkedIn- Rad Security Website Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

In this conversation we discuss:🤞 How P0 Security uniquely integrates security without hindering developer workflows.🤞 The challenges of securing cloud-native technologies and non-human identities.🤞 P0 Security’s innovative approach to identity governance and administration.About our guest:Shashwat Sehgal is the CEO and co-founder of P0 Security, a company that streamlines security practices to enhance operational efficiency without impeding the productivity of development teams. With previous stints at Splunk and leadership roles in multiple tech enterprises, Shashwat brings expertise in cloud security and enterprise software development.Summary:Join us as Shashwat Sehgal delves into the complexities of securing cloud-native technologies, highlighting how P0 Security’s innovative solutions help bridge the gap between security demands and developer efficiency. Tune in to gain insights that can transform your go-to-market strategies and fuel your company's growth. Don't miss this episode!Resources:Connect with Shashwat Sehgal on LinkedInVisit P0 Security's website Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity.About our guest:Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital Shadows, a company successfully sold to ReliaQuest, Alastair brings a wealth of experience and a pioneering approach to integrating AI with cybersecurity.**For more insights:- Connect with Alastair Paterson on [LinkedIn (https://linkedin.com/in/alastairpaterson- Visit [Harmonic Security’s website](https://harmonicsecurity.com) Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

In this conversation, we discuss:👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower.👉 The role of machine consumable data in accelerating threat response times.👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox.About our guest:Jay Wallace, the VP of Global Sales at Vulncheck, brings a rich history of experience in cybersecurity. Jay's expertise is in leading teams that innovate at the forefront of the cybersecurity industry.Connect with our guest:- Jay Wallace on LinkedIn- www.vulncheck.com Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an untimely plateau. This episode of the Cybersecurity Go-To-M  Podcast, featuring Roland Siebelink, dives into the nuanced strategies of scaling a tech business effectively.In this conversation, we discuss:👉 The critical balance between growth and cost-efficient scaling in tech startups.👉 Prioritizing core business and customer satisfaction over rapid diversification.👉 Different perspectives on making team decisions.About our guestRoland Siebelink, founder, and CEO of the Mid Stage Institute, is a seasoned entrepreneur, having scaled three companies to unicorn status. His expertise lies in guiding tech companies from the delicate stage of finding product-market fit to scaling effectively and sustainably. With his extensive background in market testing and building competitive sales teams, Roland offers invaluable insights to cybersecurity startups looking to leap from Series A to market dominance.SummaryIn this episode, Roland Siebelink shares his wisdom on fostering strong team dynamics, investing in go-to-market strategies, and scaling with precision. He discusses the crucial aspects of sales, marketing, and customer success vital to cybersecurity startups. Stay until the end for Roland's personal journey anecdotes that shaped his approach to business. Make sure to **listen in for actionable advice that can drive your company's revenue growth.**Connect with Roland Siebelink:- On LinkedIn - Mid Stage Institute Book a time to talk with me: 30-Minute Meeting  Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace?In this conversation, we discuss:👉 The pitfalls of using hyperbolic language in cybersecurity marketing and its effect on customer trust.👉 Effective marketing approaches like those of Panther and Lacework, focused on clarity and customer-centric benefits.👉 Brinqa's nuanced use of emotional language and storytelling avoiding direct competitive bashing.About our guest:Scott Taschler shares his wealth of experience in cybersecurity, his transition from a technical sales background to product marketing, and his current dedication to helping companies with positioning and product marketing. His insights stem from past roles at industry heavyweights such as McAfee and Crowdstrike.Summary:Today's episode with Scott Taschler delves into creating customer trust through genuine marketing, avoiding hyperbolic pitfalls, and the art of differentiating products in a dynamic market. Tune in for a masterclass on cybersecurity marketing with actionable takeaways.To connect with Scott Taschler, visit his LinkedIn profile. Scott Taschler on LinkedInBook a 30-minute meeting with Andrew  Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.