The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Are you struggling to keep up with the rapid pace of growth in cybersecurity sales? Wondering how to build a high-performing go-to-market team without sacrificing consistency or culture? Curious about what it takes to lead and enable teams through hypergrowth while navigating constant change? If so, you’ll find answers and inspiration in this episode focused on Sierra, one of the fastest-growing cybersecurity firms on the market.In this conversation we discuss: 👉 The essential building blocks and mindset behind scaling sales organizations in high-growth environments—balancing speed with strategic hiring and enablement👉 How modern DSPM (Data Security Posture Management) is changing the data protection conversation, including new business drivers, buyer personas, and technical advances👉 The importance of world-class enablement for sales and first-line managers—and why investing in internal growth and leadership is critical for sustained successAbout our guest:Steve Rog is the VP of Sales at Cyera, a trailblazing and rapidly scaling DSPM company. With a background in both technology and sales across industry leaders like F5, ForeScout, and Foundry, Steve has deep expertise in building elite sales teams and driving hypergrowth. At Cyera, he brings a disciplined yet people-first approach to organization building, sales excellence, and leadership development.Summary:Steve Rog shares firsthand lessons from Sierra’s exponential rise, detailing how intentional hiring, robust enablement, and cross-functional collaboration fuel sales success in cybersecurity. If you want to understand how to sustain momentum, empower your frontline managers, and scale responsibly, this is a must-listen episode. Don’t miss out—tune in to accelerate your own sales growth journey!Connect & Learn More:Connect with Steve Rog on LinkedInLearn more about Cyera here!Book time with Andrew Monaghan: Book here Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to turn small niche security products into strategic, high-value revenue streams? Curious how to elevate your sales approach from feature dumping to genuine value conversations? Ever wonder why comp plans always seem so complicated—or how real sales leaders attract and keep A-players? This episode has got you covered.In this conversation we discuss: 👉 How uncovering real business value can turn “unsexy” products into multi-million dollar revenue drivers👉 Why “curiosity” and effective questioning often separates sellers from true sales leaders👉 Navigating comp plan chaos, hiring pitfalls, and the future human/AI sales landscape in cybersecurityAbout our guestThis week’s guest is Rob Amezcua, SVP of Worldwide Sales at Forescout. Rob’s leadership journey includes building and scaling cybersecurity sales teams, finding value in unexpected places, and sharing battle-tested wisdom from over two decades in the industry.SummaryRob Amezcua joins us for a candid, insight-packed discussion on building revenue engines in cybersecurity, from rethinking your product’s value to hiring and motivating great teams. Whether you’re struggling with transactional selling, comp plan confusion, or finding and keeping elite talent, Rob’s stories and strategies are a must-listen for modern leaders. Tune in and transform your sales approach today!LinksRob Amezcua on LinkedInForescout websiteBook a 30-minute meeting with Andrew Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you leading a cybersecurity sales team aiming for responsible, accelerated growth—but unsure how to scale without just adding headcount? Do you struggle to shift your messaging above the noise and communicate true business outcomes? Are you balancing highly technical sales cycles with the need to engage business buyers? If any of this sounds familiar, this episode is for you.In this conversation we discuss: 👉 Lessons learned from taking a cybersecurity startup from zero to a high-performing sales team and crossing key revenue milestones👉 How to navigate the balance between technical product details and selling on business value and outcomes👉 The importance (and timing) of scaling enablement and repeatable messaging as your go-to-market team growsAbout our guest:Nick LaBuz, VP of Sales at Endor Labs, is a seasoned cybersecurity go-to-market leader. He was the first sales hire at Endor, where he helped scale the team and drive rapid yet measured growth, building on prior success at Redlock.Summary:In this episode, Nick shares actionable insights on building high-growth sales organizations in cybersecurity, from defining your ICP and landing those crucial first deals to establishing effective enablement before your growth spirals out of control. Expect tactical advice on technical-to-business messaging and real examples from Endor Labs’ journey. Listen now and learn how to build a sales machine that drives meaningful, sustainable growth.Find Nick LaBuz on LinkedIn, explore Endor Labs, and if you want actionable advice on your cybersecurity go-to-market strategy, book a 30-minute call with Andrew. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to build a high-velocity partner program that actually drives revenue? Wondering how to structure channel margins and opportunity registrations to attract—and keep—great cybersecurity resellers? Curious about how emerging technologies and evolving needs are shaping the next generation of vendor-reseller partnerships? This episode, recorded live at RSA Conference 2025, dives deep into these questions with actionable insights from a top industry leader.In this conversation we discuss: 👉 How Valence Security has rapidly iterated its SaaS platform, focusing on remediation beyond just visibility👉 Strategies for recruiting, enabling, and incentivizing top-tier security VAR partners in a crowded market👉 Real-world feedback loops between product, partnerships, and sales to reduce friction and accelerate dealsAbout our guestJake Alosco is the VP of Global Partnerships at Valence Security, bringing nearly two decades of experience in channel sales, ecosystem building, and go-to-market strategy for cybersecurity vendors. Jake shares lessons from scaling Valence's partnership program and insights into what it takes to succeed with today’s partners.SummaryTune in to discover how Valence Security reimagines the reseller experience, advances its product based on partner feedback, and structures its GTM for win-win partnerships. Whether you’re running a partner program or trying to crack the channel code, this episode is a practical guide to amplifying your cybersecurity sales. Don’t miss these expert strategies—listen now!Connect & Learn More:Jake Alosco on LinkedInValence Security WebsiteBook a 30-Minute Meeting with Andrew Monaghan Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to identify the most lucrative customer segments for your cybersecurity solution? Wondering how new regulations are shaping buying behavior among OEMs and enterprises? Curious about how innovative technologies and partnerships can accelerate your go-to-market and revenue growth? This episode is packed with insights tailored for sales and marketing leaders at cybersecurity companies who are eager to drive faster and smarter sales outcomes.In this conversation we discuss:👉 Evolving the Ideal Customer Profile (ICP) for NetRise and adapting to changing buyer motivations👉 The growing impact of global regulations and software supply chain transparency on the cybersecurity sales landscape👉 How ecosystem and technology partnerships unlock new growth channels, especially through innovative data integrationsAbout our guest:Robbie Robbins is the VP of Business Development and Partners at NetRise. With a rich background in cybersecurity sales, BD, and partnerships, Robbie brings firsthand insight into scaling go-to-market efforts in one of the industry’s most dynamic segments.Summary:Tune in as Robbie Robbins shares how NetRise is adapting its GTM strategy, leveraging partnerships, and responding to regulatory headwinds to build awareness and accelerate sales. You'll hear actionable advice and real-world examples that can inform your own sales and marketing initiatives in the cybersecurity sector. Don’t miss this opportunity to learn what’s working from industry practitioners—listen now!Links:Connect with Robbie Robbins on LinkedInLearn more about NetRiseBook time with Andrew Monaghan: 30-minute meeting Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you a cybersecurity sales or marketing leader seeking new ways to stand out in a crowded market? Do you struggle with demonstrating real value to CISOs who have “seen it all” and are wary of generic pitches? Wondering how to engage technical buyers who know the ins and outs of your product’s shortcomings? This episode with Joe Silva, co-founder and CEO of Spektion, is packed with fresh perspectives on tackling these challenges head-on.In this conversation we discuss: 👉 The pitfalls and advantages of moving from practitioner to cybersecurity founder, and its impact on product-market fit👉 How Spektion approaches runtime vulnerability analysis to address long-standing pain points in vulnerability management👉 Lessons learned from launching a startup out of stealth, and go-to-market strategies for early-stage cybersecurity companiesAbout our guest:Joe Silva is the co-founder and CEO of Spektion, bringing a unique blend of experience as a former CISO at JLL and cybersecurity leader at TransUnion. With a background in military intelligence and product leadership at Symantec, Joe’s journey from practitioner to founder offers valuable insights for anyone looking to build, market, or sell innovative security solutions.Summary:This episode dives deep into building cybersecurity products that solve persistent enterprise pain points, understanding practitioner mindsets, and crafting messages that resonate with buyers. If you’re aiming to refine your go-to-market strategy or better connect with technical decision-makers, this conversation is a must-listen. Tune in for actionable advice and behind-the-scenes stories from one of the industry’s most interesting new CEOs.Connect with Joe Silva on LinkedIn, explore Spektion and book a 1:1 strategy call with host Andrew Monaghan here. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to differentiate your cybersecurity company in a sea of similar-sounding competitors? Wondering how to effectively position your solution in a market flooded with acronyms and overlapping technologies? Or are you trying to scale growth while navigating the complexities of partnership-driven sales? If so, this episode has some actionable insights to help you accelerate your go-to-market strategy and revenue growth.In this conversation we discuss: 👉 The challenge of defining and positioning “ASPM” in the crowded application security market👉 Legit Security’s partner-first, value-driven channel strategy for scaling growth👉 Real-world use of AI in sales and marketing to prioritize accounts and scale contentAbout our guest:Dave Howell is the Chief Marketing Officer at Legit Security, a leader in Application Security Posture Management (ASPM). Dave brings a wealth of experience in cybersecurity marketing and sales, and is passionate about building partner-led growth and leveraging AI to drive smarter go-to-market motions.Summary:In this episode, Dave Howell shares how Legit Security navigates the noisy ASPM market, crafts compelling messaging, and executes a channel-first strategy to engage enterprise customers. He delves into partnering best practices and the practical use of AI for go-to-market teams. Don’t miss this episode if you’re looking for strategic sales and marketing ideas that deliver results—tune in now!Connect with Dave Howell on LinkedIn, learn more about Legit Security, or book a meeting with Andrew Monaghan to level up your cybersecurity GTM strategy. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to build a customer success function in an early-stage cybersecurity startup? Wondering how to prove real value and drive renewals in a crowded threat intelligence market? Or are you curious about innovative approaches to proactive cyber defense that could give your GTM strategy an edge? This episode goes deep into these pressing questions and more, offering actionable insights for sales and marketing leaders looking to accelerate revenue growth.In this conversation we discuss:👉 The crucial role of customer success in young cybersecurity companies and how it impacts product adoption and renewals👉 Silent Push’s unique “indicator of future attack” approach and how educating the market on proactive threat intelligence challenges traditional thinking👉 Leveraging AI in customer success to deliver value, support onboarding, and help customers realize faster outcomesAbout our guest:Brad Arnold is the Chief Customer Officer at Silent Push, a fast-growing cybersecurity company focused on proactive threat intelligence. With a strong background in both technology and customer relationships, Brad leads CS, solutions engineering, and partner engagement to ensure clients derive maximum value and remain rabid fans.Summary:If your team wants to turn customers into your best sales force, cultivate durable renewals, and harness the power of proactive threat intelligence, don’t miss this episode. Hear firsthand how Silent Push prioritizes customer needs, delivers true value, and leans into AI to smooth onboarding and maximize impact. Tune in now and take your cybersecurity GTM strategy to the next level!Links:Connect with Brad Arnold on LinkedInSilent Push websiteBook a meeting with host Andrew Monaghan Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to differentiate your channel program in a crowded cybersecurity market? Wondering how to speed up your sales cycle and create more value for partners? Curious about what it takes to scale globally with varying partner expectations? If these questions hit home, this episode offers field-tested answers and bold new strategies.In this conversation we discuss:👉 The innovation behind Airlock Digital’s modern approach to application control and channel strategy👉 Tactics for increasing partner engagement and equipping channels for global success👉 The impact of AI and enablement tools for frictionless selling and channel growthAbout our guest:Patrick Dillon is the Chief Revenue Officer at Airlock Digital, a channel-first cybersecurity company founded in Australia. With over 20 years in Atlanta and international experience, Patrick is reshaping how Airlock’s technology and partner programs accelerate growth in global markets.Summary:Discover how Airlock Digital evolved its channel-first model to stand out in cybersecurity, enabling faster, more scalable deals with high win rates and robust partner margins. Patrick reveals actionable insights on enablement, incentives, and breaking into new regions—making this a must-listen for sales and marketing leaders aiming to grow sales and revenue. Tune in for the strategies that can help your team win faster!Learn more:Connect with Patrick Dillon on LinkedIn.Explore Airlock Digital Book a 30-minute meeting with host Andrew Monaghan here. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

Are you struggling to scale your cybersecurity sales from mid-market to enterprise? Wondering how to build a high-performance sales team that consistently generates pipeline? Curious about what it really takes to win enterprise clients—and keep them? This episode of the Cybersecurity Go-To-Market Podcast dives deep into those challenges and offers candid, tactical advice from someone who’s done it.Mike Ferrari is the SVP Worldwide Sales at Doppel, the social engineering defense platform, and the fastest growing cybersecurity company in the A16Z portfolio.In this conversation we discuss: 👉 Strategic pivots in go-to-market for scaling from $5M to $10M+ ARR and addressing enterprise customers👉 Creating a high-performance sales culture with clear non-negotiables and regional field engagement👉 Leveraging channel partnerships as a force multiplier and delivering real value during the sales cycleAbout our guest:Mike Ferrari is Head of Sales at Doppel, a fast-growing cybersecurity startup specializing in social engineering defense. Having recently transitioned from a leadership role at a larger organization (BigID), Mike brings hands-on experience scaling sales functions through rapid company growth phases, with an emphasis on building talented teams and operational excellence in go-to-market execution.Summary:Mike Ferrari shares practical strategies for scaling sales in a cybersecurity startup, from segmenting sales teams for enterprise versus mid-market, to driving pipeline generation and building robust channel partnerships. Listen to learn how Doppel turns market demand into rapid growth—and what it really takes to achieve enterprise sales execution in a shifting threat landscape. Don’t miss the actionable insights for taking your team and revenue to the next level.Connect & Learn More:Mike Ferrari on LinkedInDoppel Company WebsiteBook a 30-Minute Meeting with Andrew Monaghan Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.