You may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret ninja society'. You can find her sunglasses here: secretninjasociety.comShelby Jeanne on TikTok: @shelbjeanneShelby Jeanne on IG: @shelbjeanneTune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media. Here is a summary of the history behind the Selena Gomez and Hailey Bieber drama for anyone who is just as confused as I am: https://www.complex.com/pop-culture/selena-gomez-hailey-bieber-reignited-tiktok-feud-explained Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.Instagram: @cocomocoeTikTok: @cocomocoeYouTube: @cocomocoe This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Thank you for rating the podcast wherever you listen! Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time. Where you can follow CreepTime: Podcast (CreepTime the Podcast) TikTok (@creeptime) Instagram (@sylasdean) YouTube (CreepTime)  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe. I still believe the internet is 90% good and can change your life for the better. But I also think it is my responsibility to warn others of the down side. Some cases that seemed to have trickled into exploitation, when it comes to the harm of true crime, are the "Idaho Four" and Gabby Petito.  At what point does overconsumption of a case no longer help in raising awareness but rather becomes re-traumatizating for anyone close to the victims? Another extension of the harm of the internet was the New Jersey teen who committed suicide after being bullied online for a video of her getting hurt by fellow classmates. Suicides in U.S. for people aged 13-24 increased by 7% in 2021 (Center for Disease Control and Prevention). How much of the internet plays a role in that? Thank you so much for listening!  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black face and other things. And her response is a lesson in what *not* to do during a P.R. crisis. Where do they go from here? Will the lucrative "Cheer" franchise continue on Netflix or is the show officially cursed? This is for educational purposes only! No being mean or dog-piling. When talking about the people and organizations involved in the story this week, it is all my opinions and alleged.Tune into 'Ahead of the Curve' with Coco Mocoe for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials!  Instagram: @cocomocoe TikTok: @cocomocoe  YouTube: @cocomocoe This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad.Here is what I think she should do next from a marketing and media standpoint. What do you think? This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged. Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos. The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube.  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe