This is Product Marketing
Product Marketing Hive
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
Episodes
Mentioned books
Jan 17, 2022 • 22min
Episode 20: Caryne Say - Getting Started with Account Based Marketing
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program.All rights reserved. © Product Marketing Hive.
Dec 14, 2021 • 31min
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to build your competitive intelligence team and how to get started on competitive intelligence effectively.All rights reserved. © Product Marketing Hive.
Nov 1, 2021 • 34min
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strategy and product management. He also shares his advice on how to build an MVP, and how to find your product/market fit in different scenarios. Please check out article A Guide to Minimum Valuable Products for more in-depth tips.All rights reserved. © Product Marketing Hive.
Sep 28, 2021 • 25min
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap internally and externally.All rights reserved. © Product Marketing Hive.
Sep 22, 2021 • 25min
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single product to multi products. He also shares the challenges and some critical considerations with fellow product marketers from go to market perspective.All rights reserved. © Product Marketing Hive.
Sep 14, 2021 • 32min
Episode 15: Laura Smous - B2B SaaS Product Pricing and Packaging Strategy
In this episode, Laura Smous, senior director of product marketing, shares her thoughts on B2B SaaS product pricing and packaging strategy. We also discuss the advantages and disadvantages of the tiered pricing plans, how to communicate the pricing changes. Laura shares some practical advice on how to DIY pricing and packaging for start-ups. All rights reserved. © Product Marketing Hive.
Jun 22, 2021 • 40min
Episode 14: Kelly Drozd - Agile Marketing
In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List.All rights reserved. © Product Marketing Hive.
Jun 7, 2021 • 25min
Episode 13: John Zilch - Achieving a Successful Product Launch
In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a product bases on his own experiences. He also shares his thoughts on product releases and product launches. All rights reserved. © Product Marketing Hive.
May 12, 2021 • 27min
Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey
In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively make an impact on buyer's journey through product marketing. He also lists some of the common mistakes for marketers to avoid to not take a toll on buyer's journey. All rights reserved. © Product Marketing Hive.
Apr 27, 2021 • 15min
Episode 11: Camil Lafreniere - Product Marketing vs. Product Management
In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships between product marketing and product management based on his own experiences. All rights reserved. © Product Marketing Hive.
