The HeyCreator Show

William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If you are both killer and poet, you get rich.” We’ve talked before about the Killer and... Listen to episode

Happy Halloween week! Today we’re talking with Rebecca Tracey about entrepreneurial fear — how it holds us back and what we can do about it. I’ve been talking this month about entrepreneurial fear — on the blog, in our private content marketing community, and today on this podcast. Today, I invited Becca Tracey to talk... Listen to episode

Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero in on the right choice. The internet is an endless parade of exciting shiny things we could be doing... Listen to episode

5 painful mistakes I’ve seen writers, marketers, and business owners make … and how you can avoid them We all make mistakes — but it sucks a lot less to learn from someone else’s. In this 18-minute episode, I talk about five painful mistakes that I’ve made (some of them more than once), and how... Listen to episode

How one freelance copywriter found his groove, and how you can find yours, too. Lots of our listeners are freelance copywriters — and many more would like to do some writing as a “side hustle,” whether or not you ever want to go full-time. In this 31-minute episode, I chat with freelance writer and content... Listen to episode

Think marketing is evil? Only if you’re doing it right … Every once in awhile, I run across someone who hates me, my job, my website, and my company, because after all, marketing is intrinsically interesting. In this 9-minute episode, I share my favorite techniques for enslaving the wills of others to sell your products... Listen to episode

A collection of great questions from our smart audience! I love audience questions! Thanks to four thoughtful folks this week for asking questions (or leaving their thoughts) to spark this week’s responses. In this 26-minute episode, I talk about: Whether the flood of crummy ebooks is damaging the market The four points that I believe... Listen to episode

A comment from one of our blog readers sparked some thoughts… A reader left a great question as a blog post comment, and the answer took us to some fundamentals about the role of content on our sites. In this 17-minute episode, I talk about: Why I’m not a fan of “monetizing” your site Why... Listen to episode

Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your name and other info, write down your thought, and click Post Comment. In practice, too many folks leave comments that are weak,... Listen to episode

Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to spend more time with us. On the other hand, negativity bias... Listen to episode