The HeyCreator Show

HeyCreator
undefined
Jan 28, 2019 • 22min

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)

Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now Revolution. She’s also the new senior content marketing evangelist at LinkedIn. Once known... Listen to episode
undefined
Jan 21, 2019 • 29min

Real Talk about Generating High-Quality Content

Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode
undefined
Jan 14, 2019 • 23min

A Conversation with Paul Jarvis about Staying a ‘Company of One’

We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a thought-provoking new book called Company of One, about the assumption that “bigger is always better,” and... Listen to episode
undefined
Oct 29, 2018 • 17min

The 3 Plus 1 Foundational Elements of Effective Persuasion

The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation. In this 17-minute episode, I talk... Listen to episode
undefined
Oct 22, 2018 • 18min

5 Essential Copywriting Techniques from Copyblogger

If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode
undefined
Oct 15, 2018 • 15min

5 Ways to Recover Your Professional and Creative Confidence

“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you’re good enough to create value? In this 15-minute episode, I talk about: The real source... Listen to episode
undefined
Oct 8, 2018 • 23min

5 Stinky Sardine Secrets to Make Your Content More Fascinating

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode
undefined
Sep 24, 2018 • 16min

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to share the love. In this 16-minute session, I talk about: The two mindsets that control how you react to adversity When... Listen to episode
undefined
Sep 18, 2018 • 23min

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode
undefined
Sep 4, 2018 • 15min

The 7 Things Writers Need to Make a (Good) Living

Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible than ever to make a good living as a writer — but (in my opinion),... Listen to episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app