Marketing News Canada

The one where Jyll chats with Sabrina from Google Canada about:The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years.The three things to prioritize when developing a marketing plan for 2023. How Sabrina’s career journey took her around the world and led her to working with Google 16 years ago. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.caFollow Sabrina Geremia:LinkedIn - https://ca.linkedin.com/in/sabrina-geremia-028644Twitter - https://twitter.com/sabrinageremiaThe DMZ - https://dmz.ryerson.ca/people/sabrina-geremia-3/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Jyll interviews Dionna from The Creative Ladder about:How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry.How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' involvement with the organization. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.caFollow Dionna Dorsey Calloway:Instagram - https://www.instagram.com/dionnadorsey/Twitter - https://twitter.com/dionnadorseyLinkedIn - https://www.linkedin.com/in/dionnadorsey/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Jyll interviews Jeff from Vendasta about:The origin story of VendastaThe increasing importance of Customer Experience in marketingA few of the ways in which the pandemic has forced businesses to evolve their marketing practicesSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.ca Follow Jeff Tomlin:Website - https://www.vendasta.com/LinkedIn - https://www.linkedin.com/in/jtomlin/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Daryl interviews Hiroki from Airbnb about:The value of aligning creative, strategy, media, and productThe Winter release of AirbnbHow to stay motivated as a marketer and creative Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl Louie: LinkedIn - https://www.linkedin.com/in/daryllouie/Instagram - https://www.instagram.com/antisocialsolutions/Facebook - https://www.facebook.com/antisocialsolutions/LinkedIn - https://www.linkedin.com/company/antisocial-media-solutions/ Follow Hiroki Asai:Website - https://www.airbnb.ca/LinkedIn - https://www.linkedin.com/in/hiroki-asai-a44137110Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"What's the most exciting thing he's seeing in Sports Marketing and Sponsorship MarketingHow Cause Marketing must be ingrained in any activation marketingPresenting at SponsorshipX Montreal on November 23rdBest place he's done a Triathlon in the world!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Dr. Norm O'Reilly:Website (T1 Agency) - https://thet1agency.com/Website (CSLS) - https://www.sponsorshiplandscape.com/LinkedIn - https://www.linkedin.com/in/norm-o-reilly-6bab246Twitter - https://twitter.com/normoreilly?lang=enWikipedia - https://en.wikipedia.org/wiki/Norm_O%27ReillyAmazon - https://www.amazon.com/Norm-OReilly/e/B00CMEDGBCAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Join us for EPISODE 400, where Darian chats with Wes from Squarespace about:How Wes started working in the creative industry and advertising The first campaign that Wes worked on at SquarespaceThe many facets of Squarespace that keep you connected to your audience Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Wes Falik:Website - https://www.wesfalik.com/LinkedIn - https://www.linkedin.com/in/wesfalik/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute!In this episode, Thomas Ferland-Dionne talks about what is the B Corp certification, why it's important to him and what led him to found his own company. He also tells us about the importance of transparency and empathy in business and marketing. Happy listening! Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Antoine Bonicalzi:LinkedIn - https://ca.linkedin.com/in/antoinebonicalzi Follow Thomas Ferland-Dionne:LinkedIn - https://www.linkedin.com/in/thomas-ferland-dionne-14aa9112b/?originalSubdomain=caAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted chats with Darren from Crankworx about:How Darren became involved in Crankworx and growing internationally.Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating cultural diversity into Crankworx festivals.  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/ Follow Darren Kinnaird:Website - https://www.crankworx.com/LinkedIn - https://www.linkedin.com/in/darren-kinnaird-1a49332/?originalSubdomain=caTwitter - https://twitter.com/darrenkinnairdAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Jyll interviews Cornelius from Google about:Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud.The three major issues in marketing: measurement, figuring out your audience and value based-bidding. The future of AI in the creative and advertising industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Jyll Saskin Gales:Twitter - twitter.com/jyllsaskingalesLinkedIn - linkedin.com/in/jyllsaskingalesYouTube - youtube.com/c/thegoogleproInstagram - instagram.com/the_google_proTikTok - tiktok.com/@the_google_proWebsite - jyll.ca Follow Cornelius van Heerden:LinkedIn - https://www.linkedin.com/in/corneliusvanheerden/Twitter - https://twitter.com/Corne1984?t=LuLRN4V93tagmlYE5SWCwQ&s=09Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian interviews Mark from Epica Awards about:The history of the Epica Awards and how it has grown over the yearsThe lack of diversity in the creative industry and how it needs to continue to improveThe numerous awards from agencies across the worldThe books Mark wrote about media and brandingSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programSubscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Mark Tungate:Instagram - https://www.instagram.com/marktungate/?hl=enLinkedIn - https://www.linkedin.com/in/mark-tungate-50799281/?originalSubdomain=frFollow Epica Awards:Twitter - https://twitter.com/epicaawards?lang=enWebsite - https://www.epica-awards.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy