

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Sep 30, 2019 • 25min
Claudia Seti (Spotify)
On this episode of Marketing Jam, Darian Kovacs talks to Claudia Seti, Consumer Marketing Lead for Spotify.
Claudia shares with us how Canadian music impacts the global market. Darian and Claudia also discuss how the popularity of podcasts influences the streaming world.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Claudia Seti:
Linkedin: linkedin.com/in/claudiaseti
Instagram: instagram.com/claudiaseti
Twitter: twitter.com/claudiaseti
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 24, 2019 • 36min
Hayley Woodin (Business in Vancouver)
On this episode of Marketing Jam, Darian Kovacs talks to Hayley Woodin, a Multimedia Journalist at Business in Vancouver. Hayley shares how some of her stories are inspired. Throughout this episode, Hayley and Darian debate the merits of print and online news. Hayley also discusses the impact of online news in our world today.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Hayley Woodin:
Website - hayleywoodin.com
LinkedIn - linkedin.com/in/hayleywoodin
Instagram - instagram.com/hayleywoodin
Twitter - twitter.com/hayleywoodin
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 16, 2019 • 19min
Andy Crestodina (Orbit Media)
On this episode of Marketing Jam, Darian Kovacs talks to Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media.
Andy, a presenter at this year's Unbounce conference, shares his knowledge on website analytics. His presentations focus on search and conversion, but ultimately appeal to audience empathy. Andy also shares some new marketing trends with us.
You can buy his book here - www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Andy Crestodina:
Website - orbitmedia.com
LinkedIn - linkedin.com/in/andycrestodina
Twitter - @crestodina and @orbiteers
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 9, 2019 • 24min
Mike Mark (Adobe)
On this episode of Marketing Jam, Darian Kovacs talks to Mike Marks, the Head of Marketing of Adobe Canada.
We chat with Mike at Adobe about how they use LinkedIn as a Marketing tool to connect with a very targeted group of individuals and digital marketers.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Mike Marks:
LinkedIn - ca.linkedin.com/in/mikejmarks
Twitter - twitter.com/mikemarksadobe
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 27, 2019 • 27min
Craig Patterson (Retail Insider)
On this episode of Marketing Jam, Darian Kovacs talks to Craig Patterson, the Editor-In-Chief of leading Canadian retail industry news magazine, Retail Insider.
We chat to Retail Insider about how they became one of the leading experts on retail in Canada and some of the popular retail marketing trends being used today.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Craig Patterson:
Website - retail-insider.com
LinkedIn - linkedin.com/in/craigpattersontoronto/
Twitter - twitter.com/ri_eic
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 19, 2019 • 26min
Chris Hoag (Bing)
On this episode of Marketing Jam, Darian Kovacs talks to Chris Hoag, Sales Manager at Microsoft Advertising.
Chris chats with us about the history of Bing and how they've made great strides in the search market, by keeping customer focus front and centre.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LnkedIn - linkedin.com/dariankovacs/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Chris Hoag:
Website - bing.com
LinkedIn - linkedin.com/in/chrishoag
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 13, 2019 • 49min
Cybele Negris (Webnames.ca)
On this episode of Marketing Jam, Shaheed Devji talks to Cybele Negris, the CEO & Co-Founder of Webnames.ca.
We chat about Webnames.ca being Canada's original domain registrar and how it began as a spin-off from the Internet pioneers who founded the .CA country code in 1987.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter – twitter.com/jellymarketing
Facebook – facebook.com/jellymarketing
Instagram – instagram.com/jellymarketing
Website – jellymarketing.com
Follow Shaheed Devji:
Website – www.shaheed.ca
Facebook – facebook.com/shaheeddevjimedia
Instagram – instagram.com/shaheeddevji
Twitter – http://twitter.com/shaheeddevji
Follow Cybele Negris:
Website – https://www.webnames.ca/
LinkedIn – https://ca.linkedin.com/in/cybelenegris
Twitter – https://twitter.com/cybelenegris
Facebook – https://www.facebook.com/Webnames/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 7, 2019 • 32min
Spencer Callaghan (CIRA)
On this episode of Marketing Jam, Darian Kovacs talks to Spencer Callaghan, the Communications & Content Manager for CIRA.
We chat about CIRA being a non-profit organization based in Ottawa that operates the “.ca” domain and we find out if having a Canadian domain can benefit SEO.
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 29, 2019 • 1h 6min
David Allison (Valuegraphics)
David chats with us about why demographics can only take you so far in understanding your audience and how his innovative approach can help companies connect with their clients.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow David Allison:
Website - valuegraphics.com/about-us
Instagram - instagram.com/davidallisoninc
Twitter - twitter.com/audiencevalues
LinkedIn - linkedin.com/in/davidallisonadvisor
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 25, 2019 • 33min
Roanne Weyermars (Coast Capital Savings)
On this episode of Marketing Jam, Darian Kovacs talks to Roanne Weyermars, Senior Manager, Corporate Social Responsibility & Engagement at Coast Capital Savings.
We discuss what it means to become a B-Corp has had and why corporate social responsibility plays such a vital role at Coast Capital.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Roanne Weyermars:
Website - blog.coastcapitalsavings.com/b-corp
LinkedIn - linkedin.com/in/roanne-weyermars
Twitter - twitter.com/roanneweyermars
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


