

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Feb 25, 2021 • 1h 3min
Scott and Alison Stratten (UnMarketing)
On this episode of Marketing News Canada, Darian Kovacs interviews Scott and Alison Stratten of UnMarketing.
Scott and Alison chat with us about how they met, writing their book and much more.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Scott Stratten:
Website - https://unmarketing.com/
Twitter - https://twitter.com/unmarketing
LinkedIn - https://ca.linkedin.com/in/unmarketing
Follow Alison Stratten:
LinkedIn - https://ca.linkedin.com/in/alison-stratten
Instagram - https://www.instagram.com/alisonrobin/
Twitter - https://twitter.com/unalison
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 22, 2021 • 33min
Mitch Joel (Six Pixels of Separation)
On this episode of Marketing News Canada, Darian Kovacs interviews Mitch Joel from Six Pixels of Separation.
Mitch chats with us about how he started his blog and podcast 'Six Pixels of Separation' in the early 2000s, writing his first book with the same name and how streamers and YouTubers are able to build a compelling brand.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Mitch Joel:
Website - https://www.mitchjoel.com/
Twitter - https://twitter.com/mitchjoel
LinkedIn - https://ca.linkedin.com/in/mitchjoel
Facebook - https://www.facebook.com/MitchJoel/
Six Pixels Group - https://www.sixpixels.com/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 18, 2021 • 39min
Ricky Ray Butler (Branded Entertainment Network)
On this episode of Marketing News Canada, Darian Kovacs interviews Ricky Ray Butler, CEO at Branded Entertainment Network.
Ricky chats with us about the role art plays in understanding culture, how YouTubers are taking up a share of the fashion marketplace and how we are seeing a decentralization of content like never before.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Ricky Ray Butler:
Twitter - https://twitter.com/rickyraybutler?lang=en
LinkedIn - https://www.linkedin.com/in/rickyraybutler/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 15, 2021 • 47min
Mark Pollard (Mighty Jungle)
On this episode of Marketing News Canada, Darian Kovacs interviews Mark Pollard, Strategy CEO at Mighty Jungle.
Mark chats with us about his podcast Sweathead, the creation of novel ideas and a glimpse into the darker side of being creative.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Mark Pollard:
Website - https://www.markpollard.net/
LinkedIn - https://www.linkedin.com/in/markpollardstrategist/
Podcast - https://www.markpollard.net/sweathead-podcast/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 10, 2021 • 46min
Indigenous Panel on Marketing and Communications
On this episode of Marketing News Canada, Darian Kovacs puts together an Indigenous Panel to discuss Marketing, Communication and Advertising.
The panel - featuring Coleman Pete (Flipboard), Sébastien Desnoyers-Picard (ITAC), Ben Borne (Menonite Central Committee), Deanna Wampler (Tourism Squamish) and Jeff Ward (Animikii Indigenous Technology) - chat with us about representation of themselves in their upbringing, how it informed their perspective and how they can use their voice in 2021.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Coleman Pete:
LinkedIn - https://www.linkedin.com/in/colemanp/?originalSubdomain=ca
Website - https://colemanpete.com/
Follow Sébastien Desnoyers-Picard:
LinkedIn - https://www.linkedin.com/in/s%C3%A9bastien-desnoyers-picard-a4960728/?locale=en_US
Website - https://indigenoustourism.ca/author/sebastien-desnoyers-picard/
Twitter - https://twitter.com/seb_desnoyers?lang=en
Follow Ben Borne:
LinkedIn - https://www.linkedin.com/in/ben-borne/?originalSubdomain=ca
Twitter - https://twitter.com/ben_borne?lang=en
Follow Deanna Wampler:
LinkedIn - https://www.linkedin.com/in/deannawampler/?originalSubdomain=ca
Website - https://deannawampler.com/
Twitter - https://twitter.com/adventuresofdw?lang=en
Follow Jeff Ward:
LinkedIn - https://www.linkedin.com/in/jeffkward/?originalSubdomain=ca
Website - https://jeff.io/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 10, 2021 • 20min
Mike Morrison (Mike's Bloggity Blog) - #Hashtag Awards Special
On this episode of Marketing News Canada, Darian Kovacs interviews Mike Morrison of Mike's Bloggity Blog.
Mike chats with us about the #Hashtag Awards, having Seth Godin as a key note speaker and why the awards are going online this year.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Jelly Marketing:
Twitter - https://twitter.com/jellymarketing
Facebook - https://facebook.com/jellymarketing
LinkedIn - https://www.linkedin.com/company/jelly-marketing/
Instagram - https://instagram.com/jellymarketing
Website - https://jellymarketing.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Mike Morrison:
Mike's Bloggity Blog - https://mikesbloggityblog.com/
Twitter - https://twitter.com/mikesbloggity
LinkedIn - https://www.linkedin.com/in/mikelmorrison/
Hashtag Awards - https://marketingnewscanada.com/hashtag-awards
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 8, 2021 • 40min
Stephen Shedletzky (Simon Sinek Inc)
On this episode of Marketing News Canada, Darian Kovacs interviews Stephen Shedletzky, Head of Brand Experience and Lead Igniter at Simon Sinek Inc.
Stephen shares with us Simon Sinek's origin story, how he defines leadership and it's trickle down effect as well as why it's an odd time in humanity.
Simon Sinek is a British-American author and public speaker. In 2009, he gave a TED Talk called "Start With Why" - now the third most watched YouTube video on the TEDx Talks channel. 2009 was also the year Sinek released his first book, also titled "Start With Why."
His other books include:
Leaders Eat Last (2014)
Together Is better (2016)
Find your Why (2017)
The Infinite Game (2019)
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Stephen Shedletzky:
Website - https://simonsinek.com/igniter/stephen-shedletzky/
LinkedIn - https://ca.linkedin.com/in/stephenshedletzky
YouTube - https://www.youtube.com/channel/UCqS1_nB34wWVIOSK3ZxvrnA
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 3, 2021 • 44min
Rand Fiskhin (Spark Toro)
On this episode of Marketing News Canada, Darian Kovacs interviews Rand Fishkin, Co-founder and CEO of Spark Toro.
Rand chats with us about founding Moz and Spark Toro, how to go beyond Google and Facebook and how he uses Reddit and why he loves approaching other agencies.
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Rand Fishkin:
Website - https://sparktoro.com/blog/
Twitter - https://twitter.com/randfish
LinkedIn - https://www.linkedin.com/in/randfishkin/
Instagram - https://www.instagram.com/randderuiter/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 3, 2021 • 30min
Kris Collins / Kallmekris (TikTok)
On this episode of Marketing News Canada, Darian Kovacs interviews Kris Collins, the content creator know as Kallmekris on TikTok.
Kris chats with us about her journey from being a hairstylist in Abbotsford, to having over 17 Million followers on TikTok. We discuss why TikTok is a great platform for businesses to collaborate with with creators.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage
Instagram - instagram.com/dariankovacs
Twitter - twitter.com/dariankovacs
Follow Kallmekris:
TikTok - tiktok.com/@kallmekris
Youtube - youtube.com/channel/UCiciOsypkXcqSFqSPd-NRVA
Twitch - twitch.tv/kallmekris
Instagram - instagram.com/kallmekris_4
Merch - kallmekris.ca
Business Inquiries - kris@henrytalents.com
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 1, 2021 • 53min
Fab Dolan (Google)
On this episode of Marketing News Canada, Darian Kovacs interviews Fab Dolan, Country Marketing Director for Google Canada.
Fab chats with us about how his once-in-a-lifetime experience of seeing a Vancouver from above, how multi-channel retailers stayed afloat during the pandemic and what's happening on YouTub ein the context of COVID-19.
Resources mentioned on the show:
Digital Main Street's ShopHERE powered by Google program
Google Small Business hub
Google's Free Shopping Listings
Market Finder
Think with Google
Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Darian Kovacs:
Website - https://jellymarketing.com/darian/
LinkedIn - https://linkedin.com/in/dariankovacs
Facebook - https://facebook.com/dariankovacspage/
Instagram - https://instagram.com/dariankovacs/
Twitter - https://twitter.com/dariankovacs
Follow Fab Dolan:
Twitter - https://twitter.com/fabdolan?lang=en
LinkedIn - https://www.linkedin.com/in/fab-dolan-391b5328/?originalSubdomain=ca
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


