

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Mar 16, 2022 • 45min
Tahir Ahmad (Leo Burnett)
The one where Ted interviews Tahir from Leo Burnett.HumanKind report from Leo BurnettKey insights on how brands can think differently moving forwardHis impulse buy over CovidHis advice on being successful in any career!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - linkedin.com/in/ballisticartsWebsite - ballisticarts.comFollow Tahir Ahmad:Twitter - twitter.com/tweettahirLinkedIn - linkedin.com/in/tahir-ahmadWebsite - leoburnett.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 7, 2022 • 60min
Jennifer Baum (Microsoft)
The one where Darian interviews Jennifer from Microsoft.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Jennifer Baum:Twitter - twitter.com/jensb9LinkedIn -linkedin.com/in/jensb9Website - microsoft.com/en-ca/blog/author/jennifer-solomon-baumAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 1, 2022 • 57min
Normand Miron (Canada Post)
Dans cet épisode, Antoine s'entretient avec Normand Miron, chargé de rédaction marketing chez Poste Canada. En relatant son impressionnant parcours, Normand nous parle des débuts du web, de sa transition de la publicité traditionnelle vers le numérique et de la démocratisation des communications grâce à l'internet. Selon lui, l'un des défis actuels des marques et des agences est la dévirtualisation et l'humanisation de la relation client. Écoutez l'entrevue pour en apprendre davantage.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE today.In this episode, Antoine talks with Normand Miron, Managing Witer-Editor (Marketing) at Canada Post. Recounting his impressive journey, Normand tells us about the beginnings of the web, his transition from traditional advertising to digital and the democratization of communications thanks to the Internet. According to him, one of the current challenges for brands and agencies is the devirtualisation and humanisation of the customer relationship. Listen to the interview to learn more.Follow Antoine Bonicalzi:Website - https://www.cyberimpact.com/en/author/antoine/LinkedIn - https://www.linkedin.com/in/antoinebonicalzi/Follow Normand Miron:Podcast - daspizzcast.caWebsite - miron.coLinkedIn - linkedin.com/in/nmironMagazine - postescanada.ca/inspiractionsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 21, 2022 • 37min
Kyle Marancos (Very Good Butchers)
The one where Darian interviews Kyle from Very Good Butchers.In celebration of the upcoming Plant-Based Foods Week (March 21-27), The Very Good Butchers are offering Marketing News Canada listeners 22% off of their first purchase on their website with the code PLANTPLEDGE22. Please visit www.verygoodbutchers.com.*Since the timing of the recording of this episode, the price of some of the products mentioned may have changed. All updated pricing can be found at www.verygoodbutchers.com.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Kyle Marancos:Twitter - twitter.com/verygoodbutcherLinkedIn -linkedin.com/in/kyle-marancosFacebook - facebook.com/theverygoodbutchersInstagram - instagram.com/theverygoodbutchersAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 18, 2022 • 48min
Neil Hoyne (Google)
The one where Ted interviews Neil from Google.His talent for using data to inform his storytellingSome tips from his book Converted: The Data-Driven Way to Win Customers’ HeartsThe best type of pizza!How to find your voice when writing a bookSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - linkedin.com/in/ballisticartsWebsite - ballisticarts.comFollow Neil Hoyne:LinkedIn - linkedin.com/in/neilhoyneWebsite - twitter.com/neilhoyneAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 17, 2022 • 55min
Colin Asuncion (Retail Council of Canada)
The one where Darian interviews Colin from Retail Council of Canada and participant on Season 3 of The Great Canadian Baking Show.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Colin Asuncion:Twitter - twitter.com/colinasuncionInstagram - instagram.com/colinasuncionWebsite - cbc.ca/life/greatcanadianbakingshow/bakers/colin-asuncionAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 14, 2022 • 37min
Marjorie Asturias (Automaticc + Wordpress)
The one where Daryl interviews Marjorie Asturias from Automaticc + Wordpress.Evolution of blogging to social media a form of sharing personal thoughts and community buildingMarketing opportunities and considerations for western companies expanding into South East AsiaEntrepreneurial inflection pointsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl Louie:Website - antisocialsolutions.comWebsite - thinkingbox.comTwitter - twitter.com/daryl_louieLinkedIn - linkedin.com/in/daryllouieFollow Marjorie Asturias:LinkedIn - linkedin.com/company/automattic/Facebook - facebook.com/AutomatticIncFacebook - facebook.com/WordPresscomYouTube - youtube.com/channelTwitter - twitter.com/wordpressdotcomTwitter - twitter.com/automatticAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 10, 2022 • 32min
Deana Thornton (Mailchimp)
The one where Darian interviews Deana from Mailchimp.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Deana Thornton:Website - mailchimp.comTwitter - twitter.com/deanajthorntonLinkedIn - linkedin.com/in/deana-thorntonWebsite - thorntondigitalagency.com/aboutAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 7, 2022 • 47min
Brett Colvin (Good Lawyer)
The one where Darian interviews Brett from Good Lawyer.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Brett Colvin:Website - goodlawyer.caLinkedIn - linkedin.com/in/brettrcolvinTwitter - twitter.com/brettrcolvinAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 4, 2022 • 40min
Nikita Medvedev (Coca Cola)
The one where Darian interviews Nikita from Coca Cola.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Nikita Medvedev:LinkedIn - linkedin.com/in/nikitamedvedevAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


