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The Undefeated Marketing Podcast

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Jan 25, 2023 • 50min

Here’s How To Grow Your Business in a Bad Economy with Michael Hyatt

The economy is in the shi*ter…so what are you going to do about it? Are you going to wait for the recession to disrupt your business, or are you actually going to do something different with your marketing so you can grow? My guest on the Undefeated Marketing Podcast is the legendary Michael Hyatt – and I can honestly say this is the most important interview I’ve conducted in the last two years. Michael shifted my thinking about the economy and he’ll do the same for you. Here’s another question I actually posed to myself after the interview: Am I using this economic downturn as an excuse for poor performance, or do I turn it into the greatest opportunity of my life? Michael’s new book (co-authored with Megan Hyatt Miller), Mind Your Mindset: The Science That Shows Success Starts with Your Thinking, is one of the best business books I’ve read in years. It’s also perfect for the moment we’re living in. Even if you don’t buy the book, you should listen to this interview and I promise it’ll change your entire mindset about your business.  About the Guest:  Michael Hyatt Michael Hyatt is the founder and chairman of Full Focus. He has scaled multiple companies over the years, including a $250M publishing company with 700+ employees and his own leadership development company that has grown over 60% year over year for the past 4 years. Under his leadership, Full Focus has been featured in the Inc. 5000 list of the fastest-growing companies in America for three years in a row and in 2020 the company was named to Inc.’s Best Work Places list. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, The Vision Driven Leader, and his newest book (with Megan) Win at Work & Succeed at Life. He enjoys The Double Win with his wife of 40+ years, five daughters, and nine grandchildren. Connect with Michael Instagram: https://www.instagram.com/michaelhyatt/  Facebook: https://www.facebook.com/michaelhyatt  Twitter: https://twitter.com/MichaelHyatt   LinkedIn: https://www.linkedin.com/in/michaelhyatt/  Website: https://fullfocus.co/rebrand/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post Here’s How To Grow Your Business in a Bad Economy with Michael Hyatt appeared first on Phillip Stutts.
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Jan 11, 2023 • 42min

NFL and NBA Reporter, Michele Tafoya, On Why She Walked Away

After an incredible career as the premier NFL sideline reporter for NBC Sports, covering five Super Bowls, Michele Tafoya made the courageous decision to leave it all behind. How did Michele come to the decision to walk away from the monster brand she had built over decades?  Quite simply, she put her integrity above her ego. Join me this week on The Undefeated Marketing Podcast for an exclusive conversation where the legendary Michele Tafoya and I take an in-depth look at marketing, media, family and the impact all of these elements have had on her career. Oh, and if you are curious what Michele has to say about today’s hypocritical media? We go deep here too. For me, this is an incredibly inspiring episode where Michele vulnerably talks about what led her to leave her coveted job as the #1 NFL reporter  – and the millions of dollars she made doing it – and what she learned from the re-launch of her new brand. Do not miss this riveting conversation. About the Guest:  Michele Tafoya Michele Tafoya is a former American sportscaster. From 2011 to 2022, she was a reporter for NBC Sports, primarily as a sideline reporter for NBC Sunday Night Football. Record-setting, four-time Sports Emmy Award winner Michele Tafoya worked her final NBC Sunday Night Football game at Super Bowl LVI on February 13, 2022, her fifth Super Bowl. She retired from sportscasting the following day. In total, she covered 327 games — the most national primetime TV games (regular + postseason) for an NFL sideline reporter. Tafoya, who began her sports media career in 1993, is the most-honored national television sideline reporter in U.S. sports (four Emmy Awards for Outstanding Sports Personality-Sports Reporter) and is also the only finalist for that Emmy in each year of its existence (since 2011).  A versatile talent, Tafoya has worked as the play-by-play announcer and as a studio host for men’s and women’s NCAA basketball and WNBA coverage, as well as sideline reporting for college football and basketball. She has been a substitute host on Pardon the Interruption and a panelist on Sports Reporters. A native of Manhattan Beach, California, Tafoya graduated from the University of California at Berkeley with a degree in mass communications and earned her master’s degree in business administration from the University of Southern California. Tafoya and her husband, Mark Vandersall, have two children and a dog named Jersey. Today, she hosts the Sideline Sanity Podcast and makes television appearances on talk shows discussing the state of American politics and culture. Connect with Michele Instagram: https://www.instagram.com/realmicheletafoya/  Facebook: https://www.facebook.com/MicheleTafoyaNBC  Twitter: https://twitter.com/Michele_Tafoya  LinkedIn: https://www.linkedin.com/in/michele-tafoya-58283a14/  Website: https://micheletafoya.com/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post NFL and NBA Reporter, Michele Tafoya, On Why She Walked Away appeared first on Phillip Stutts.
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Dec 28, 2022 • 46min

Inside the Mindset of Alabama’s Coach Nick Saban

What does it take to be the most successful football coach of all time?  Whether you’re a business owner or entrepreneur, all leaders can learn from Coach Nick Saban and how he’s led the University of Alabama to the top of the mountain in college football. My friend and best-selling author, John Talty, reveals, for the first time, Coach Nick Saban’s strategic mindset and how you can apply his success “process” to become a world-class marketer and entrepreneur.  In John’s new book, “The Leadership Secrets of Nick Saban: Alabama’s Coach Became the Greatest Ever”, he explains Coach Nick Saban’s approach to building a champion and a winning culture. It’s a fascinating conversation you will want to listen to (probably a few times). If you’re a college football fan like me and want to know how to change your mindset to win with your team, check out this episode. About the Guest:  John Talty John Talty is the Wall Street Journal best-selling author of “The Leadership Secrets of Nick Saban: How Alabama’s Coach Became the Greatest Ever.” John is the senior sports editor and SEC Insider for Alabama Media Group, the leading statewide news organization which includes AL.com, The Birmingham News, The Mobile Press-Register, and The Huntsville Times. John has covered college football for two decades, with a specific focus on the Southeastern Conference for the last decade.  John frequently appears on SEC Network, SiriusXM, and other national sports programs. National outlets, including ESPN and Sports Illustrated, regularly cite his work. Connect with John Instagram: https://www.instagram.com/jtalty89/  Facebook: https://www.facebook.com/jtalty89/  Twitter: https://mobile.twitter.com/jtalty  LinkedIn: https://www.linkedin.com/in/john-talty-586642b/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post Inside the Mindset of Alabama’s Coach Nick Saban appeared first on Phillip Stutts.
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Dec 14, 2022 • 47min

How An Accidental Death Changed Aaron Walker Forever

What’s the worst moment in your life? I ask rhetorically because when Aaron Walker joined my podcast, he revealed that his worst moment was hitting a pedestrian with his car, resulting in his death.  Faith. Hope. Redemption. That’s Aaron’s story now, and he’s telling it this week on the Undefeated Marketing Podcast. And with the holidays just around the corner, it’s fitting to post this amazing interview today. I like to go deep with my guests, and in this episode, Aaron and I dive into some deep, challenging, and uncomfortable topics. Aaron’s background is pretty amazing too… he’s the founder and president of several companies, including the Iron Sharpens Iron Business Mastermind, and is one of Dave Ramsey‘s closest friends. Aaron is a highly successful life and business coach who focuses on showing people how to elevate their family relationships while exploding their businesses and brands  If you want to know how to overcome a terrible tragedy to become a faith-based and God-fearing person, you should tune into this special episode. About the Guest:  Aaron Walker For over 45 years, Aaron has been a small business owner, committed husband, devoted father, and community leader. He got his first taste of real accountability in a business Mastermind group where he developed genuine friendships and grew alongside Dave Ramsey, Dan Miller, Ken Abraham, and others. He currently serves as founder and CEO of View from the Top where Iron Sharpens Iron Masterminds, business coaching, and events all coordinate to achieve the mission. Connect with Aaron Website: https://www.viewfromthetop.com/  Instagram: https://www.instagram.com/isimastermind/  Facebook: https://www.facebook.com/CoachAaronWalker/  Twitter: https://twitter.com/vftcoach  LinkedIn: https://www.linkedin.com/in/aaronwalkerviewfromthetop/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post How An Accidental Death Changed Aaron Walker Forever appeared first on Phillip Stutts.
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Nov 30, 2022 • 1h 17min

[BONUS EPISODE]: What Really Happened with the Midterm Elections?

If you are curious to know how the midterm elections really went down, buckle up because I’m going to lay it out for you today. The elections were shocking – even to me. But I have studied the results, the data, and I know what happened.  Since the elections wrapped up in November, I’ve also had a ton of listeners ask my thoughts on the results. As luck would have it, I recently broke down the elections on James Altucher‘s huge business podcast a few days ago – and I thought I’d share that interview with you today as a bonus episode. How did the Democrats keep control of the U.S. Senate? How did Republicans win control of the U.S. House? What were the three most shocking things I discovered about the election? What about Donald Trump vs. Ron DeSantis? And will President Biden run for re-election now that he just turned 80 years old?  It’s all in this interview.  Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/ About the Host: Phillip Stutts Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post [BONUS EPISODE]: What Really Happened with the Midterm Elections? appeared first on Phillip Stutts.
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Nov 9, 2022 • 53min

Eben Pagan Explains Why the Marketing Funnel is Broken

Eben Pagan is the “OG” of digital marketing. In 2001 while the rest of the business world was focused on traditional marketing, Eben was building one of the first-ever digital funnels. That was 21 years ago.  When you look at the Mt. Rushmore of marketers – Eben Pagan is on the rock and now you are going to learn from him…. In episode 38 of the Undefeated Marketing podcast, Eben and I discuss the mistakes that marketers are continuing to make by not truly understanding their relationship with their customers/clients – and how any business owner or marketer can flip the switch to improve their ROI.  Sound familiar? According to Eben, most marketers are not focused on building and improving their marketing funnels to drive more conversions in their business. Eben understands where people continue to screw up when managing their marketing funnels and why they are not retaining customers or prospects.  If you are worried about your business with the current economy, you need to tune in for this episode because we discuss how you can maximize your results by changing a few simple steps with your marketing. Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/ About the Guest:  Eben Pagan Eben Pagan, also known as David DeAngelo, is an author and entrepreneur who has founded several companies, managing over 10 7-figure online businesses. What began as writing and selling an ebook online, called “Double Your Dating”, turned into a multi-million dollar online empire employing 75 people around the world. This success led him to receive emails from people asking him to teach them business and marketing strategies using his own unique formulas. His career has allowed him to network and learn from Tony Robbins and Sir Richard Branson. Eben is devoted to teaching entrepreneurs the best strategies and techniques for business, marketing, and creation which can be found at https://ebenpagantraining.com/.   Connect with Eben Website: https://ebenpagantraining.com/  Instagram: https://www.instagram.com/ebenpagan6221/  Facebook: https://www.facebook.com/ebenpagantraining  Twitter: https://twitter.com/ebenbiztips  LinkedIn: https://www.linkedin.com/in/eben-pagan-59933b15a/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now (2018) and The Undefeated Marketing System (2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post Eben Pagan Explains Why the Marketing Funnel is Broken appeared first on Phillip Stutts.
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Oct 26, 2022 • 1h

How Keith Cunningham Lost 100 Million Dollars and Built it Back

Imagine making $100 million dollars before 39 years old and then losing it all… But then building it back… That’s Keith Cunningham’s story, and this is why he is literally the greatest business coach who has ever lived, and I’m honored to have him on this week’s Undefeated Marketing episode.  While 99.9% of business influencers tell you to 100x your business every year – Keith Cunningham does the opposite….In our chat, Keith shares his mindset on how not to lose all of your money in the first place and what you can do as a business leader to “think” about making smarter decisions. This feels especially important in today’s volatile world.  My favorite question that Keith has ever asked me (which helped me optimize the performance of how we serve our clients)?  “How much money would you have if you never lost a client?”  Good one, right? In 2015, I heard Keith on stage with Tony Robbins for the first time and was blown away by his business acumen and mindset. All the money I invested in Keith’s mentorship has produced returns I never thought possible. Why? Because he helped me avoid super dumb mistakes that would have bankrupted my business. I’m so excited to share Keith’s smart insights with you on this episode, and I highly recommend you make time for it because what Keith says will propel your business to another level. Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/ About the Guest:  Keith Cunningham American entrepreneur, international speaker, and acclaimed author, Keith J. Cunningham is regarded as one of the foremost authorities and teachers on business mastery. With more than fifty years of business and investing experience, Keith has taught critical business skills to thousands of top executives, business owners, and entrepreneurs around the world. In Keith’s Keys to the Vault® Business School, he has created a curriculum designed to accelerate the transition from Operator to Owner and drive sustainable financial performance and business success. Through his Board of Directors program, he serves as Chairman of the Board for businesses in a wide range of industries. Keith’s latest book The Road Less Stupid is about adopting the discipline of Thinking Time, which will enable you to run your business more effectively, make more money, and dramatically increase the likelihood of keeping that money. Keith is also the author of Keys to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business and The Ultimate Blueprint for an Insanely Successful Business.   Keith is married to Sandi, and they reside in Austin, Texas. Connect with Keith Website: https://keystothevault.com/  Instagram: https://www.instagram.com/keystothevault/  Facebook: https://www.facebook.com/Keith-J-Cunningham-Keys-to-the-Vault-130286793659820/  Twitter: https://twitter.com/keystothevault1  LinkedIn: https://www.linkedin.com/in/keithjcunningham/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post How Keith Cunningham Lost 100 Million Dollars and Built it Back appeared first on Phillip Stutts.
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Oct 12, 2022 • 49min

[BONUS EPISODE]: Consumers are Focused on Necessities, but Here’s What You Can Do

Today, we are exclusively releasing our latest data report on the state of your customers and how they are buying – you can download it for free – CLICK HERE. In addition, I spent an entire podcast talking about it. Here is what we are seeing in a nutshell – companies are facing a huge problem – customers are dropping in brand loyalty and buying cheaper alternatives at a higher rate since the Great Recession of 2008. 76.8% of American consumers are clearly struggling to pay for necessities or just getting by, which means people are cutting out nonessential purchases.  So what does this mean for you?  If you are an entrepreneur or marketer, you need to market your products as necessities to capture consumer attention and compete in a market where every customer is looking for the best value.  In this episode of The Undefeated Marketing podcast, Brandon McKee and I not only share our latest consumer data report, but also show you how every Fortune 200 company is investing in data and AI software to combat this problem and reach their exact target audience with a message that will convert.  Again, you can download our latest report for free here: https://www.winbigmedia.com/research. In it, you’ll get in-depth information on customer demographics, branding, and messaging. Do not miss the chance to know what’s going on in the marketplace before your competitors.  *Get FREE, EXCLUSIVE access at https://www.winbigmedia.com/research  Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/ About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes/Apple Podcasts or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post [BONUS EPISODE]: Consumers are Focused on Necessities, but Here’s What You Can Do appeared first on Phillip Stutts.
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Sep 28, 2022 • 52min

The Secrets to Building Grant Cardone’s Billion $ Empire

What secret lessons did Jarrod Glandt learn from Grant Cardone? He exclusively shared them with me today… Jarrod Glandt is the president of Grant Cardone’s “Cardone Enterprises.” When Jarrod was hired by Grant (over 10 years ago), Grant’s company operated out of a pool house. Today, Jarrod helps run a billion-dollar empire, and he has established himself as one of the most influential business leaders in the world – helping build the platforms for the most influential entrepreneurial brands in the world – Grant Cardone.  In episode 36 of The Undefeated Marketing Podcast, Jarrod shares the best lessons he’s learned from Grant Cardone and how he applied those lessons to grow the company massively. If you want to become a better marketer, entrepreneur, or leader in your business, you’ll want to hear Jarrod’s incredible story and insights. Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/ About the Guest:  Jarrod Glandt Jarrod Glandt is President of Grant Cardone Enterprises, where he has worked as the right hand to Grant Cardone for 12 years. He has helped drive company revenues from $2m/year in sales well into the 9 Figures. He is also the host of the millennial-focused Young Hustlers podcast, where he shares tips on Sales, Marketing, Money, and Entrepreneurship. Connect with Jarrod  Instagram: https://www.instagram.com/jarrodglandt/?hl=en  Twitter: https://twitter.com/jarrodglandt?lang=en  LinkedIn: https://www.linkedin.com/in/jarrodglandt/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post The Secrets to Building Grant Cardone’s Billion $ Empire appeared first on Phillip Stutts.
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Sep 14, 2022 • 1h 1min

How Kyle McDowell’s 10 Principles Will Save Your Company

Kyle McDowell is one of the best and most underrated business leadership coaches in the world. I guarantee you will be hearing his name on a regular basis soon. He has personally coached my team at Win BIG Media, which has greatly helped our internal and external company culture. I always strive to be a better version of myself and a leader for my companies, but I still struggle with that. That’s why it’s so important for me to understand how to communicate better. One of the reasons I admire Kyle is that I can tell him where I feel I am struggling as a leader, and he knows exactly what I can do to identify and fix the problem (by following his “10 WEs”). In episode 35 of the Undefeated Marketing Podcast, Kyle and I discuss his new book “Begin With We” which goes through his guiding principles that any company should employ to retain the best talent and build winning teams. You will be surprised to know these 10 principles helped save my company and I want you to learn from my mistakes. Tune into this episode (link to apple podcast) and check out his new book that has just been released. Want to grow your business by over 50%? Get your FREE Customer (or Client) Data Assessment at www.phillipstutts.com/insights/ About the Guest:  Kyle McDowell Kyle McDowell Inc. is the parent company of author, speaker, and leadership coach Kyle McDowell. Kyle is widely known for his inspiring approaches to transforming business executives into real leaders while reshaping corporate cultures. In his book, Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence, Kyle examines the root causes of dysfunction in the workplace, highlighting the plague of a “me-oriented” paradigm, while providing the remedy with his framework, The 10 WEs. Serving as the cornerstone of McDowell’s philosophy, these guiding principles establish the foundation required for building and sustaining a culture of excellence.  Kyle McDowell is an author, speaker, and leadership coach with nearly three decades of experience leading tens of thousands of employees at some of America’s largest corporations, including United Health Group, CVS Health, and Bank of America.  McDowell’s passion for people and proven track record for cultivating truly authentic and courageous leaders were born from an unwavering belief that there’s a better way to thrive in Corporate America. That passion culminated in the creation of The 10 WEs, McDowell’s guiding principles that also serve as the foundation for his book, Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence.  After successfully weaving The 10 WEs into the cultural fabric of several organizations, McDowell wrote Begin With WE and launched Kyle McDowell Inc., a global coaching, consulting, and speaking firm dedicated to improving organizational effectiveness by inspiring courageous and authentic leaders who are committed to the power of WE.  McDowell is widely known for his inspiring approaches to transform bosses into real leaders while reshaping corporate cultures. He is regularly invited to speak at business, educational, and nonprofit institutions and events, and has been featured in major national publications, such as The Wall Street Journal, The Boston Herald, and The Burlington Free Press. McDowell holds a bachelor’s degree from the University of South Florida and an MBA from Northwestern University’s Kellogg School of Management. He lives in Tampa, Florida.  Connect with Kyle Website: https://kylemcdowellinc.com/  Instagram: https://www.instagram.com/kylemcdowellinc/  Twitter: https://twitter.com/KyleMcDowellInc  LinkedIn: https://www.linkedin.com/in/kylemcdowellinc/  About the Host: Phillip Stutts: Contributing to over 1,535 election victories, three U.S. Presidential victories, and working with multiple Fortune 200 companies, best-selling author Phillip Stutts plays the game of political and corporate marketing on the highest level. Phillip’s win-or-die mentality makes him a powerhouse when building research-backed marketing strategies with multi-billion-dollar budgets, battling it out with fierce competitors, and achieving maximum ROI results. He is the Founder/Executive Chairman of Go Big Media (a political marketing ad firm), CEO of Win Big Media (his corporate marketing agency), and a best-selling author who shares his marketing secrets with the world in his two books, Fire The Now(2018) and The Undefeated Marketing System(2021). Follow Phillip:  Website: www.phillipstutts.com Instagram: @phillipstutts Facebook:@ceophillipstutts LinkedIn: Phillip Stutts Twitter: @phillipstutts Resource: The Undefeated Marketing System – How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents (2021) Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  The post How Kyle McDowell’s 10 Principles Will Save Your Company appeared first on Phillip Stutts.

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