

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

Jan 30, 2025 • 33min
167 - Four Pillars of Leadership - Health, Wealth, Connection, and Career with Scott Raven
Scott Raven, founder of Corvus, shares his transformative journey from corporate disillusionment to coaching men in becoming purposeful leaders and fathers. A health scare in 2017 became his wake-up call, prompting a reassessment of his priorities and sparking his mission to help others.Scott explains Corvus's focus on wisdom and transformation, derived from the Latin word for raven. He highlights the four pillars of leadership—career, health, wealth, and connection—and emphasizes that true success integrates all these dimensions. Through candid discussions, Scott advocates for balanced self-leadership and the importance of prioritizing meaningful relationships.Want to learn more about Scott Raven’s work? Check out his website at https://www.corvussolutions.co/.Connect with Scott on LinkedIn at https://www.linkedin.com/in/scott-raven/.Think you'd be a great guest on the show? Apply at Podcast Guest.Want to learn more about Craig Andrew's work at allies4me? Check out his website at allies4me.

Jan 28, 2025 • 36min
166 - Coaching for Impact - The Power of Soft Skills in Leadership with Jen Halpern
Jen Halpern is the founder of Soft Sell Coaching and explores the nuances of effective leadership and sales strategy. Jen shares her transformational journey, from being a driven VP of Sales to embracing a people-first leadership approach. She delves into the importance of trust, self-awareness, and investing in individuals to build high-performing teams. Jen highlights actionable strategies, including consistent one-on-ones, hiring for diversity of strengths, and fostering accountability through coaching.The discussion also tackles common tensions between sales and marketing teams, emphasizing the need for clear communication and alignment. Jen's personal anecdotes and professional insights illustrate how great leadership transcends ego, focusing instead on empowering teams for sustainable success.Want to learn more about Jen Halpern's work? Check out her website at https://softsellcoaching.com/.Connect with Jen on LinkedIn at https://www.linkedin.com/in/jenhalpern/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Jan 23, 2025 • 32min
165 - Resilient Leadership - How Anna Reger is Transforming School Safety
Anna Reger, founder of FlipLok, is the essence of resilient leadership. Anna shares her journey from growing up in adversity to building a business that saves lives. Overcoming personal challenges, including life-altering accidents and the weight of survivor’s guilt, Anna developed a deep sense of purpose that now fuels her entrepreneurial mission.The conversation delves into FlipLok, a safety innovation inspired by a chilling realization during a school lockdown drill. Anna's commitment to child safety led her to create a solution that empowers students and teachers to secure classrooms in emergencies. Her tenacity shines as she navigates hurdles like fire codes and regulations, turning potential roadblocks into collaborations with fire marshals and safety experts.Through her story, Anna reveals the heart of true leadership: acting with courage, adapting to challenges, and staying committed to a mission bigger than oneself. Her message is clear—leaders don't wait for change; they make it happen.Want to learn more about Anna Reger's work? Check out her website at FlipLok.com.Connect with Anna on LinkedIn at https://www.linkedin.com/in/annaregerofficial/.Think you'd be a great guest on the show? Apply at podcast.allies4me.com/podcast-guest.Want to learn more about Craig Andrew's work at allies4me? Check out his website at allies4me.com.

Jan 21, 2025 • 27min
164 - Leadership Insights from Cybersecurity Expert Dylan Evans
Dylan Evans shares his journey into corporate security, dispelling myths about glamorous hacking narratives and emphasizing the importance of common sense in preventing cybercrime. He breaks down the threats small and medium businesses face and challenges conventional compliance checklists, which often prioritize defensibility over true security.Dylan advocates for leadership through simplicity: understanding potential vulnerabilities, anticipating risks, and implementing straightforward processes to safeguard against breaches. Craig and Dylan also discuss the human element of cybercrime, exposing the "supply chain" behind scams and the devastating impact of neglected safeguards. With actionable insights on risk assessment and proactive protection, this episode is a masterclass in leadership’s role in resilience.Want to learn more about Dylan Evans' work? Check out their website at https://www.simple-salt.com/.Connect with Dylan Evans on LinkedIn at https://www.linkedin.com/in/dylanevans-makesecuritysimple/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Jan 16, 2025 • 35min
163 - Reclaiming Family Time: How Leadership and Vision Shaped 'Never Miss a Moment' Consulting
Dustin and Anneliese Vance share their journey from corporate life to launching "Never Miss a Moment" Consulting, where leadership means putting family first. They built their business to enable Dustin to step away from the 9-to-5 and be present for their children. Their approach centers on empowering family-owned businesses, allowing parents to focus on family instead of stressing over marketing and operations. The Vances emphasize that true leadership doesn’t stop at the office; it’s about setting the right example at home, fostering a nurturing environment, and embodying values for their children. Their story highlights the importance of fathers actively engaging with their kids and of business practices that align with personal values. With a commitment to authenticity and hands-on service, "Never Miss a Moment" aims to relieve small business owners from overwhelming responsibilities, so they can prioritize what truly matters.Want to learn more about Dustin & Anneliese's work? Check out their website at https://www.nevermissamomentconsulting.com.Connect with Anneliese on LinkedIn at https://www.linkedin.com/in/anneliesemvance/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Jan 14, 2025 • 41min
162: From Russia with Love for American Opportunity with Olga Pechnenko
Olga Pechnenko, a leader whose story is one of resilience, grit, and a relentless pursuit of excellence. Born in Kazakhstan, raised in Russia, and ultimately settling in the United States, Olga’s journey is marked by transformation. She talks candidly about the challenges of adapting to a new culture and language and the lessons she learned along the way. As a CEO and founder of Revenue Hire, Olga shares her approach to building teams, the importance of hiring the right salespeople, and her unique formula for success, which focuses on sales DNA, skills, and work ethic. Her insights are practical and hard-hitting, ideal for leaders looking to refine their approach to team-building and personal growth.Want to learn more about Olga Pechnenko's work? Check out her website at https://www.revenuehire.com.Connect with Olga on LinkedIn at https://www.linkedin.com/in/olgapechnenko/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews’ work at allies4me? Check out his website at https://allies4me.com/.

Jan 9, 2025 • 33min
161 - Transforming Profitability Through Leadership with Chris Greco
Chris Greco is the founder of Operator Up and author of 8 Steps to Overcoming Adversity. Greco recounts his journey of turning around a struggling company, emphasizing that true leadership emerges in times of hardship. He reveals how he revitalized a retail tech firm, guiding it through economic challenges and scaling it by nine times. Greco underscores the role of core values, teamwork, and an unyielding commitment to resilience in his leadership strategy. His approach to overcoming adversity—embracing discomfort to achieve greatness—offers a practical blueprint for any leader aiming to elevate their impact. With poignant stories and practical advice, Greco makes a compelling case for building a culture where employees know their leader “has their back,” which he argues is key to inspiring extraordinary results.Want to learn more about Chris Greco’s work? Check out his website at https://www.grecospeaks.com/.Connect with Chris Greco on LinkedIn at https://www.linkedin.com/in/chrisgreco/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Jan 7, 2025 • 35min
158 - From Military Chaplain to Leadership Coach - Bobby Hulme-Lippert’s Journey
Bobby Hulme-Lippert, a former Army chaplain and the founder of BHL Coaching, discusses the impact of leadership in high-stakes environments. Bobby shares his journey from the military to ministry, emphasizing how both roles taught him the true meaning of leadership: caring deeply for those under his guidance. Through his experiences, Bobby explains how fear and courage are inseparable in leadership, reflecting on his time in the Army post-9/11. He discusses the challenges leaders face, from the burnout of “becoming the role” to the importance of reflection and empathy in guiding others effectively. Bobby’s powerful insights into the healing potential of storytelling and the necessity of slowing down to achieve real progress offer a fresh perspective for leaders at any level. This episode is packed with actionable advice for anyone looking to lead with authenticity and resilience.Want to learn more about Bobby Hulme-Lippert's work? Check out his website at https://bhl.coach.Connect with Bobby Hulme-Lippert on LinkedIn at https://www.linkedin.com/in/hulmelippert/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Jan 2, 2025 • 16min
160 - Building Irresistible Strategies - Leadership Lessons for 2025 Growth with Craig Andrews
Craig Andrews opens up about his leadership philosophy in this special New Year’s episode of Leaders and Legacies. Sharing a deeply personal story of resilience, Craig recounts how his team sustained his business during a six-week coma, a testament to trust and leadership. He emphasizes that successful growth requires more than ambition—it demands a clear marketing strategy, actionable goals, and an appropriate budget.Craig debunks common misconceptions about marketing, distinguishing tactics from strategy. He outlines the elements of his Irresistible Growth Framework, focusing on clarity in messaging and cultivating an "irresistible aura." Vulnerability, Craig notes, isn’t a weakness but a magnetism that builds human connection. He also shares insights on allocating marketing budgets effectively, citing benchmarks from industry leaders.This episode is a call to action for leaders aiming to make 2025 their best year yet. With strategic foresight and authenticity, Craig shows how leaders can inspire teams, attract clients, and achieve sustainable growth.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.Connect with Craig on LinkedIn at https://www.linkedin.com/in/craig-andrews/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Dec 23, 2024 • 9min
159 - A Christmas Policy that Benefits Both You and Employees with Craig Andrews
Craig Andrews shares a deeply personal and professional story of resilience and leadership. After a life-threatening six-week coma, Craig woke to find his business thriving in his absence—a testament to the trust and empowerment he had instilled in his team. This episode dives into his unique approach to leadership, emphasizing rest and family time. By instituting a policy of hard shutdowns over major holidays, Craig fostered a culture of loyalty, productivity, and work-life balance.Craig challenges leaders to question the true productivity of holiday workweeks and highlights the long-term gains of giving employees time to recharge. His forward-thinking strategies not only enhance team performance but also build lasting legacies. Craig’s philosophy proves that leadership isn’t about micromanaging but empowering teams to excel independently.Connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-andrews/Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.


