

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

Apr 17, 2025 • 36min
187 - Napoleon, Data, and Leadership - Why First Principles Matter with Ritavan
Leadership isn’t about titles—it’s about impact. In this episode of Leaders and Legacies, Craig Andrews sits down with Ritavan, founder of Bavarian Tiger Ventures and author of Data Impact, to break down the principles of high-performance leadership.Ritavan shares why blindly following best practices leads to failure and how first principles thinking drives real success. Drawing lessons from Napoleon’s military strategy, he explains why leaders must ensure absolute alignment across teams. The key? Clear, actionable communication—if a rank-and-file soldier could understand Napoleon’s commands, so could an entire army.Shifting to business, Ritavan reveals his six-step framework for leveraging data to make smarter decisions: Save, Leverage, Align, Simplify, Optimize, and Grow. He argues that digital transformation is useless without clear objectives and that precision thinking—once crucial in manufacturing—can be a liability in the digital age.Craig and Ritavan also explore cultural differences in leadership, the balance between perfection and speed, and how businesses can outmaneuver competitors by focusing on the right data.Want to learn more about Ritavan's work? Check out his website at https://www.ritavan.com.Connect with Ritavan on LinkedIn at https://de.linkedin.com/in/rritavan.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews’ work at allies4me? Check out his website at https://allies4me.com/.

Apr 15, 2025 • 38min
186 - How Leaders Can Fix Healthcare for Employees with Lester Morales
Leadership isn’t about maintaining the status quo—it’s about seeing problems, rallying people, and creating solutions. In this episode, Lester Morales, founder and CEO of Next Impact, exposes the broken incentives in healthcare and how business leaders can take control.Lester shares how his family’s devastating financial struggle with medical bills ignited his passion for fixing the system. He explains why healthcare isn’t "broken"—it’s working exactly as designed, just not in the public’s favor. With costs skyrocketing, employers feel trapped, believing they have no choice but to accept double-digit increases.Lester debunks that myth, showing how businesses can cut costs, improve employee benefits, and demand better care. He details a proven strategy: putting employees in charge of their care, eliminating deductibles, and leveraging cost transparency. Companies that adopt these models not only save millions but also become better employers.If you’re a leader ready to break free from the healthcare trap, this episode delivers real solutions.Want to learn more about Lester Morales' work? Check out his website at https://www.nextimpactllc.com/.Connect with Lester Morales on LinkedIn at https://www.linkedin.com/in/lester-j-morales-5064b91/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Apr 10, 2025 • 27min
185 - Lead Smarter, Not Harder: James Robbins on the 20% That Drives 80% of Results
Leadership isn’t about doing more—it’s about doing the right things. In this episode, James Robbins, leadership expert and author of Nine Minutes on Monday, breaks down the simple yet powerful leadership strategies that deliver the biggest impact. He explains why most leaders waste time on low-value tasks and how focusing on key engagement drivers—autonomy, recognition, challenge, and purpose—can transform teams.James shares insights from his time as a minister, where he had to motivate volunteers without traditional incentives like pay or promotions. He reveals how great leaders create buy-in, build trust, and drive performance by giving employees a mountain to climb, a reason to climb it, and enough rope to own the journey.Craig and James also dive into motivation, how autonomy fuels ownership, and why mastering communication is the secret weapon of successful leaders. If you want a practical, no-nonsense approach to leading with impact, this episode is a must-listen.Want to learn more about James Robbins' work? Check out his website at https://www.jamesrobbins.com/.Connect with James on LinkedIn at https://www.linkedin.com/in/jamesrobbins97/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Apr 8, 2025 • 40min
184 - Marketing in Tough Markets - Dennis Meador’s Leadership Lessons from the Legal World
Leadership isn’t about making noise—it’s about making an impact. In this episode of Leaders and Legacies, host Craig Andrews talks with Dennis Meador, founder of the Legal Podcast Network. Meador’s leadership journey started early, from hustling in sales as a teenager to scaling businesses to multi-million-dollar success.Meador shares why authenticity is the ultimate leadership tool—especially in marketing. His approach? Cut the fluff, get to the point, and let expertise speak for itself. He highlights how attorneys, often seen as difficult clients, actually appreciate directness and value-driven conversations. His marketing strategy focuses on thought leadership, using content to position professionals as trusted experts.Throughout the conversation, Meador drops gold nuggets on building remote teams, firing bad clients, and using content to attract high-value leads. He also reveals why vanity metrics like views and likes are meaningless unless they convert into revenue.Want to learn more about Dennis Meador’s work? Check out https://www.thelegalpodcastnetwork.com/.Connect with Dennis Meador on LinkedIn at https://www.linkedin.com/in/dennismeador/.Think you’d be a great guest on the show? Apply at Podcast Guest Application.Want to learn more about Craig Andrews’ work at allies4me? Visit allies4me.

Apr 3, 2025 • 30min
183 - Leadership Through Connection - Michael Morgan on the Power of Networking
Leadership isn’t just about titles—it’s about relationships. In this episode of Leaders and Legacies, Michael Morgan shares how networking has been the cornerstone of his career. From his early days at Penn State to leadership roles at major corporations, Morgan reveals how strategic connections opened doors, accelerated his growth, and helped him navigate career moves across the country.He breaks down the myth that networking is purely transactional. Instead, he emphasizes building authentic, long-term relationships by providing value first. Whether through his fraternity, industry groups, or professional organizations, Morgan proves that leadership is about lifting others while you climb.For those who didn’t have the benefit of a fraternity or military service, he offers practical advice: find like-minded groups, engage genuinely, and nurture connections over time. He also explains why maintaining relationships is harder than making them—and how a systematic follow-up strategy ensures long-term success.This episode is a masterclass in leadership through networking. If you’re looking to build meaningful professional relationships that drive career success, this conversation is a must-listen.Want to learn more about Michael Morgan’s work? Check out his website at https://michaelvmorgan.com/.Connect with Michael Morgan on LinkedIn at https://www.linkedin.com/in/michaelvmorgan/.Think you’d be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews’ work at allies4me? Check out his website at https://allies4me.com/.

Apr 1, 2025 • 28min
182 - Pitch Perfect - How Leaders Win Buy-In and Influence Decision-Makers
Great leaders aren’t just visionaries—they’re persuasive communicators. In this episode of Leaders and Legacies, Scott Nichols, CEO of Velocity Pitch Decks, shares how leadership and storytelling intersect in the high-stakes world of venture capital pitches.Scott emphasizes the importance of clarity and confidence when presenting ideas, whether to investors, customers, or internal stakeholders. He draws parallels between pitching and live performance, showing that just like musicians on stage, leaders must be prepared, adaptable, and able to recover when things don’t go as planned.Craig and Scott explore why founders often focus on the wrong details, getting lost in technical jargon instead of addressing what truly matters to their audience. Scott explains how leaders can craft compelling messages that drive action, making the case for why persuasion is an essential leadership skill.Whether you’re raising capital, selling a vision, or leading a team, this episode is packed with insights on how to command attention and inspire confidence.Want to learn more about Scott Nichols' work? Check out his website at https://velocitypitchdecks.com/.Connect with Scott Nichols on LinkedIn at https://www.linkedin.com/in/scottbnichols/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Mar 27, 2025 • 37min
181 - Beyond Compliance - How Leaders Can Fix HR and Elevate Teams with Scott Morris
Scott Morris, former police officer, actor, and now CEO of PropulsionAI, joins Leaders and Legacies to share powerful insights on leadership, trust, and transformation. He dives into the critical distinction between “fit” and “fitting in” and explains why trust is the foundation of any successful team.Morris believes HR is broken—not because of people, but because of a mindset that prioritizes compliance over productivity. He argues that businesses must shift focus from task-based job descriptions to outcome-driven roles, unlocking creativity and efficiency. He also explores how AI, when used as an augmentation tool rather than a replacement, empowers leaders to drive meaningful change.With experience spanning law enforcement, Hollywood, and entrepreneurship, Morris delivers hard-hitting truths on leadership. He emphasizes the importance of transparency, humility, and paying it forward—lessons every leader should embrace.Want to learn more about Scott Morris' work? Check out his website at https://www.getpropulsion.ai.Connect with Scott Morris on LinkedIn at https://www.linkedin.com/in/mscottm.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Mar 25, 2025 • 34min
180 - Scaling Leadership - How Kevin Wilkins Made His Company Bigger Than Himself
Kevin Wilkins built a successful corporate career with Fortune 100 companies like Procter & Gamble and Fidelity Investments. But when he sold his company and moved to New Orleans, he faced an identity crisis—no more corporate brand, no predefined path. He had to redefine leadership for himself.Wilkins discovered that true leadership isn’t about titles or company logos. It’s about people, culture, and impact. He founded Trepwise, a consulting firm dedicated to strengthening purpose-driven organizations. His work focuses on aligning strategy, vision, and execution for nonprofits and businesses looking to make a difference.One of his biggest leadership lessons? Make the company bigger than the founder. Wilkins emphasizes investing in people, fostering a strong culture, and ensuring the mission transcends any one individual. His success proves that leadership isn’t about personal accolades—it’s about building something that outlasts you.Want to learn more about Kevin Wilkins' work? Check out his website at https://www.trepwise.com.Connect with Kevin Wilkins on LinkedIn at https://www.linkedin.com/in/knwilkins.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

Mar 20, 2025 • 38min
179 - How AI is Revolutionizing Leadership and Finance with Albert Ramos
Albert Ramos joins the "Leaders and Legacies" podcast to unpack transformative leadership strategies. Through personal anecdotes and professional insights, Albert shares how authenticity, vulnerability, and embracing failure shape impactful leaders. He highlights the critical role of mental health, recounting his personal challenges and the importance of seeking support. Albert also explores the power of AI in leadership, explaining how automation and predictive tools can optimize workflows, free intellectual bandwidth, and drive innovation.He emphasizes practical applications of AI, including streamlining finance operations, improving decision-making, and reducing workplace stress. Albert calls on leaders to stay open-minded, embrace change, and strategically integrate AI into their teams. With actionable advice, this episode is a masterclass in blending personal resilience with technological innovation to lead with purpose and efficiency.Want to learn more about Albert Ramos’s work? Check out their website at https://www.StrategoIntel.com .Connect with Albert Ramos on LinkedIn at https://www.linkedin.com/in/albertramosjr/.Think you'd be a great guest on the show? Apply at Podcast Guest Application.Want to learn more about Craig Andrews's work at allies4me? Check out his website at allies4me.

Mar 13, 2025 • 34min
178 - Kerim Kfuri Unpacks Leadership Through Global Supply Chain Innovation
Kerim Kfuri is the CEO of the Atlas Network and an expert in global supply chain management. From his roots in Baltimore to his work with Damon John's CEO Access Program, Kerim emphasizes the importance of education, tone at the top, and adaptability in leadership.Kerim discusses the complexities of supply chains, their global interdependencies, and how they reflect broader leadership challenges. He underscores the critical role of clear communication and forward-thinking strategies in managing disruptions, such as those seen during the pandemic. His insights extend beyond logistics, touching on the human aspect of leadership, from empowering employees to fostering trust amidst rapid technological advancements like AI and automation.This episode challenges leaders to embrace change, prioritize education, and adapt strategies to ensure sustained success in an ever-evolving business landscape.Want to learn more about Kerim Kfuri's work? Check out his website at https://www.kerimkfuri.com.Connect with Kerim Kfuri on LinkedIn at https://www.linkedin.com/in/kerimkfuri/.Think you'd be a great guest on the show? Apply at Podcast Guest Application.Want to learn more about Craig Andrews' work at allies4me? Check out his website at allies4me.com.


