

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

Mar 6, 2024 • 37min
78 - Unlocking Leadership Magic - Insights from Kirsten Yurich
In a compelling dialogue on leadership, Kirsten Yurich shares her profound insights on facilitating transformative executive growth. She emphasizes the magical outcomes of bringing high-caliber leaders together in a confidential, creative environment to tackle business challenges. With a rich background, ascending from the ranks to CEO before steering the Vestige School, Yurich's approach is about pushing boundaries and fostering a dynamic strategic experience.Kirsten underlines the significance of a structured process to peel the layers of leadership challenges, revealing that most dilemmas boil down to time management and people skills. Through her narrative, Yurich illustrates how true leadership is about introspection, embracing vulnerability, and leveraging collective wisdom to drive personal and professional evolution.Want to learn more about Kirsten's work? Check out their website at http://kirstenyurich.com/.Connect with Johanna on LinkedIn at https://www.linkedin.com/in/kirsten-yurich/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 5, 2024 • 29min
77 - From USSR to SEO Rockstar - A Leadership Odyssey with Dmitrii Kustov
In this enlightening podcast, Dmitrii Kustov, the visionary behind RegEx SEO, shares his remarkable journey from the last days of the USSR to becoming a celebrated leader in the digital marketing industry. Kustov's story is a testament to the power of opportunity, hard work, and innovative leadership. Arriving in the U.S. as an exchange student, he quickly realized the vast potential for growth and achievement. This realization propelled him to establish a company that not only excels in SEO but offers comprehensive online marketing solutions, driving brands towards their goals.Kustov emphasizes the importance of team-first leadership, especially in challenging times, advocating for prioritizing team welfare over all else. His approach to leadership is grounded in the belief that a motivated and valued team is the cornerstone of any successful business. Throughout the discussion, Kustov underscores the significance of adaptability, resilience, and a customer-centric focus in navigating the complexities of the digital landscape. His insights into leadership, team dynamics, and business growth offer invaluable lessons for aspiring leaders and entrepreneurs in any industry.Want to learn more about Dmitrii's work? Check out their website at https://www.regexseo.com/.Connect with Dmitrii on LinkedIn at https://www.linkedin.com/in/DigitalSpaceman/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 29, 2024 • 34min
76 - Refining Sales and Leadership in the Modern Era with Rocky Lagrone
In a compelling conversation with Rocky Lagrone, a seasoned sales development expert, the podcast delves into the intricacies of leadership, sales, and navigating business changes. Rocky, with over 25 years of experience, shares his insights on developing sales strategies aligned with company goals to maximize ROI. Rocky underscores the importance of adapting to business evolutions, leveraging referrals, and the crucial role of sound in effective communication. Rocky advocates for focusing on clients' needs, emphasizing the value of giving in the sales process and the significance of leadership in fostering a culture of accountability and growth. His experiences reveal the transformative power of putting others first and the impact of sales leadership on business success.Want to learn more about Rocky's work? Check out their website at http://salesdevelopmentexpert.com.Connect with Rocky on LinkedIn at https://www.linkedin.com/in/salesdevelopmentexpert/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 28, 2024 • 39min
75 - The Maverick Entrepreneur Who Turned Setbacks into Success with Colin Sanburg
In this inspiring podcast episode, Colin Sanburg shares his remarkable journey from struggling student to successful entrepreneur and leadership guru. Despite failing English and barely graduating high school, Sanburg's passion for leadership roles and innovative thinking paved his way to an MBA without an undergraduate degree and the helm of multiple businesses.Sanburg emphasizes the importance of effective communication, the transformative power of asking "why not," and leveraging financial acumen for business growth. Sanburg's story is a testament to the idea that unconventional paths can lead to extraordinary outcomes, underscoring the pivotal role of persistence, curiosity, and strategic financial management in achieving success.Want to learn more about Colin's work? Check out their website at https://finelevate.com/ .Connect with Colin on LinkedIn at https://www.linkedin.com/in/colinsanburg/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 27, 2024 • 33min
74 - Transforming Challenges into Leadership Strengths Michelle Raz's Vision for Neurodiversity
In this insightful podcast, Michelle Raz, an accomplished entrepreneur, author, and ADHD coach, shares her journey and insights into leveraging neurodivergence as a leadership strength. Growing up with a brilliant yet unconventional father, Raz learned early on the value of thinking differently and the power of resilience. Her work, inspired by personal experiences and challenges, focuses on empowering individuals, especially those neurodivergent, to harness their unique abilities for academic and professional success.Through Thrive Vista, her innovative edtech platform, Raz aims to transform the educational landscape for neurodivergent students by providing tailored support and strategies. Her mission is to unearth the inherent potential within each individual, sparking a transformation that transcends traditional limitations and celebrates diversity in thought and action.Want to learn more about Michelle's work? Check out their website at http://www.Thrivister.com.Connect with Michelle on LinkedIn at https://www.linkedin.com/in/coachmichelleraz.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 22, 2024 • 44min
73 - From Fear to Frontier - A Leader's Transformation with Johanna White
In this empowering podcast, Johanna White delves into the heart of leadership and the essence of overcoming adversity. She shares her inspiring journey, showcasing how strategic visual branding can be a pivotal leadership tool in navigating the complexities of the business world. Johanna's narrative is a testament to the power of resilience, innovation, and purpose-driven leadership. Johanna highlights the importance of embracing challenges as opportunities for growth, leading authentically, and the critical role of self-belief in achieving success. Her insights encourage listeners to leverage their unique strengths, push beyond traditional boundaries, and cultivate a legacy of impactful leadership. Johanna's story is not just about overcoming obstacles but about transforming them into steppingstones for building a more meaningful and successful career. This podcast is a beacon for aspiring leaders and entrepreneurs, offering valuable lessons on perseverance, strategic thinking, and the transformative power of effective branding in leadership.Want to learn more about Johanna's work? Check out their website at https://www.designbyjostudio.com/.Connect with Johanna on LinkedIn at https://www.linkedin.com/in/johanna-white-designbyjo/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 21, 2024 • 33min
72 - From Chaos to Order: Leadership Lessons with Bill Simmons
Bill Simmons offers insightful leadership lessons from his diverse career spanning retail and non-profit sectors. Simmons emphasizes the importance of adapting leadership styles to suit different organizational needs, highlighting his experience with the "Thrive UPS Cycle" in business. This approach focuses on continuous improvement and strategic planning to drive success. He discusses the significance of setting clear goals, quarterly sprints, and fostering a culture of accountability and execution. Simmons' journey underlines the value of strategic vision, adaptability, and the ability to turn challenges into opportunities for growth. His leadership philosophy centers on creating a lasting impact, both within the organization and in the broader community, demonstrating how effective leadership transcends industry boundaries.Want to learn more about Bill's work? Check out their website at https://thrivebusinessoperations.com.Connect with Bill on LinkedIn at https://www.linkedin.com/in/billsimmonslive/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 20, 2024 • 37min
71 - How an Artist Created a Systematic Approach for Transformation with Erik Wolf
Erik Wolf discusses his journey of a creative individual who leveraged his artistic talents to forge a unique path in the marketing world. Wolf's story is a testament to the power of leadership that blends creativity with systematic strategies to drive transformation. Initially embarking on a career in graphic design, Erik encountered numerous challenges that tested his resilience and adaptability. Instead of succumbing to these hurdles, he used them as stepping stones, eventually creating a novel approach to marketing that emphasizes engagement and innovation. This episode sheds light on how Erik's leadership qualities—his vision, creativity, and ability to think strategically—were instrumental in developing a marketing methodology that stands out for its effectiveness and originality. It's a compelling narrative that illustrates how unconventional backgrounds can contribute to groundbreaking successes in seemingly unrelated fields, offering valuable insights for leaders seeking to foster innovation and transformation within their organizations.Want to learn more about Erik's work? Check out their website at https://estound.com.Connect with Erik on LinkedIn at https://www.linkedin.com/in/erikwolf/ .Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 15, 2024 • 32min
70 - Build a Multi-Million Dollar Business through Authentic Leadership with Sully Sullivan
Tyler "Sully" Sullivan, founder of BombTech Golf, shares his entrepreneurial journey and the leadership principles that have guided him to success. Sully emphasizes the importance of passion, innovation, and customer focus in building a thriving e-commerce business. He discusses how adopting a hands-on approach in the early stages was crucial for understanding the market and his customers. As his business grew, Sully highlights the significance of delegation and empowering his team, enabling him to focus on strategic growth and innovation. His leadership style is marked by authenticity, transparency, and a commitment to building strong relationships with both customers and employees. Sully's story is a testament to how visionary leadership, combined with a customer-centric approach, can lead to exceptional business achievements.Want to learn more about Sully's work? Check out their website at https://www.sullytyler.com.Connect with Sully on LinkedIn at https://www.linkedin.com/in/tyler-sully-sullivan/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Feb 14, 2024 • 27min
69 - Global Leadership Insights: Lessons from a Life Across Continents with Todd White
In this powerful podcast, Todd White delves into the essence of leadership, drawing from his rich experience across continents and sectors. With a focus on the transformation from a technical expert to an influential leader, White emphasizes the pivotal role of adaptability, cultural sensitivity, and continuous learning. He shares personal anecdotes that highlight the importance of staying focused, embracing change, and leading with empathy. White's journey illustrates that true leadership transcends borders and industries, requiring a deep understanding of people and the ability to inspire and guide them towards a common goal. His insights offer valuable lessons for aspiring leaders, showcasing that leadership is not just about directing but also about listening, learning, and evolving.Want to learn more about Todd's work? Check out their website at https://clearpeg.com.Connect with Todd on LinkedIn at https://www.linkedin.com/in/todd-white-mnr/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.


