

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

Apr 2, 2024 • 36min
88 - Empowering Through Cred Dust - The New Currency of Leadership with Mitchell Levy
This episode of Leaders & Legacies dives deep into the essence of leadership, emphasizing the pivotal role of credibility. Mitchell Levy, a seasoned expert, shares his insights on how genuine compliments and recognition, termed "cred dust," can significantly enhance a leader's influence. He articulates the importance of integrity, both internally and externally, and how it intertwines with a leader's ability to be trusted, known, and liked.The conversation further explores the transformational power of leadership when it’s anchored in authenticity, clarity, and the strategic acknowledgment of others' contributions. The dialogue underscores that today’s leadership transcends traditional command-and-control models, advocating for a more inclusive, empowering approach that celebrates the achievements of all team members.Want to learn more about Mitchell's work? Check out their website at https://mitchelllevy.com/.Connect with Mitchell on LinkedIn at https://www.linkedin.com/in/mitchelllevy/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 28, 2024 • 31min
87 - Legacy Leadership - Building Enduring Success Through Core Values
Mark Campbell delves into the essence of impactful leadership, exploring how core values, resilience, and a proactive mindset are crucial for guiding teams and businesses toward success. He discusses the importance of adapting to change, the strength found in vulnerability, and how genuine engagement can transform leadership from a role into a reflection of one's true self. This conversation is rich with insights on fostering a culture of trust, the pivotal role of mentorship, and the enduring influence of leading by example, offering listeners practical advice and inspirational takeaways for their own leadership journeys.Want to learn more about Mark's work? Check out their website at https://thedigitalmc.com.Connect with Mark on LinkedIn at https://www.linkedin.com/in/thedigitalmc/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 26, 2024 • 48min
86 - Strategic Talent Mastery - Corey Harlock's Visionary Approach to Leadership
Corey Harlock shares his transformative journey from the hospitality industry to becoming a pivotal figure in talent strategy. With a rich background in creating exceptional experiences, he now empowers small business owners by connecting the right talent with the right opportunities.Corey's innovative approach is not just about recruitment; it’s about crafting a talent strategy that propels businesses forward, ensuring they are equipped for future success. Harlock's insights are a goldmine for any leader aiming to cultivate a high-performance team while also making a profound community impact.Want to learn more about Corey Harlock's work? Check out their website at http://keyhire.solutions.Connect with Corey Harlock on LinkedIn at https://www.linkedin.com/in/coreyharlock/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 21, 2024 • 33min
85 - Empower, Inspire, Succeed - The Blueprint for Modern Leadership with Brian Gelt
In a compelling episode of the Leaders and Legacies podcast, Craig Andrews shares an inspiring story of resilience and teamwork, setting the stage for a deep dive into leadership with Brian Gelt, founder of Peoplytix. Gelt, known for transforming an Audi dealership into the country's top seller, credits his success to understanding team dynamics and leveraging individual strengths, using tools like the Predictive Index to optimize performance. He emphasizes the importance of placing people in roles where they can excel, fostering growth and job satisfaction.Gelt's approach to leadership is not just about setting visions but also about nurturing talent, making decisive, data-driven decisions, and creating environments where employees feel valued and understood. This mindset not only minimizes turnover but also maximizes productivity and morale. The podcast illuminates the critical role of leadership in not just achieving business goals but in developing a thriving, cohesive team.Want to learn more about Brian Gelt's work? Check out their website at https://www.peoplytix.com.Connect with Brian Gelt on LinkedIn at https://www.linkedin.com/in/brian-gelt-791a26116/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 20, 2024 • 33min
84 - From Teen Entrepreneur to Global Strategist - The Evolution of Ryan Weiss's Leadership
In this episode of the Leaders and Legacies podcast, Craig Andrews sits down with Ryan Weiss, the head of Effective Performance Strategies, to delve into the essence of impactful leadership. Weiss shares his remarkable journey, from launching his first business as a teenager to navigating corporate America and eventually founding a global company.Ryan emphasizes the crucial balance between process and people, advocating for a practical approach to implementing systems that empower employees and enhance efficiency. Weiss’s experiences in diverse global settings, including Asia and Germany, have enriched his leadership philosophy, focusing on the importance of adaptability, clear communication, and fostering a culture of continuous improvement. Through his narrative, Weiss underscores the value of embracing challenges as opportunities for growth and learning.Want to learn more about Ryan Weiss's work? Check out their website at EPS Optics.Connect with Ryan Weiss on LinkedIn at https://www.linkedin.com/in/ryancweiss/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 19, 2024 • 29min
83 - Leading with Purpose - The Alan Lazaros Approach to Global Influence
Alan Lazaros is a leadership guru and the driving force behind Next Level University. Lazaros shares his transformative journey from a life-threatening car accident to redefining success and leadership. Emphasizing the significance of legacy, Lazaros articulates his belief in creating a positive impact that transcends one's lifespan. His approach to leadership, shaped by personal trials and a commitment to personal growth, underscores the challenge and fulfillment of guiding a diverse, global team in a virtual setting. Lazaros's narrative is a testament to the power of resilience, the importance of aligning actions with core values, and the relentless pursuit of meaningful contribution. His story encourages leaders to embrace their vulnerabilities, lead with authenticity, and foster environments that cultivate potential.Want to learn more about Alan's work? Check out their website at https://www.nextleveluniverse.com.Connect with Alan on LinkedIn at https://www.linkedin.com/in/alanlazarosllc.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 14, 2024 • 42min
82 - Navigating Success and Significance: Aaron Walker's Leadership Journey
In this compelling episode of the Leaders and Legacies podcast, host Craig Andrews sits down with Aaron Walker, a seasoned entrepreneur and founder of the Iron Sharpens Iron Mastermind Group. Walker shares his journey from achieving early financial success to facing life-altering challenges that reshaped his focus towards living a life of purpose and significance.Through founding multiple companies and participating in over 2000 podcasts, Aaron emphasizes the importance of surrounding oneself with people who push you towards greatness. He discusses the life-changing impact of mastermind groups and the critical role they play in personal and professional development. Walker's approach to leadership is rooted in authenticity, the pursuit of excellence, and a commitment to helping others achieve their goals. He advocates for building a legacy that goes beyond financial success, highlighting the power of community, accountability, and mentorship in creating meaningful and lasting impact.Want to learn more about Aaron's work? Check out their website at https://viewfromthetop.com.Connect with Aaron on LinkedIn at https://www.linkedin.com/in/aaronwalkerviewfromthetop/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 13, 2024 • 42min
81 - Empowerment Through Leadership: Brill Media's Secret to Sustained Success with Robert Brill
Robert Brill is the visionary CEO of Brill Media. Known for its ten-time recognition across the Inc. 5000 and the Financial Times 500, Brill Media stands as a testament to Robert's expertise in precision advertising and business growth. Throughout the conversation, Robert unpacks the intricacies of media buying, shedding light on the transformative power of targeted advertising. Brill's narrative weaves through personal interests like soccer, revealing how passion can intertwine with professional life, enriching both. With a strong emphasis on the fundamentals of advertising and a clear vision for leveraging technology, Robert offers invaluable insights into creating impactful, data-driven marketing strategies that propel businesses forward.Want to learn more about Robert's work? Check out their website at https://www.brillmedia.co.Connect with Robert on LinkedIn at https://www.linkedin.com/in/robertbrill/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 12, 2024 • 49min
80 - Risk, Resilience, and Revolution: Navigating Leadership with Steve Anderson
In a riveting episode of the Leaders and Legacies podcast, Steve Anderson shares his profound insights on leadership, strategic risk, and business growth. Anderson, known for his best-selling publication "The Business Letters 14 Principles to Grow Your Business like Amazon," reveals how embracing risk is essential for innovation and growth.Drawing from his insurance background, he uniquely merges the cautious world of risk management with the dynamic realm of technological advancement. Anderson argues that the greatest risk businesses face today is the reluctance to adapt to rapid technological changes. He champions the concept of 'successful failure,' encouraging leaders to foster a culture where experimentation is valued, even if it leads to temporary setbacks. By doing so, organizations can unlock new opportunities and drive forward innovation. Anderson's approach to leadership is not just about managing risk but about actively leveraging it as a catalyst for change and growth. His insights provide a compelling roadmap for leaders looking to navigate the complexities of the modern business landscape with confidence and strategic foresight.Want to learn more about Steve's work? Check out their website at https://thebezosletters.com/.Connect with Steve on LinkedIn at https://www.linkedin.com/in/stevetn/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Mar 7, 2024 • 33min
79 - From Executive Assistant to Entrepreneurial Powerhouse - Nicole Grinnell's Journey
Nicole Grinnell, a seasoned entrepreneur with a rich background in executive assistance, shares her journey of launching Bosun, a boutique remote staffing firm, and MikeD Up Booking, a service that helps get people booked on podcasts. With a strong entrepreneurial spirit inherited from a family of business owners, Nicole leveraged her expertise to address a critical gap in skills and availability for business owners, transitioning from being a virtual assistant to connecting talent with business needs.Nicole's ventures reflect innovative solutions to modern challenges, emphasizing the importance of adaptability, service-oriented leadership, and the power of podcasting in building authority and community. Nicole's story is a testament to the impact of visionary leadership and the transformative potential of entrepreneurship in the digital age.Want to learn more about Nicole's work? Check out their website at https://www.bosunsolutions.com/.Connect with Nicole on LinkedIn at https://www.linkedin.com/in/nicole-grinnell-b6190515/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.


