

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

Sep 12, 2024 • 52min
137 - The SHIFT Protocol - Mastering the Art of Inner Self-Talk and Criticism with Lenora Edwards
There's something that differentiates people who stay stuck as opposed to those who break free. Lenora Edwards has seen this first-hand from her years of clinical experience. Lenora uses the S.H.I.F.T Protocol to help people break free from the critical inner voice that spirals us into negative behavior. But first, she tackled her own emotional eating disorder. Now she uses her personal experiences to help others.Lenora Edwards, a published TEDx speaker and author, is an expert by experience in overcoming eating challenges and advocate for mindful eating and body positivity, is renowned for her innovative approach to emotional wellness and eating habits. Blending her expertise in hypnosis, Neuro-Linguistic Programming (NLP), and Holographic Memory Resolution®, Lenora has crafted a unique methodology that empowers individuals to overcome emotional eating by harnessing the power of effective internal communication. With over a decade of experience, she has guided countless individuals to transform their relationship with food, fostering a life of confidence, balance, and self-compassion.Want to learn more about Lenora's work? Check out their website at https://www.dtbhorizons.com/.Connect with Lenora on LinkedIn at https://www.linkedin.com/in/lenora-edwards-m-s-941b1452/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Sep 10, 2024 • 35min
136 - Unconventional Leadership that Strengthens Teams and Supply Chains with Justin Fortier
Justin Fortier, a seasoned tech entrepreneur, delves into the highs and lows of leading multiple startups. Fortier, CEO and CTO of FYC Labs, shares his journey from starting with minimal resources to leading successful tech ventures. His candid recount of entrepreneurial challenges highlights the importance of resilience and strategic planning in leadership.Justin emphasizes the critical aspect of ensuring timely payments to vendors, which has fortified his businesses’ reputations and secured loyalty among partners. His narrative is not just about leadership but also about creating a supportive ecosystem that nurtures innovation and growth.Fortier’s approach to leadership is deeply intertwined with his personal experiences and the lessons learned from the sports he loves, showcasing how personal passions can influence professional leadership styles. His story is a compelling reminder of the power of dedication, strategic thinking, and the importance of treating people right in building lasting legacies in business.Want to learn more about Justin's work? Check out their website at https://fyclabs.com/.Connect with Justin on LinkedIn at https://www.linkedin.com/in/justinffortier/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Sep 5, 2024 • 40min
135 - Navigating Crisis and Continuity - A Marine's Guide to Resilient Leadership with Sean Quigley
Sean Quigley, a former Marine turned business consultant, delves into the core of leadership shaped by adversity. Starting with his time in the Marine Corps, Quigley emphasizes the importance of resilience and crisis management, attributes that he later applied in the corporate world at Deloitte and now at his own consulting firm, Knighthawk Consulting. Throughout the discussion, Quigley shares poignant stories from his military service, illustrating how these experiences equipped him with a leadership toolkit that's highly effective in the business sector.Quigley also touches on the critical role of contingency planning, likening it to his days as a helicopter pilot prepared for any emergency. He stresses the necessity for businesses to adopt a proactive rather than reactive approach to operational disruptions. This mindset not only prepares organizations for unforeseen challenges but also ensures they are quick to recover without compromising their mission.Want to learn more about Sean's work? Check out their website at https://www.knighthawkconsulting.com/.Connect with Sean on LinkedIn at https://www.linkedin.com/in/seanquigley6/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Sep 3, 2024 • 36min
134 - How to Design Constructive Conflict in Your Company Culture with HR Huntsman
HR Huntsman, founder of Your Leader's Edge, shares his transformative journey from a tumultuous childhood to becoming a beacon of leadership and mentorship. Huntsman discusses how his difficult upbringing fueled his desire to invest positively in young leaders and the broader community. His leadership philosophy centers on unlocking human potential, fostering gratitude, and encouraging generosity—principles he believes are pivotal for personal and professional success.Throughout the discussion, Huntsman emphasizes the importance of building teams and developing leadership within organizations, rather than relying solely on top-down directives. He advocates for "leadership by inquiry," a method that promotes healthy conflict and innovation through asking insightful questions and nurturing a culture of curiosity and respect.Listeners gain insights into how Huntsman's approach to leadership not only changes lives but also enhances organizational effectiveness. His life's work illustrates that overcoming personal challenges can lead to profound opportunities to influence and mentor others, proving that every individual holds the potential to make significant impacts.Want to learn more about HR's work? Check out their website at https://yourleadersedge.com/.Connect with HR on LinkedIn at https://www.linkedin.com/in/hr-huntsman/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aug 29, 2024 • 43min
133 - Getting Your Message Covered by the Media with Mickie Kennedy
Mickie Kennedy shares his journey from a creative writer to the founder of eReleases, underscoring the unconventional paths leadership can take. He emphasizes the importance of storytelling in leadership, particularly how presenting data with a compelling narrative can captivate attention and drive significant media coverage and business growth.Key leadership qualities such as adaptability, vision, and an empathetic approach to team management are discussed. These elements are portrayed as crucial in navigating the complexities of modern business environments and achieving long-term success.Want to learn more about Mickie's work? Check out their website at https://www.ereleases.com.Connect with Mickie on LinkedIn at https://www.linkedin.com/in/publicity/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aug 27, 2024 • 40min
132 - Deciding to be Exceptional with Drewbie Wilson
Drewbie Wilson is the founder of "Call the Damn Leads". Drewbie shares his journey of overcoming personal challenges, including significant weight loss and battling addiction, to emerge as a resilient leader. His story is not just about personal transformation but also about the power of disciplined leadership in driving business success.Drewbie emphasizes the importance of valuing time, the most precious asset, and provides insightful strategies for enhancing productivity and focus. His approach to leadership is rooted in accountability and the necessity of rigorous self-assessment to achieve sustained success. Through engaging storytelling, Drewbie illustrates how adversities can be turned into opportunities for growth and leadership development.The conversation dives deep into the practical aspects of leadership, including setting clear expectations, motivating teams, and the critical role of communication in achieving organizational goals. Drewbie’s experiences offer invaluable lessons on resilience, determination, and the power of a proactive mindset in leadership.Want to learn more about Drewbie Wilson's work? Check out their website at https://WWW.CALLTHEDAMNLEADS.COM.Connect with Drewbie Wilson on LinkedIn at https://www.linkedin.com/in/drewbiewilson/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aug 22, 2024 • 44min
131 - Transforming Employee Health Plans - Insights from Neer Patel
Neer Patel, founder of Virtuous Benefits, shares about his innovative approach to healthcare through direct primary care. Patel discusses the challenges within the traditional healthcare system and how his model offers a more affordable and effective solution. By eliminating insurance company interference and focusing on patient-centered care, direct primary care allows physicians to spend more time with patients and provide higher quality care. Patel also shares insights on how employers can integrate this model into their health plans to reduce costs and improve employee health outcomes. His vision is to transform the healthcare landscape, ensuring better access and care for all.Want to learn more about Neer Patel's work? Check out their website at https://www.virtuousbenefits.care.Connect with Neer Patel on LinkedIn at https://www.linkedin.com/in/neerp.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aug 20, 2024 • 34min
130 - Transforming HR from Necessary Evil to Strategic Partner with Neil Katz
Neil Katz is an experienced HR strategist who transforms HR departments into pivotal components of business success. Neil challenges the traditional view of HR as a compliance-only sector, advocating for it to be seen as a strategic partner. Throughout the discussion, Neil emphasizes the importance of offering choices and fostering flexibility within HR practices to align with business objectives and enhance company culture.Neil Katz shares his innovative approach to HR, focusing on empowerment rather than restriction, and provides actionable insights on how HR can pivot from being a "necessary evil" to a strategic advantage. He stresses the significance of understanding and integrating HR into the business's core to drive growth and adapt to changing work environments like the hybrid model post-COVID.Want to learn more about Neil Katz's work? Check out their website at https://www.exceptionalhrsolutions.com/.Connect with Neil Katz on LinkedIn at https://www.linkedin.com/in/neilkatzhr/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aug 15, 2024 • 34min
129 - Navigating Cybersecurity with Joel Hawbaker - A Crucial Conversation for Leaders
Cybersecurity expert Joel Hawbaker discusses the essential intersection of leadership and cybersecurity. Hawbaker, who operates his IT consulting business from a farm in Eastern Tennessee, underscores the misconception that only large businesses are cyber targets. He passionately clarifies that all businesses are vulnerable, emphasizing the critical need for proactive cybersecurity measures.Hawbaker shares personal anecdotes and professional insights, illuminating the broader implications of cybersecurity on leadership and legacy. He stresses the importance of comprehensive security systems that go beyond mere technology, incorporating human elements and constant vigilance. His approach not only safeguards businesses but also cultivates a leadership style that prioritizes integrity and foresight.Listeners gain a multifaceted understanding of how leadership extends beyond business operations to impact broader community and personal legacies. Hawbaker's dedication to living out his values as a follower of Jesus Christ and his commitment to impacting lives positively shines through, offering a compelling model for leaders everywhere.Want to learn more about Joel Hawbaker's work? Check out his website at https://valenture.com.Connect with Joel Hawbaker on LinkedIn at https://www.linkedin.com/in/joelhawbaker/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aug 8, 2024 • 37min
128 - The Journey from Small-Town Roots to Billion-Dollar Executive with Aaron Trahan
Aaron Trahan is a distinguished former executive of a billion-dollar company and a current performance mindset coach. Aaron delves into his experiences of growing from a small-town upbringing to leading major corporate ventures before the age of 30. He emphasizes the importance of continuous improvement, even at the height of success, and discusses the pitfalls companies like Conn's faced due to complacency.Aaron shares insights into maintaining a strong corporate culture and driving innovation to stay competitive. He illustrates this with examples from companies like Apple, which thrived by continually reinventing itself. Aaron also highlights the critical need for leaders to remain adaptable, fostering environments that challenge the status quo and prioritize learning and growth over stability and comfort.Want to learn more about Aaron Trahan's work? Check out his website at https://performancemindsetcoaching.co/.Connect with Aaron Trahan on LinkedIn at https://www.linkedin.com/in/aaron-trahan-6135909/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.


