The Majestic SEO Podcast

Majestic.com
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Jan 6, 2021 • 1h

How to set an SEO strategy for 2021

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks?Join 3 leading SEO minds to discover how they pull together an SEO strategy and how they suggest you do too.Joining Guest Host David Bain for episode 12 of OLD GUARD versus NEW BLOOD is…Your PanellistsKevin Indig, Director of SEO at ShopifyAnna (Appenzeller) Corbett, Head of Search at Base CreativeMaria Amelie White, Head of SEO and PR at FloristProGuest HostYour host David Bain is a former Head of SEO and Founder of Casting Cred, the podcast production agency for B2B brands.January Webinar: Why David, Not Dixon?Dixon Jones remains global brand ambassador for Majestic. We are looking forward to his return as host of the show.Unfortunately, on Saturday December 5th, Dixon suffered a mountain biking accident requiring medical evacuation, hospitalization & ongoing pain medication. The prognosis – a cracked pelvis. It’s testament to Dixons character that he has continued to engage with a legion of well wishers on social media and via a dedicated “ouch” page on his blog. Our thoughts are with Dixon and his family as they face a difficult end to what for many has been a challenging year. By fortunate coincidence, David Bain has been working with Dixon and Majestic for a few weeks now, with a mission to elevate the production standard of the show and expand the audience. David is a former Head of SEO and Founder of Casting Cred, an agency who specialize in podcast production for B2B brands. We are delighted that David is stepping in as guest host, as he brings with him years of experience in hosting and producing live streaming events. 
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Dec 2, 2020 • 47min

How to build a coherent content marketing strategy for 2021

On this episode of Old Guard vs New Blood, we’re focusing on SEO’s twin brother – content. Specifically, discussing the types of content that are much more effective now as well as how to tie everything together into a coherent content marketing strategy for 2021.Join Dixon Jones and 3 leading “old guard” and “new blood” content experts to pinpoint whether or not you’re on top of the current content game.  Your PanellistsRebekah Dunne – Content Marketer at Sweet DigitalShaun Hill – Head of Content at iProspectMiranda Miller – Content Strategist
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Nov 5, 2020 • 47min

What are some of the most common rookie SEO mistakes and how can you avoid them?

Let’s be honest – we’ve all been there. Whenever we start something new, whatever our age, it can be tough to navigate and adapt to.On Wednesday 4th November, Dixon Jones was joined by a panel of experts, where they dove into some of the most common SEO and technical mistakes that they have seen SEOs make and how you can avoid them.Let’s be honest – we’ve all been there. Whenever we start something new, whatever our age, it can be tough to navigate and adapt to.On Wednesday 4th November, Dixon Jones was joined by a panel of experts, where they dove into some of the most common SEO and technical mistakes that they have seen SEOs make and how you can avoid them.Your PanelistsDom Hodgson, Founder of Little WardenLaura Hogan, Owner of Sweet DigitalLaurent Bourelly, SEO Consultant at Laurent Bourelly SLU
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Oct 8, 2020 • 46min

What stops a site from getting indexed and what steps can you take to speed up the process?

Crawling and indexing is the main part of any crawler’s job!But what stops a site from getting indexed and what steps can you do to speed up the process? What can you find when you crawl your own site, rather than relying on the search engines to get it right for you?Dixon Jones was joined by a panel of experts on Wednesday 7th October as they answered these questions and more.Crawling and indexing is the main part of any crawler’s job!But what stops a site from getting indexed and what steps can you do to speed up the process? What can you find when you crawl your own site, rather than relying on the search engines to get it right for you?Dixon Jones was joined by a panel of experts on Wednesday 7th October as they answered these questions and more.Your PanelistsRasmus Sørensen, Global SEO & ECommerce Director at Blinds2Go.Patrick Hathaway, Director at Sitebulb.Romain Damery, Director, Technical SEO at Path Interactive.
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Sep 7, 2020 • 49min

How should SEOs leverage Google Search Console and Bing Webmaster Tools?

Google Search Console and Bing Webmaster tools are the cornerstone tools that the engines provide for webmasters. Do they seek to help SEOs or simply make the waters more murky? What features can SEOs best leverage for SEO and is the new kid on the block, Bing, kicking Google Search Console’s butt or simply gaining ground?Catch up on our latest webinar where Dixon Jones and a panel of experts answer these questions and more!Your PanelistsFabrice Canel, Prinicpal Program Manager at Bing.David Iwanow, Search @ Danone Specialized Nutrition.Kristine Schachinger, Digital Strategist & SEO Consultant.
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Jul 22, 2020 • 44min

How do you manage teams remotely or how do you want to be managed remotely?

As we all get into the new reality, Digital Marketing is better placed than most to work remotely. But how do you manage teams remotely or how do you want to be managed remotely? On Wednesday 5th August Dixon Jones set to explore this with an expert panel.Your HostDixon Jones is your host, and while he may be ancient in industry terms, remote work and managing people remotely is a whole new thing to him. Luckily he has some amazingly well qualified panellists to ask: The Old GuardGareth Hoyle of Marketing Signals has been running large scale remote teams in India and across the world for years as well as more local teams. The VanguardAleyda Solis is the co-founder of remoters.net, a remote work hub offering a free remote job board, how-to guides, tools, events and more resources to facilitate remote work.The New BloodJo Juliana Turnbull has been remote working since 2010. Now growth hacking for Authoritas plus SEO consultant for SMEs, Jo is also well known for running Search London and Turn Digi.Jo is running a survey on remote working, and has presented interim findings in her presentation “Remote Working Tips” at the highly regarded group, Women in Tech SEO. Jo invites you to participate in the survey here ( Google Forms Link ).
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Jul 2, 2020 • 50min

SEO for large enterprise sites vs SEO for small businesses

On Wednesday 1st July, two different sets of perspectives and experiences, joined Dixon Jones to discuss how the approach to doing SEO for large enterprise sites differs from doing SEO for small businesses.Whether you are an agency trying to get further up the food chain, or a large corporate wondering why those agile little startups are running rings around you, this webinar should give everyone something to think about.Representing Small BusinessJudith Lewis, founder of DeCabbit Consultancy.Representing the Enterprise TeamMike King, CEO at iPullRank. Mike last spoke to Majestic in 2014, in an interview with Mel Carson, covering, amongst other subjects, backlink audit & competitor analysis.And with a foot in both campsIman Hamdan, Growth and Organic SEO Manager for Yahoo Small Business.
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May 28, 2020 • 49min

What are the different perspectives between working for an Agency vs In-House?

On Wednesday 27th May, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss how they approach’s differ depending on where they work.The Old Guard:Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.Susan Hallam MBE, Founder of Hallam Internet.Topher Kohan. InHouse SEO of Cox Automotive and previously the weather channel and IBM.The New Blood:Viola Eva, SEO Consultant and founder of Flow-SEO in Berlin.Ruth Everett, Technical SEO analyst inhouse at DeepCrawl.
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Apr 30, 2020 • 48min

What are the best approaches to Analytics in 2020?

On Wednesday 29th April, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss the best approaches to Analytics in 2020.The Old Guard:Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.Annie Cushing, SEO and analytics consultant at annielytics.com, and author of Making Data Sexy.Jim Sterne, Founder of Marketing Analytics Summit & Digital Analytics Association, and author of Artificial Intelligence for Marketing: Practical Applications.The New Blood:Jill Quick, Digital Marketing Trainer and Speaker. Co-founder of The Coloring In DepartmentSara Clifton, Founder & CEO of Search Integration and Co-founder of Verified Data.
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Mar 27, 2020 • 48min

What are the best approaches to Social Media Marketing in 2020?

On Wednesday 25th March, two generations, with two different sets of perspectives and life experiences, joined Dixon Jones to discuss the best approaches to Social Media Marketing in 2020.The Old Guard:Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.Shari Thurow, Author of “Search Engine Visibility” and “When Search Meets Web Usability (Voices that matter)”. Shari is also a worldwide speaker and author on Serach Engine Land.The New Blood:David Mackenzie-Kong, Author, Content Producer and Digital Marketer at TriNerds.Ned Poulter, CEO and Founder of Pole Star Digital, a multi-award winning agency based in Machester.

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