
Build Your Tribe | Grow Your Business with Social Media
Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!
Latest episodes

Jun 2, 2022 • 27min
Private Recording | Reviewing Our Ad Strategy for Webinar - 590
Join Chalene and Bret for a behind-the-scenes meeting —where you’ll hear a candid conversation about Ad spends for a recent paid webinar. Be a fly on the wall as they break down the actual costs, why they decided to take certain actions and what they hoped would result from them. They’ll follow up with the actual outcome (after the webinar took place) and share those numbers. Both Chalene and Bret have stressed the importance of knowing your numbers in previous episodes, so, today, is your opportunity to really hear them talk about their process and decision-making. Check out Bret’s ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 31, 2022 • 13min
The BEST Cold Email I Have Ever Received - 589
On today’s Quick Tip Tuesday, Brock recounts the time he received an especially unique cold email. In fact, it was so unique, Brock literally opened it immediately! And THAT is something because, let’s face it, we’re all basically numb and jaded when it comes to receiving cold emails. Don’t they usually just end up in the trash? This is why it’s imperative to think outside of the box when reaching out to anyone you’d like to develop some kind of relationship with — whether it be new customers, brands or fellow entrepreneurs. Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out @jayhoovy on TikTok Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 26, 2022 • 23min
Selling on Social Media Tips - 588
Brock typically doesn’t promote brands on his social media. So, when he does, they must meet certain criteria. For example, he’ll only talk about products he knows, likes and trusts and, in addition, will be a direct benefit to his audience. So today, Brock shares tips (he uses himself) for promoting and selling on social media — no matter what platform you’re using. Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 24, 2022 • 14min
How to Co-Create Your Next Offer with Your Community - 587
Chalene feels there are two really important parts when it comes to marketing: 1) build anticipation and 2) make your audience feel like they’re co-creators. In this Quick Tip Tuesday, Chalene explains why so many new entrepreneurs think they need to create something perfect before offering it to their customers or audience. She’ll also share past mistakes with her own products and tips to help you take the perfectionism out of creating your next offer/product — while still involving your customers (and building excitement) along the way. Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 19, 2022 • 32min
Latest TikTok Updates for Radical Business Growth | with, Keenya Kelly - 586
Today, Chalene welcomes back one of our favorite guests, Keenya Kelly — TikTok expert who coaches people on how to use TikTok for business. The ladies discuss all things TikTok, including: utilizing new features for business growth, best practices, Do’s and Don’ts and so much more! Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Links from today’s Episode: Learn more about Keenya at KeenyaKelly.com Follow Keenya on Instagram Facebook and TikTok Learn more about Keenya’s TikTok course Monetize The Tok Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 17, 2022 • 12min
Simple Email Marketing Hack | Quick Tip Tuesday - 585
If you’re a regular listener of Build Your Tribe, you’ve heard both Brock and Chalene explain the importance of an email list when doing business online. So today, on this Quick Tip Tuesday, Brock is excited to share the results of some new email marketing tips and strategies he has recently tested! Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 12, 2022 • 25min
Do You Really Need a Website? | The Future of Doing Business Online - 584
This episode was inspired by a recent conversation between Chalene and Brock about the future of their membership sites and courses. With social media platforms — like, Instagram, Facebook, YouTube — creating new features (e.g., Instagram Subscriptions), how necessary will it be, moving forward, to have your own website? Can your courses, for example, simply be housed on these platforms? Today, Brock shares his surprising thoughts on this super important topic! Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 10, 2022 • 17min
Become a Nano or Micro Influencer? - 583
On today’s Quick Tip Tuesday, Chalene talks all about Nano and Micro Influencers, including: the difference between the two, which might be a good fit for you and why, how they work, and what brands look for. She’ll also explain what it takes to start creating an additional stream of income in this area of Social Media. Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links you may want to check out: Check out MarketingImpactAcademy.com Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 5, 2022 • 1h 3min
Is Your Real Life Taking A Back Seat To Your Work? with, Richie Norton - 582
Work can be an addiction and being busy can give you a high. And, when combined, can result in a deadly combination — getting so caught up in our calendar and to-do lists that we forget to live our lives. Today, Chalene welcomes her friend, Richie Norton. Richie has come up with a revolutionary and simple way to flip the idea of time management on its head! This is an important concept for us all to think about right now because working remotely has become a reality for so many. Meaning, the opportunity to create more flexibility and rethink the concept of a balanced life is more possible than ever — whether you're an entrepreneur or working for somebody else! Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Links from Today’s Episode: Get Richie’s latest Book: Anti-Time Management Learn more about Richie at www.RichieNorton.com Follow Richie on Instagram Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

May 3, 2022 • 14min
Instagram Subscriptions - How Does It Work? | Quick Tip Tuesday - 581
Instagram’s latest feature is Subscriptions. On this Quick Tip Tuesday, Brock breaks down how it works, what you’re able to offer and what the pricing could look like. He also shares what he, himself, will offer and not offer to his Subscription members. As for all new features on Instagram, not everyone gets them all at once. So be patient, because Subscriptions will roll out to everyone, eventually. Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) InstaClubHub.com Join our NEW, awesome PodSquad on Facebook here! Subscribe to The Chalene Show!!! Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Stop dieting & start living: PhaseItUp.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene