

Craft Beer Professionals
Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Episodes
Mentioned books

Dec 7, 2021 • 39min
Optimizing Your Taproom for Flow and Efficiency
The tap room is the cornerstone of any craft brewery. It is where the money is made. This presentation will talk through the layout of your tap room and how to maximize efficiency, customer experience, brand exposure. We will cover bar layout and equipment, cueing, restrooms, event space, retail areas, patios, brewery views, tours, furniture, lighting and more as we explore options to make your tap room as inviting and profitable as possible.
Hauck Architecture is a San Diego based, full service Architecture and Interior Design firm specializing in brewery, bar, and restaurant projects, with a focus on the craft beverage industry. Since 1996 we have been assisting our clients with design, layout, engineering and governmental agencies for their projects. Unmatched experience, expertise, creativity and attention to detail is at forefront of every project.
Join us for CBP Connects presented by Arryved POS
Norfolk, Virginia | February 7-9, 2022
View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

Dec 2, 2021 • 10min
CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)
See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals.
Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education.
Matt Albrecht grew up in a family of woodworkers and craftsmen. Starting River Drive in 2008, he quickly focussed his woodworking skills towards wooden barrels; Seeking to improve and revitalize the nearly lost art of coopering. Since, Matt and his team have outgrown the 2 car garage they started in, and now run River Drive Cooperage and Millwork on an old 40 acre farm in scenic New England.
River Drive has been a fantastic partner to CBP and we are excited to have them as part of CBP Connects.
Norfolk, Virginia | February 7-9, 2022
View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

Nov 29, 2021 • 1h 14min
Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)
In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Better Experiences". But, what does that even mean? In this conversation, we will explore different ways to define and provide "Better Experiences."
Once upon a time Jeremy Storton didn’t know the difference between an ESB and an IPA. Now he is an Advanced Cicerone®, IBD certified brewer, BJCP judge, beer educator, content producer for the beer industry, and an award-winning beer writing and podcaster.
What happened in between is a total mystery. His podcast, Good Beer Matters, serves to educate professionals on the craft and culture of beer. Besides the world of beer, he is also a waterman who sometimes writes and photographs about food, travel and aquatic adventure.
CBP Connects presented by Arryved POS
2-Day Workshop | 3 Nightly Receptions
Norfolk, Virginia | February 7-9, 2022
View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

Nov 24, 2021 • 6min
CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)
See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals.
Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education.
Kenny VanHorn is an owner at Elation Brewing. Opened in 2019, Elation has quickly become known for their fantastic lagers, beautiful taproom, and welcoming experience. Join Kenny as Elation hosts the CBP Connects Welcome Reception on February 7, 2022.
Norfolk, Virginia | February 7-9, 2022
View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

Nov 11, 2021 • 1h 2min
Veterans Day Panel
In this conversation we will hear from several Veterans who chose to open a brewery. We will discuss what strategies they learned from their prior career that are valuable in their brewery, discuss the differences between their military service/craft beer, and how they give back to the community.
This conversation features:
Chris Calhoun - The Tap House Chattanooga/Empyreal Brewing
JD McBridge - Fire Base Brewing Company
Kathryn Cripps - Kochendorfer Brewing Co
Kevin Ryan - Service Brewing
CBP Connects
2-Day Workshop | 3 Nightly Receptions
Norfolk, Virginia February 7-9, 2022
St. Louis, Missouri June 20-22, 2022
For more information: https://cbpconnects.com/
www.CraftBeerProfessionals.org

Nov 10, 2021 • 41min
CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)
CBP Stories showcase individual members who have an inspiring story to tell.
Christopher Glenn, Founder & Executive Director of Bottleshare, was struck by a drunk driver back in 2018 while on his way home after closing up the Tasting Room at Dry County Brewing Company. Among a plethora of injuries, the accident also caused permanent neurological damage. Through his recovery, which continues to this day, the Craft Community rallied behind him through support and fundraising efforts. Through the love and support of those around him, Christopher was inspired to return what he received in his time of need; thus Bottleshare was born.
Bottleshare is a fund raising & fund distribution 501c3 nonprofit organization for the Craft Beverage Industry. They raise funds to distribute emergency financial assistance to businesses and workers who experience extreme hardships due to injury, illness, or disaster. In 2020 they had a goal of granting out $20,000. "Where the h*ll am I going to get $20k?" was the question Christopher asked himself at the beginning of the year.
By December 2020 Bottleshare beat their goal by 600%, granting over $124,000 to workers, businesses & families in need within the Craft Beverage Industry. "The only reason we were able to achieve what we did is because of this incredible community to which we all belong. We owe it all to them." Bottleshare has grown exponentially over the past year, becoming a national charity organization, and they seem to just be getting started. "We Brew Hope'' is their slogan, and they do just that.
CBP Connects
2-Day Workshop | 3 Nightly Receptions
Norfolk, Virginia February 7-9, 2022
St. Louis, Missouri June 20-22, 2022
For more information: https://cbpconnects.com/
www.CraftBeerProfessionals.org

Nov 8, 2021 • 6min
CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)
See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals.
Join your fellow Craft Beer Professionals for 3 days of networking and education.
Kary will be leading a workshop on "How to Build Your Taproom Financial Plan." In this session we will simplify your brewery financials, so that you can read and understand the numbers of your business. No debits and credits here, just a usable and actionable financial game plan!
Norfolk, Virginia | February 7-9, 2022
St. Louis, Missouri | June 20-22, 2022
For more information: https://cbpconnects.com/

Oct 25, 2021 • 13min
CBP Connects presented by Arryved POS | Preview
See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals.
Join your fellow Craft Beer Professionals for 3 days of networking and education.
Norfolk, Virginia | February 7-9, 2022
St. Louis, Missouri | June 20-22, 2022
For more information: https://cbpconnects.com/

Oct 23, 2021 • 50min
The Power of a Brand (CBP Fall Virtual Conference 2021)
Aaron Gore (Community Brewing Ventures) hosts a panel to discuss the importance of your company's Brand to its success. We will approach Branding from multiple backgrounds, expertise, and scales, covering every angle of what is likely your brewery's most important asset. What is Brand Power?
Why is it important? How do you cultivate it, and how do you protect it?
This conversation features:
Aaron Gore (Community Brewing Ventures)
Chuck Homola (Steam Theory)
Cody Fague (CODO Design)
Matthew Juaire (Bay Cannon)
CBP Connects
2-Day Workshop | 3 Nightly Receptions
Norfolk, Virginia February 7-9, 2022
Register: https://cbpconnects-norfolk.eventbrite.com/
St. Louis, Missouri June 20-22, 2022
Register: https://cbpconnects-stlouis.eventbrite.com/
www.CraftBeerProfessionals.org

Oct 21, 2021 • 1h 3min
Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)
Founded by Sam and Mariah Calagione back in 1995, Dogfish continues to be an independent, family-controlled company moving in a slightly off-centered direction.
When they opened in downtown Rehoboth as the smallest commercial brewery, they began with a straight forward, but unorthodox mission: off-centered ales for off-centered people. Flash forward to today. They are a bigger - but still small - brewery, with the same mission.
Thanks to a lot of awesome fans who believe in what they are doing as a company they have a lot of passionate, talented and team-oriented co-workers who have come together to grow this company into a very special community.
In the conversation, we will dive into the dynamics of a husband/wife team, work life balance, and the strategies Marian and Sam have used to successfully grow a brand/community.
CBP Connects
2-Day Workshop | 3 Nightly Receptions
Norfolk, Virginia February 7-9, 2022
Register: https://cbpconnects-norfolk.eventbrite.com/
St. Louis, Missouri June 20-22, 2022
Register: https://cbpconnects-stlouis.eventbrite.com/
www.CraftBeerProfessionals.org


