

Craft Beer Professionals
Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Episodes
Mentioned books

Feb 7, 2022 • 59min
Sticky Business - Getting the Most from Your Labels and Stickers
Let's talk stickers and labels 101 with StickerGiant! We'll talk through through the founding of StickerGiant, our deep roots in the craft beer community, and then get down to brass tacks: sticker and label industry stats, quotes on pricing for stickers and labels, multiple item discounts, FREE templates for you to download today, multi-use options, stickers as promotional materials, as well as creatives uses for stickers and labels in your taprooms and beyond.
Our Giants (employees) are real people, who actively co-create an environment where they can bring their whole selves to work. Together, we collectively provide a diverse, equitable, inclusive, and accessible work space that aligns with our company values. We have an open and transparent culture from the daily finances to our long-term planning for the growth of the business. Having every Giant involved in the daily decisions helps us keep a forward thinking and innovative approach to everything we do.
Use discount code SALTEDNUTROLL for 15% off
Download templates: https://www.stickergiant.com/faq/how-to-set-up-beer-labels
Custom beer labels: https://www.stickergiant.com/custom-beer-labels
Join us in-person for CBP Connects presented by Arryved POS
June 20-22, 2022 | St. Louis, Missouri
September 12-14, 2022 | Norfolk, Virginia
Register: https://cbpconnects.com

Feb 2, 2022 • 51min
CBP Stories - Beer Lover, Legal Expert, Jeopardy Champion! with Alex Koral (Sovos ShipCompliant)
CBP Stories showcase individual members who have an inspiring story to tell.
Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including the Craft Beer Professionals Virtual Conferences, Craft Brewers Conference, American Craft Spirits Association Convention, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School. Alex’s experience as a beer lover goes back many years before then, though, with a claim to fame in winning many free pints at pub trivia culminating with a brief stint as a Jeopardy! champion in 2019.
Join us in-person for CBP Connects presented by Arryved POS
St. Louis, MO | June 20-22, 2022
Norfolk, VA | September 12-14, 2022
For more information: https://cbpconnects.com/

Jan 29, 2022 • 1h 1min
How Guilds Have Survived The Pandemic
All you breweries get most of the love, but behind the scenes there are instrumental voices at the state level passionate about the success of craft beer. In this conversation, we will speak with state guild leaders to discuss their pandemic experiences, strategies for continued success, and insight moving forward.
Panelists:
Cary Koch (Louisiana Craft Brewers Guild)
Paul Leone (New York State Brewers Association)
Sherry Wohlgemuth (Missouri Craft Brewers Guild)
Join us in-person for CBP Connects presented by Arryved POS
June 20-22, 2022 | St. Louis, Missouri
September 12-14, 2022 | Norfolk, Virginia
Register: https://cbpconnects.com

Jan 24, 2022 • 43min
Finding superfans in your community, staffing, and seltzer as a seasonal beverage
In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call. In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk about a wide variety of topics ranging from how to deal with not having enough staff, looking outside the box for candidates, and 2021 beer industry data. Key Topics
How to engage and understand your most loyal customers
Making the most of staffing challenges
Insights from Lester Jones, economist for the NBWA
Taproom key metrics and market trends
Learn more at https://taproomsuccess.com/
See you at CBP Connects: cbpconnects.com

Jan 10, 2022 • 47min
CBP Stories - Climbing for Success with Brynn Keenan (Grist Analytics)
CBP Stories showcase individual members who have an inspiring story to tell.
Brynn is a biochemist by training and fermentation scientist by trade. Her experience in brewing QC includes building micro, sensory, and analytical programs for Left Hand Brewing and Inland Island Yeast Laboratories. Brynn started Grist Analytics to bring big brewery QC tools to craft by making data entry, visualization, and analysis easy. She now helps breweries across the world turn production data into actionable information. Brynn is passionate about good beer, rock climbing, and building community.
Join us in-person for CBP Connects presented by Arryved POS
June 20-22, 2022 | St. Louis, Missouri
September 12-14, 2022 | Norfolk, Virginia
Register: https://cbpconnects.com

Jan 3, 2022 • 42min
How to Reward and Motivate your Taproom Employees
In today's podcast you'll hear the audio version of the Taproom Success Membership monthly Q&A call.
In this discussion, Andrew Coplon and Kary Shumway (Craft Brewery Financial Training dot Com) talk about a wide variety of topics ranging from contingency planning for taprooms to how to build relationships among your front/back of house taproom staff.
Key Topics
How to reward and motivate your taproom employees
Team building tactics to help drive more revenue through your taproom
How to use accountability and a proven system to build your financial plan
Learn more at https://taproomsuccess.com/

Dec 30, 2021 • 10min
CBP Connects Spotlight: David Kushner (Trace Brewing) and Tranice Watts (Lifting Lucy/Patuxent Brewing)
See you in 2022 at CBP Connects presented by Arryved POS.
Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education.
Register: https://cbpconnects-norfolk.eventbrite.com/
David and Tranice will be leading the session "Diversifying Your Workforce Through Training and Development Programs."
Workforce/work ready development programs enable people to meet occupational employment trends and real-time labor needs within various industries. Additionally, these programs also level the playing field among underrepresented groups such as: people of color, new immigrants, individuals with disabilities, those living in rural and socio-economically segregated communities, and those involved with the criminal justice system. This workshop will discuss the importance of the beer industry supporting workforce development through thoughtfully planned vocational programs, paid apprenticeships, and other avenues of opportunities which encourages an increase in diverse applicants and talent; decreases occupational turnover rates; and fosters socio-economic equity and inclusion.
We are extremely excited to have David and Tranice share their knowledge as part of CBP Connects.
Norfolk, Virginia | February 7-9, 2022
View the complete schedule: http://norfolk.craftbeerprofessionals.org/

Dec 28, 2021 • 57min
Supporting Local, Growing Nationally, and Making a Difference with Exhibit 'A' Brewing
At Exhibit ‘A’ Brewing Company, they believe that a beer is greater than the sum of its ingredients. It’s the place where you experience it, the memories you create with it, and most importantly the people you enjoy it with. It’s about a commitment to using local ingredients, providing a space where everyone feels welcome, and supporting their local community. That’s why each beer is an exhibit of their passion and commitment to where they come from.
In this session, we hear from Kelsey Roth (General Manager) and Matthew Steinberg (Co-Founder, Head Brewer) to discuss:
1. How they've successfully grown a direct-to-consumer program
2. Hear about their initiatives around equity and inclusion
3. Learn more about how they actively source local ingredients
4. And take a dive into their unique experiences over the past couple years
Join us in-person for CBP Connects presented by Arryved POS
February 7-9, 2022 | Norfolk, Virginia
Register: https://cbpconnects-norfolk.eventbrite.com/

Dec 27, 2021 • 12min
CBP Connects Spotlight: Blake Edmunds (Studly Brewing)
See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Professionals.
Join your fellow Craft Beer Professionals in Norfolk, VA (February 7-9, 2022) for 3 days of networking and education.
After fifteen years of experience in the collegiate athletics industry, Blake Edmunds begins a new career opening up a brewery and has learned there is much from his background that brewery owners can apply to their businesses. Join us in Norfolk for his talk "Stepping Up to the Plate: How Sports Marketing Can Help Your Brewery" as an outside perspective sheds light on proven sports industry marketing tactics and how they can be used for your brewery.
We are excited to have Blake as part of CBP Connects.
Norfolk, Virginia | February 7-9, 2022
View the complete schedule: https://cbpconnects-norfolk.eventbrite.com/

Dec 24, 2021 • 1h 4min
Opening Multiple Taprooms (Panel Fest 2021)
Is craft beer at a saturation point? Our four panelists certainly didn’t think so when they decided to add another location to their repertoire. To successfully grow, it is necessary to have a well thought out plan and measures in place to maintain the same high level of quality and experience as you continue to grow. In this conversation, we will discuss aspects to consider when planning an expansion, challenges you may face, and strategies for success while growing via the taproom model.
Panelists: David Ringler (Cedar Springs Brewing Company)
John Haggerty (Warped Wing Brewing Company)
Kary Shumway (Craft Brewery FInancial Training.com)
Sean O’Keefe (Pontoon Brewing)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Join us in-person for CBP Connects presented by Arryved POS
February 7-9, 2022 | Norfolk, Virginia
Register: https://cbpconnects-norfolk.eventbrite.com/


