The SoleSavy Podcast

Toronto’s Makeway gives us a peak behind the curtain at what it’s like to get a Nike collaboration, breaks down the inspiration behind their first sneaker, and hints at what could be next for them.

Sneaker culture has shifted from community passion to a profit-driven market. Social media now shapes personal expression, leaving many enthusiasts disenchanted. Resale platforms complicate accessibility for young collectors. The emotional ties to sneakers are tested as monetary gain outweighs appreciation. Private communities are gaining traction, promoting meaningful connections over algorithm-driven interactions. The future of sneaker culture hinges on a new generation redefining their experiences amidst economic challenges.

1:11 Tell us about your 2019 collab with Nike?3:57 What role did sneakers and fashion play in your childhood?9:52 What's the creative scene like in Phoenix and what changes have you seen?11:49 When did HOLO Footwear get on your radar?15:27 What are some of your favorite details on this shoe? 18:48 How did your cultural roots impact you as a person and artist?20:43 What is one of your dream collab?23:17 What is your vision for the next 5 years of the brand?24:19 What's your SOTY pick? 

We sit down to discuss the most exciting Jordan releases of 2025 include Undefeated AJ4, Union AJ1s and a lot more. 

We interviewed Doernbecher Freestyle 20 patient designer Jillian who designed her own Air Jordan 6. She discusses what inspired her and why it was important to put "Give Life" on her sneaker. 

SoleSavy co-founders discuss where the sneaker industry is heading next now that Nike has a new CEO. What brands will have a strong 2025? Will Nike get their hype back? Will the Kobe business grow even more?

Elliott Hill, the new CEO of Nike with deep roots in the sneaker industry, discusses the recent leadership shakeup following John Donahoe's departure. He reflects on Donahoe's struggles due to a lack of industry experience and his controversial direct-to-consumer approach. Hill explores the impact of COVID-19 on Nike's culture and market perception, revealing how internal restructuring could drive creativity. He also addresses Nike's strategic focus on retro releases and cultural relevance, aiming to navigate tough times and enhance innovation.

1:20 How has the Sneaker Law Volume 2 Book Launch been?4:40 How did the first book impact your lives and careers?5:48 How did that impact the second book?7:28 What were some of the hardest chapters to cover?9:59 What was the most surprising thing you learned?16:35 What was the inspiration behind the book theme?24:24 Why did you include the NY Sole Savy Jordan 1 drop in the book?25:12 What do you guys have for shoe of the year?

In this episode, we look at the Kendrick Lamar x Super Bowl LIX news from a sneaker industry perspective. We recap the recent history of sneaker moments at the Super Bowl and speculate what Kendrick's may look like. We discuss Kendrick Lamar's sneaker history and recent love for Nikes. Later, we look at how Drake's longtime deal with Nike could impact what Kendrick wears during the Super Bowl. 

In this episode, we discuss how and why Cooper Flagg chose to sign with New Balance over Nike. We talk about his history playing for Nike teams and how Duke has historically been a pipeline for future Nike signature athletes. We touch on the decline in signature sneaker sales and why brands stopped investing millions in rookies. We break down the impact NIL is having on the footwear industry and why Flagg won't be able to play in NB at Duke.    0:48 Who is Cooper Flag?7:01 NIL and how it's changed sneaker brands9:59 New Balance needs Cooper Flag14:14 American Born Star16:12 Why didn't Nike sign him?