Press This WordPress Community Podcast

WMR.FM
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Feb 25, 2020 • 33min

User Centric Data & Privacy Strategies with Bill Jones of Enilon

When it comes to things like GDPR and CCPA digital teams often ask themselves "What do I HAVE to do?" and rarely ask themselves "What do my visitors want me to do?".In this episode of PressThis, we interview Bill Jones of Enlion to hear his thoughts on building a user centric privacy and data strategy. Bill shares his thoughts around data collection from the visitor's perspective, what tradeoffs you should be delivered in exchange for that data, and how to go about building a user-first data and privacy plan.Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Feb 18, 2020 • 31min

Adopting a Block-First Theme Strategy using Genesis

Adopting a Block-First Theme Strategy using Genesis with Chris Baldelomar. The use of the new block editor (Gutenberg) has been steadily increasing since it's release in December 2018, but there are still lots of sites and developers who have yet to embrace the new capabilities.In this episode of PressThis we interview Chris Baldelomar of Web Plant Media about his journey adopting a block-first theme strategy using the Genesis Framework.Chris shares his experience switching from using non-block based themes and generic marketplace themes to developing custom Genesis child themes leveraging the block editor. Chris began his journey right as Gutebmerg was released and discusses the pros and cons of both approaches based on his experience.If you're one of the folks who have yet to embrace a block-first approach to WordPress theming, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Feb 11, 2020 • 33min

Building a Community Mindset with Your Development Team with Per Esbensen of Codeable

Building a Community Mindset with Your Development Team with Per Esbensen of Codeable. Whether you're participating in developer communities yourself or building a community mindset within your team, embracing a spirit of community-focused professional growth can net immense benefits for your team and your business.In this episode of PressThis, we interview Per Esbensen the founder of Codeable about his experiences building a global developer community as the cornerstone of his business. Codeable is a platform where advanced and vetted WordPress developers from all around the world bid on and code projects submitted by brands, individuals, and agencies looking to outsource part of their WordPress development workloads.Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Feb 4, 2020 • 30min

Word Around the Campfire. News from around the WordPress Community

"Join us for our monthly installment of Word Around the Campfire where we explore news from around the WordPress community.In this installment of WATCF we discuss product launches from around WordPress, a $100M fundraising milestone by GiveWP, new WordCamps coming in 2020, some vulnerability fun with plugins, and new brands joining the WordPress space in 2020.If you're looking for a quick way to keep up with what's happening in WordPress, don't miss this episode of PressThis. Listen now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jan 28, 2020 • 33min

Building Your Personal Brand with Deepak Shukla of Pearl Lemon

As website builders we often work hard at improving the visibility and brand loyalty of the companies we represent, but what do we do to promote our own personal brand or the personal brands behind the companies we serve?In this episode of PressThis, we interview Deepak Shukla of Pearl Lemon to hear his thoughts on why building a personal brand is important and what you can do to boost your own personal brand.Whether you own your own business or are in the thick of a career working for others, learning how to get the most out of your personal brand can go a long way to helping you achieve your goals. Stop ignoring this important part of your growth strategy, and listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jan 21, 2020 • 31min

Building So Much More than WordPress Course Websites with BrandID & LifterLMS

In this episode of PressThis we interview Rachel Gogos with BrandID and Chris Badgett of LifterLMS about their recent product partnership to deliver one of the easiest ways to launch a WordPress course website.BrandID and LifterLMS worked in partnership on the Course Maker Pro theme which uses the Genesis "one click theme setup" feature to deliver a LifterLMS course website with beautiful block-based demo content that loads in seconds.We discuss the partnership between the companies, how their products work together, and why the WordPress ecosystem was the perfect nursery for partnerships that deliver value to website creators and the companies that serve them.If you're interested in how to launch course sites faster than ever or just getting insights in how you can use partnerships to deliver more value and grow your business, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jan 14, 2020 • 36min

Accessibility Isn't Just a Compliance Strategy, It's a Growth Strategy - with Jeff White of Kula Partners

"Accessibility Isn't Just a Compliance Strategy, It's a Growth Strategy - with Jeff White of Kula PartnersBuilding a website following accessibility standards has always been a winning strategy, but recent updates in the world of accessibility illustrate the risks of non-compliance are increasing dramatically for brands and agencies. With all this increased compliance pressure and the relentless pressure to drive growth, many teams are asking themselves, ""Am I actually doing all I can to deliver a great experience to my entire audience?"".In this episode of PressThis, we interview Jeff White of Kula Partners as he shares his thoughts around why accessibility isn't just a compliance strategy, but a GROWTH strategy. Jeff discusses simple approaches you can use to beef up the accessibility practice within your team and to do so with a growth mindset.Delivering a delightful experience to those who consume your website with screen readers, greyscale color vision, or those unable to consume audio is not just a cool thing to do, but is also a great way to optimize your site for valuable buyers who can help you grow and get great SEO benefits in the process. If you're not optimizing for accessibility, you're slamming the front door of your digital business in your customer's face.If you'd like to learn how you can take a growth mindset with your accessibility strategy, listen to this episode of PressThis now!Interview Questions:* What is your WordPress origin story?* Briefly tell me about Kula Partners?* Why is accessibility important to you?* What are the challenges in getting brands to adopt accessibility?* What are the SEO benefits of accessibility?* What are the benefits to having content w/ better metadata (alt tags) outside of SEO?* What are the challenges in getting teams to integrate accessibility into their workflows?* Do brands optimize the UX and CRO for visitors consuming the website through accessibility features? Do they set it and forget it?* If the audience remembered just one thing you said today, what would it be?"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Jan 7, 2020 • 32min

How I grew my freelance business into an agency servicing enterprise clients with Amber Hinds of Road Warrior Creative

"If you're running a freelance web development business or a small agency, you might be asking yourself how you can find bigger clients with bigger budgets. Taking on bigger clients can be a bit scary, but can also come with incredible professional and financial rewards.In this episode of PressThis, we interview Amber Hinds of Road Warrior Creative as she shares her journey of growing her freelance into a agency servicing some of the biggest brands in the US.Amber shares her struggles along the way, tips for a successful transition to servicing the enterprise, and ways you can start to supercharge your freelance business or small agency.If you're looking for new ways to grow big in 2020, listen to this episode of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Dec 31, 2019 • 24min

Press This 2019 Rewind: 10 Usability Heuristics And Un-Conversion Rate Optimization

"Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery. In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy to use! Jackie shares her thoughts on the UX considerations you should take into account when building sites, and how you can incorporate those considerations into your process. If you're worried your UX promises are a bit empty, listen to this episode of PressThis and up your UX game now!""For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an ecommerce checkout, fill out a lead form, or view more pages to drive more ad revenue. Did you know that you can also drive substantial value by convincing vistors to do nothing at all? In this episode of PressThis we explore how you can embrace the concept of un-conversion rate optimization to reduce cancels, alieviate refund requests, reduce your support costs, and any number of other ways to encourage valuable inaction. If you're focusing all your time on the normal aspects of CRO, you're missing out on huge ways to grow. Quit leaving money on the table, and listen to this epiosode of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Dec 24, 2019 • 32min

Perfectly Practical Tips for Picking Plugins

"One of the key powers of the WordPress ecosystem are the over 50,000 plugins you can use to build your next experience FASTER. In a sea of options though, how do you know which plugins are best and which plugin might cause you big headaches down the road?In this episode of PressThis, show host David Vogelpohl and WordPress engineer Judy Anderson discuss how you can go about picking the best plugins for your site. David details how to audit a plugins' wordpress.org listing, asses the code quality of plugins, and go about auditing the team and company behind plugins you may use.Choosing a plugin is like choosing a partner in your business, so learn what you can do to help choose amazing plugins that help drive amazing results. Listen to this epiosde of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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