Press This WordPress Community Podcast

Brands wanting to stand-out (and the agencies that serve them) often seek to have a unique visual voice within their digital experiences. This process often starts with designers using design software like Photoshop to design an experience that development teams will convert into themes and content within WordPress. This is a tried and true workflow for WordPress teams, but how can teams use workflows like these in efficient ways that not only preserve the visual voice of the designer, but preserve agility within development teams?In this episode of PressThis, we interview Gautam Khorana of Seahawk Media about his team's process for Custom PSD to WordPress conversions. Gautam shares how his teams approach projects like these, the technology they use, and how WordPress plays a unique role in scaling design innovation in the projects they complete.If you're looking for new ideas on how to better convert PSDs to WordPress sites, listen to this episode of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Did you know there is a war raging with the open and closed web? This is a war not only for eyeballs and mind share, but for the very essence of digital experiences themselves. In this war, we've seen platforms like Instagram embrace and explode in popularity with mobile-first experience like ""Stories"", but the open web including WordPress has yet to embrace this exciting new format.In this episode of PressThis, we interview Cathi Bosco of UXATT about her experiences working with Web Stories project at XWP. Cathi shares her thoughts on what Web Stories are, their potential impact to the open web, and how you might think of Web Stories in your strategy.If you've been wondering what Google has been up to with Web Stories and why or if any of this matters, listen to this episode of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

"Many of us already see the moral and social benefits of diversity within our teams, but what are the business benefits of doing so and what are you missing as you try to achieve diversity within your organization?In this episode of PressThis, we interview Allie Nimmons of WPBuffs about her thoughts on achieving diversity within your technology teams and how you can make better technology decisions by embracing more points of view. Allie shares tips around making the language you use more welcoming, the research you do more universally meaningful, and how unconscious actions can be keeping you from achieving your diversity AND business goals.If you're too often seeing the world through one set of eyes, you're limiting your technology and your potential for growth. I've you'd like to expand your perspective and deliver more value in the technologies you build for yourself or your clients, listen to this episode of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of PressThis, we discuss news from around the WordPress community in our monthly segment Word Around the Campfire.This has been an exciting month for WordPress including major changes in WordPress 5.5, app store drama with Apple, and big happenings in the world of the Gutenberg block editor.If you're looking for a quick and easy way to catch up on all things WordPress community, don't miss this episode of PressThis!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The WordPress ecosystem is full of businesses offering plugins, themes, or WordPress-adjacent SaaS services. Many of these businesses and the products they represent were built by developers who had a keen idea and the means to build something special. Of course, novel ideas and clever products aren't a guarantee for success, yet product makers often struggle with getting their heads around an effective marketing strategy.In this episode of PressThis, we interview Alex Denning of Ellipsis (and the popular MasterWP newsletter) about how WordPress product businesses go about successfully marketing their products, driving adoption, and driving growth for the businesses those products support. Alex shares his thoughts for WordPress product businesses around hyper-growth marketing strategies including effective content & SEO, creating sales copy that converts, using email marketing to drive sales without annoying your subscribers, and much more.Alex's company Ellipsis specializes in marketing WordPress product businesses and has helped some of the biggest product businesses in WordPress such as Automattic, WPMU DEV, Weglot, and GoDaddy.If you're looking for the inside scoop on marketing strategies that work for your WordPress product business or a business you plan to launch, don't miss this episode of PressThis now!"Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

One of the fastest-growing niches in WordPress is the use of WordPress to power the growth engine for SaaS-based businesses. But how are SaaS companies specifically using a WordPress front-end to drive growth for a SaaS-based product on the back-end?In this episode of PressThis, Matthew Quirie and Larry Vollmer share their ideas about how SaaS companies can leverage WordPress as an engine of growth. Matt and Larry discuss how SaaS companies are using WordPress to drive their marketing funnel, clever ways WordPress can be integrated with SaaS checkout or fulfillment systems, and general strategies for leveraging WordPress for SaaS that you could use in your business or with your next SaaS-based agency client.If you've always wondered how SaaS companies could get the most out of WordPress, don't miss this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

WordPress is used for a dizzying array of use-cases and has basically become the operating system for the open web. One of the biggest areas of WordPress's impact has been on eCommerce. More eCommerce sites are powered by WordPress than any other CMS on earth.But what about big stores with tons of transactions? Do they use WordPress and Woo?In this episode of PressThis, Jonathan Wold of Automattic shares his thoughts about why WordPress dominates global eCommerce and how brands are using WooCommerce and WordPress at scale.If your online store's sales are starting to ramp up, or if you'd like to know if WordPress and Woo is a good fit for your next big eCommerce project, don't miss this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of PressThis, we cover news from around the WordPress community in our monthly series "Word Around the Campfire". In this episode of WATCF host David Vogelpohl and special guests Anthony Burchell and Doc Popular discuss recent plugin vulnerabilities, Hulu and WordPress breaking up, and an all new Gutenberg block directory by WordPress.orgSupport this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If you produce technology-focused webinars, events, podcasts, or other thought-leadership media, you may from time-to-time find yourself struggling to book a diverse lineup of speakers. You might also be wondering how you can make sure those that represent your company as thought leaders are a diverse and inclusive group. These are great goals of course, but how do you go about this in an effective, authentic, and respectful way? In this episode of PressThis, we interview Jill Binder of Diverse in Tech as she shares her thoughts on how to build up a powerful and diverse set of speakers at your next event or within your company. Jill's company specializes in helping organizations and event organizers build a great pipeline of eager, talented & diverse speakers. Jill shares her effective and thought-provoking strategies for increasing diversity in your events. These are the same strategies that have been used successfully by event organizers, WordCamps, and WordPress meetups around the world. If you'd like to increase speaker diversity in your events or with those who represent your company, don't miss this episode of PressThis now! To learn more about what Jill is up to in WordPress visit https://make.wordpress.org/community/tag/wpdiversityworkshops/Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ahhh. Scraper websites. We all know these wonderful ~businesses that relentlessly crawl your website with mischievous bots to download your valuable content and repurpose it in ways that often harm your business or threaten your SEO. If you've ever gone to battle with scraper sites you know it can be a pain to process copyright claims and provide clear cut evidence that the content belongs to you.In this episode of PressThis, we interview Sebastiaan van der Lans of WordProof.io about his plugin and service which timestamps content using tamper-proof blockchain technology to help you prove you're the owner of that content which can be a big help with copyright claims. Sebastiaan shares his thoughts around why validating authorship is important, how authorship validation plays a role in copyright enforcement, and how validation can help with SEO now and perhaps in the future.If you're struggling to find ways to validate you actually own your content beyond using spotty coverage on archive.org or your "really cool screenshot technique", then you need to listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy