

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

Sep 24, 2018 • 53min
Scaling Up Affiliate Marketing
Affiliate marketing can be lucrative or a royal pain in the tuckus. But if you practice the art of honesty, transparency, and employ some excellent secrets we reveal in the show, you can nail it before you scale it. Then, you'll be sitting in the catbird seat, higgledy-piggledy. Enjoy!

Sep 17, 2018 • 52min
Content Audits
What if you could triple your website traffic by deleting a third of your content? Andrew and Matt discuss the merits of doing a content audit on your site and what that can do to improve your website traffic. Enjoy!

Sep 10, 2018 • 58min
DON’T LISTEN TO THIS EPISODE
Are you a rule breaker? Do you blindly follow the pack? Would you jump off a bridge if someone told you to? This is an episode about not listening to the gurus. Instead of practicing hero worship, look towards yourself. Stop taking advice from others and trust your gut when it comes to your own business. Everything is an experiment. And nobody has a secret sauce to help you with your business. Just because someone is giving you advice, doesn’t mean they’re right. Listen to yourself. Trust the numbers. Do what works for you and your business. What works for you might not work for someone else. Enjoy!

Sep 3, 2018 • 55min
Managing Money
What's in your wallet? Money? Good. That's where money should go. But when it comes to running an online business, the rules for managing your money are a little different. Andrew and Matt talk about how they manage their business finances with the right tools and the right team members. 3njoy!

Aug 27, 2018 • 1h 11min
Burnout
Burnout! It's real. It's dangerous. It's Chronic. So Andrew and Matt discuss what it is and how to avoid it when working for yourself. They also share their personal stories of dealing with burnout. Enjoy!

Aug 20, 2018 • 1h 17min
Serious Podcasting Gear
WARNING: This episode is a deep-dive on podcasting gear and equipment that Andrew and Matt use. It gets very technical and nerdy. If you're interested in podcasting for serious, then you'll love it. Otherwise, it might be crazy boring. Enjoy!

Aug 13, 2018 • 1h 8min
Quit Your Day Job
Andrew and Matt talk about the entire three-year journey of Andrew quitting his day job and working on his online business full time. They discuss everything that went through his head and what it took financially when he decided to quit his well-paying job in New York City. Enjoy!

Aug 6, 2018 • 1h 18min
The Definitive Guide to Podcast Marketing
Andrew and Matt talk about how they cracked the top 100 podcasts on iTunes in less than a year on their first podcast together. They review Matt's massive article on the subject and distill it down to the 5 best tips, tactics, and ball-busting work it takes to run a successful podcast promotion campaign. Enjoy!

Jul 30, 2018 • 1h 22min
Loose Grips Sink Business Partnerships
Andrew and Matt talk about their failed partnership and business break up. Then, they discuss other partnerships that worked and debate the best way to structure a successful one that'll stand the test of time. Enjoy!

Jul 23, 2018 • 1h 12min
Website For Sale
Andrew and Matt chat about Matt's experience and the decision to sell his two-year-old coffee website. Why did he do it? How did he do it? Should he have even done it? Should you sell your website, too? All of that and more in this episode. Enjoy!


