

Money Lab
Money Lab
The Money Lab Podcast with Matt Giovanisci is a lo-fi show where Matt shares his real-world experiences running a successful online education business. With over 20 years of experience building Swim University from the ground up, Matt talks through his strategies, personal insights, and tactics for online entrepreneurs looking to create profitable lifestyle businesses. Each solo episode dives deep into content creation, email marketing, product development, and productivity, backed by his own successes and failures.
Episodes
Mentioned books

Jan 31, 2024 • 52min
How I Designed My Stress-Free Business
A podcast discussing the trend of creators quitting in 2024 due to burnout and financial difficulties. The speaker shares their strategies for running a stress-free business, including monetizing their website, simplifying marketing, and focusing on automation. They explore the importance of improving subscription-based services, having streamlined email communication and outstanding customer service, prioritizing organic content over advertising, and running a business with individual responsibility and SOPs. They also touch on automated sales and outsourcing customer service.

Jan 29, 2024 • 59min
4 Ways to Implement Website Content Improvements
After my episode about content improvement tactics, I decided to dive in further on how to implement those tactics.

Jan 26, 2024 • 57min
My Facebook Ad Strategy for 2024 (Revisited)
I got an email packed with tips from a Facebook ads expert (after listening to my episode). I go over all the tips in the email and reveal my responses. Let's dive into it.

Jan 24, 2024 • 30min
Ideas to Maximize Productivity and Health (at The Same Time)
I brainstormed a few ideas on how I can walk and talk my way to creating content for my business, killing three birds with one stone. Let's talk about it.

Jan 22, 2024 • 31min
How I Made $53,209.25 Selling a Self-Published Book (Not on Amazon)
My wife and I wrote, designed, and self-published a paperback book and sold it off our Shopify website. Here's how we did it.

Jan 19, 2024 • 41min
My Favorite Business Tools for 2024
The speaker discusses their favorite business tools for 2024, including Asana and Notion for productivity, Shopify and Thinkific for e-commerce, SEMrush and Headline Studio for SEO, and Clavio for email marketing. They also talk about using Clavio compared to ActiveCampaign, different tools for social media scheduling and content posting, analyzing website design with heat maps, and tools and platforms for podcasting.

Jan 17, 2024 • 37min
YouTube Video Studio Tour (with Gear Recommendations)
I give an audio tour of my basement video studio including all the exact gear I use. That's it. Let's talk about it.

Jan 15, 2024 • 1h 4min
My Business Goals for 2024 to Reach $1,000,000
I outline my entire business model and process in my year of "stillness." Let's talk about it.

Jan 12, 2024 • 34min
My Article Publishing Checklist for SEO
Every time I publish an article on my website, this is the checklist I use to make sure I cover everything needed for good SEO. Let's talk about it.

Jan 10, 2024 • 1h 9min
My Practical Tips For Long-Term Social Media Growth
Improving social media engagement by adjusting video content, optimizing posts, and collaborating with other companies. Leveraging influencers for user-generated content reels and using GPT to generate scripts. Small improvements for long-term social media growth and the shift to branded B-roll. Enhancing podcast content and handling criticism on social media.


