
Intentional Growth
Intentional Growth™ is a podcast is a podcast for entrepreneurs and business owners wanting to view - and run - their company like a financial asset so they can have fun, create wealth, and make an impact. Truly make the entire journey of owning and running a company "worth it".
With over 10,000 downloads per month, weekly, content-rich episodes provide you with information on how to get clear on what you want from the business and why, the way companies are valued, strategies to increase that value, and the variety of ways you can transition your role or exit your ownership. From technical episodes dissecting the inner-workings of private equity and ESOPs to intense discussions with authors and thought leaders like Gino Wickman, Bo Burlingham, Dan Martell, John Warrillow, Jack Stack, and Alan Beaulieu, this podcast is full of information you need to stay competitive in today’s market.
The goal of the show? To help entrepreneurs enjoy work, create wealth and make an impact. By creating sustainable, predictable, and transferable cash flow, you will create a valuable company that gives you choices to grow, acquire, reinvest, or exit and live the life you planned for — all with intention.
Latest episodes

Nov 27, 2019 • 0sec
#173: Growing and Selling a Company from the Integrator (2nd in Command)'s Perspective
If you’re listening and you own a company, and you’re trying to figure out how to handle conversations with your second-in-command, align your objectives with your eventual growth and exit plan, or if you’re trying to figure out how to hire a second in command, this is the show for you.
Today I’m talking with John “JT” Thelan, who used to work in Corporate America as the second-in-command for a company that (under his wing) grew from 4 mils to 10 mils in revenue, then helped sell the company for 11 times EBITA. JT explains what the process was like, what it’s like being in the head of a second-in-command, and how to make sure that everyone is on the same page.
What you will learn:
Who is JT and what is his background in business?
The key metrics that JT processed which helped him grow companies
JT’s journey from sales and publishing to his most recent position
How to find a good second-in-command
JT’s preferred onboarding procedures (onboarding is like dating)
JT’s experience with bonus structure and normalized EBITA
What it is like to be a second-in-command
How to make sure everyone is on the same page
Takeaway:
The benefits of having a great second-in-command and the process of finding one. There are huge returns (as seen with Steve and JT) to finding a great second-in-command, getting on the same page, and compensating them correctly. It is worth so much money if you focus on value creation as it relates to the value of your company, instead of focusing on annual income.
Links and Resources:
Jonathan Thielen, LinkedIn
JT’s cell: 612-720-2594
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman, Amazon
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
You can also reach out to me via email at rtansom@arkona.io or on my LinkedIn
About JT:
JT is a growth leader who has leveraged the principles of leadership to create accountable teams, operational discipline, and strategic growth strategies. As President, he sold shareholders company for 11x in 2019. JT builds scalable SaaS B2B and B2C sales growth strategies driving revenues, profits and engaging customer experiences. He has had leadership roles with media, start-ups, and data screening companies such as Trusted Employees, AOL/Patch.com, Internet Marketing, Inc, SanDiego.com and Citysearch.com. His focus is in the sales process, operational discipline, employee engagement, LEAN principles, continuous improvement, accountability, brand strategy, a proven process, and most importantly improving the on-boarding (CX) customer experience.

Nov 20, 2019 • 0sec
#172: How to Create a Vision to Align Your Business and Your Life
Today I’m talking about aligning your principles with your business and life with Chris Yonker, who is a world-leading vision maker and transition alchemist. He aids people in breaking through to their sales and business goals by helping them in four different aspects of their lives: physical, mental, spiritual, and emotional.
Chris Yonker has a background in neuro-linguistic programming, a seventh-degree blackbelt and a thought leader in personal performance. He takes all of that experience and uses the information to help his clients eliminate resistance in their life as an entrepreneur and their vision for their personal and professional future.
What you will learn:
Who is Chris and what is his background?
Building businesses to get to an outcome versus their love for business
How behavior drives outcomes
How NLP (neuro-linguistic programming) works
Replicating outcomes through mastery and sensory acuity
Power vs. Force by David Hawkins
Creating a business for the wrong reasons
How should we be making decisions?
How you can go through an evolution as an entrepreneur without whiplash
Who is advising you?
The importance of self-calibrating
What are your rules for happiness?
Takeaway:
What if you didn’t have to be that person, that struggled in order to still have success? Being aware of what you want and why before you have that anxiety or feel imprisoned in your business, is the most important part of being able to engineer the exact outcome that you want. Being able to look inward and doing that reflection will get you to that point.
Links and Resources:
Chris Yonker, website
Chris’ Vision Workbook
Power vs. Force by David Hawkins, Amazon
Conscious Capitalism by Rajendra Sisodia, Amazon
The Infinite Game by Simon Sinek, Amazon
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
You can also reach out to me via email at rtansom@arkona.io or on my LinkedIn
About Chris:
Chris Yonker is a world-leading expert in Vision creation. He and his team work with companies (big and small) as well as high achievers like executives, entrepreneurs, athletes, and celebrities to get clarity on what they really want—and then make the strategic mindset and behavior shifts to create that.
As a seventh-degree black belt, Neuro-Linguistic Programming (NLP) Practitioner, and thought-leader on Personal Performance, Chris has built a refined strategy to create breakthrough results with clients who were unable to get a desired outcome with other consultants, coaches, and even therapists.
Chris was the key driver behind a $6 million increase in revenue within one year for one business client, whose company’s year-over-year growth moved from 1.5% to 7%. The end result: an organization that is able to scale, retain valuable employees, and create a predictable client experience that is unparalleled.
As a highly sought-after speaker, Vision expert, and workshop facilitator, Chris’s programs are engineered to meet your demands and exceed your expectations. Chris is a regular contributor to the Coaches Council at Forbes.com and his book Soul Intention: An Executive’s Guide to Building a Life by Choice, Not by Chance is available on Amazon.

Nov 13, 2019 • 0sec
#171: Why the Time to Sell Is When You're Doing Well
Today on the show, I’m with Chad Peterson (and his beard), who is here to share his story about growing and selling six companies (including a mortgage business back in the 2000s back when the financial crisis hit). He is here to share the lessons he has learned, the pros and cons of selling six different companies, and how he has become the top in his field. We also talk about how valuable and important your passion for your business is and why that can be a deciding factor on if you should sell your company.
What you will learn:
Chad’s background in flight school and mortgages
“When you’re doing well, is the time to sell.”
What is a “quantum leap jump”?
When not to sell your company
Being passionate versus being too emotionally attached to your business
The different types of businesses Chad has built in the past
The books Chad has written
Chad’s game plan with building and selling his businesses
Where there is no passion, there is no profit
What happens when hatred comes into the equation
What to do when you are too financially trapped in your business
Takeaway:
Learn about what matters, regardless of the timeline. Even if you’re having fun, think about your business in the way a buyer would look at it. Look at what your exit strategy is, regardless if it is five or ten years out. This will help you shift your mindset and build a healthy business that will have a more transferable cash flow and be more enjoyable for you and your clients.
Links and Resources:
Peterson Acquisitions, Website
Chad Peterson, LinkedIn
Contact Chad Peterson via phone: 913-207-5895
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
You can also reach out to me via email at rtansom@arkona.io or on my LinkedIn
About Chad:
Ever since Chad was young, he knew he was destined to fulfill his own destiny. He was always self-sufficient and he knew that he was always an enterpriser. Even when he was in his teens, he built his own window cleaning company and his own lawn/landscaping company. These helped him pursue his education when he attended flight school.
After 9/11 (with a baby on the way) he turned to his self-employed roots. Starting off in the mortgage industry, he ended up opening his own company. That’s when he realized that management wasn’t where he wanted to be. He quickly learned why someone would want to sell their company after the financial crisis hit but not before he had turned away the opportunity to walk away with $10 million. In a matter of two weeks, he had lost it all. But instead of calling it quits, he took it as a learning opportunity and build more businesses off of it.

Nov 6, 2019 • 0sec
#170: How One Week Killed the Perfect Billion Dollar Deal
On today’s episode, I’m talking with Sunny Vanderbeck. He’s here today to share his wild and crazy ride as an entrepreneur and now as a private equity investor. Through his professional and personal journeys, Sunny realized that “business” is so ingrained in people who you are and what your legacy is, which is why he started Satori Capital. Sunny and I talk about how to figure out what is important to you, how to determine what’s important when you sell your business, and how to make your business even more valuable than it is now.
What you will learn:
Sunny’s professional and entrepreneurial background
How to determine what’s important to you when you sell your business
What you should look for in a buyer
How to make a list of who you care about and how you should figure out what you want to do with them during your exit
“The One-Year Trap”
How the same things that make your company more valuable will make it more transferable
Ways to ask yourself one of the most important questions as a CEO, founder, or owner:
At 5:00 PM, what are your employees’ mindsets?
How does that impact your culture, your business, and your legacy
The moment you decide to sell to a third party, the entire process is optimized for two things (1) the highest price and (2) the highest probability of close
How to ask the crazy questions
Takeaway:
It’s not just about your money, it’s about your legacy. What can you do with your company now and as you plan your exit strategy, in order to cement the kind of legacy you want? Write down who you care about, and what your optimal future is.
Links and Resources:
Sunny Vanderbeck, website
Satori Capital
“Selling Without Selling Out” by Sunny Vanderbeck, Amazon
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
You can also reach out to me via email at rtansom@arkona.io or on my LinkedIn
About Sunny:
Sunny was no stranger to proving out the principles of conscious capitalism. He had already done so in his previous business venture, which he founded after serving as a Section Leader in the U.S. Army’s 2nd Ranger Battalion and leading a team at Microsoft. Data Return, the managed services, and utility computing company he launched in 1996, sustained 40 percent quarter-over-quarter growth for more than three years and reached a $3 billion market capitalization, making Sunny one of the youngest CEOs ever to lead a NASDAQ company. Just as important, it had reached those milestones while serving all of its stakeholders, nurturing a conscious culture, and maintaining a long-term perspective on success.
In addition to Satori, Sunny also speaks publicly and advises businesses on topics such as business strategy, capital allocation, and conscious capitalism. He is regularly interviewed about conscious capitalism and often points to data that show companies with a stakeholder-centric approach outperforming the S&P 500. He also actively develops awareness and support for sustainable business models through the Young Presidents’ Organization (YPO), showing CEOs and business owners how they can achieve success without sacrificing their values.

Oct 30, 2019 • 0sec
#169: How to Build a Company that Manages Itself: Living in the Owner's Box after Implementing EOS
On today’s episode, I’m talking with Tech Guru founder and EOS expert, Daniel Moshe. We’re talking about how he started his business, how he grew it, how he balanced and dealt with personal and professional challenges. We also go over his business partner (Micah Thor), how he followed his passion, and his return on capital.
When Daniel was going through burnout, he was able to make the hard decisions rather than just having a knee-jerk reaction. He could have the difficult discussion, implement EOS, decouple ownership from management, and put a plan in place.
What you will learn:
Daniel’s background as an entrepreneur
The story behind Tech Guru
Daniel’s other passion: working with 14 entrepreneurial leadership teams by helping them build their dream businesses
The concept that you are not your business
Daniel’s path to that realization
Delegating and elevating to your unique ability
The importance of a great business partner
The difference between ownership and W2 pay
Daniel’s experience with EOS
The biggest challenges that Daniel’s clients deal with
How to find your purpose and meaning outside of business
“Clarity Breaks”
Daniel’s advice for anyone who’s in the middle of “The Chaos”
Takeaway:
How can you develop a life after business while still owning and running a business? How can you reframe your mindset so you can see that your business is merely an asset? You can run your business (on autopilot) while you pursue other passions.
Links and Resources:
Daniel Moshe, LinkedIn
Strong In Six
TechGuruIT.com
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
You can also reach out to me via email at rtansom@arkona.io or on my LinkedIn
About Daniel:
Daniel is passionate about entrepreneurship and small business and equips leadership teams with the tools and technologies to grow their companies. As founder and CEO of nationwide CPA IT service firm Tech Guru, Daniel, and his team deliver CTO-level strategy to accounting firms seeking innovative technology resources and guidance. With his company Strong in Six, Daniel is a Certified EOS Implementer, enabling leadership teams to get what they want from their businesses with simple, practical tools.
Daniel’s reach includes speaking at conferences, teaching webinars, and as a podcast host in the fields of technology and business leadership. His initiatives at Tech Guru to donate IT services to impactful nonprofits have made Daniel known as the Caring Entrepreneur.
In his free time, Daniel enjoys quality time with his two young sons, coaching the next generation of entrepreneurs with Entrepreneurs Organization's Accelerator program, motorcycles, and flying.

Oct 23, 2019 • 0sec
#168: Selling a Business to a Family Office: an Insider's Perspective
Today I’m talking with Paul Moffett about what a family office is, and what selling a business to a family office is like. We’re talking about the difference between a family office, an independent office, and a private equity firm. Which is right for you? Who is a good candidate for your business?
What you will learn:
Paul’s background
What will it be like selling to a family office
What is a family office vs a private equity
The difference between those and independent offices
How Encore One is different from other family offices
Who is a good candidate for a family office?
The incentive to sell to a family office
How the management structure works
What are the questions you should ask of family offices?
What the economy looks like for a family office?
Takeaway:
There are a ton of different options out there. Is a family office a good exit strategy for you? How can it help perpetuate your legacy? How can a family office ensure your happiness? How do you know if a family office is right for you?
Links and Resources:
Paul Moffatt, email: Paul.Moffatt@encoreone.com
Paul Moffatt, phone: 952-656-4539
Paul Moffatt, LinkedIn
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
About Paul:
As Director of Business Development for Encore One, Paul is responsible for sourcing and evaluating potential investments, structuring, and negotiating transactions, and working with portfolio companies. Prior to joining in 2017, Paul enjoyed a successful 16-year career in commercial banking, most recently as a Vice President in the Twin Cities Commercial Banking Group at U.S. Bank serving the banking and broad credit needs of the middle market. Paul lives in St Paul, MN with his wife, two boys and a golden-doodle. Paul enjoys working out at his neighborhood gym and family time; as well as non-fiction, volunteering and golf when he can get those in.

Oct 15, 2019 • 0sec
#167: Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns
On today’s show, I talk with recession expert Jonathan Slain about his experience, parts of his recession plan, the importance of having a recession plan, and how to find the value of your business. Jonathan also talks about the book he and his cowriter (Paul Belair) wrote, “Rock the Recession”.
Jonathan is a business owner, a recession expert, an author, and an entrepreneur. He and his business partner and coauthor, Paul, have written a workbook and accompanying book about preparing for a recession (“Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns”) and have a website dedicated to the topic, where you can find information about their programs, organizations, book (and workbook), and where you can find blog posts.
What you will learn:
The story behind the book, “Rock the Recession”
Jonathan’s background and experience
Paul’s background and experience
Jonathan and Paul’s exit from their businesses
The reason it is difficult for people to think about the future of their business, future exit strategy, and recession plans
The background behind the initial “Rock the Recession” workbook
What babyboomers scan do to transition to retirement
The first step: assessing your situation
Who you need to talk work with to assess your situation
Second gear: How to tune up your business
Freeing up people who aren’t A & B players
When do you pull the emergency brake?
Takeaway:
The importance of whiteboarding your recession plan so you can prosper in the future recession. Do you understand how ready you are for the next recession? Do you know what your company’s value is right now?
Links and Resources:
Jonathan Slain, LinkedIn
Recession.com
Jonathan’s free 20 question assessment
“Rock the Recession”, Amazon
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
About Jonathan:
Jonathan Slain and his coauthor and business partner, Paul Belair, founded Recession.com to give entrepreneurs a free tool to assess their recession readiness at Recession.com/Ready.
Jonathan Slain spent the Great Recession huddled int he fetal position on the floor of his office. He borrowed $250,000 from his mother-in-law to survive. Jonathan paid his mother-in-law back and is now a highly sought-after consultant (and, yes, he’s still married!). Jonathan leverages his experience in investment banking and as an entrepreneur on the keynote speaking circuit because he doesn’t want anyone else to have to borrow money from their mother-in-law in the next recession.
Paul Belair wasn’t scared when the Great Recession hit. He invested $1 million to purchase a business and just five years later sold it for over $70 million dollars. He achieved an American dream exit by using the Recession Gearbox model outlined in this book to create an intentional recession preparation plan. Paul is a CPA and an MBA, and currently serves as chair of the Young Presidents’ Organization Construction Industry Network.

Oct 9, 2019 • 0sec
#166: What I Learned From Selling My Business & What I Will Do Differently Next Time with Dan Cooper
My guest today is Dan Cooper, an author and entrepreneur. We talk about the book Dan has co-written (“Sharpen: A Guidebook for Business Ownership and Adventures in Leadership”), “plain glass versus stained glass”, his experiences in business ownership, his transition from being a CEO to life after business, part of his soul-searching journey, and his advice about looking in the mirror. What is the point of gaining the world if you lose your soul?
What you will learn:
Dan’s book and his entrepreneurial history
How Dan co-founded ej4 (“YouTube for the Enterprise”)
“Riding the Wave” versus having a plan
How Dan changed his business model (service-based to training/content-based)
Dan’s process in growing his business
Dan’s “looking up” moment
Being the CEO of a successful company to “just being a dude”
What Dan learned and what he would have done differently
The importance of the coffee-lunch call, circles, and life plans
How Dan learned what he wanted from business (outside of money)
Why your ego is getting in your way and in the way of your business
What executive coaching can do for you
How can we use our businesses for good?
How to look at how you are spending your time
Dan’s definition of leadership
Dan’s advice for “past Dan”
Takeaway:
What is the ultimate goal of your company? How can you look in the mirror, set your ego aside, and address what is actually there for you and your business? Ways you can use your business to calculate your return on impact. What is making you happy? How can your business affect that? How are you married to your business?
Links and Resources:
Dan Cooper, LinkedIn
Acumen
Sharpen, Website
“Sharpen: A Guidebook for Business Ownership and Adventures in Leadership”, Amazon
ej4
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
About Dan
Dan Cooper founded, grew, and transitioned a successful video-based online training business. Dan has always been fascinated by leadership, management, sales, culture, revenue generation, and profit maximization and all types of frameworks and models. He is a product of a decade of seeing hundreds of companies train hundreds of thousands of employees and an entrepreneur who likes to build community and connections.

Oct 2, 2019 • 0sec
#165: Conscious Capitalism: Inside the Movement
Today’s guests are Alexander McCobin (CEO of Conscious Capitalism) and Dan Golden (owner of BFO). We’re talking about “Conscious Capitalism”, a book and movement that I’ve mentioned a lot on the show. Alexander, Dan, and I talk about what got us into the movement, the fundamentals of the movement, how capitalism and “doing good” can overlap, and how to make these conscious decisions.
What you will learn:
Alexander’s background
Dan’s background
What is the “Conscious Capitalism” movement?
The four principles of conscious capitalism
How to improve the value of your company
Short-term versus long-term decisions
Tangible examples of conscious decisions by companies, which create value for people
How Conscious Capitalism helps businesses make changes
The future vision for conscious capitalism
Takeaway:
How can you do good and make money at the same time? Find out how conscious capitalism helps you with your exit strategy, avoid burnout, and find out how to grow yourself and your company in a way that fulfills you.
Links and Resources:
Conscious Capitalism, the website
Conscious Capitalism, the book
BFO
Alexander McCobin
Dan Golden
The Conscious Capitalism 2019 CEO Summit
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
About Alexander and Dan
Alexander McCobin is CEO of Conscious Capitalism, Inc., dedicated to elevating humanity by improving the practice and perception of business. Capitalism is fundamentally a human endeavor, it is the way for human beings to ethically engage with and help one another. This underlying insight of Conscious Capitalism differentiates it from so many other approaches to business and economics and is needed now more than ever.
Alexander holds a BA in philosophy and economics from the University of Pennsylvania, an MA in philosophy from the University of Pennsylvania, and an MA in philosophy from Georgetown University.
Dan Golden is a veteran digital marketing executive & speaker known for famously and accurately predicting that last year, this year, and next year will all be the “year of mobile.” Dan is a digital marketing geek at heart and still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for his clients. As President and Co-Founder, Dan has lead Be Found Online (BFO) to 6 straight years on the Inc. 5,000 list, a finalist for Best Large PPC and SEO agency at the US Search Awards and was recognized as the #1 Best Place to Work according to AdAge.
Dan has spent time on the client-side, at the largest search agency and at Google before launching BFO. BFO has continued its pedigree with work on Nissan, Autonation, CarQuotes.com & LotLinx.

Sep 25, 2019 • 0sec
#164: What Should I Do with the Company That I've Built?
Today’s guest is Hannah Paramore, the founder of Paramore Digital. We’re talking about what you can do before you hit burnout and what you can do with your business after you’ve built it.
What you will learn:
Hannah’s professional background
What it was like as she started her first company
Where Hannah was when she realized her relationship with business changed
What to do when you lose your energy?
What are the signs that you’re jaded with your company?
Hannah’s exit process
The emotional impact of the integration process after closing
Phantom anxiety and indignities
Rebuilding identities after closing
Finding the sense of accomplishment outside of business
Hannah’s advice for entrepreneurs before burnout
Takeaway:
If you’re the CEO, losing confidence about the business can make it difficult to come in every Monday. How do you separate yourself emotionally from your business so you can see it as an asset? What should you do with what you’ve built?
Links and Resources:
Hannah Paramore, website
Hannah Paramore, LinkedIn
Hannah Paramore, Instagram
Hannah Paramore, Twitter
Hannah Paramore, Facebook
ARKONA Boot Camp
Reach out to me if you have questions about the boot camp!
About Hannah:
Hannah was raised in a church, by a housewife mother and a preacher father. She worked her way up through administration and middle management in various companies. After four layoffs in two years (after the dotcom bubble burst), she decided to take on her own contract job. A few years later, she realized that she had built a great client list, hired employees, and had started a company on her own.