GovComms: The Future of Government Communication

Clear writing is at the essence of great content marketing. Today we are joined by former Australian public servant and Owner of True North Writing, Matt Fenwick. Matt explains how you can improve the way that you write through practice and technique. Hosted on Acast. See acast.com/privacy for more information.

This week’s guest, David Hohnke is the Director of Communication at Icon Water (formerly ACTEW Water) in Canberra, Australia. Icon Water owns and operates the water and sewerage assets and business in Canberra, with David leading a team of 12 talented communicators.  Hosted on Acast. See acast.com/privacy for more information.

Today we head to Washington D.C. to speak with Scott Burns the CEO and founder of GovDelivery. GovDelivery is a successful company that has been helping government to tell the stories since the year 2000. Today they now serve 1100 different government organisations all across the US, across the UK and even a couple of the main EU organisations in Brussels. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we speak to a man who knows a great deal about content marketing in government - David Rawlings from Landmark Media in Adelaide, Australia. We discuss some of biggest challenges for government in getting started with content marketing and the endless opportunities for government to publish engaging content to uphold a responsibility to explain programs and policy. A seasoned online professional, David has experience with more than 1500 web sites and social media profiles ranging back to 1996. He is an author of a social media book (with one to come shortly) and is a recognised presenter on the topic of online communication, particularly in the education sector. His workshops cover content development for web, eNewsletters, social media and email marketing and have been run through the University of Adelaide – and in tailored form directly with Government departments – for more than 10 years. David helps government organisations at a one-on-one level and through a variety of content-focussed workshops. David also started up Content Marketing Adelaide in collaboration with Frank Stillitano, the Creative Director at Flux Visual Communication. Hosted on Acast. See acast.com/privacy for more information.

Keren Flavell is an award-winning interactive media producer with 20 years experience in creating content online. She has a long a distinguished career in community engagement and wrote her first book in her early twenties. Today, her work focusses on participative and engaging government to citizen relationships. Most recently, she created an edemocracy tool designed to help governments better engage with citizens. The TownHall App has been used by agencies in the USA, Canada, Australia, New Zealand and South Africa. Hosted on Acast. See acast.com/privacy for more information.

I promised you some of the biggest names in content marketing and today we deliver on this promise to have a chat with Jason Miller, the Senior Manager content and social at LinkedIn Marketing Solutions. For those who don’t know Jason Miller - prepare to be entertained. Jason Miller is the author of the Amazon #1 Best Seller Welcome to the Funnel. He leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World, Social Fresh, Microsoft Convergence, Inbound, and more. Hosted on Acast. See acast.com/privacy for more information.

Our guest today likes to cross the boundaries between communications and policy. Kim Ulrick is the Assistant Secretary Digital Communications, Department of Communication. A major focus of her current role surrounds redirecting the strategic policy intent of the department to better communicate and engage with stakeholders in the public- an interesting topic to say the least. Hosted on Acast. See acast.com/privacy for more information.

This week’s guest has a long and distinguished career in the Australian Public Service. Today we talk to Carmel McGregor about the vital role communications played in her success, the revolution of “listening” and understanding why public servants need to be able explain their work to the public. Carmel McGregor forged a highly successful and notable career in the Australian Public Service. She is a psychologist by training and is intrinsically interested in how people think and what makes them tick. Before her retirement in 2014 Carmel was the Deputy Secretary Defence People in the Department of Defence. Prior to joining the Department of Defence in 2012 Carmel held a position as the Deputy Australian Public Service Commissioner where she was a member of the Advisory Group on Reform of Australian Government Administration (Blueprint) and led a review of Pathways for APS Women in Defence. Before joining the Australian Public Service Commission, Carmel was Deputy Secretary Client and Corporate Services in the Department of Immigration and Citizenship (DIAC). During her time with DIAC she led global client service reform and a major organisational and cultural change program. Carmel also held senior positions with Centrelink managing employment and education as well as People and Corporate Performance where she re-engineered the human resource, leadership development and organisational design functions. Hosted on Acast. See acast.com/privacy for more information.

Founded in 1999 FusionSpark Media has produced a wide range of content initiatives for non-profit and government agencies in the topic areas of environment, sustainability and health. With offices across the US and in Japan, FusionSpark Media is made up of a talent network of indivduals with backgrounds in marketing, public relations, digital media and journalism. Russell's role in projects ranges from new business development to content strategy to photography and video creation.   Hosted on Acast. See acast.com/privacy for more information.

Ian is now launching the RazorSocial Training Academy which is an online training platform focussed on the technical side to social media marketing and blogging. RazorSocial is the global leader in the provision of expert knowledge and advice on social media tools and technology. This year they will run over 300 programmes with a team of 6 trainers with highly specialized Digital Marketing Skills. Hosted on Acast. See acast.com/privacy for more information.