GovComms: The Future of Government Communication

I promised you some of the biggest names in content marketing and today we deliver on this promise to have a chat with Jason Miller, the Senior Manager content and social at LinkedIn Marketing Solutions. For those who don’t know Jason Miller - prepare to be entertained. Jason Miller is the author of the Amazon #1 Best Seller Welcome to the Funnel. He leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World, Social Fresh, Microsoft Convergence, Inbound, and more. Hosted on Acast. See acast.com/privacy for more information.

Our guest today likes to cross the boundaries between communications and policy. Kim Ulrick is the Assistant Secretary Digital Communications, Department of Communication. A major focus of her current role surrounds redirecting the strategic policy intent of the department to better communicate and engage with stakeholders in the public- an interesting topic to say the least. Hosted on Acast. See acast.com/privacy for more information.

This week’s guest has a long and distinguished career in the Australian Public Service. Today we talk to Carmel McGregor about the vital role communications played in her success, the revolution of “listening” and understanding why public servants need to be able explain their work to the public. Carmel McGregor forged a highly successful and notable career in the Australian Public Service. She is a psychologist by training and is intrinsically interested in how people think and what makes them tick. Before her retirement in 2014 Carmel was the Deputy Secretary Defence People in the Department of Defence. Prior to joining the Department of Defence in 2012 Carmel held a position as the Deputy Australian Public Service Commissioner where she was a member of the Advisory Group on Reform of Australian Government Administration (Blueprint) and led a review of Pathways for APS Women in Defence. Before joining the Australian Public Service Commission, Carmel was Deputy Secretary Client and Corporate Services in the Department of Immigration and Citizenship (DIAC). During her time with DIAC she led global client service reform and a major organisational and cultural change program. Carmel also held senior positions with Centrelink managing employment and education as well as People and Corporate Performance where she re-engineered the human resource, leadership development and organisational design functions. Hosted on Acast. See acast.com/privacy for more information.

Founded in 1999 FusionSpark Media has produced a wide range of content initiatives for non-profit and government agencies in the topic areas of environment, sustainability and health. With offices across the US and in Japan, FusionSpark Media is made up of a talent network of indivduals with backgrounds in marketing, public relations, digital media and journalism. Russell's role in projects ranges from new business development to content strategy to photography and video creation.   Hosted on Acast. See acast.com/privacy for more information.

Ian is now launching the RazorSocial Training Academy which is an online training platform focussed on the technical side to social media marketing and blogging. RazorSocial is the global leader in the provision of expert knowledge and advice on social media tools and technology. This year they will run over 300 programmes with a team of 6 trainers with highly specialized Digital Marketing Skills. Hosted on Acast. See acast.com/privacy for more information.

The debate gets heated as we chat with former journalist turned communications professional Steve Lewis, who gives us a different perspective on government communications and the importance of traditional media. Hosted on Acast. See acast.com/privacy for more information.

Today we explore a case study that looks into the public health challenge of asbestos awareness. Our guests are Clare and Alice Collins, a mother-daughter duo who run Insight Communications- a multi-award winning agency specialising in communication management for cause, culture, community and health organisations. Hosted on Acast. See acast.com/privacy for more information.

Our guest today is ‘seriously’ into content and looks at content from a slightly different but extremely valuable angle. Joe Gollner is one of the world’s leading content strategists and his focus is on content strategy. This discussion holds particular interest for those in the audience who work for regulators and manage mountains of technical information. Hosted on Acast. See acast.com/privacy for more information.

Andrew has recently been appointed to EY following an extensive career at the highest levels of the Australian Government in borders and central agencies. He has extensive policy experience in often contentious areas, as well as in the delivery of client services on a national and global scale. Andrew was the Secretary of the Australian Department of Immigration for 7 years, and he also was the Secretary of the Department of Agriculture and Australia's Director of Quarantine. He was involved in all aspects of strategy, policy, governance and provision of client services to the more than 30,000,000 people who cross Australia's borders each year. Hosted on Acast. See acast.com/privacy for more information.

Russell Grossman wears many hats; he is the Director of Group Communications at the UK Department for Business, Innovation and Skills, as well as International Chair of the IABC and Director of Engage for Success.  Hosted on Acast. See acast.com/privacy for more information.