GovComms: The Future of Government Communication

Kim Moeller is an Executive Director of Synergy Group Australia, where he specialises in change management. Kim previously worked as Associate Director for KPMG Australia and Consulting Director for Oakton. Kim’s experience in change management is extensive, where he has worked on projects for the Department of Defence, Department of Health, Australian Customs, Telstra, and more. Kim is currently the ACT Chapter Lead of the Change Management Institute. You'll learn the 'big levers' of successful organisational change and how you can use benefits realisation to show your boss the value of communications. Hosted on Acast. See acast.com/privacy for more information.

Anil Chawla is the Founder & CEO of ArchiveSocial, a civic tech company which specialises in social media archiving and risk management for public agencies. ArchiveSocial has archived records for hundreds of government entities including the City of Chicago, the State of North Carolina, and the U.S. Department of Justice to increase government transparency and record-keeping. Anil Chawla has over 10 years of experience in the software industry, working for companies such as IBM. Anil Chawla founded ArchiveSocial with the mission to give organisations protection and control of their own social media data. Topics include the regulatory requirements and legal reasons why you must archive social media,  how much Facebook data is disappearing every month and how to manage the risks of social media. Hosted on Acast. See acast.com/privacy for more information.

Dr David Marshall has over 25 years’ experience in the media industry. David Marshall started as an on-air personality on local radio to eventually become General Manager of radio stations in Adelaide, Sydney and Canberra. He then transitioned to Chief Executive of the Canberra Tourism and Events Corporation, where he worked on major events for the ACT Government. David is now Director of Talkforce Media and Communications Strategists, where he works with government and private sector organisations around Australia in media training and strategic consultancy. In 2015, David completed his Ph.D. in Communication and Media Studies on Prime Minister John Howard’s media and communication operation. You learn the foundation of the Howard Government's communications strategy, how they stayed in power for so long and how you can apply these lessons to your communications strategy. Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, we try something different.Davidanswers some of your questions on content marketing ingovernmentand the public sector. David digs into how we haveapplied thecontent marketing methodology to some of our publicsector clients.David talks about how content marketing is beingused by the boththe New South Wales and the Australian CapitalTerritorygovernments to achieve their objectives. How do you makethebusiness of telling your story a priority? How do youstreamlinecontent marketing in an environment of competingpriorities andlimited resources? Hosted on Acast. See acast.com/privacy for more information.

Gina Ciancio is the Senior Social Media Adviser for the Department of Human Services. Gina Ciancio joined the DHS as a Public Affairs Officer and rose to join a specialised team in digital and social media. Gina also spent a short period working in the UK in marketing. This interview is taken from a live webstream at the ACT Digital Hub in Gungahlin Library back in 2014. In this episode, you'll learn where the Department of Human Services is getting it right, an example of where the DHS has used content marketing to achieve an objective, where to get your stories from and how to make policy interesting to civilians. Hosted on Acast. See acast.com/privacy for more information.

David interviews James Kliemt, Senior Digital Media Officer for the Queensland Police Service. James created and maintains the largest Police Facebook page in the English-speaking world. He grew this Facebook page to three quarters of a million likes in a state with a population of 4.5 million. James Kliemt has received many awards for his leadership in social media by State Government, Federal Government and independent sources. James also led award-winning projects for police blogs and a real-time emergency management website for the State of Queensland. In this episode, you'll learn: the paper that convinced the QLD Police to start social media, how social media became the go-to news channel for the QLD floods (one of Australia's largest natural disasters in decades) and the QLD Police's future with social media in the next 6 months. Hosted on Acast. See acast.com/privacy for more information.

David interviews Kate Bradstreet, a communications consultant with over 15 years experience in the industry. Kate has advised on several projects for the Prime Minister and Cabinet including the Prime Minister’s National Ice Taskforce and Reducing Violence against Women and their Children. Prior to founding her own consultancy firm, Kate was the Senior Director of Online Communications for the Department of Climate Change and Energy Efficiency. Kate Bradstreet also spent several years with the Australian Federal Police, rising to become the Commissioner’s Chief Media Advisor, where she advised on such high-profile events as the second Bali bombings and crises in East Timor. In this episode, you learn: How do you sustain interest in topics such as domestic violence. How stakeholder mapping is used to track the conversation. How do you get a seat at the table with the executives? Why you should do government communications as a consultant (and how to succeed). How can you add research into your content marketing strategy? Hosted on Acast. See acast.com/privacy for more information.

Mitch Joel is one of the world’s foremost advocators of digital marketing. Mitch Joel is the President of Mirum, a global marketing agency that operates to close to 20 countries with over 2,000 employees. He is the host of the popular podcast Six Pixels of Separation, which recently celebrated its 500th episode. Mitch is the author of two books on the implications of the new media. His last book CTRL ALT Delete, which was named one of Amazon.com’s best business books of 2013, examines how businesses and marketers can capitalise on the interconnectedness of modern society. Mitch Joel has been named one of the top 100 online marketers in the worldIn this episode you'll learn:2:40 The secrets of podcasting7:29 How to be successful in today's marketing environment9:42 How to not suck at publishing19:32 How to be effective when you start content marketing28:30 Mitch Joel has advice for you and large organisations Hosted on Acast. See acast.com/privacy for more information.

Martin Schipany is the Head of ‘City Communications’ for the City of Vienna’s Press and Information Services. Martin started working for the City of Vienna as a Press Officer before becoming an Editor in the Press and Information Services, eventually to rise to the Head of the sub-department ‘City Communications.’ Martin has also been the Head Press Officer for a political party in the Vienna State Parliament. Martin recently completed his Executive Masters in International Media Innovation Management. Martin’s thesis was on the necessary criteria, instruments and processes to implement a municipality’s content marketing strategy.In this episode you will learn:9:01 How do you get the attention of the political media officers to tell them that there is more to life than speaking to the media?10:00 Why all government departments should be completing a citizen journey discovery13:32 Where Europe is in their adoption of content marketing15:53 Recommendations on how the City of Vienna can improve their content marketing strategy (you can apply these too to your government department)21:33 Why the communications team should be close to the leadership27:47 How do you convince government to adopt digital? Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Assistant Secretary of Communications at the Department of Prime Minister and Cabinet, Trish Johnston. Trish has worked on some of the Government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health. We discuss the changing role of government communications, how social media has changed the way government communicates with the public, how comms strategies are built in the public sector and how to improve the quality of public sector communications campaigns.  Hosted on Acast. See acast.com/privacy for more information.