GovComms: The Future of Government Communication

Jon Cohen is the Vice President of Survey Research at SurveyMonkey. Jon Cohen has a long history of experience in surveys and research. Jon was the Associate Survey Director of the Public Policy Institute of California, Assistant Director of Polling Unit for the American Broadcasting Corporation News, Director of Polling for The Washington Post, the list goes on. Before he started at Survey Monkey, Jon was the Vice President of Research at the Pew Research Center, an independent research organisation. Jon’s experience in survey design is extensive. In this episode, you'll learn why you should think of research as a strategic investment, how do you get people to understand the value of research, why research is part of the process of effective content marketing, and how you should invest in research. Hosted on Acast. See acast.com/privacy for more information.

Kristen Kavalier is the Senior Director of Research and Analytics at Sprinklr, a social media software company valued at over US$1 billion. Kristen Kavalier has worked on technology projects for government, non-for-profits and the private sector as a Consultant, Manager, and Product Manager for Acumen Solutions. Previously, Kristen was the Vice President of Customer Relations for NewBrand, a social media intelligence company. NewBrand went on to be acquired by Sprinklr last year. Kristen’s expertise is in listening and understanding customers and citizens to help organisations make better decisions. This interview explores how the District of Columbia pioneered a transparent government by publishing the good, the bad, and the ugly feedback of local government agencies. Hosted on Acast. See acast.com/privacy for more information.

David interviews two people who are doing amazing work at the London Borough of Bexley. Anne-Louise Clark is the Head of Organisational Development and Internal Communication for the London Borough of Bexley and Ellen Care is the Internal Communications Officer. Anne-Louise and Ellen discuss how design thinking has changed the way their local government operates. In this episode, you'll learn: 2:20 What is the Bexley Innovation Lab? (And how it is different from anything they have done before) 3:51 Why is design thinking different to government's business-as-usual? And what are the steps in design thinking? 6:35 How was design thinking received by the London Borough of Bexley? 9:25 A problem design thinking solved which traditional processes could not (and saved the Borough of Bexley money) 11:56 How to increase the use of government services 14:41 What is User Research? (And why it can be better than surveys and focus groups) 18:32 How do you know if you're solving the right problem? 22:20 How does design thinking change the way internal communications is run? 26:58 The struggles of getting government to adopt design thinking (and how you can overcome these challenges) 29:23 How User Research overcomes survey fatigue Hosted on Acast. See acast.com/privacy for more information.

Scott Alexander is the Digital and Content Marketing Lead at the City of Boroondara in Melbourne, Australia, a local government with a population of over 170,000 residents. Scott Alexander manages a team of 9 content creators for both internal and external communications. Prior to working for local government, he worked in content creation and social media management in the production industry for companies such as Madman Entertainment and Media World Pictures. Scott has written and produced multiple award-winning short firms. In this episode, you learn: the marketing funnel of local government, how to target content to the right part of the funnel, and the types of content and channels which are getting the City of Boroondara the best results. Hosted on Acast. See acast.com/privacy for more information.

David Fricker is the Director-General of the National Archives of Australia (NAA). David Fricker began his career at the Australian Customs Service before moving to the private sector. David worked on major Federal and ACT Government projects in defence, science, immigration, finance and health on information systems, strategic planning and project management. David joined the Australian Security Intelligence Organisation (ASIO) in 2002 as Chief Information Officer and later as Deputy Director-General. In 2012, David Fricker became the Director-General of the Archives to lead the digital archiving transformation. In 2014, David became the first Australian to be elected the President of the International Council on Archives. This conversation explores the importance of archiving and how it relates to public sector communicators. With the Archives possessing an information asset of over AU$1.46 billion, David Fricker understands the value of information. Hosted on Acast. See acast.com/privacy for more information.

Kim Moeller is an Executive Director of Synergy Group Australia, where he specialises in change management. Kim previously worked as Associate Director for KPMG Australia and Consulting Director for Oakton. Kim’s experience in change management is extensive, where he has worked on projects for the Department of Defence, Department of Health, Australian Customs, Telstra, and more. Kim is currently the ACT Chapter Lead of the Change Management Institute. You'll learn the 'big levers' of successful organisational change and how you can use benefits realisation to show your boss the value of communications. Hosted on Acast. See acast.com/privacy for more information.

Anil Chawla is the Founder & CEO of ArchiveSocial, a civic tech company which specialises in social media archiving and risk management for public agencies. ArchiveSocial has archived records for hundreds of government entities including the City of Chicago, the State of North Carolina, and the U.S. Department of Justice to increase government transparency and record-keeping. Anil Chawla has over 10 years of experience in the software industry, working for companies such as IBM. Anil Chawla founded ArchiveSocial with the mission to give organisations protection and control of their own social media data. Topics include the regulatory requirements and legal reasons why you must archive social media,  how much Facebook data is disappearing every month and how to manage the risks of social media. Hosted on Acast. See acast.com/privacy for more information.

Dr David Marshall has over 25 years’ experience in the media industry. David Marshall started as an on-air personality on local radio to eventually become General Manager of radio stations in Adelaide, Sydney and Canberra. He then transitioned to Chief Executive of the Canberra Tourism and Events Corporation, where he worked on major events for the ACT Government. David is now Director of Talkforce Media and Communications Strategists, where he works with government and private sector organisations around Australia in media training and strategic consultancy. In 2015, David completed his Ph.D. in Communication and Media Studies on Prime Minister John Howard’s media and communication operation. You learn the foundation of the Howard Government's communications strategy, how they stayed in power for so long and how you can apply these lessons to your communications strategy. Hosted on Acast. See acast.com/privacy for more information.

In this podcast episode, we try something different.Davidanswers some of your questions on content marketing ingovernmentand the public sector. David digs into how we haveapplied thecontent marketing methodology to some of our publicsector clients.David talks about how content marketing is beingused by the boththe New South Wales and the Australian CapitalTerritorygovernments to achieve their objectives. How do you makethebusiness of telling your story a priority? How do youstreamlinecontent marketing in an environment of competingpriorities andlimited resources? Hosted on Acast. See acast.com/privacy for more information.

Gina Ciancio is the Senior Social Media Adviser for the Department of Human Services. Gina Ciancio joined the DHS as a Public Affairs Officer and rose to join a specialised team in digital and social media. Gina also spent a short period working in the UK in marketing. This interview is taken from a live webstream at the ACT Digital Hub in Gungahlin Library back in 2014. In this episode, you'll learn where the Department of Human Services is getting it right, an example of where the DHS has used content marketing to achieve an objective, where to get your stories from and how to make policy interesting to civilians. Hosted on Acast. See acast.com/privacy for more information.