GovComms: The Future of Government Communication

Amelia Loye is the Founder and Managing Director of engage2, an organisation aiming to "help governments understand and engage with people and organisations in their community." At times, it’s hard to trust all the information we’re fed which is where Amelia's role of building trust between governments and communities comes in. Hear Amelia discuss with David how open data and “data from [the] community” are important ways to help shape and design government services and policies. At the heart of her work is building trust and reliability among all stakeholders. Discussed in this episode: The Open Government movement The expectation of transparency in today’s political climate Making information more accessible to the public Using creative treatments to engage Reaching people “where they are” What skills are needed to reach citizens Campaigns vs conversations How to get your management’s support Data about community, and data from community Distributing data to the broader government Building trust: change the conversation from consultation to participation Hosted on Acast. See acast.com/privacy for more information.

This week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence. Following her PhD in anthropology from Stanford University in 1998, Genevieve was offered a job at Intel through a chance meeting with a man in a bar at Palo Alto in 1998. This man in question had contacts at Intel who were busy setting up a social science research lab at the time and Genevieve was introduced to the world of anthropology in the high-tech industry. While Genevieve initially turned down this offer, as she was on track for tenure at Stanford, she later accepted. With a career spanning 20 years, Genevieve is now back in Canberra as a professor at the Australian National University. She has founded the Autonomy, Agency and Assurance Institute (3Ai), seeking to advance Australia’s knowledge of artificial intelligence and its role in the future. Discussed in this episode: Genevieve’s humble beginnings on anthropology sites around Australia and the world Her curiosity for change Her life growing up and the influence it had on her field of study “Accidentally” liking anthropology and later pursuing her PhD in that field Looking at her transition from working towards tenure at Stanford to corporate life at Intel A look at Silicon Valley in the late 1990s The importance of cultural anthropology in technology The role empathy plays in leadership and innovation People always come first, “if it isn’t meaningful, it doesn’t matter” “Why” is more powerful than “what” The future of AI Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

What do you do when a reality TV show takes the name of your town and uses it in a not-so savoury comment? Steer into the mess and use it as free publicity (and make the most of a Taylor Swift.gif). Shannah Hayley, Director of Marketing and Community Engagement for the city of Plano, TX, found this tactic useful in 2016 when a cast member of the Real Housewives of Dallas compared the city to an uncomfortable conversation. Knowing all eyes were on her, she used the opportunity to raise awareness for Plano, turning "it's a little Plano in here" into part of a clever marketing campaign. Hear David and Shannah discuss how local governments can benefit from such events and how content marketing can be used to increase social awareness for government. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective. With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting. In this podcast they discuss: The Order of Australia Dramatic changes in the news media The post-truth world How narrowcasting can be bad for the consumer Everyone needs to be a communicator, not just the comms team The continued use of formal language and jargon in government The first question you should ask at a press conference Understand your audience – stand in their shoes Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week on the podcast we reach into the vault to present an interview with James Kliemt, former Senior Digital Media Officer for Queensland Police, and discuss the role of social media plays in crisis management. After launching the Queensland Police Services Facebook page without a policy or plan in place, Queensland Police Service is now close to one million likes (population of QLD is 4.5 million). Though a risky move, especially as a government body, it has paid off and during the Brisbane floods of 2011, it was a valuable asset to assuring the safety of many Australians. If you're interested in reading further on the topic of government social media here's a piece touching on similar topics: The Importance of Social Media for Government. We hope you enjoy this episode, originally released April of 2016. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life.  Today we learn from Daryl how she’s built a team rich in generalised and specialised skills; a real digital team of the future.   Discussed in this episode: Taking your skills from media to marketing The media and museums have a lot in common Building a strong audience The importance of digital transitioning Celebrating success rather than fixate on mistakes Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age. Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS. Discussed in this episode: How to launch a museum in the 2010s Building an engaging experience, offline and online Reintroducing politics into education Trial and error behind building strong engaging content The growing want from consumers to experience physical experiences Engaging an educated population Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can effectively start using measurement ourselves and overcome common fears of mass-data evaluation. Throughout his career Phil has built an impressive portfolio having devised insight programmes for large international organisations and brands such as GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union. And what's even better, he's sharing his email if you have any further M&E questions: philip.lynch@newton.net Discussed in this episode: The value of measurement and evaluation in communications How to effectively start using M&E yourself Questions to ask to put M&E in place when approaching new tasks and projects What you can do to avoid data fatigue The role of the internet in advancements of M&E The use of focus groups in the digital age Ensuring privacy in M&E and practice The future of M&E What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role. At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching culturally diverse teams, Eddie’s approach comes down to strategic planning, cultural understanding and mutual respect. Presented first to an audience made up of an impressive mix of senior business leaders, diplomats, professional sports administrators and communication experts, now it’s your turn to draw insights from the man himself and use them to inform your own approach to leadership. Further reading and information: England Coach and contentgroup ambassador Eddie Jones puts trust and culture at the heart of elite performance England rugby union coach Eddie Jones becomes contentgroup ambassador – Australian Financial Review What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Have any questions? Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week we are joined by cyber security professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of cyber security and the risks we face, Laura shares with us tips on being as secure as possible in the digital age. As people continue to live their whole lives online, our personal information has never been more vulnerable. SafeStack’s aim is to teach teams and individuals how to better protect their information; to decrease the fear of what might happen. Topics discussed in this episode: The role cyber security plays in the 21st century Information protection Delving into the unknown world of hacking Accepting that it’s okay to be vulnerable The importance of training staff to know how to behave online Why you should celebrate success What we can learn from illegal hacking Reasons to consider building a generalised team What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.