GovComms: The Future of Government Communication

In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to another. Before MoAD, Daryl enjoyed a rich career in media; having held high positions in both the ABC and SBS (where she is still currently Non-Executive Director). Since arriving at MoAD, Daryl has brought the museum to life.  Today we learn from Daryl how she’s built a team rich in generalised and specialised skills; a real digital team of the future.   Discussed in this episode: Taking your skills from media to marketing The media and museums have a lot in common Building a strong audience The importance of digital transitioning Celebrating success rather than fixate on mistakes Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience online. Though the internet initially damaged the museum sector in late 1990s and early 2000s, over the years audiences have begun making their way back in to museums and cultural buildings to experience history, ideas and art face-to-face, rather than behind a phone screen. MoAD has used this resurgence in the importance of the hands-on experience as a tool to reconnect Australians with their political and national identity. Through clever marketing across their social channels to engage their users beyond likes, comments and shares, MoAD is an example of how to reconfigure the offline experience, once considered obsolete, to make it meaningful in the digital age. Daryl is an experienced media communicator having worked in the industry for over 20s years with positions including Head of Factual Programs at the ABC and Non-Executive Director for SBS. Discussed in this episode: How to launch a museum in the 2010s Building an engaging experience, offline and online Reintroducing politics into education Trial and error behind building strong engaging content The growing want from consumers to experience physical experiences Engaging an educated population Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can effectively start using measurement ourselves and overcome common fears of mass-data evaluation. Throughout his career Phil has built an impressive portfolio having devised insight programmes for large international organisations and brands such as GSK, Pfizer, Diageo, Procter & Gamble, Unilever, Moet Hennessy, Burberry, Airbus Group, Dubai Holding, the International Olympics Committee and the Council of the European Union. And what's even better, he's sharing his email if you have any further M&E questions: philip.lynch@newton.net Discussed in this episode: The value of measurement and evaluation in communications How to effectively start using M&E yourself Questions to ask to put M&E in place when approaching new tasks and projects What you can do to avoid data fatigue The role of the internet in advancements of M&E The use of focus groups in the digital age Ensuring privacy in M&E and practice The future of M&E What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that Eddie Jones, coach of the English rugby union team, would be joining contentgroup in an ambassador role. At a private event held at the Hilton London Tower Bridge, David and Eddie sat down to have chat about what’s at the heart of elite performance and how to build a strong team. Having travelled the world coaching culturally diverse teams, Eddie’s approach comes down to strategic planning, cultural understanding and mutual respect. Presented first to an audience made up of an impressive mix of senior business leaders, diplomats, professional sports administrators and communication experts, now it’s your turn to draw insights from the man himself and use them to inform your own approach to leadership. Further reading and information: England Coach and contentgroup ambassador Eddie Jones puts trust and culture at the heart of elite performance England rugby union coach Eddie Jones becomes contentgroup ambassador – Australian Financial Review What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Have any questions? Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

This week we are joined by cyber security professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of cyber security and the risks we face, Laura shares with us tips on being as secure as possible in the digital age. As people continue to live their whole lives online, our personal information has never been more vulnerable. SafeStack’s aim is to teach teams and individuals how to better protect their information; to decrease the fear of what might happen. Topics discussed in this episode: The role cyber security plays in the 21st century Information protection Delving into the unknown world of hacking Accepting that it’s okay to be vulnerable The importance of training staff to know how to behave online Why you should celebrate success What we can learn from illegal hacking Reasons to consider building a generalised team What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practice and the process of content communication. Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Sonya Sandham, a professional storytelling, discuss the power personal storytelling in communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Sonya Sandham is so passionate about the power of storytelling in the public sector that she’s doing a PhD at the University of Canberra, to explore the evidence base for embedding oral storytelling in organisational communication practices. Sonya started her career as a journalist at the Sydney Morning Herald and the Jakarta Post telling people’s stories. She now works as a strategic communication specialist and over the past two decades has helped Qantas and state government agencies promote their organisational stories. In this podcast she speaks with David Pembroke about: the power of personal stories stories are not just for leaders internal communication and storytelling what makes a good story using emotion to inspire people encouraging a story culture in the public sector using a story buddy audience stories on social media using journalism skills to upskill your staff Hosted on Acast. See acast.com/privacy for more information.

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear from Gillian Field, an internal comms professional throughout the public sector, discuss building trust with your internal communications. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Gillian Field has considerable experience in the Australian federal government, managing corporate and internal communications at the Department of Agriculture, the Department of Defence and Centrelink. Before her career in communications Gillian was a journalist. She is now at contentgroup consulting for government clients, and joined David Pembroke for this podcast. In this episode they discuss: reporting and writing are two different skills the secret to getting an audience’s attention why internal communication is important building trust with consistent communication content getting the story in the right sequence setting manageable communication goals testing your internal comms strategy getting your management on board Hosted on Acast. See acast.com/privacy for more information.

Happy New Year and welcome to 2018! To kick the year off while our host Mr. Pembroke is enjoying his time off we're going to be playing our most popular podcasts of 2017. This week, hear Elliott Franks, Queensland government social media manager, discuss how to break into niche markets. Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. -Original-description- Queensland government social media manager Elliott Franks lets us in on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector. Franks and contentgroup’s David Pembroke cover off: The four Queensland government agencies Franks handles social media for, including the Department of Agriculture and Fisheries; The challenges facing communicators in the social media space today; Creating meaningful connections with passionate and often small, niche communities; The scope of content contributors who can help to tell a story in an authentic and engaging way; and Ensuring the right people with the right skills are in the right roles to make a social media strategy effective. Hosted on Acast. See acast.com/privacy for more information.

Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017 and what you can expect from us in 2018. With a rich history in journalism and marketing, David describes the process of starting this company 20 years ago, and why we believe the relationship between government and citizens is so important to improving the well-being of the Australian population. Talking about the power of effective communication, we hear what happens when communication breaks down between government and people. For contentgroup this has been a big year, hence this lengthy episode. Below are the topics covered and where you can find them. History of contentgroup and how we got where we are today – 00:00 Our company’s ethos and mission – 13:00 Why it’s important to work towards strengthening government comms – 15:00 Using both traditional platforms is still important today – 19:00 Where the money goes in public vs. private comms 23:00 The future of communications in the digital age – 26:00 The story behind our methodology – 33:00 Highlights and insights from 2017 – 41:00 Our predictions for 2018! – 46:00 Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.

Countries all over the world are slowly working towards building digital governments. While nations such as Estonia and the UK have built digital havens for citizens, other countries around the world are trying to catch up. Understanding that the transition to digital-first doesn’t just happen overnight, we talk to Brian Lee-Archer, Managing Director at Accenture, about why countries should start investing in an e-upgrade. According to Brian, there has never been a better time to start working towards taking your government online. It creates transparency, promotes trust in the government and increases citizen engagement. Discussed in this episode: The importance of including measurement and evaluation in your communication strategy Why governments need to a higher level of transparency, and how going digital can help The dangers of countries using people’s data to track citizen’s Understanding the political process is important to keep up with political communications E-government isn’t a passing trend; it’s the future How governments can create value for their citizens The role content plays in the future of digital governments Find contentgroup on Facebook, Twitter and LinkedIn. Read more about content on our blog or from our weekly newsletter. Hosted on Acast. See acast.com/privacy for more information.