GovComms: The Future of Government Communication

In this episode of Govcomms, we interview Michelle Chant who is the Managing Director of the Change Collective, a consultancy group that deliver business transformation and service delivery within government and private organisations. Contentgroup CEO David Pembroke and Michelle discuss the nature of change and how it is fast becoming the new norm. Michelle is highly experienced in the field having worked as an Organisational Change Manager with Services Australia, the Department of Veterans’ Affairs, the Department of Home Affairs and the Department of Immigration and Border Protection. In these positions, Michelle was influential in implementing significant change programs after identifying the blockers and drivers of change. She is passionate about change, using the power of ‘story telling’ to improve stakeholder buy in, and encouraging people to embrace change by putting the user at the centre of everything they do. Discussed in this episode: Government response to the pandemic Change as the new norm The importance of having communications come in on the ground floor Empathy Interventions you can implement as a change manager Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms, we talk with Professor Sora Park, the Associate Dean of Research and Professor of Communication at the Faculty of Arts & Design at the University of Canberra. Professor Sora Park chats with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout. Sora was the former Director of the News & Media Research Centre at the University of Canberra and the Chair of Media Industry Studies Interest Group, International Communication Association (ICA). She is currently the President of Australian and New Zealand Communication Association (ANZCA).  She has extensive experience in policy research and consultancy regarding digital media in South Korea. In the private sector, she has had various consultancy experiences for major internet and media companies such as KBS, NHN Corp and MBC. She also has lots of education experience, teaching at Hanyang University and Kwangwoon University. Discussed in this episode: Trends in the consumption of Government media and content The impact of citizens being able to access content direct from Government Current issues in the media market such as anti-trust regulation and misinformation The future of media companies Hosted on Acast. See acast.com/privacy for more information.

Today, we chat with Professor Michael Cardew-Hall, the current Pro Vice-Chancellor of Innovation at the Australian National University. Here, he leads strategic initiatives to build growth in research and education outcomes through partnerships with industry, government and not-for-profit organisations. Contentgroup CEO David Pembroke and Professor Cardew-Hall sit down and discuss the difficulties that the ANU has undergone during this pandemic and how they keep pushing through. Michael is also a Chartered Engineer and a fellow of the Institution of Mechanical Engineers. He has previously held the position as CEO of ANU Connect Ventures, a pre-seed venture capital fund associated with ANU. During this podcast, we learn about the importance of transparency and two-way communication in innovation. We also discuss the future of higher education after the pandemic. Professor Cardew-Hall takes us through communicating with students, staff and partners and what to prioritise when things aren’t going your way. Discussed in this episode: The future of higher education post COVID-19 The art of story telling The importance of innovation during a crisis Connecting the business and public sectors Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content. At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in over 20 countries with 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixels of Separation, which has run for over 500 consecutive weeks. Discussed in this episode: How businesses and marketers can capitalize on the interconnections of modern society The strategy behind growing your audience The evolution of published content: from magazine to podcasts and beyond How to go about converting viewers into consumers Hosted on Acast. See acast.com/privacy for more information.

Our guest today has a mission to use her communications expertise to help bring state, county, and city government agencies together, learn from one another and expedite positive change. Today on GovComms, contentgroup CEO, David Pembroke, is joined by chief evangelist at GovQA, Jen Snyder to discuss how trends in business and consumer worlds can apply to the government space. GovQA is the leader in enterprise workflow automation for government requests, mainly focused on Public Records (FOIA). Jen is interested in meaningful conversations that look both at the big picture, as well as dig deep into nitty-gritty best-practice working sessions on all government challenges and opportunities including those related to technology, transparency, security, procurement, legislative mandates, compliance, staffing challenges, and more. Not only has she spent 15 years in the Government realm, she also spent ten years managing local and international business development initiatives for b2b companies. Discussed in this episode: How technology is advancing record management The value of change management Adapting to the COVID-19 new normal The trends that support effective government Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany. They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens. Discussed in this episode: How do you get the attention of the political media officers Why all government departments need to discover their citizen’s journey Where Europe is in their adoption of content marketing Why communications team should be close to the leadership How do you convince government to adopt digital? Hosted on Acast. See acast.com/privacy for more information.

Our guest today understands the media landscape like the back of his hand.   Today on GovComms, contentgroup CEO David Pembroke and Chief Strategy Officer at OMD, Ian Czenz discuss how the media landscape has evolved over the past 20 years.   With plenty of enthusiasm, Ian and his team work with clients to deliver creative and innovative content.   His goal is to create good content that entertains, and important delivers results for his clients.   From starting his career as a media buyer at J. Walter Thompson and working on big blue-chip clients then moving into the media strategy, Ian has covered lots of ground in the industry.   In this episode of the podcast, they examine how speed continues to characterise the digital media landscape.   From diversifying a media strategy, to working quickly within an agency, Ian is making sure narratives come first – at scale and at speed.   Discussed in this episode: Reflecting on change in the media landscape Embracing creativity in media What is does a media strategy look like? The evolution of measuring campaign success The future of print, radio and television Hosted on Acast. See acast.com/privacy for more information.

Today on GovComms, we dip into the archives, when in 2016, contentgroup CEO David Pembroke was joined by a very special guest, Trish Johnston, who was then the Assistant Secretary of Communications at the Department of Prime Minister and Cabinet in Canberra, Australia.   Trish has been in the communications game for over two decades. She's worked on some of the government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health.   Her experience spans large scale advertising campaigns, strategic communications, public relations, media, issues management and digital strategy.   Today, Trish is Assistant Secretary at the Communications Advice Branch at the Australian Government Department of Finance. That means that she runs the show on behalf of the very important policy department here in Australia.   Discussed in this episode: A typical day in an Australian Government Department Creating a high level of strategic interface Embedding the communications strategy in every conversation How to communicate a policy effectively Pitching your communications strategy Hosted on Acast. See acast.com/privacy for more information.

On this episode of GovComms, contentgroup CEO, David Pembroke, sat down in #studio19 with CEO of the Australian Academy of Technology and Engineering, Kylie Walker. She gives us a masterclass of advice. Kylie works everyday to open doors and create opportunities for people in STEM. She specialises in connecting technologists, engineers and scientists with governments, business, media and society – skills built over many years in senior federal communication and advocacy roles in the science, technology and health sectors. Kylie teaches us how to build communications plans into the workforce from day one. Her secret tip – repeat your message until you throw up. Listen to the episode to find out exactly how to build relationships that create meaningful dialogues, empower change, and promote sustained engagement. Discussed in this episode: Providing advice to government Building relationships between academia and the private sector How to create authentic connections in the workplace The importance of repeating your message, again… and again… Kylie’s strategic oversight framework Why we need to invest in digital skills Hosted on Acast. See acast.com/privacy for more information.

In Australia, government is harnessing digital platforms to create engaging and informative content. Today on GovComms, contentgroup CEO, David Pembroke is joined by the Head of Digital Experience at the Australian War Memorial, Amanda Dennett. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management. We investigate what Amanda found when she researched the way Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications. Discussed in this episode: How to measure a social media strategy Getting permission from senior leaders to deliver communication strategies Where has social media been used successfully in the public sector? The key skills of a communicator Creating credible and consistent information for online platforms Hosted on Acast. See acast.com/privacy for more information.