On this episode of GovComms, contentgroup CEO, David Pembroke, sat down in #studio19 with CEO of the Australian Academy of Technology and Engineering, Kylie Walker. She gives us a masterclass of advice. Kylie works everyday to open doors and create opportunities for people in STEM. She specialises in connecting technologists, engineers and scientists with governments, business, media and society – skills built over many years in senior federal communication and advocacy roles in the science, technology and health sectors. Kylie teaches us how to build communications plans into the workforce from day one. Her secret tip – repeat your message until you throw up. Listen to the episode to find out exactly how to build relationships that create meaningful dialogues, empower change, and promote sustained engagement. Discussed in this episode: Providing advice to government Building relationships between academia and the private sector How to create authentic connections in the workplace The importance of repeating your message, again… and again… Kylie’s strategic oversight framework Why we need to invest in digital skills Hosted on Acast. See acast.com/privacy for more information.

Internal communications are often left behind in workplaces. This week on GovComms, contentgroup CEO, David Pembroke, sat down with a local internal communications expert. Our guest this week is the Team Leader for Change and Communications at ACT Policing, Andrew Babington. They discuss the new $34m Police Services model, which sees ACT Policing taking a system-wide approach to crime prevention, disruption and response. Andrew talks us through how he is rolling out this program on the inside - helping police stay informed and stay connected. Andrew has over 10 years’ experience in journalism and government communication. He’s worked for Fairfax as a photojournalist and in the Indigenous affairs and social services sectors as a communications manager. He has led communication strategies for the 2018-19 and 2019-20 Federal Budgets, Enterprise Agreement bargaining for the Public Service’s largest workforce and was the communications adviser on the Parliamentary Enquiry in to ‘Robo-Debt’. He is also currently sitting as Non-Executive Board Director of Communications for the Youth Coalition of The ACT. Discussed in this episode: Adopting internal communication strategies Communication and implementation of the new Police Services Model Working with partners to deliver targeted messages How to effectively engage with communities  Hosted on Acast. See acast.com/privacy for more information.

In Australia, government is harnessing digital platforms to create engaging and informative content. Today on GovComms, contentgroup CEO, David Pembroke is joined by the Head of Digital Experience at the Australian War Memorial, Amanda Dennett. Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management. We investigate what Amanda found when she researched the way Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications. Discussed in this episode: How to measure a social media strategy Getting permission from senior leaders to deliver communication strategies Where has social media been used successfully in the public sector? The key skills of a communicator Creating credible and consistent information for online platforms Hosted on Acast. See acast.com/privacy for more information.

Today on GovComms, we discuss the importance of looking to design methods to create strong and targeted communication. Our guest is Dan Formosa, a design wiz living a couple of miles north of Manhattan. His research focus is accessible design. Dan’s expertise is knowing how to design to directly engage and fit the needs of their user. contentgroup CEO, David Pembroke and leading design consultant and researcher, Dan Formosa sit down to discuss the importance of embracing complexity in all types of work. Dan explains why communicators need to start thinking like designers. Dan works with companies, organisations, and internal creative teams to develop products and services in a wide range of categories. Dan’s background is in product design, and he holds a Masters and a Ph.D. in Ergonomics and Biomechanics. Dan based his career on the idea that design should focus on people, not things. His work has received numerous design awards and has been selected for national and international exhibits. In 1977, invited to work with the Eliot Noyes studio, Dan became the junior member of a design team that helped IBM conceive how a computer could possibly fit into a home. Discussed in this episode: Looking to the edges rather than the average Developing ideas – how to research and ask smart questions Maintaining the momentum to innovate – plan for small successes The minimum requirements of branding Hosted on Acast. See acast.com/privacy for more information.

What are our possible futures? How can government plan for increased digital technology? Is government leading the way for change? On this episode of GovComms, contentgroup CEO, David Pembroke, joined Dr Lucy Cameron to discuss digital transformation and future communications possibilities. Lucy is a leading proponent of foresight, digital transformation, and innovation in the Asia Pacific region. As a previous Queensland Government Smithsonian Fellow, she has a special interest in policy leading to innovation hot-spots. Prior to working at CSIRO's Data61 Lucy worked for 10 years in digital economy and productivity policy in the Queensland Government. Her PhD from the University of Queensland studied the impact of broadband on regional development. Discussed in this episode: -          Understanding the medium to long-term future -          Black swan events - how has the pandemic changed the course of Australia? -          What is digital transformation? -          The digital skills communicators need -          Creating priorities for Australian digital development Hosted on Acast. See acast.com/privacy for more information.

“There is so much to be told in Australia’s history, and there are terrible truths that need to be spoken about but there is also much to celebrate, and I hope we continue to build on that celebration.” A poignant closing from our guest this week, CEO of the Lowitja Institute, Australia’s national institute for Aboriginal and Torres Strait Islander health research, Dr Janine Mohammed. On this week’s episode of GovComms, Dr Janine Mohammed sits down with our host, David Pembroke to discuss closing the health gap, creating a culture of safety for Aboriginal and Torres Strait Islander people, and the role of the Lowitja Institute as the only health research that has a sole focus on Aboriginal and Torres Strait Islander issues. Dr Janine Mohamed (née Dutschke) is a proud Narrunga Kaurna woman from Point Pearce in South Australia who has dedicated her career to the Indigenous health through roles in nursing, management, and policy for over two decades.  Recently, Janine has contributed to the establishment of the Close the Gap campaign and was part of an Aboriginal and Torres Strait islander Peoples’ delegation that participated in the United Nations Permanent Forum on Indigenous Issues in 2011 and 2012.   Janine was appointed CEO of the Congress of Aboriginal and Torres Strait Islander Nurses and Midwives (CATSINatM) in 2013 and led the organisation for five years.  Janine has been recognised for her contributions on multiple occasions, including a University of South Australia Alumni Award in 2016, the ACT Health Aboriginal and Torres Strait Islander “Individual” NAIDOC Award in 2018 and the 2019 NATSIHWA Lifetime Achievement Award due to her integral role in establishing a national professional association for Aboriginal and Torres Strait Islander Health Workers and Health Practitioners.   She has also been awarded an Atlantic Fellows for Social Equity Fellowship and an Honorary Doctorate from Edith Cowan University. Discussed in this episode: -          Finding the language to discuss racism -          Creating systems that support cultural safety and lifelong learning -          The magic ingredients of effective communication -          Navigating unintended consequences of media coverage -          Ensuring research is relevant and accessible to those who need it -          The legacy of Lowitja O’Donoghue Hosted on Acast. See acast.com/privacy for more information.

How is COVID changing the way we operate? Some researchers are pivoting their focus, and looking at how people are coping with lockdown. With a background in psychology, our guest this week is researching the wellbeing of Australians during COVID and how government needs to adapt communications strategy in this time. In this episode of GovComms, contentgroup CEO, David Pembroke, is joined by Garrett Tyler-Parker in #studio19, to discuss research during a health crisis. As a second wave hits, Garrett stresses the importance of creating communications strategy that is engaged with the world, and reflects how people are feeling. Garrett is the Canberra Managing Director of Pollinate Research, an independent market and social research company. With research experience in Australia and South East Asia and previous experience in The Parliament House Federal Press Gallery, Garrett brings a well-rounded, real-world perspective to research, incorporating human behaviour and systems thinking, to deliver actionable results. Garrett’s experience covers a broad range of categories; from small not-for-profit organisations to local, state and federal government agencies, through to nation-leading companies and multi-national organisations. Garrett’s specialisation is strategic Government research, and bringing the voice of the public into the decision making process. Garrett is also a guest lecturer at ANU and UNSW on Market Research and was recently published in The Australian Journal of Psychology. Discussed in this episode: How are Australians dealing with COVID-19? Using research to ensure wider systems approaches Why psychographics drive engaged government communications The importance of rich picture exercises Understanding the why behind decision making The disruption of COVID and the why research is vital Hosted on Acast. See acast.com/privacy for more information.

From Glasgow to Pennsylvania State, Rose Cameron is a well-travelled communicator who brings curiosity, perspective, and resilience to her communications strategies. She has created success in her career by using her ingenuity. Like many Scots, Rose is driven by questioning the norm; why is it that way? Is it really needed anymore? And what do we need next?   Rose’s interest in cultural anthropology has led her to a long career in delivering communications strategies that transfer value to individuals.   In this episode from the 2015 archives, contentgroup CEO David Pembroke sits down with Rose Cameron to talk about the importance of elasticity in the workplace, staying young, learning and being real in the advertising industry.   Discussed in this episode: Knowing what topics fascinate people, and what will keep people engaged in your conversation Communicate by listening first Contextualising your communications strategy Transferring value – the new way of marketing Advice to government communicators in the digital age Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of GovComms we go back to 2015 when contentgroup CEO, David Pembroke sat down with Executive Manager, Communications & Engagement for the City of Boroondara, Deb Ganderton. Deb is the Executive Manager Communications and Engagement for one of Australia’s most innovative local council areas, the City of Boroondara in Melbourne. Her work at the City of Boroondara has seen the creation of a matrix style department successfully blending traditional communications and customer service roles with community and employee engagement and research. She has led projects achieving national and international recognition for strategy and evaluation. Currently, Deb is the President of International Business Communicators, an industry association dedicated to excellence in government communication. Deb is a legend of Australian municipal government communications. Her and David discuss Boroondara’s communication structure and how her team has implemented an award-winning content marketing strategy. In this conversation, we discuss building capacity within teams to add value to government departments and share their important work with the community. Discussed in this episode: Developing a strong internal communications network Consulting early and widely to ensure a smooth policy roll out The importance of co-creating Measuring the impact of an activity by knowing your goals and desired outcomes Creating autonomy within your team Hosted on Acast. See acast.com/privacy for more information.

Content communication can come with a minefield of legal issues. How do you identify legal issues? Who owns the content you are distributing? What happens when there is an intellectual property claim? This week go back to 2015 when contentgroup CEO, David Pembroke, sat down with leading commercial lawyer, Shaun Creighton, to discuss the copyright implications of creating and curating content. Shaun Creighton has specialist expertise in the identification, protection, and commercialisation of intellectual property rights. He has expertise and experience negotiating technology, broadcasting and commercial agreements. Previously, he has provided in-house Legal Counsel for the Australian Sports Commission and Melbourne 2006 Commonwealth Games Corporation. As a dual Olympian, Shaun has an extensive network in the sports and events industries. As part of ARETE Group’s thriving sports law practice group, he represents professional athletes, national sporting organisations, media outlets and event organisers on matters ranging from drafting sponsorship and merchandising agreements to broadcasting rights disputes, copyright advice, trade mark registration services, selection appeals, privacy, governance advice and Competition and Consumer Act issues. Discussed in this episode: Intellectual Property Law – what is it? Why we need contracts - indemnity and liability How content marketing fits in with law The legal questions that arise when distributing content Resolving issues by identifying them upfront The potential risks of using social media channels Hosted on Acast. See acast.com/privacy for more information.