iDigress with Troy Sandidge

One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them.But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people?No results? No growth? Nothing is connecting to your audience at the volume or pace you desire?We all have different life experiences, values, and priorities that influence our culture.We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us.There are three baskets of culture: 1) World Culture 2) Local Culture and 3) Personal CultureThis episode will connect and highlight why understanding the three-tier layer culture of your audience  will make all the difference in how you grow, how fast you grow, and the most sustainable ways growth can be amplified by your community at large!Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.This is what's holding many businesses back from achieving peak performance across the board.Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens! Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Every marketer knows the frustration of campaigns that don't convert.Sales teams grapple with cold leads that never warm up.Creators feel the sting of content that falls flat, and businesses watch potential customers slip away.These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending.Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team.The secret? It's not about doing more; it's about the words you choose.The right copy in your headlines, thumbnails, messaging, responses, and scripts can connect deeply with your audience and move mountains.Powerful, compelling copy isn't just an accessory to your marketing efforts—it's the engine that drives them, turning potential into performance and engagement into exponential growth.In this episode, we will explore the transformative power of the right words and how they can be the game-changer your business needs. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don’t identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more. Beyond The Episode Gems:• Watch my full interview on Marc D. Hans' Think Differently Podcast• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.  Beyond The Episode Gems:• Download HubSpot's State Of Marketing Report for Free• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Listen To The 2024 State Of Marketing Episode Part One• Discover Kelly Mirabella's Chatbot Expertise• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.Beyond The Episode Gems:All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.comSee The Video Version Of This Live Keynote PresentationDownload HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively? Beyond The Episode Gems:Discover All Podcasts On The HubSpot Podcast NetworkGet The New Book "Influencer Marketing"Get Discount Off Riverside & Try For Free  #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it! Beyond The Episode Gems:Subscribe To My New Podcast Unfiltered GrowthLearn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBAGet Discount Off Riverside & Try For Free Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy