
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Feb 14, 2024 • 26min
Essay: The Wheels on the Bus Go Round and Round
This week: How are we supposed to navigate this energy transition, AI, and pandemics, if we cannot agree on the most basic, fundamental shit?We argue about tradeoffs or gently suggest expanding the scope of our moral concern to include other people’s air, water, food, shelter, and health, instead of simply saying some things — like the lives of children — are simply, emphatically, non-negotiable.Here's What You Can Do:Donate to Tobacco-Free Kids to protect kids from e-cigarettes.Volunteer with Everytown to prevent gun violence in schools.🌎️ Get educated about the many co-benefits of electric school buses.Be heard about keeping kids healthy by urging your representative to co-sponsor the Universal School Meal Program Act.🌍️ Invest in companies with ESG metrics that align with your morals using fennel.🌎️ = Global Action StepGet more:Get more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: importantnotimportant.com/c/sponsors

Feb 9, 2024 • 27min
Essay: If This, Then What Else?
This week: Today’s essay is a bit of a departure — I just wanted to make super clear where I stand vis a vis the next eleven months.A MAGA party don't stop unless we stop it.Here's What You Can Do:Donate to Voters of Tomorrow to defend democracy for the next generation.Volunteer with Run For Something to help young, diverse progressives get elected.🌍️ Get educated about how your country is keeping up with its commitments to the Paris Agreement using the Climate Action Tracker, and then hold your public officials accountable.Be heard about returning political power to the people and contact your representative to support the Democracy For All Amendment.🌏️ Invest in sustainable companies with Util, using insights based on data, not greenwashing.🌎️ = Global Action StepGet more:Get more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: importantnotimportant.com/c/sponsors

Feb 7, 2024 • 38min
2024: The Gaps and How to Close Them
This week: Today’s essay is my version of a 2024 preview. Unlike other previews, though, it’s less, “This is what is going to happen” and more “These are the table stakes as far as I can tell.”I think that approach is much more helpful, but you can be the judge.Here's What You Can Do:Donate to the 19th, an independent newsroom that focuses on gender, politics, and policy. Journalism is being hit hard, and small outlets that do incredible work like the 19th are more essential than ever.Volunteer with the Environmental Voter Project. If there was ever a year to do this, it’s this one.Get educated about multisolving with resources from The Multisolving Institute. As you’ll read in the essay below, the issues are myriad, but we can choose solutions that address many problems at once.Be heard about green transportation by urging your representative to reject cuts to Amtrak.Invest in companies that are meeting the metrics that underpin the UN’s Sustainable Development Goals.Get more:Get more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: importantnotimportant.com/c/sponsors

Jan 29, 2024 • 37min
2023 Review: What Just Happened?
This week: I’m back today to share my 2023 wrap-up. It’s a pretty stream-of-consciousness endeavor, but I think it sums up where I was right in my 2023 preview, where I was very wrong, how the world changed — or didn’t — and most importantly, how we responded.Here's What You Can Do:Donate to CAMFED to help them educate 5 million girls in Africa by 2030 (educating girls is key to building climate resilience!)Volunteer with Action for the Climate Emergency, a network of young people working in key states to register young voters and educate them on climate change and climate justice.Get educated about your country’s GHG emissions to thoroughly understand how and where to prioritize decarbonization resources using the Country Emissions Inventory from Climate Trace. Filter by year, sector, and type of GHG.Be heard about protecting pregnant people at a federal level and urge your representative to support codifying abortion access.Invest in solar and electrification by opening a bank account with ATMOS.Get more:Get more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpSubscribe to our YouTube channelTake a nap you deserve itAdvertise with us: importantnotimportant.com/c/sponsors

Jan 22, 2024 • 1h 15min
Best of: The End of the Universe
How will the universe end? That's today's big question, and my guest is Sarafina El-Badry Nance. Sarafina is an NSF graduate research fellow, astrophysics Ph.D. candidate, and Forbes 30 Under 30 Science 2022 honoree, specializing in supernova and cosmology. She's also the author of the new, honest, and empowering memoir "Starstruck: A Memoir of Astrophysics and Finding Light in the Dark".Sarafina and I recorded this conversation back in 2021, and not only is it an all-time listener favorite, well, the universe at large hasn't ended yet, even though it's felt like it was coming sometimes. We've all been through a lot since then, and this conversation is still and will remain, evergreen.Sarafina's goal is to measure the rate of the expansion of the universe as propelled by dark energy. And, I'm sorry if that isn't exciting enough for you, I don't know what to tell you.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:"Untamed" by Glennon DoyleFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:starafina.comInstagram: @starstrickensfTwitter: @starstrickenSFLinkedIn: linkedin.com/in/sarafina-nance-7a5888a0Watch: Constellationsgirlswhocode.comthebreasties.orgFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors

Jan 15, 2024 • 1h
Best of: Episode X: A Far Out Geek Girl Rises
Why does it matter who reviews our video games? That's today's big question, and my guest is Swapna Krishna. Swapna and I recorded this conversation in 2022, and as gaming and the entire media ecosystem changes and evolves and is pulled apart and merged, it's more important than ever to find reputable sources we not only trust, but who we have a connection with, and that's why representation matters so much. Swapna is a writer and journalist covering space, science, tech, and pop culture, and writes some of the most empathetic tech, and pop culture commentary on the web. She writes everywhere from Fast Company to StarWars.com, from StarTrek.com to Business Insider and the LA Times, Bitch Magazine, Bustle, Mental Floss, and more. Swapna has appeared on a bazillion excellent podcasts, she's been at ComicCon, she's the co-host of the Desi Geek Girls Podcast, and the host of PBS's show, Far Out. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:Sword Stone Table by Swapna Krishna and Jenn NorthingtonStay tuned for Roshani Chokshi's new bookFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Swapna on Twitter and InstagramFollow Swapna on TikTokWatch PBS Terra's Far Out on YouTube or their websiteListen to and follow Desi Geek GirlsCheck out NASA SocialFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors

Jan 8, 2024 • 1h 13min
Best of: Why We Can't Focus
How do we get our attention back? That's today's big question. I think about it every day, and my guest is Johann Hari. Johann and I recorded this conversation in 2022, and with the Internet in general and social networks of the past fifteen years being straight-up pulled apart, I think it's more relevant than ever. Johann Hari is the author of three New York Times best-selling books, an executive producer of an Oscar-nominated movie, and an eight-part series starring Samuel L. Jackson. His books have been translated into thirty-eight languages, and his TED Talks have been viewed more than eighty million times.Johann is the author of the new book, from last year called Stolen Focus: Why You Can't Pay Attention and How to Think Deeply Again.No matter what you do, we are each and all being pulled in so many different directions. If we can't pay attention to what's going on with our planet and our communities, we're going to have a hard time fixing any of it. Our attention is spread too thin. And where this all clicks for me, is that we need to dial in more than ever before, and we also need space to let go, to understand, and marinate on big problems consciously, and subconsciously. Right now, we don't have room for any of it, and it really matters. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:The Anatomy of a Moment by Javier CercasThe Apology by Eve EnslerFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Read Johann's book, "Stolen Focus"Follow Johann on TwitterDiscover more of Johann's workFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors

Jan 1, 2024 • 1h 15min
Best of: Internal Activism
How's your mental health around climate change? That is today's big question, and my guest is Britt Wray. Britt and I recorded this conversation in 2022. It is an all-time favorite of mine and of our listeners.Britt is the author of the fantastic book, Generation Dread: Finding Purpose in an Age of Climate Crisis. She has a passionate generational perspective on how to stay sane amid climate disruption. Britt has a PhD in science communication from the University of Copenhagen. She's the author of The Rise of the Necrofauna: The Science, Ethics, and Risks of De-Extinction. Britt has a PhD in science communication from the University of Copenhagen. She has hosted several podcasts, radio, and TV programs with the BBC and CBC, and is a TED resident. Britt is currently a postdoctoral fellow at Stanford University and the London School of Hygiene and Tropical Medicine where she is researching the mental health impacts of climate change on young people. Britt is also the author of Gen Dread, the first newsletter that shares wide-ranging ideas for supporting emotional health and psychological resilience in the climate and wider ecological crisis. I read it every week.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:Generation Dread: Finding Purpose in an Age of Climate Crisis by Britt WrayGreek Myths by Gustav SchwabFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Britt Wray on TwitterFollow @gen_dread on InstagramGen Dread NewsletterClimate AwakeningClimate CaféGood Grief NetworkWork That ReconnectsClimate Psychology AllianceClimate Psychiatry AllianceFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors

Dec 4, 2023 • 55min
How To Make Ethical Decisions
Dr. Susan Liautaud, ethics teacher at Stanford University, discusses the importance of ethical decision-making, the habit-forming nature of ethical choices, and the need for a strong ethical foundation in a rapidly changing world. The podcast also explores the components of resilience, the significance of guiding principles in decision-making, and the importance of skilled professionals in trades and healthcare. The speakers discuss impactful books, kids yoga, and express gratitude.

Nov 27, 2023 • 1h 8min
The Creepy Reality of Consumer Tech (Privacy Not Included)
What are the best holiday gifts that aren't privacy nightmares? That's today's big question, and my guest is Jen Caltrider. Jen is the lead researcher for Mozilla's Privacy Not Included program where since 2017 Mozilla has published 15 editions of Privacy Not Included, their Consumer Tech Buyer's Guide.They've reviewed over 500 gadgets, apps, cars now, and more, assessing their security features what data they collect from you and your loved ones, and who they share that data with or sell it to. They have even built the first annual Consumer Creep-o-meter, distilling what's good, what's bad, and what's just plain creepy in the world of consumer tech.While I love new tech and I own quite a bit of it, I have become pretty obsessed with at least understanding what I'm getting myself into and getting my kids into. Part of that's for myself and my family, but obviously, so I can share it with you all as well. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:Blitz by Daniel O'MalleyFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Privacy Not Included websiteReport about your car spying on youWho is collecting data from your car? by The MarkupFacebook data being used in court post-Dobbs10 Questions You Need To Ask Right Now, before using an AI toolFollow us:Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeFollow us on Twitter: twitter.com/ImportantNotImpSubscribe to our YouTube channelFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: importantnotimportant.com/c/sponsors