

The Most Important Question
Important, Not Important
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Episodes
Mentioned books

Jul 12, 2021 • 1h 8min
117. Keep ‘em Accountable
In Episode 117, Quinn discusses: how accountability works – and doesn’t – in the climate movement, how you can get involved, and how the best in the world are doing it.Our guests are Mary Annaïse Heglar and Amy Westervelt. The duo makes up Hot Take, a podcast and newsletter that gives an honest look at the climate crisis while providing some of the most empathetic voices in the climate justice movement.We’ve heard it again and again: the biggest barrier to climate action is political will, but how do you build that (besides putting polluters in jail)? Well, partly through discourse: by helping people understand why they should be fired up. Nobody’s penned more influential, moving climate essays than Mary.On the other hand, there’s still so much f*cking money and power wrapped up in the fossil fuel industry – and, consequently, the policy surrounding it. And nobody’s done more to uncover their bullshit than Amy, through her investigative podcast series, Drilled.With their powers combined, we lay the groundwork for change. How do we ensure that the monsters responsible get held accountable for their actions? Listen in!Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:Black Tide by Antonia JuhaszGoodbye to the Low Profile by Herb Schmertz and William Novakhttps://bookshop.org/shop/importantnotimportantLinks:hottakepod.comamywestervelt.comdrillednews.comInstagram: @mary.heglarInstagram: @amywesterveltDomino MemeConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jul 9, 2021 • 14min
Issue #238: Seattle in the Oven, Vaccine Money Grab, Building Biased Robots
This week: To understand Africa, look to India -- or not; Reverse course; Don’t believe everything you read -- especially Best Buy food labels; New headline, who dis?Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jul 6, 2021 • 27min
Introducing HERO, from Foreign Policy
This week, Quinn is proud to share a new favorite podcast: “The Hidden Economics of Remarkable Women (HERO).” Could empowering women in the workplace be the simplest way to boost the global economy? In a word: “yes,” but how do we get there? “The Hidden Economics of Remarkable Women” is a new limited series podcast from Foreign Policy. Supported by the Bill & Melinda Gates Foundation, the show is about women around the world who are shaking up the status quo in surprising ways. And we're going to air their first episode here, which is about an innovative approach to franchising affordable childcare centers and how it’s changing the lives of low-income mothers and daycare owners in Kenya.The Hidden Economics of Remarkable Women debuts new episodes on Tuesdays. Listen and subscribe wherever you get your podcasts.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comLinks:“The Hidden Economics of Remarkable Women (HERO)”Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jul 2, 2021 • 18min
Issue #237: Do the Dew Point, Thanos SNAP Benefits, Putting the AI in Ethical
This week: What’s a dew point, anyways?; The COVID Delta variant is here; And then there were six; An all female Justice League of social media.#51: Are We Talking About CRISPR All Wrong? Also, What The Hell Is CRISPR?Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jun 28, 2021 • 1h 25min
116: What Really Happens When You Just Give People Money?
In Episode 116, Quinn wants to know: why is simply giving people money the most effective way to 1) help them make positive changes to their lives and 2) erase global poverty along the way?To help him understand the answer, he brought on Caroline Teti and Michael Faye from GiveDirectly.Caroline Teti (or just Teti, as she likes to be called, we swear) works on the ground in Kenya, Nairobi, handling recipient advocacy for GiveDirectly’s global operations. She’s our new favorite person, sorry Michael.Michael Faye is the co-founder and president of GiveDirectly, and he’s great too. Seriously! You’re great. So great. But Teti, wow.Anyways! There’s so many amazing programs out there helping folks in extreme poverty by providing food, water, clothing, medicine, and more. But different people need different things on different days. Michael and Teti have done tremendous work to explore the data behind poverty and how to fix it: and it turns out the best way to get people what they need is to give them the resources -- namely cash -- to make those decisions themselves.None of us will end poverty, individually. But anyone can lift just one person out of poverty, so listen in and let’s do this thing.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:“The Biggest Bluff” by Maria Konnikova“The Art of Reading Minds” by Henrik Fexeushttps://bookshop.org/shop/importantnotimportantLinks:givedirectly.orglinkedin.com/in/caroline-teti-26418627linkedin.com/in/michael-faye-6518893Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jun 25, 2021 • 13min
Issue #236: Amazon Held to Ransom (Not That One), COVID Doesn’t Discriminate (But We Do), Vaccinate the 99%
This week: it’s Bolsonaro all the way down; the 99%; 44 thousand patients can’t be wrong; “fire beats water” should be relegated to D&D;Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jun 22, 2021 • 1h 4min
Best of the Best: Do We Really Know What’s in that Moisturizer (& Where the Hell Did it Come From?)
In light of new research on toxic ingredients, it looks like America might finally start regulating cosmetic products, so it’s a great moment to re-run one of our most popular episodes with Beautycounter CEO Gregg Renfrew.In episode 87, Quinn & Brian ask: what, exactly, are we putting on our bodies (and why aren’t more people asking questions about it)?Our guest is: Gregg Renfrew. Gregg is a serial entrepreneur who, most recently, founded Beautycounter to increase transparency and safety in the personal care industry. She also actively lobbies for regulation in the cosmetics industry. She wants to limit the number of harmful chemicals included in products sold in America because, you know, less poison in and on our bodies is a good thing – and a good thing that many other companies in the beauty industry vehemently oppose.There are complicated ingredients in our cosmetics, moisturizers… well, pretty much everything we’re sold to put on our bodies to make them look or feel better. And these ingredients are increasingly obscured by labeling trickery, like the deceptive word “fragrance” that can hide dozens of potentially dangerous chemicals – and, holy hell, after what we learned in this episode, we are so on board with the Beautycounter mission (Brian’s already stocked up).Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:“Start with Why” by Simon Sinekhttps://bookshop.org/shop/importantnotimportantLinks:Senators Collins and Blumenthal move to ban toxic PFAS chemicals in cosmetics, which scientists say are 'widespread' and unlabeledInstagram: www.instagram.com/greggrenfrewFacebook: www.facebook.com/gregg.renfrewwww.beautycounter.comThe Never List: www.beautycounter.com/the-never-listWant to take action now? Text “#betterbeauty” to 52886Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jun 14, 2021 • 1h 17min
Best of the Best: Legalizing the Other Weed
In celebration of New York state passing Bill S6532A, permitting underwater kelp cultivation, we’re re-playing one of our coolest (and most entertaining) episodes. Kelp could be THE crop of the 21st century. But why? Listen in to find out.In Episode 81, Quinn & Brian discuss: legalizing the weed of the sea.Our guests are Bren Smith and Tom Ford, two fine, clean-living gentlemen who are out on the water every day. They’re trying to change the way that we eat to our benefit and, more importantly, the ocean’s benefit (which seems obvious to us, but apparently is not).Bren Smith started The Thimble Island Ocean Farm, dedicated to restorative ocean farming, and is Executive Director and Co-Founder of GreenWave, a nonprofit supporting a new generation of ocean farmers to feed the planet and build a blue-green economy in the era of climate change. Tom Ford is Executive Director of The Bay Foundation, Director of the Santa Monica Bay National Estuary Program, and Co-Director of the Coastal Research Institute at Loyola Marymount University – all of which adds up to him being a super smart guy with a lot of ideas about how we can improve both the ocean and our lives. As we’ll learn today, some of them are surprisingly cheap and easy!Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:“The Lorax & In a Fisherman's Language”https://bookshop.org/shop/importantnotimportantLinks:GreenWave: www.greenwave.orgThe Bay Foundation: www.santamonicabay.org/“Eat Like a Fish” by Bren Smith: www.amazon.com/Eat-Like-Fish-Adventures-Restorative-ebook/dp/B07GMYJJWM“Is Seaweed the Next Superfood?”: www.newyorker.com/magazine/2015/11/02/a-new-leafConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jun 11, 2021 • 17min
Issue #234: Tripping Over Our Bootstraps, Cover My Crops, AI is as Bad as Us
This week: “Do not come”; The pandemic is not over for everyone; We can do better, can’t we? Cover crops; Language barriers in AI.Visit ImportantJobs.com to find your next role working on the frontlines of the future.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Jun 7, 2021 • 1h 1min
115: Fossil Fuel Propaganda
In Episode 115, Quinn & Brian discuss: How to stop fossil fuel advertising.Our guests are JaRel Clay and Jamie Henn.JaRel Clay is the Digital Director of Hip Hop Caucus, a national nonprofit focused on ending the climate crisis, having some fun, and tackling racial justice along the way. No big deal.Jamie is a climate activist, strategist, and communicator. He’s the Director of Fossil Free Media, a nonprofit communications lab to boost groups taking on the fossil fuel industry. Together, they’re members of Clean Creatives, a group of strategists, creatives, and industry leaders looking to take on the fossil industry where it hurts: their mouth holes. If it kind of sounds like the introduction to the Justice League or something, you’re not far off -- the work these guys are doing is saving the planet.Yes, we have a democrat in the White House, Ford’s got a new electric truck that’s sure to make waves, and solar just keeps getting better. But let’s not forget: Exxon mobile is not f***ing around. We have to move at this thing from all angles -- and with the same level of fervor. To really do that, we have to take control of the messaging. We can’t compete dollar to dollar, so we have to get creative.Along the way, we may end up starting the Clean Creatives Family Band.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:"The Cold Millions" by Jess Walter"The Bully Pulpit" by Doris Kearns Goodwin"All Boys Aren't Blue" by George M. Johnsonhttps://bookshop.org/shop/importantnotimportantLinks:cleancreatives.orgTwitter: @cleancreativesInstagram: @clean_creativesTwitter: @jamieclimateTwitter: @iGObyJAYTwitter: @hiphopcaucusConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media


