
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Jun 8, 2022 • 1h 22min
Why We Can't Focus
We are all being pulled in so many different directions.The clock is ticking and we have a climate and virus and society and economy to fix and we’re distracted, all of the time.Not just by all of these immense, complicated, systemic issues, not just by an explosion of candidates to donate to, and GoFundMe’s to donate to, but also by the just infinite plethora of opportunities for engagement, if only for a moment. It’s getting harder for us to read long-form writing, to focus on one thing without instinctively reaching for another at the same time.And here’s the broader implication: If we can’t pay attention to what’s going on with our planet, with our communities, with the heat, and viruses, and opportunities to electrify everything, to train and hire more nurses, to educate more people, to elect folks that matter in districts and elections that matter, then we’re going to have a very hard time fixing any of it.But we are less in control than we’ve ever been – maybe there’s free will, maybe not – we’ve evolved in this way, to constantly be scanning, like anxiety has a purpose to keep us alive, but it’s overworked and overclocked and spread too thin.And so is our attention.My guest today is Johann Hari.Johann is the author of three New York Times best-selling books. His TED talks have been viewed more than 80 million times. The first is named ‘Everything You Think You Know About Addiction is Wrong.’ The second is entitled ‘This Could Be Why You Are Depressed or Anxious’. Johann is the author of the new book “Stolen Focus: Why You Can’t Pay Attention, and How to Think Deeply Again”His work here and this conversation can go a long way towards helping you be more effective, not only at home and in your job, but at giving a shit, understanding why you give a shit, and how to most effectively put that mission to use. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:The Anatomy of a Moment by Javier CercasThe Apology by Eve EnslerFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Read Johann's book, "Stolen Focus"Follow Johann on TwitterDiscover more of Johann's workFollow us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comArtwork by Amrit Pal

Jun 3, 2022 • 17min
Newsletter #278: The deal with monkeypox
This week: SEC climate risk reporting gets closer to realityWhat's the Paxlovid rebound?How to make strawberries last weeks longerWhat the hell is monkeypox?Mastercard wants to give you variable interest rates in exchange for your faceGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it

May 27, 2022 • 19min
Newsletter #277: Why EV batteries are suddenly SO expensive?
This week: Lithium is expensive AF because it's in wildly short supplyPaxlovid and Long COVID, a thing?Global breadbaskets are getting hotter and/or wetter and/or laced with explosivesFuck gunsHealthcare info privacy is not a thing, apparentlyGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it

May 16, 2022 • 56min
Black Moms Matter, Redux
A woman’s right to choose is under renewed attack in America and the federal protection it has benefited from for so long, however tenuous, is closer than ever to going away. It's vitally important we understand the underlying systems behind any singular issue, and ask “Why is this this way?” and “Does it have to be this way?”It is 14 times more deadly to deliver a baby than to have a legal abortion in America.We have no universal healthcare, we have no mandatory paid sick leave, we have no mandatory paid parental leave, we have no mandatory paid time off, preschool is unaffordable, childcare is unaffordable, mental health care is unaffordable, diapers are unaffordable.And so before this — before this decision comes down, before they use this precedent and legal approach to start to ban abortions immediately after conception, before they try to ban contraception altogether, and more — — we have some of the highest maternal death rates in the developed world, and if you’re poor or a Black woman or both — they’re 3-4x higher. Last year I had Representative Lauren Underwood of Illinois on the show to talk about the heartbreaking reason maternal health means so much to her, about her incredible Momnibus Act, about how and why we treat moms the way we do in this country, and what the hell we can all do about it.I learned so much from Lauren, and we got an overwhelming response from folks inside and outside the system who are fighting for better care every day, and folks who truly didn’t understand the scope of how dangerous it is to have a baby in America.Lauren is an inspiration and a leader and I couldn’t think of a more appropriate conversation to replay this week in light of what’s happening.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:https://bookshop.org/shop/importantnotimportantLinks:underwood.house.govTwitter: @RepUnderwoodBlack Maternal Health Momnibus ActFollow us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comArtwork by Amrit Pal

May 13, 2022 • 21min
Newsletter #276: Who gets Long COVID?
This week: Water in the WestWho will get Long COVID?The baby formula shortage, explainedDrug overdoses and gaslightingData privacy improvementsGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it

May 6, 2022 • 20min
Newsletter #275: How Hot is it in India?
This week: India's heat continuesWhen a surge is not a surgeAntibiotics (still) in meatAbortionEmail cybersecurity is...lackingGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it

May 3, 2022 • 1h 17min
Internal Activism
If you give a shit, well, you’ve probably had at least a few moments where the enormity of what’s in front of us has challenged your mental health in some way.I can’t imagine there are many folks listening to this show who’ve never felt the heaviness of our climate future, of our climate present.There’s a lot of guilt, a lot of shame, a lot of shame about that shame, a lot of furious action – we’re here, aren’t we.And running parallel alongside all of those emotions is the dread of what’s being done out there, about the lack of action, and for the people who are taking action on the frontlines of the future, giving it their all.But, as Dr. Katharine Hayhoe says, we have to talk about it. Not just what’s happening, but how we’re dealing with it. How we can recognize it and move forward, for ourselves, together, for the planet, for the people who will come after us.My guest today is Dr. Britt Wray.Britt is the author of the fantastic new book “Generation Dread: Finding Purpose in an Age of Climate Crisis”, an impassioned generational perspective on how to stay sane amid climate disruption.Britt has a Ph.D. in Science Communication from the University of Copenhagen and is the author of "Rise of the Necrofauna: The Science, Ethics and Risks of De-Extinction."She is currently a postdoctoral fellow at Stanford University and the London School of Hygiene & Tropical Medicine (sure, why not both?), where she researches the mental health impacts of climate change on young people.Britt is also the author of Gen Dread, the first newsletter that shares wide-ranging ideas for supporting emotional health and psychological resilience in the climate and wider ecological crisis.I have learned so much from Britt of late, and her book is a tremendous source of empathy and courage. I think you will find us both baring a bit of our souls and our beliefs in this conversation, and hopefully, some ways we can all cope and build a radically more supportive world – for everyone.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.-----------INI Book Club:Generation Dread: Finding Purpose in an Age of Climate Crisis by Britt WrayGreek Myths by Gustav SchwabFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Britt Wray on TwitterFollow @gen_dread on InstagramGen Dread NewsletterClimate AwakeningClimate CaféGood Grief NetworkWork That ReconnectsClimate Psychology AllianceClimate Psychiatry AllianceFollow us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comArtwork by Amrit Pal

Apr 29, 2022 • 19min
Newsletter #274: Is Wind Power Unprofitable?
This week: Wind isn't profitableKids vaccines on the hold upThe kitchen sink answer to food waste, it's metaphors galore todayMenthol cigarettes are all smoked outAmerica's new AI chiefGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it

Apr 22, 2022 • 15min
Newsletter #273: Where Batteries Come From
This week: Should we mine the ocean?Mask mandates are over, what else?Split up the FDAAlzheimer's trials are very whiteRonan Farrow comes for Pegasus spywareGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it

Apr 15, 2022 • 14min
Newsletter #272: Is carbon removal real?
This week: Carbon removal: Hope is not a plan. A bajillion dollars might be!COVID and diabetes is the new BenniferWalmart's regenerative farming pledge is about dirtPFAS in food wrappers, not deliciousHow hospitals get cyberattacked, but whyGet more:Get more news, analysis, and Action Steps at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve it