

The Most Important Question
Important, Not Important
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Episodes
Mentioned books

Nov 14, 2022 • 1h 7min
Breaking Bread with the Korean Vegan
There’s nothing quite like breaking bread with family and friends, old or new. By mid-2020, we’d have all taken the opportunity to break bread with just about anyone.Why are recipes, and the stories behind them, some of the most enduring parts of each of our cultures?How can we be more intentional about cooking food more often, food that makes us feel good, that tastes good, that’s good for the planet, food that nourishes others, and that allows us to let our guards down for a moment, and share our joys and struggles?One thing I never make enough time for is hosting others, and feeding others. I mean, besides my kids, who I love to feed, but they never stop feeding, and so it’s relentless, but that’s another story altogether.Some of my favorite food to make is from my guest today Joanne Lee Molinaro, the Korean Vegan.Joanne is a runner, an attorney, a blogger, a podcast host, and the author of the James Beard-award-winning Korean Vegan Cookbook named one of the best cookbooks of 2021.But you may know her best as the chef and storyteller behind her wildly popular Instagram and TikTok accounts, where in just sixty seconds or so, she makes a delicious plant-based Korean dish, and at the end, when she’s done, you and millions of others are laughing, or crying or both.Joanne infuses her food with stories about her life, and her family’s journey from what is now North Korea. Her stories are heartbreaking and compassionate, at the same time vulnerable and empowering as hell.Because we’ve all come so far. We’ve all suffered, we’ve all felt alone, and I can tell you, sharing some spicy garlic tofu over a round table packed with friends…that’s the antidote to just about everything.-----------*CORRECTION* The Indigenous author referenced at approximately 31:50 is Dr. Robin Wall Kimmerer. I am a moron. You can and should buy Dr. Kimmerer's books here.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:Atomic Habits by James ClearFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Order the Korean Vegan CookbookFollow the Korean Vegan on Twitter, Instagram, TikTok, and YoutubeFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsors

Nov 7, 2022 • 56min
Why is Environmental Justice Journalism Important?
It’s always worth revisiting the inarguable fact that our country was designed to be inequitable.And while much progress has been made over time, the powers that be continued to imagine and design new ways of marginalizing, at best, Black, Brown, Asian, and Indigenous people throughout our society and economy.But who will tell their story? And who should?Local news has all but disappeared. Meanwhile, the communities most marginalized and least covered by mainstream publishers continue to struggle.It’s important we help them tell their stories, not only so we are – very simply – more aware and educated about lived experiences different from our own, but so we can understand the specific mechanics behind the systems oppressing them, where their organizing has been successful, and where it hasn’t, and why.And finally, how best to help.We need new models of local and regional and even national news, where the news and stories are more accessible, more a product of relationships inside those communities, and more impactful, to improve daily outcomes, and to prepare us for an even more volatile future.My guest today is Adam Mahoney.Adam is a national climate and environment reporter at Capital B, a first-of-its-kind Black-led nonprofit local and national news organization committed to news that centers Black voices and experiences to act as a catalyst for meaningful change and beat back against mistruths targeted at Black people. In his reporting, Adam covers issues involving environmental racism, the ways communities are fighting climate change, and how the climate crisis is disproportionately impacting communities of color. Prior to joining Capital B, Adam covered policing in Chicago and was a reporter covering environmental justice and investigations at Grist, where he was also an environmental justice fellow.Since joining Capital B, Adam has conducted numerous investigations tied to environmental justice and telling the underreported ways climate change is impacting Black Americans. -----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:Becoming Abolitionists by Derecka PurnellFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Read, subscribe, and donate to Capital B NewsFollow Capital B News on Twitter, Instagram, and FacebookFollow Adam Mahoney on Twitter and LinkedInBecome a mentor or mentee with the Zenith CooperativeFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsors

Nov 4, 2022 • 12min
#298: What they're *not* teaching kids today
This week: Climate change in the curriculumIncreasingly divergent subvariantsCell-cultured meatRSV vaccines are comingGenerative AI (...didn't write this, but it might one day)Here's What You Can Do:Teachers can't teach without understanding the material. Check out ClimeTime and the CLEAN project for free, vetted resources for educators K-12.Bring everyone you know to get their bivalent boosters, bring masks back (they can help defend against the flu and RSV too), and improve your air quality wherever you canOur friends at Climate Tech VC put together a free deep-dive on methane emissions from cows. Read it and get up to speed.Join our friends at Pod Save America to call, text, knock on doors, and vote for people who will fight for the 75% of Americans who don't have access to paid leave through an employerCheck out Bleeding Edge AI for a cool timeline for developments as they happen, and/or Ben's Bites, a free, digestible, pithy email update with all things generative AIGet more:Get more news, analysis, and Action Steps at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 31, 2022 • 1h 5min
Introducing Climavores: "Our first Climavores guest is a big one: Secretary of Agriculture Tom Vilsack"
Climate change is a touchy topic in farm country. But one third of greenhouse gas emissions come from food and agriculture, so it’s crucial that the industry becomes part of the climate change solution. For years almost all the action on climate change centered on energy – solar and wind and electric vehicles taking on coal and gas and oil. But now Washington is suddenly buzzing about “climate-smart agriculture,” and Secretary of Agriculture Tom Vilsack is in the middle of the action. He just announced $3 billion in grants for “climate-smart commodities.” The Inflation Reduction Act is sending the USDA $20 billion for climate-smart projects. It’s incredible how quickly the food and climate issue has moved to the center of the plate.This week, Mike and Tamar welcome Secretary Vilsack as their first Climavores guest. They dig in on everything from regulating farmers to regenerative agriculture to subsidies as a bridge to market solutions. And of course Mike pushes the Secretary on his favorite topic – biofuels. Have a question about food and climate change for Mike and Tamar? Leave a message on the Climavores hotline at (508) 377-3449. Or email us at climavores@postscriptaudio.com. We might feature your question on a future episode. Climavores is a production of Post Script Media. Twitter, InstagramWebsite-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------Follow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 28, 2022 • 12min
Newsletter #297: Your neighborhood's about to get much cleaner
This week: $1 billion for electric school busesA potential "tripledemic" sandwich (not as delicious as it sounds!)One person's (treated) wastewater is another person's drinking waterMost pregnancy-related deaths in America are preventableBumble goes public with their "Private Detector" codeHere's What You Can Do (usually more varied, but until November 8th, it's all hands on deck):Join our friends at Pod Save America or the Environmental Voter Project to call/text/donate and vote for people who will continue to build the foundation for a healthier worldIf you lead or even work at a company with paid leave, message every to stay home as much as necessary, and if you don't - Join our friends at Pod Save America or the Environmental Voter Project to call/text/donate and vote for people who actually learned something from the pandemicJoin our friends at Pod Save America or the Environmental Voter Project to call/text/donate and vote for people who have lived experiences that reflect reality and will fight for a better water systemRead the Momnibus Act, and then join our friends at Pod Save America or the Environmental Voter Project to call/text/donate and vote for people who understand all too well what it means to struggle for health careUse Bumble's easy tool to get your state reps to ban unsolicited nudes, and then (ding ding ding) join our friends at Pod Save America or the Environmental Voter Project to call/text/donate and vote for people who 1) actually understand the internet and 2) will help build one that's safer for women, LGBTQ+, and children.Get more:Get more news, analysis, and Action Steps at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 24, 2022 • 1h
You get an XPRIZE, and YOU get an XPRIZE!
Throughout history, kings, queens, governments, churches, and donors have funded contests and awarded prizes for solving the most difficult problems of the day.Today, as we stand on the precipice of huge problems and opportunity, with everyone looking around going “What can I do?” the utility and relative inclusivity of prizes like these remains compelling.And there’s one group that’s driving them more than anyone – XPRIZE.My guest today is Dr. Marcius Extavour.Marcius is the Chief Scientist & Executive Vice President of Climate and Energy at XPRIZE.Marcius moved to XPRIZE after over a decade of working at the intersection of science, policy, education, and technology development. He served as Director of Government and Corporate Partnerships in the Faculty of Applied Science and Engineering at the University of Toronto.Dr. Extavour is active in science and energy policy more broadly, having held positions at the U.S. Senate Committee on Energy & Natural Resource as the OSA/SPIE/AAAS Congressional Science & Technology Policy Fellow, and at the Council of Canadian Academies, a science policy consultant to the Government of Canada.The beauty of a problem like climate change, COVID, or antibiotics is that it affects everyone on the planet. We’re all invested in the outcome whether we’re actively participating or not.The beauty of a contest like XPRIZE is the goal is clear and measurable, but the “how we get there” is not. It seeks active participants from likely players and the most unlikely of sources, dreamers of every kind who want to help in a very specific way, and to put a dent in the universe, odds be damned.Marcius’s passion for bridge-building and problem-solving are evident in our conversation, and his work and team-building incredibly inspire me. We have to imagine a better future, and then take our best shot at it.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:Dune by Frank HerbertFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Marcius on TwitterConnect with Marcius on LinkedInCheck out XPRIZEFollow us:Subscribe to our newsletter at importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comFind our more about our guests here: https://www.importantnotimportant.com/guest-statsAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 21, 2022 • 15min
Newsletter #296: Fake meat, fake profits?
This week: Plant-based meat stocksAnother COVID winter is comingA long-term plan for the baby formula shortageThe uncertain future of telehealthWillfully shunning data privacyHere's What You Can Do:Help elect progressive state and federal candidates who will shift our diets and land use toward healthier, more sustainable food systemsCheck your wastewater data here or hereIf you've got extra, unopened, not-expired formula, donate it through the Free Formula Exchange. You can also get screened and donate breast milk at one of 31 regional milk banks.We need people in office, at every level, who understand how quickly technology is progressing, how we can use it to help people, and the infrastructure required to enable broad access. Help get them elected.We should make sure that the companies and governments that build tech only collect the data they absolutely need, and transparently, and not use it against us. Help elect people who understand where the puck is going.Get more:Get more news, analysis, and Action Steps at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 17, 2022 • 1h 7min
Automated Synthetic Biology (I'm sure it's fine)
Let's talk robots.But first: There’s a very particular bottleneck where groundbreaking science is more applicable than ever but inaccessible to many. The tools are unaffordable to the schools and groups who could use them to hook kids right when they’re most excited, kids with a huge variety of lived experienced, who have grown up in the climate era, and in the COVID era, who see and want to solve problems they can touch and feel – but because of costs and access, they never get to try.Or the bottleneck presents as being frustratingly inefficient, to the labs who actually do this stuff every day, the ones who see a peer’s research and try to replicate it, but don’t have the funding or people or bandwidth or all three to spend time filling test tubes.Building better processes isn’t the sexiest science you can do, but the science doesn’t happen, or nearly enough of it, or fast enough, without the help of someone who’s been affected by these inefficiencies.Someone who can see the whole journey and identify areas where existing ways of doing things and tools for doing things can be made more reliable, more useful, and more affordable, to more people.Enter: automated synthetic biology. Or, robots!Roya Amini-Naieni is my guest today, straight from her robot lab.This is another in our series of conversations with 776 fellows, a two-year program for young people who want to build a better future.Roya is not only a 776 fellow but also the co-founder and CEO of TriloBio, where she’s working on revolutionizing synthetic biology by changing the way synthetic biologists do science.Roya’s had an incredible journey so far, the child of Iranian immigrants, the child of engineers, and the apprentice to so many mentors who have seen her ambition and seem to understand that Roya has identified a way to stand up for better access to the tools of the future, and along the way, maybe even put a dent in the universe.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:The Mom Test by Rob FitzpatickThe Worm WebseriesFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Learn more about TriloBio on the website, LinkedIn, or TwitterFollow Roya on TwitterLearn more about the 776 Foundation Fellowship ProgramFind your iGEM teamFulfill your genetic engineering dreams with your own kit from The OdinGet your own Bento LabFollow us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 10, 2022 • 55min
Fight Fire With...Vortex Cannons?
How lucky are we?How lucky are we that we live in a time of such great opportunity – when, yes, we’re teetering on the edge of a global climate calamity, still reeling from a pandemic, knowing that our problems and challenges are not only enormous, but systemic, all-encompassing, and often linked together.How lucky are we to be able to say – look at all of this opportunity, look at all of the ways I could have an impact, need to have an impact, right now?How lucky are we that so many people, both scared for their futures and emboldened by a feeling of having both nothing to lose, and everything, all at the same time – that they are choosing not to go trade derivatives or build more ad tech, but instead dream?People, and especially young people, dreaming and actually designing, building, and testing innovative, groundbreaking solutions.This episode is another in our series of conversations with 776 Foundation fellows and I’m so excited to share it.Part of the reason I left California was because of the fire risk, to my home and family, the smoke risk, and the drought. I was lucky to be able to leave, but so many can’t. Over and over we have been forced to confront fires that are burning bigger and hotter in drier vegetation, closer to where people live. Fires fought by exhausted, underpaid firefighters.We need reinforcements, we need better ideas, and they need help.We need people like Valkyrie Holmes.Valkyrie is the co-founder of Project Firefly, a new company supported by the 776 Foundation that combines drone technology with pressurized air cannons to better contain wildfires. Yes, you heard that right.In her brief but wildly impressive time as a professional, she’s worked as an intern at SpaceX and in various roles at MIT, NASA, Google, and more. We get at everything from self-confidence to heat signatures and what the hell vortex cannons do – and how they could help alleviate the enormous strain drought and fire are putting on resources the world over.-----------Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.-----------INI Book Club:The Song of Achilles by Madeline MillerCan't Hurt Me by David GogginsFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-clubLinks:Follow Valkyrie on Twitter and check out more of her work hereLearn more about Project Firefly on their website Follow Project Firefly on Twitter Learn more about the 776 FoundationFollow us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettEdited by Anthony LucianiProduced by Willow BeckIntro/outro by Tim Blane: timblane.comAdvertise with us: https://www.importantnotimportant.com/sponsors

Oct 7, 2022 • 13min
Newsletter #295: Insurance, for when climate change comes at you fast
This week: What climate change means for insurancePregnancy and the COVID vaccineFood insecurity in AmericaWhat wildfire smoke means for air qualityInternet blackout in IranWhat we can doUnderstand your flood risk with Flood Factor, a free tool to learn if your property has flooded in the past, is currently at risk, and how that risk changes over time. Stock up on masks, get your boosters, and bring your parents, your kids, and your friends with you Feed people tonight (and every month, with a recurring donation) with our friends at Feeding America. Obviously numero uno is decarbonize everything everywhere all at once, but also: Know your daily risk. I use Purple Air outdoor monitorsFollow, amplify, and donate to the Center for Human Rights in Iran, a collection of journalists, researchers, lawyers, activists, writers, multimedia specialists and advocates based around the world who work to support the basic rights and freedoms of the Iranian peopleGet more:Get more news, analysis, and Action Steps at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpGet fun merch at importantnotimportant.com/storeTake a nap you deserve itAdvertise with us: https://www.importantnotimportant.com/sponsors