
The Latino Vote
The Latino Vote Podcast brings together the most sophisticated Latino voices in the country to provide you with insightful, accurate, unbiased, and timely information relating to the voting patterns and inclinations of the Nation’s Hispanics. Mike Madrid, a brilliant GOP strategist who has worked for several U.S. presidents, and who is also the founder of the 2020 “game-changing” Lincoln Project, and Chuck Rocha, the senior strategist of the Bernie Sanders Campaign and the most impactful political consultant in the country in the last quarter century, face off with host, Jason Villalba, a three-term former member of the Texas Legislature and now the respected Chairman of the Texas Hispanic Policy Foundation. Together, they bring you a ringside seat to a “no-holds barred” discussion of, The Latino Vote.
Latest episodes

Jun 10, 2024 • 32min
The Power of Spanish Radio | The Latino Vote Podcast Episode 45
The Latino Century Audio Book read by Lee Osorio coming June 18!Pre-Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocenturyOrBuy the #1 New Release on Amazon.-Mike Madrid and Chuck Rocha discuss the strategic use of Spanish language radio and its critical role in reaching Latino voters. This tried-and-true medium resonates across generations, from traditional airwaves to modern streaming services. Yet you would be surprised how critical they are in key swing states. Mike and Chuck share their personal experiences and strategic insights on leveraging Spanish radio to connect with Latino communities, highlighting its cultural significance and impact on elections.Our hosts also rehash Biden's recent executive action on immigration, its political implications, and the diverse reactions within the Latino community.Tune in to explore the evolving landscape of Latino media and its influence on today's political arena.Recorded June 5, 2024.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

May 30, 2024 • 36min
Campaign Chaos in DC and Texas | The Latino Vote Podcast Episode 44
The Latino Century Audio Book read by Lee Osorio coming June 18!Pre-Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocenturyOrBuy the #1 New Release on Amazon.-Chuck Rocha reflects on the challenges of balancing a personal life with rigorous campaign schedules, sharing firsthand experiences of early voting setups in Washington, D.C. and the grueling demands of a tight Ward 7, Council race.Afterwards, our hosts turn to the recent Republican primary in Texas' 23rd Congressional District, where incumbent Rep. Tony Gonzales edged out YouTuber and gun advocate Brandon "AK Guy" Herrera, despite the latter's endorsement from Donald Trump.The episode wraps up with Chuck and Mike pondering a recent CNN analysis by Ron Brownstein, on whether high-turnout elections still benefit Democrats, especially considering the changing allegiance of younger Latino voters. They explore the implications of these shifts, examining the defecting trends among non-college-educated Latino men and the steadfast voting patterns of college-educated Republican women, and comparing the effectiveness of traditional turnout operations versus modern, data-driven persuasion tactics.Recorded on May 29, 2024.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

May 24, 2024 • 42min
Hey, Big Spender | The Latino Vote Podcast Episode 43
In this episode, Chuck Rocha and Mike Madrid scrutinize recent heavy spending across the country from Rep. David Trone's heavily financed yet unsuccessful Senate campaign in Maryland to the GOP's Congressional Leadership Fund exorbitant advertising spending in California's Central Valley, particularly within Latino communities.Our hosts segue to the recent primary elections, focusing on Oregon's 5th Congressional District, where Latina Republican Lori Chavez-DeRemer faces a new challenge from State Senator Laurie Bynum, a Black Democrat. The race, emblematic of evolving racial and economic dynamics in American suburbs, raises questions about how diverse voter blocs will align in future elections.The conversation also touches on the broader implications of Trump's upcoming verdict, with an analysis on whether an acquittal or conviction would help or hurt his 2024 campaign. They highlight how Biden faces a "polling problem" that doesn't show up on Election Day, while Trump struggles with an "election day problem" not reflected in polling.Recorded on May 22, 2024.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

May 10, 2024 • 38min
Two Angry Mexicans | The Latino Vote Podcast Episode 42
Why did two angry Mexicans start a podcast? To ‘taco’ bout the Latino Vote. – Because Juan angry Mexican is simply not enough.Or maybe they are angry because the joke was that bad.In this episode of the Latino Vote Podcast, Chuck and Mike venture into the heartland of America, shining a spotlight on lesser-known races with surprisingly high concentrations of Latino voters. They analyze Nikki Haley’s surprising support in the Indiana’s Republican primary, as she received 1 out of 5 republican votes, despite dropping out of the race some time ago. The results highlight the broader discontent within the Republican base and its implications for the upcoming elections.Our hosts then continue to provide an outlook of the emerging Latino presence across the country, including Nebraska, where candidates like Senator Tony Vargas, son of Peruvian immigrants, aims to be the first Latino elected to Congress from that state.The conversation takes a serious turn as our hosts address the concerning trend of violence and threats in politics, with Chuck reflecting on recent incidents with the Ebony Payne campaign, ultimately resulting in law enforcement stepping in. They touch upon the impact of past events like January 6th and emphasize the importance of maintaining civility in public discourse.From discussions on border security to reflections on identity and representation, Chuck and Mike urge both parties to listen, learn, and adapt to the changing Latino electorate. Their candid conversations offer critical analysis, personal anecdotes, and a call to action for consultants and politicians to engage authentically and inclusively.Recorded on May 8, 2024.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

May 3, 2024 • 36min
Insights from Pew Research Center | The Latino Vote Podcast Episode 41 - Featuring Mark Hugo Lopez
Recorded May 1, 2024.Our hosts are joined by special guest Mark Hugo Lopez, the Director of Race and Ethnicity Research at Pew Research Center, as they dig into the latest Latino voter trends and the polling intricacies that make their surveys the gold standard.Mark Hugo Lopez leads planning of the Center’s research agenda focused on chronicling the diverse, ever-changing racial and ethnic landscape of the United States. He is an expert on issues of racial and ethnic identity, Latino politics and culture, the U.S. Hispanic and Asian American populations, global and domestic immigration, and the U.S. demographic landscape. Lopez was previously the Center’s director of Global Migration and Demography, and of Hispanic research.Learn what makes a good Latino poll, including the importance of a nationally representative sample, sufficient sample size, and inclusion of Spanish language options. Dive into the nuances of Latino voter behavior and the key factors that shape their political decisions.Read Pew Research Center's latest survey on the 2024 Presidential race: In Tight Presidential Race, Voters Are Broadly Critical of Both Biden and TrumpCatch up on the latest data-driven public opinions on various issues by visiting Pew Research Center's website: www.pewresearch.orgDon't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastClick here to watch Episode 41 on YouTube: https://youtu.be/zOu6j1B99scFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Apr 25, 2024 • 39min
The Latino Century | The Latino Vote Podcast Episode 40
Recorded April 24, 2024.Ever wonder how Mike Madrid can predict the shifting dynamics of the Latino voting block years in advance? Despite the rumors, he does not interpret patterns in cloud formations. The man of many talents, Mike Madrid, reveals it all in his very own book - The Latino Century, How America’s Largest Minority Is Transforming Democracy.The Latino Century is an insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the second largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come. Mike Madrid recalls his thirty years of research and campaign experience with both parties to address what each party must do to prepare for the incoming Latino wave. The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.Pre-Order your copy of The Latino Century with Simon & Schuster.OrBuy the #1 New Release on Amazon.After sharing their excitement about Mike’s upcoming literary masterpiece, Chuck and Mike dissect the contrasting activities of Donald Trump and Joe Biden, analyzing the potential impacts of Trump's legal battles on his base and the upcoming election dynamics. With insightful commentary, they explore Biden's challenges and strategies for winning back support, highlighting the importance of addressing issues within his base. The conversation takes an intriguing turn as they discuss the primary elections, Nikki Haley's surprising voter support, and the evolving sentiments within the Republican Party.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastClick here to watch Episode 40 on YouTube.Follow us on X (formerly Twitter)Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenesDon't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Apr 11, 2024 • 38min
Biden Takes Aim at Immigration | The Latino Vote Podcast Episode 39
Recorded on April 10, 2024.Have you heard the news lately? President Biden announces plans for an executive order to lock down asylum-seekers at the southern border? New polls show an upswing in Latino vote for former President Trump? Arizona Supreme Court reinstates an almost total abortion ban from 1864, back when Mike Madrid was a freshman in high school? Our hosts might have something to say about all of that.Chuck and Mike are back to analyze everything from polling numbers and Joe Biden's most recent Univision interview to the ever-changing values of the Latino Vote and how politicians like Bernie Sanders was able to perform well with Latinos.Also a preview of upcoming events, including a live recording in New York City with Telemundo on April 16 with Arantxa Loizaga. Join us for meaningful dialogue on Latino political issues.Join us for a thought-provoking discussion on the Latino vote, political strategies, and upcoming events that shape our democracy.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter)Visit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Mar 13, 2024 • 40min
Biden Secures 2024 Dem Nomination & The Clock Ticks for TikTok | The Latino Vote Podcast Episode 38
Recorded on March 13, 2024.Welcome back to the Latino Vote Podcast, where Mike Madrid rule #bazillion is that Chuck Rocha will always match high quality campaign advice with even higher quality looks.In this lively episode, our hosts dive into Joe Biden's nomination win, and offer prime political foresight as to what both candidates will do with all the extra time until the November election. From colorful commentary on campaign fashion to in-depth discussions on fundraising tactics, Chuck and Mike keep listeners engaged with their witty banter and insider perspectives. They dissect the nuances of campaign spending, highlighting the importance of early investment and leveraging candidate advantages to shape the narrative. Drawing from their extensive experience in political consulting, Chuck and Mike discuss maximizing resources and outmaneuvering opponents. They explore the dynamics of targeting different voter demographics, emphasizing the critical role of Latino voters in shaping electoral outcomes.Chuck and Mike also touch up on the newly created Democrats for Border Security Task Force, the sudden resignation of Colorado's 4th Congressman Ken Buck, TikTok, and the Arizona Senate match up in November. Tune in to the Latino Vote podcast for an entertaining and enlightening discussion on the strategies that will define the long road ahead in the race for the White House.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Mar 8, 2024 • 44min
Super Tuesday Surprises | The Latino Vote Podcast Episode 37
Join us for a post-Super Tuesday analysis where Chuck Rocha and Mike Madrid delve into the intricate details of political races across the country and what the results mean come the General Election in November. From Nikki Haley's not-so-surprising exit to Mitch McConnell's endorsement of Donald Trump, no stone is left unturned. They dive deep into the dynamics of key Republican and Democratic races in California, Texas, N. Carolina, and more. Plus, they offer a few suggestions to President Biden on what topics he should address at the State of the Union and what races he should invest in. Don't miss out on this lively and informative discussion!Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote.Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Mar 1, 2024 • 52min
Michigan Primary Result & Super Tuesday Preview | The Latino Vote Podcast Episode 36
No guests this time, just Chuck and Mike: raw, unfiltered, and heated. Making this a must watch episode.On episode 36 of the Latino Vote podcast, Chuck Rocha and Mike Madrid dive into the intricacies of the political landscape following the Michigan primary and offer their observations ahead of Super Tuesday. With candid discussions and passionate insights, they dissect the missed opportunities for both parties, emphasizing the importance of staying on message, not playing into the opponent's hands, and what voters will need to compromise to get their man into office. Mike and Chuck discuss the significance of Latino voters in upcoming elections, particularly in states where their impact is growing.From key elections to watch out for in the California's primaries to the emergence of new generations of Latino leaders, they provide valuable wisdom into the evolving political landscape. With engaging banter and astute observations, they offer a compelling exploration of the forces shaping the race for the Latino vote. Join Chuck and Mike as they navigate the complexities of election season and offer sharp analysis on the strategies and narratives shaping the political arena.-Power Y Glory - Latino Politics in Los Angeles by Los Angeles Times Columnist Gustavo Arellano (4-part series): www.latimes.com/california/story/2024-02-26/a-series-diving-into-latino-politics-in-l-a-Subscribe now to The Latino Vote Podcast for engaging conversations that bring you closer to the heart of the Latino vote.If you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!