
The Latino Vote
The Latino Vote Podcast brings together the most sophisticated Latino voices in the country to provide you with insightful, accurate, unbiased, and timely information relating to the voting patterns and inclinations of the Nation’s Hispanics. Mike Madrid, a brilliant GOP strategist who has worked for several U.S. presidents, and who is also the founder of the 2020 “game-changing” Lincoln Project, and Chuck Rocha, the senior strategist of the Bernie Sanders Campaign and the most impactful political consultant in the country in the last quarter century, face off with host, Jason Villalba, a three-term former member of the Texas Legislature and now the respected Chairman of the Texas Hispanic Policy Foundation. Together, they bring you a ringside seat to a “no-holds barred” discussion of, The Latino Vote.
Latest episodes

Nov 15, 2024 • 53min
The Path Forward: Rebuilding Latino Support | The Latino Vote Episode 64 - Featuring Carlos Odio
EquisLabs is a top-rated source for Latino research and polling: https://www.weareequis.us/equis-labsFind Carlos Odio on Bluesky: https://bsky.app/profile/carlosodio.bsky.socialAnd on X: https://x.com/carlosodioChange in Raw Vote Turnout: https://bsky.app/profile/carlosodio.bsky.social/post/3lawkjd4lj22e-Mike Madrid welcomes back the leading expert in Latino voter data and co-founder of EquisLabs, Carlos Odio. Together, they separate fact from fiction of the 2024 election, and contemplate a path forward for the Democratic Party by reconnecting with the Latino working-class.Key topics include: What the data reveals about Latino voter shifts in battleground states and across the nation. The challenges of micro-targeting versus broader campaign strategies. The ‘Credibility Gap’ between both parties.The impact of high-profile controversies, like the Madison Square Garden rally, on voter perceptions. The negative effects of Trump’s mass deportation proposal.Tune in to hear how the Latino vote continues to evolve and what this means for the future of U.S. politics. -Recorded November 13, 2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Nov 11, 2024 • 50min
A Wake-Up Call For Democrats | The Latino Vote Episode 63
The podcast dives into the surprising shift of Latino voters towards Republicans in the 2024 election. It highlights how Democrats have lost touch with blue-collar America and failed to connect on economic issues. Chuck shares his personal political journey, emphasizing the need for the party to return to its roots in solidarity with working families. Discussions reveal that effective messaging and innovative strategies are crucial for engaging the evolving Latino demographic. Urgency mounts as they warn that Democrats must act swiftly to avoid further electoral losses.

Nov 5, 2024 • 42min
How Latino Radio Shaped the 2024 Vote Featuring Soledad O'Brien | The Latino Vote Episode 62
Check out Soledad O'Brien's episode of Scripps News' In Real Life series: War on La Radio on YouTube - https://www.youtube.com/watch?v=YzIC52me_4cAs per Scripps News: 'Soledad O’Brien shows the battle to reach Latino voters over the radio as both progressives and conservatives vie for political influence on the airwaves.' - https://www.scrippsnews.com/documentaries/in-real-life/in-real-life-war-on-la-radio-It's finally election day! Remember to go vote!In this special election episode, Chuck and Mike are joined by acclaimed journalist Soledad O’Brien to dive into her latest documentary, *War on La Radio*. Together, they explore the powerful, often underestimated role of Latino radio in influencing political landscapes across the United States. Soledad shares insights on how Latino radio—spanning from Pennsylvania to California—has become more than just a source of music and news; it's a trusted community hub addressing job needs, cultural pride, and now, the stakes of the upcoming election.The conversation highlights why this year feels different, with Latinos poised to be pivotal in battleground states like Arizona, Nevada, and Pennsylvania. They discuss how regional and cultural differences shape reactions to political events, from Trump rallies to local issues, underscoring the radio's role in unifying and mobilizing communities. Tune in for an in-depth look at why Latino radio is emerging as a crucial player in this election season.-Recorded October 31, 2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Nov 1, 2024 • 54min
2024 Predictions & Puerto Rican Payback | The Latino Vote Episode 61
Don't let the Trump campaign get away with its slanderous remarks on Puerto Rico. Help spread the word! Donate to Nuestro PAC and let Chuck know which state he should reach out to next: https://secure.actblue.com/donate/nuestropac-There are 3 rules to Puerto Rico Fight Club:Don't ever trash-talk the island. Bad Bunny is King.Never talk about Puerto Rico Fight Club.In this pre-election episode, we cover the 'closing arguments' from both parties, especially highlighting the Puerto Rican backlash across the country after a comedian opened a Trump rally by calling Puerto Rico 'literally a floating island of garbage.' With Puerto Ricans making up a huge voting bloc in Pennsylvania, could this blunder ruin Trump's chances at winning the election?Also in this episode, find out who Chuck and Mike think will win key Senate races in 'The Latino Vote 2024 Predictions.' Particularly the crucial contests in Montana, Ohio, Wisconsin, and Michigan, with a focus on the importance of Latino voter engagement. We hope this episode provides a comprehensive guide for viewers tracking early returns and understanding the narratives shaping the 2024 election.And remember to vote by Tuesday, November 5!-Recorded October 30, 2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Oct 29, 2024 • 60min
Latino Influence on TikTok and Beyond: Carlos Eduardo Espina and PBS Filmmakers Discuss Diversity, Stories, and Social Media's Role | The Latino Vote Podcast Episode 60
With the election fast approaching, our hosts sit down with Carlos Eduardo Espina, a social media influencer and advocate, alongside a team of filmmakers behind the PBS documentary "Voces: Latino Vote 2024". Carlos shares his journey from an aspiring political science student to a leading Latino voice on TikTok for Latino advocacy amassing millions of followers along the way. While Carlos reveals what younger generations of Latinos care about most in today's divided political environment, the PBS filmmakers discuss their mission to authentically represent the multifaceted Latino experience, emphasizing that Latinos are the second-largest voting demographic yet often remain misunderstood. The documentary, filmed on a shoestring budget but wide in scope, spans eight states and highlights various Latino voices, from Milwaukee business owners to Central Valley Trump supporters. Whether you're a digital strategist, an activist, or just curious about Latino voter perspectives, this episode has something for everyone.-Recorded Oct 23, 2024.-Carlos Eduardo Espina is one of the fastest growing influencers for the new Latino Generation. Make sure to follow him on TikTok: https://www.tiktok.com/@carlos_eduardo_espina. He is a 25-year-old nonprofit director, activist, and lawyer who works to uplift the immigrant community through social media content, community organizing, and charitable causes.Carlos' videos in our episode:Interview with Biden: https://www.tiktok.com/@carlos_eduardo_espina/video/7382018800197242158 Interview with Obama: https://www.tiktok.com/@carlos_eduardo_espina/video/7415649948244495659Interview with Kamala: https://www.tiktok.com/@carlos_eduardo_espina/video/7408007916990516526Voting in Texas: https://www.tiktok.com/@carlos_eduardo_espina/video/7428250322184703275-PBS introduces Voces: Latino Vote 2024! Examine the priorities of a politically diverse Latino electorate in the run-up to the 2024 presidential election in some of the most hotly contested battleground states, including Arizona, Wisconsin, and Pennsylvania as well as California and Florida. Check it out here: http://latinovotepbs.org-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Oct 19, 2024 • 59min
Battleground States & Townhall Debates | The Latino Vote Episode 59
Remember, November 5 is 18 days away!Chuck and Mike share key insights from recent races, focusing on the shifting dynamics in battleground states. Chuck highlights the significance of Senate candidate Ruben Gallego’s lead in Arizona while raising concerns about the tightening race in Wisconsin, where changing demographics and union member defection are reshaping voter behavior.The discussion turns to Donald Trump’s recent town hall on Univision and Vice President Kamala Harris's strategic decision to appear on Fox News, as they try to grab hold of the key demographics which won the last presidential election: college-educated white women and Latino communities.As the hosts weigh the implications of these unconventional appearances and the evolving coalitions within the electorate, they emphasize the importance of battleground state dynamics and the critical role of trust in candidate-voter relationships. Tune in for an engaging conversation that captures the complexities of the upcoming elections and the vital factors that could determine the outcomes.-Recorded October 17, 2024-Polls used this episode:-Nationwide New York Times/Siena College poll of the Hispanic Likely Electorate: https://www.nytimes.com/interactive/2024/10/13/us/elections/times-siena-poll-hispanic-likely-electorate.html- Wisconsin Senate polls, Baldwin vs. Hovde: https://elections2024.thehill.com/wisconsin/wisconsin-senate-baldwin-hovde/- University of Houston Hobby School of Public Affairs, Texas Votes 2024 : chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://uh.edu/hobby/texas2024/statewide.pdf-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Oct 11, 2024 • 41min
Weather the Storm: Hurricanes & The Latino Vote on Climate Change | The Latino Vote Episode 58
From hitting Grand Slams for the Dodgers and Padres to letting his values walk-off to be Trump's number one cheerleader, celebrate the fall from grace of this southern California baseball icon by getting your own free Steve MAGArvey baseball card! Just tweet #TheLatinoVotePodcast & DM us at https://x.com/TheLatino_Vote, to get yours FOR FREE!-Chuck and Mike dive into the intersection of natural disasters and politics, focusing on the impact of Hurricane Milton on Florida's communities and its implications on the Latino community. With a heartfelt discussion on personal connections to the storm and its effects on family, they explore how climate change is reshaping political conversations among voters, particularly for Latinos. The duo also analyzes Vice President Harris's upcoming town hall with Univision, unpacking key messages on immigration and economic policy that could resonate with voters.The conversation shifts to Vice President Kamala Harris’s recent media blitz, where she connects with audiences through platforms like The View, Howard Stern, and the popular podcast Call Her Daddy. Mike and Chuck analyze this strategic approach, highlighting how political candidates must adapt to modern media consumption trends, especially among younger voters who primarily engage with platforms like TikTok and Instagram. Finally, they discuss the implications of Fox News launching a Spanish-language channel, they question the motivations behind such moves and how they might influence the Latino electorate. Tune in for a thoughtful exploration of how media evolution impacts political strategy and the representation of Latino voices in America today.-Recorded October 8, 2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Oct 5, 2024 • 54min
Tacos, Tequila, & Trump's Spiritual Trap-atillas. A Special Co-Podcast with The Latino Vote & Politicology - Live from Paraiso Taqueria
Check out Ron Steslow's eye-opening Politicology podcast series. https://politicology.com/Featured in the Rolling Stones, the Los Angeles Times, Axios and other notable news outlets, Politicology, uncovers the cracks in our Democracy and what we can do to save it.-Chuck Rocha and Mike Madrid are joined by Politicology host Ron Steslow, to offer a special-live crossover episode at Paraiso Taqueria. As the three of them unveil the political strategies behind Vice President Harris' visit to the border and Trump's spiritual warfare rhetoric; poor Ron desperately tries to bring some structure to the chaos that our two amigos love to create. Tune in for a lively yet hilarious discussion on the Latino Vote, and a live Q&A!-Recorded Oct 1 ,2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Sep 27, 2024 • 38min
Twisted Steel & Sex Appeal | The Latino Vote Episode 57
Mike Madrid offers weekly updates on his very own Substack - The Great Transformation with Mike Madrid. Read his latest record on immigration: 'Kamala Goes To The Border' : https://greattransformation.substack.com/p/kamala-goes-to-the-border-Kamala's strategic moves to tighten her stance on border security through a visit to Arizona, has Mike Madrid dancing in celebration for taking his advice to heart. Democrats need to take this issue seriousl- wait... Mike is dancing? ¡Dios mío!In this hilarious episode, Chuck and Mike can't help but get in each other's heads, while offering a comprehensive 'State of the Race' thus far. While Mike takes his time to gloat over the predictions he made earlier this year regarding Democrats and immigration, Chuck walks us through what to expect with the upcoming Vice Presidential debate and the dueling presidential forums being hosted by Univision.-Recorded September 25, 2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!

Sep 23, 2024 • 46min
Hispanic Heritage Hustle and a Breakdown of Spanish Ad Spending | The Latino Vote Episode 56
From the Congressional Hispanic Caucus Institute's gala to the White House’s reception, there are plenty of vibrant Hispanic Heritage Month celebrations happening in Washington, D.C. Chuck Rocha and Mike Madrid discuss the events highlighting Latino culture, activism, and the trailblazers carving the path to American politics.Meanwhile, Chuck and Mike provide a deep dive into Spanish language advertising spending, revealing stark contrasts between Democratic and Republican efforts.-Recorded September 18, 2024.-Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!
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