Sticky Note Marketing with Mary Czarnecki

Are you launching a new product or service? Do you want to know the ONE STEP that will make or break your sales?🤔In this week's episode of the Sticky Note Marketing show, I'm revealing my CONVERSION EQUATION for Magnetic Marketing. This is the ONE THING that is missing 99% of the time in marketing messaging, and it's the one thing that will kill your sales.✨I'll also be sharing some tips on how to use this equation to turn your next offer into a profit machine.So what is this ONE STEP? It's the "What's In It For Me?" (WIIFM) for your audience.When you're creating marketing messaging, you need to make sure that you're clearly articulating the benefits of your offer. What's in it for your audience? Why should they care?If you don't clearly articulate the WIIFM, your audience will simply move on to the next offer.So how do you use the WIIFM to create magnetic marketing?Here are a few tips:Start by identifying your audience's pain points. What are they struggling with? What are their biggest challenges?Once you know their pain points, you can start to articulate the benefits of your offer. How will your offer solve their problems? How will it make their lives better?Be clear and concise. Don't beat around the bush. Get to the point and tell your audience what's in it for them.Use strong verbs and active voice. This will help to make your messaging more engaging and persuasive.Use testimonials and case studies. This is a great way to show your audience that your offer works.Tune in to learn more about my CONVERSION EQUATION for Magnetic Marketing!*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

The digital learning market is growing rapidly, and with it comes the opportunity for businesses to create and sell online courses. But before you jump in, it's important to ask yourself if now is the right time for you to create an online course.✨Here are a few things to consider:Do you have a topic that you're passionate about and that you have expertise in? This is essential, as your passion and expertise will be what drives your students to learn from you.Is there a demand for the course you want to create? Do some research to see if there are other online courses on the same topic, and if so, how well they're doing. If there is a demand, it will be more likely that you'll be able to attract students to your course.Do you have the time and resources to create an online course? Creating an online course takes time and effort, so it's important to make sure that you have the time and resources to commit to it.If you've answered yes to all of these questions, then now might be the time to create an online course! To learn more about how to create and sell a successful online course, check out my website to learn more about creating a SIMPLE STEP-BY-STEP SYSTEM TO CREATE AN AUDIENCE-GROWING, PROFIT-GENERATING MINI-COURSE: https://www.maryczarnecki.co/optin-course-checklist-1 *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Are you looking for ways to feel more confident with sales, to stand out from the competition and get the big YES from your customers?If your answer is yes, you’re in for a treat this week because we will be having Kay Miller, an expert on Uncopyable Sales! She is the first woman ever hired for outside sales by Amerock, a division of Anchor Hocking, she built her formidable sales career by emphasizing long-term relationships over one-time deals. Kay was later hired by Walker Exhaust, a division of Tenneco, and the largest automotive muffler manufacturer in the world. While there, she was named Walker’s Salesperson of the Year, an accolade that earned her the nickname “Muffler Mama.”Kay has been a top sales performer ever since, and now speaks and consults. She’s the author of the new book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell Your Competition. The book has been called “The most fun sales book you’ve ever read,” and is packed with powerful strategies as well as specific actions you can start using immediately to make more sales.Catch this week’s episode and get to know more about Kay Miller’s expertise!BONUS!!!Get Kay’s free ebook: www.uncopyablesales.com/stickynotesCONNECT WITH KAY HERE:kay@theadventure.comhttps://www.linkedin.com/in/millerkay/https://www.uncopyablesales.com/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Learn the marketing secrets of the biggest business-to-business companies and learn how to implement them in your business on this week’s episode with our Special Guest Expert, Mike Maynard!Mike is the CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.✨Stay tuned this Thursday to learn more about Napier’s marketing tips straight from their mastermind!BONUS!Listen to Marketing B2B Technology for more useful tips: https://marketingb2btech.napierb2b.com/CONNECT WITH MIKE at mike@napierb2b.com*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Are you looking for ideas to tell your story effectively?Worry no more because this week’s Sticky Note Marketing Episode Guest Expert can definitely help you turn your simple ideas into Can-Do ideas!Anthony Butler is a highly regarded expert in brand storytelling and digital marketing and has been helping businesses grow since 2008. He is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system - which he will be sharing during the episode.Join us this Thursday as we discuss everything about ideas, storytelling, and his book, PRIMAL STORYTELLING: MARKETING FOR HUMANS!CONNECT WITH ANTHONY HERE:anthony@primalstorytelling.comwww.primalstorytelling.comprimalstorytelling.com/podcast*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Are you someone having trouble finding balance between work and your role as a parent to your children?🤔If your answer is yes, then this episode is for you! For this week’s episode of Sticky Note Marketing, I am featuring ✨Heather Greco✨.She is a full-time Productivity Coach but at the same time, a busy mom of three. Known as the founder of Chaos N’ Cookies, which aims to help keep moms from crumbling. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women, she created the Chaos Control System to equip moms to overcome their own objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home!For new biz owners, she also helps simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-tos and hands-on coaching.She has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos. CONNECT WITH HEATHER HERE:heather@chaosncookies.comhttps://www.instagram.com/theheathergreco/https://www.facebook.com/heather.greco1/Know more about Chaos N’ Cookies here:Chaosncookies.comhttps://chaosncookies.com/https://www.instagram.com/chaosncookies/https://www.facebook.com/Chaos-n-Cookies-111324364538688https://chaosncookies.com/shop/https://chaosncookies.com/podcast/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Another week, another Special Guest Expert for our Sticky Note Marketing Episode!For this week, we have the best-selling author, entrepreneur, coach, and engaging geek - Jennifer Buchholz. She has worked in higher education, training, and development for over 20 years. ✨When she realized that traditional methods weren’t helping her students thrive—she founded Excel & Flourish. Based in Milwaukee, Excel & Flourish helps organizations and teams improve productivity and reduce frustration with Microsoft products through fun technical skills training. The result? Amped-up collaboration and better success across every aspect of their business and work. 💭If you want to learn more about her work, make sure to catch the episode on Thursday!Connect with Jennifer here:https://www.linkedin.com/in/jenniferbuchholz/ https://www.excelandflourish.com/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

This year’s FIRST Special Guest for Sticky Note Marketing Episode is none other than Nancy Giere!Nancy is a course creation expert. She works with businesses of all sizes from solopreneurs to Fortune 100 companies turning their expertise into high profit courses. She creates engaging, fun, and interactive programs that get results.💭She is also a great speaker and known for her dry wit and sense of humor and loves to say funny things in the moment on or off stage and is skilled at designing creative solutions for: Software Implementation and Training Sales Enablement Change Management Performance Improvement Leadership & Management DevelopmentGet in touch with her here:https://nancygiere.com/nancy@nancygiere.comhttps://www.facebook.com/nancy.gierehttps://www.linkedin.com/in/nancygiere/BONUS!New Book: https://nancygiere.com/book/  - Bundle Your Brilliance: Turn Your Expertise into Profitable Online Courses*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Our last Sticky Note Marketing Expert Series Episode for this year is fast approaching!✨ We’ll have none other than Sarah Noel Block, a writer, editor, and a content marketing strategist for facilities services, construction, medical and real estate products, and SaaS companies. She will be sharing her expertise relating to works with time-strapped marketers in mid-sized B2B industries to build high-impact marketing without increasing headcount! This last episode is loaded with lots of learning nuggets so make sure you catch it live on December 21st, 8 AM!Get in touch with Sarah on:hello@sarahnoelblock.comhttps://www.instagram.com/sarahnoelblock/https://www.youtube.com/c/SarahNoelBlock/videoshttps://www.linkedin.com/in/sarahnoelblock/https://www.sarahnoelblock.com/*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Another week, another Sticky Note Marketing Guest Expert! ✨I’m excited to share that we’ll be having Wanda Toro Turini, also known as Dr. Wanda or “THE Nerdy Girl Entrepreneur”.  She is a dynamic entrepreneur, an inventor and the host of the Rock-It Fuel Podcast. Her texting platform, Ketchwords.com, helps experts who speak and do media interviews, connect with their Anonymous Fans and stop leaving money on the table. She's a unique combo of someone who’s analytical and creative, and is a Rock Star in marketing and audience engagement. This one’s going to be an exciting episode so make sure to catch it! Get in touch with Wanda on:https://ketchwords.comwanda@ecofilesmobile.com FREE GIFT for the audience! Text IMPACT to 411321 to receive "How To Transform Your Talk Into A Lead Generating Machine" and other resources to master every appearance. Outside of the US? Use WhatsApp to text IMPACT to 1-909-741-1321.*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.