Sticky Note Marketing with Mary Czarnecki

Welcome back to Sticky Note Marketing! In part two of our "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" series, we’re diving into the heart of every great creative brief: the insight. Learn how to uncover those powerful “aha” moments that drive audience action. With real-world examples, like Experian’s emotionally resonant campaign, this episode will inspire you to think beyond surface-level observations. Don’t miss it — tune in now!*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sticky Note Marketing, we kick off our exclusive three-part series on "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" where we’re sharing how to get started with Mary Czarnecki’s proprietary approach to creating high-impact creative briefs. Discover why understanding your audience beyond demographics is the first and most crucial step. Learn how brands like Caterpillar have used in-depth audience profiles to create campaigns that stand out. Ready to take your briefs to the next level? Tune in now and start building better connections with your audience! *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In this engaging discussion, Cat Orsini, founder of Action Incubator and networking expert, reveals powerful strategies for transforming your connections into business opportunities. She emphasizes the significance of intentional networking and nurturing relationships over mere transactions. Listeners will learn effective follow-up tactics that keep them top of mind without being pushy. Cat also shares tips for overcoming networking anxiety and leveraging existing connections for greater lead generation, making it a must-listen for anyone looking to enhance their business growth!

Unlock the Power of Relationships: A Conversation with Scott GratesTired of chasing leads and cold calling? Ready to build a business that runs on autopilot?💭Join us on the Sticky Note Marketing Show as we dive deep into the world of relationship marketing with the visionary entrepreneur, Scott Grates.In this episode, you'll discover:📈The secret sauce of referral marketing: Learn how to leverage your existing network to generate consistent leads and sales.🤝How to build authentic relationships: Discover practical tips on how to connect with people on a deeper level. 🧠The mindset shift needed for entrepreneurial success: Overcome self-doubt and embrace a growth mindset.🚀Real-world strategies for implementing relationship marketing: Learn how to integrate these principles into your daily business activities.Don't miss this opportunity to gain valuable insights from a seasoned entrepreneur!PS: Want to learn more about Scott Grates and his work? Check out his website and socials for additional tips and strategies.🔗https://www.scottgrates.com/🔗https://www.instagram.com/scottgrates/🔗https://www.linkedin.com/in/scottgrates/#relationshipmarketing #businessgrowth #entrepreneurship #smallbusiness #podcast #stickynotemarketing*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Feeling overwhelmed by marketing options for your startup? 🤔 Don't worry, you don't need a massive budget to make a big impact!💥Join us this week for a special episode featuring Lily Garrett, a seasoned marketing strategist at MAXIA Marketing. She specializes in identifying foundational issues and building robust marketing frameworks for effective positioning, consistent branding, and reliable lead generation. Together, we'll break down effective strategies for early-stage businesses.Here's what you'll learn:👉Validate your idea: Don't fall in love with your product before the market does! Lily recommends reading "The Mom Test" to ensure your idea solves a real problem.👉Focus on foundations: Get your audience research, messaging, and positioning dialed in before diving into tactics.👉Leverage free marketing tools: Reddit, LinkedIn Sales Navigator, and user-generated content (UGC) can be powerful drivers of growth without breaking the bank.👉Prioritize ruthlessly: Focus on your marketing "sweet spot" - the things your company does best and where your audience hangs out.👉Hire for attitude over skills: Early-stage startups thrive with scrappy, enthusiastic team members who can learn and adapt.Ready to take action? Comment POWERHOUSE if you want to be tagged when the episode uploads!✨Connect with Lily:🔗https://www.linkedin.com/in/lilly-garrett/🔗https://maxiamarketing.com/booking#StickyNoteMarketing #startupmarketing #marketingtips #limitedbudget #entrepreneurlife*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Want to know how to turn complex, high-tech innovations into products that consumers actually use and love?🤔 Join us as we chat with Rani Al Hajji, a global expert in innovation and sustainability in the Fast-Moving Consumer Goods industry.🚀In this episode, you'll learn:The importance of consumer-centric innovation: Discover how to ensure that your innovations not only meet consumer needs but also resonate with their desires.Strategies for integrating sustainability: Learn practical tips for incorporating sustainability into your product development process without compromising effectiveness.Leadership lessons from a seasoned expert: Gain insights into how to lead large teams and drive innovation in a fast-paced environment.Overcoming challenges in the FMCG industry: Understand the unique challenges faced by companies in the fast-moving consumer goods sector and learn how to navigate them successfully.The power of cross-functional collaboration: Discover the importance of working together with diverse teams to achieve innovation and sustainability goals.Connect with Rani to learn more!🔗ranialhajji24@gmail.com 🔗https://www.linkedin.com/in/rani-al-hajji/ *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Tired of struggling with sales conversations? Feeling unsure about your approach?Join us as we dive into the world of authentic sales with expert Theresa French, CEO and Founder of Sellmark Sales. Theresa shares her invaluable insights on how to build confidence, overcome the "ivory tower syndrome," and transition from friendly conversations to successful sales.Overcoming the fear of rejection and building confidenceCrafting compelling conversations that resonate with your audienceIdentifying and addressing common challenges faced by non-traditional salespeopleTransforming your sales approach to be more authentic and effectiveDon't miss out on this opportunity to learn from a seasoned professional and take your sales game to the next level!Want to learn more from Theresa? Connect with her on these platforms:LinkedIn: https://www.linkedin.com/in/tjsellingcoach/Website: https://theresa.podvantage.ai/ Here's a BONUS for you! Get Theresa's CARE Conversational Guide:https://sellmarksales.com/care*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Are you an e-commerce brand heavily relying on Amazon? It's time to rethink your strategy!🤔In this week’s episode of the Sticky Note Marketing Show, we chat with Dylan Lam (aka “Digital Dylan”), the mastermind behind Omirank, a digital marketing agency specializing in helping e-commerce brands succeed online.📈🚀Dylan shares valuable insights on why diversifying beyond Amazon is crucial for long-term success. He discusses strategies like crowdfunding and exploring other platforms to mitigate risks and expand your reach.Here’s what you’ll learn:The importance of product validation: Avoid costly mistakes by testing your product before investing heavily.Diversify your sales channels: Don't rely solely on one platform. Explore options like Kickstarter, Shopify, and social commerce.Mitigate risks: Protect your business from unexpected challenges like platform suspensions and policy changes.Want to take your e-commerce business to the next level?💡Don't miss out on this opportunity to transform your e-commerce business and unlock its full potential. Let's diversify and build a sustainable future for your brand!To learn more about Dylan and his company, you may visit his website here: https://omirank.com#StickyNoteMarketingShow #Ecommerce #Amazon #Diversify #DigitalMarketing #Entrepreneurship*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Get ready to level up your social media game! Join us for an enlightening episode of the Sticky Note Marketing Show featuring the incredible Karlyn Ankrom, founder of Oh Snap! Social and creator of the Snapchat Fan Firestarter Framework. Karlyn is a master strategist who knows how to turn your social media presence into a powerful lead generation tool. In this episode, she'll share her secrets on:Creating meaningful content that connects with your audienceBuilding a strong personal brand that stands outStaying up-to-date with the latest social media trendsMeasuring what matters to track your successWhether you're a seasoned marketer or just starting out, Karlyn's insights will help you take your social media strategy to the next level. Ready to unlock your social media potential? Tune in to this week's episode and start implementing these game-changing tips today!To learn more about Karlyn and what shoe does, visit facebook.com/ohsnapsocial or ohsnapsocial.com#SocialMediaMarketing #ContentCreation #PersonalBranding #StickyNoteMarketingShow*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Want to finally crack the code on organic and paid advertising?Our latest episode features marketing expert Colton Havens, who spills the tea on what REALLY works (and what doesn't) to attract new customers!Here are some key takeaways you won't want to miss:Start with organic! Colton recommends creating short, engaging videos with clear copy (even if you don't show your face!).Consistency is key! Don't expect overnight success.Paid ads can scale your success! But before you dive in, ensure you have a strong funnel set up with a low-ticket offer to capture leads.Track your numbers! Data is your friend. Analyze your conversions and funnel metrics to see what's working and what needs tweaking. Ready to learn more? Listen to the full episode wherever you get your podcasts!P.S. Don't forget to grab your sticky notes and jot down all of Colton's golden nuggets and don’t forget to visit his website: masterclass.yescolton.com __________________________________________________________CONNECT WITH US ON OUR SOCIALS!🌐Website: www.maryczarnecki.com 🎬YouTube: tinyurl.com/maryczarnecki📍Facebook: facebook.com/maryczaronline📍Instagram: instagram.com/maryczarnecki_📍LinkedIn: linkedin.com/in/mczarnecki/GET ACCESS TO EXCITING FREEBIES!📌tinyurl.com/maryczarfreebies Hosted on Acast. See acast.com/privacy for more information.