Demand Generation Club Podcast

Aaron Ballew is vice president of demand generation at Ping Identity, where he leads integrated campaigns, event marketing, digital operations and pipeline analytics. Aaron is an engineer turned marketer, having started his career in telecommunications before jumping into identity security.

Welcome to a new episode of the DemandGen Club Podcast. Our guest today is Be'Anka Ashaolu, Director of demand generation at Propel, the platform that helps companies build better products and offers a single source of truth for product success. Be'Anka is in charge of all demand generation and marketing operation activities at Propel. Prior to Propel, she was Director of Marketing at Dor, and before then, she was in charge of demand generation at RetailNext, where she managed a cross functional team of seven people for ABM program execution. She's an experienced demand generation professional with demonstrated success building lead engagement engines that convert through the funnel.

This is the intro episode for the new DemandGen Club Podcast. In this episode, Franco Caporale, Founder & CEO of SaaSMQL, will share 10 lessons learned during his 10+ years in B2B demand generation.