The Influencer Podcast

In this episode, I had the pleasure of chatting with someone whom I consider to be an Instagram icon, and that is none other than Tezza Barton! In this conversation, Tezza brings us along her journey into the influencer world, how she found her unique style by focusing on her love for creating visual content and storytelling, and how all this eventually led to her becoming one of the first influencers in the space to monetizing her brand!Tezza also talked about the challenges faced when launching products such as her famous presets and collage kits, and revealed her top advice for aspiring influencers and entrepreneurs when it comes to monetizing your content. So if you’re looking for valuable insights and practical advice on building a sustainable and successful brand from one of the OG influencers on Instagram - this episode is a must-listen!  [NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you. In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!)Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now! KEY POINTS:- Tezza's definition of influence and her journey from photographer to influencer - How to fuse your expertise and passion into a monetizable business- Building the confidence to stand out and find your unique style in the influencer space - The driving factor behind Tezza’s preset product and app launch - Tezza’s most difficult obstacles and lessons learned from launching her own products- The keys to Identifying and understanding your ideal customer - Future plans and what to expect on the Tezza app - Tezza’s biggest win and biggest challenge in the last year - Advice for anyone starting out or feeling stuck in their journey QUOTABLES:“Don't quit. I promise if you're consistent, things will come." - Tezza Barton"Feel the fear and do it anyway." - Tezza Barton“The more you share your creativity, the more you grow and the more you can evolve." - Tezza BartonMust Haves This Month! [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life![KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer RESOURCES: Tezza BartonIG | @tezza.bartonGet The Tezza AppIG | @tezza[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

In this podcast, Marianna Hewitt shares her journey from influencer to co-founder of Summer Fridays skincare brand, discussing content creation evolution, platform selection, and successful brand building tips. She reveals insights on strategic brand growth, navigating the influencer industry, securing deals with Sephora, and the impact of influence on well-being.

Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money.I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the end, because I’m also sharing how giving into my fear of spending money ended up costing me $700,000 in my business.So if you’re looking to discern between blindly spending and strategically investing in your business, and multiplying your earnings by being intentional with your money - then this episode is for you![NEW!!] Join me for an exclusive FREE masterclass where I reveal five strategic steps to elevate your brand, boost visibility, and secure consistent income. If you're tired of the money worries and are ready for a clear action plan, this masterclass is for you. In this masterclass, you will discover the secrets to passive income, sustainability, and content that resonates. It’s time to say goodbye to blindfolded darts and hello to a well-defined strategy. (Plus, snag a free gift, the Instagram Growth Guide 2024 edition, when you sign up for this masterclass!)Don't miss your chance for a start-to-finish brand growth plan - Save your FREE seat now! KEY POINTS:- 3 key considerations when spending in your business - Understanding the dire costs of inaction and letting fear dictate your decisions- How one inaction cost me $700,000 in my business - The importance of using the right tools and strategies for maximum efficiency - What to look out for when you’re building your dream team - Why you need to find trusted coaches and sources to learn from and invest in QUOTABLES:“Fear, particularly the fear of spending money, can be way more of a costly adversary than a costly protection.” - Julie Solomon“You either learn or you win, but you don't lose.” - Julie SolomonMust Haves This Month![JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Today, we’re going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I’m going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action. I’m going to walk you through this formula step by step so that you can get started on setting that strong foundation for your sustainable business while also building a brand that has a loyal and engaged audience. So if you want to work smarter when it comes to accelerating your brand and building a sustainable business, then you’re going to love this episode! NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! KEY POINTS:- The biggest reasons behind the costly mistakes we make in business- The 6 foundational levels you must build in your business to accelerate your brand- How my Brand Accelerator Formula helped me secure my first multi 6-figure book deal- 3 guidelines to build your brand and create multiple income streamsQUOTABLES:“The key here that many people miss is that your audience needs to find it meaningful too, not just you. This isn't just about what you want to create; it's about what your audience needs and wants from you.” - Julie Solomon“The more that I root into the simple; the more that I lean into the foundation, the bigger and more powerful my brand becomes.” - Julie SolomonMust Haves This Month![JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Hello my friends! Today’s conversation is with none other than renowned business and life coach Kelsey Murphy. Having been featured in publications like Forbes and Business Insider and worked with major brands such as Lauren Conrad, Kelsey spills the beans on the small but powerful steps she took to get from an introverted advertising professional to the owner of her now successful coaching business. Kelsey and I talk about the importance of embracing who you are (including your weaknesses!), taking action, and surrounding yourself with a like-minded community. She also shares her fail-proof 15-minute daily hack that you can use to get over your analysis paralysis and start taking action toward your goals. If you’re looking for a dose of empowerment and inspiration to take up space in the world, then this episode is for you! NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! KEY POINTS:- How Kelsey gave up corporate success to pursue her true purpose in coaching - How to follow your intuition, overcome your limiting beliefs, and embrace your weaknesses- Kelsey’s 15-minute daily hack to help you get from belief to taking action - What it means to be empowered and take up space in the world - How Kelsey cultivates her impact & influence in her life & business - The importance of having a community & support system of like-minded people - Kelsey’s biggest mission and vision to bring to fruition this year QUOTABLES:“You have to want to be creating something that's bigger for the world, otherwise, you're gonna get lost.” - Kelsey Murphy “Influence means showing up in a way that you feel proud of.” - Kelsey MurphyMust Haves This Month![JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!Kelsey Murphy IG | @kelseymurphyTune in to the Whiskey & Work Podcast RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since. We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging her audience and the subsequent drop in numbers is ultimately a sign of growth and alignment, because if your people-pleasing tendencies don’t die, your business will. So if you’re looking to break free from your addiction to approval, this episode is a must-listen. Your true tribe is out there waiting for you - tune in with me and Allie to find out how to attract them! NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! KEY POINTS:- The evolution of Allie’s decluttering business journey - The dangers of people pleasing & pigeonholing yourself as a personal brand - Allie’s moment of realization that led her to embrace authenticity - Navigating her divorce announcement in the online space - How to lead with empathy and loving detachment  - The rule of repelling and attracting people by practicing authenticity - Allie’s actionable tip to stop editing yourself for others- About Allie’s Becoming Her Collective QUOTABLES:“Being a personal brand will put you in direct conflict with any people-pleasing tendencies that you have, and it has to die, or your brand will.” - Allie Casazza“I hated who I was when I got on camera. I hated who I was when I was in the Allie Casazza brand because it wasn't really me." - Allie CasazzaMust Haves This Month![KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!Allie Casazza Join the Becoming Her CollectiveIG | @allie_thatsme FB | @alliecasazzablogRESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

In this episode, I’m sharing an awesome conversation I had with Tyler J. McCall, speaker, consultant, podcast host, and someone I consider an expert in building a loyal & engaged Instagram community.We talk about why Instagram is such a great place for organic growth and connection with your audience, and the tools & strategies you can use to effectively connect with your following. Tyler also shares practical tips on getting started with Instagram Stories, especially if you’re unsure of where to start or maybe feeling a little scared to show yourself on video! Tyler even debunks the myth that a large Instagram following is everything; instead, he encourages you to focus on quality engagement and building relationships with your existing followers (and shows you exactly how to do it!)So if you’re looking to convert your followers into fans, and ultimately, into buying customers, this episode is a must-listen! NEW!! Elevate your brand to new heights! JOIN MY LIVE AND FREE BRAND BUILDING BOOTCAMP in February for an empowering journey. It's time to (re)clarify your brand strategy, eliminate overwhelm, and build a sustainable business! Over 5 action-packed days, discover the secrets to solidifying your strategy, ensuring that 2024 becomes the year you captivate your audience and boost revenue – all without getting lost in the noise of countless online marketers. Gain a clear content direction, turbocharge your social media presence, and skyrocket engagement. Equip yourself with practical brand growth strategies that can be implemented immediately. Don't miss out on this transformative experience! Secure your spot now and make 2024 your brand's breakthrough year! KEY POINTS:- What makes Instagram an ideal space for organic engagement with your audience - Tyler’s tips for sharing compelling stories on Instagram - Why your Instagram following means nothing (and why smaller followings are advantageous!) - What to do if you’re unsure of what to share on Instagram Stories- Tyler’s biggest lessons learned from creating connections & communities - Ways to get to know more about your Instagram followers & what content they like QUOTABLES:“It's not about fame. It's not about being Insta-famous. It's about using your influence to benefit your followers.” - Tyler McCall“Your following means nothing if they're not engaging with your content.” - Tyler McCallMust Haves This Month![KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!Tyler J. McCall IG | @tylerjmccallEnroll in the Follower to Fan Academy! RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

In this episode, I had the pleasure of chatting with Nicole Walters, an incredible entrepreneur, business strategist, and author of Nothing is Missing, a personal memoir on uncovering the truth about your inherent value and potential. Nicole dropped some serious wisdom about building a successful business, and hint: it’s got absolutely nothing to do with the latest online trends! We also take a quick look back in time as we chart the evolution of online business tools & strategies, and reveal the ones that have truly stood the test of time. So, if you're ready to ditch these online trends for some good ‘ole basic timeless strategies, Nicole's insights and experiences will leave you feeling inspired and ready to take on the world!NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence. KEY POINTS:- Nicole’s transition from corporate & side-blogging to full-time entrepreneurship- Advantages & challenges of starting a business in different eras- The power of utilizing basic corporate strategies in a trendy industry- Using influence responsibly and authentically in the online space- The inspiration behind Nicole’s book Nothing is MissingQUOTABLES:“Everyone thinks when you start your business, you have to come up with something crazy unique. The “boring” thing done really well and taught well for consistent, replicable results IS unique.” - Nicole WaltersNicole WaltersEver felt like something’s missing in your life? Dive into Nicole’s journey and uncover the truth about your own inherent value and potential. Get your copy of Nothing Is Missing - A Memoir of Living BoldlyIG | @nicolewaltersFB | @MonetizeThyselfLinkedIn | @napnicllcMust Haves This Month![KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Hello friends! In this episode, I am going to give you a step-by-step roadmap to building and growing a brand that will give you the potential for unlimited growth. I dive deep into topics such as identifying your purpose, creating a solid brand strategy, and narrowing down on your ideal audience. I also share valuable insights on how to do market research the right way, the importance of having an email list, and why you should be creating your own products and services. This is truly a roadmap to building a sustainable and thriving brand in a crowded online space.It’s a long and daunting journey, but with the right foundations in place, you can definitely achieve unlimited growth potential in your business. Tune in to find out how! NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence. KEY POINTS:- The powerful relationship between service and abundance - Why you need a strong core influential foundation for sustainable growth - Step 1: Identify your purpose- Step 2: Develop a solid brand strategy - Step 3: Niche down and narrow into your target audience- Step 4: Give your community a place to congregate - Step 5: Create your own products and services - Step 6: Focus on growing & scaling your business- Small steps you can take if you’re not sure where to start QUOTABLES:“In order to have more abundance, you have to be of service.” - Julie Solomon“It's not always about doing more, but it's about serving your community in a way that actually changes lives.” - Julie SolomonMust Haves This Month![KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

In this powerful conversation, I’m letting you in on how to shed old ways of doing things that no longer serve you, and more importantly, how to step into your decision-making power. From sharing my personal experiences on shedding old beliefs to uncovering insights on how I not only make but stand confidently in my decisions, this episode is going to show you just how impactful your decision-making can be on your business growth, visibility, and revenue. So if you’re looking to take inspired action, elevate your business, and create a meaningful and lasting impact, this episode is a must-listen. Join me as I step into my decision-making power and discover how you can do the same!NEW!! Grab your free copy of the SUSTAINABLE AUDIENCE GROWTH Guide. The surprisingly simple way to build your audience (without having to post on social media every.single.day!) The Sustainable Audience Growth Guide teaches you a powerful and efficient way to think differently about audience growth so that you work smarter and not harder while building your brand and bottom line. This is the must-have for anyone serious about creating multiple income streams on the back of a solid social media presence. KEY POINTS:- How making powerful & inspired decisions impacts your revenue & growth- How to step into your decision-making power & create new ways of making decisions- Tap into the power of asking for help and guidance- The importance of surrendering and letting go of controlQUOTABLES:“I don't hustle for these opportunities. I receive them because I've put myself in a position of authority and visibility by standing in some very powerful decisions that I've made.” - Julie SolomonMust Haves This Month![KARTRA, your all-in-one marketing solution] Visit www.juliesolomon.net/kartra and use coupon code INFLUENCER for a FREE 30-day trial.[JOVI, reduce the impact of pain during every phase of the menstrual cycle] For 40% off your order, head to www.MeetJovi.com/INFLUENCER and use code INFLUENCER[HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!RESOURCES: [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.