Woman of Influence

Have you ever stopped and wondered if you’re doing things right when it comes to contracts as an influencer? Or when you actually need one vs. don’t? Well you’re in luck! Christina Scalera is today’s guest, and the girl is FULL of brilliance. An attorney and now CEO of The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches, Christina lists brands like Jenna Kutcher, Rising Tide Society, and HoneyBook as her clients - among many others. In today’s show, Christina gives us a lesson on Contracts 101 and shares secrets she usually reserves for her impressive client list. Plus, Christina shares her incredible journey through a disingenuous landscape of influence - and how she got out. More importantly, she shares how she found her true calling in the contract world and the tips we can all take if things aren’t feeling right. And you will NOT want to miss her guideline for recycling content in an authentic way. Seriously, she lays out exactly how to make your content work for you, and it’ll change your business - I guarantee it.

Today’s show is all about creating and maintaining a streamlined, consistent online presence. From your blog to your social media to your whatever, it’s imperative to clearly show your brand from platform to platform. I’m especially honing in on the tips for consistent social media platforms, and sharing my secrets to getting there - which goes beyond using the same filter, by the way. From tips on captions to imagery to engagement, I guarantee you’ll leave this show wanting to make some changes. And you’ll know the power of a consistent brand + how to get there! Plus, I’m sharing the apps that can help get you there. You’ll be able to download these today and start improving your influence in a matter of minutes. So, are you ready to get a cohesive, clear, streamlined online brand? Listen in! Free tip sheet ‘How to Keep Your Online Brand Consistent’: juliesolomon.net/ii16 Related blog post: https://www.juliesolomon.net/blog/how-to-keep-your-brand-consistent?rq=branding Influencer Insights Episode 9 (setting goals for summer): juliesolomon.net/ii9 Influencer Insights Episode 15 (defining your true brand): juliesolomon.net/ii15 For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

This week, we’re bringing major girlboss vibes with the one and only Jaclyn Johnson. If you’re a female in the creative space, you’ve likely heard of the uber successful Create & Cultivate Conference and website, which Jaclyn is the CEO of Create & Cultivate. Prior to Create & Cultivate, Jaclyn founded her first company, a creatively-driven marketing, influencer and events agency. And y’all, she was only 23 years old! Clearly the girl is a creative force with business on the brain and motivation to boot, and I can’t wait for her to share her honest, effective tools with us today.

Whether you never truly honed in on your brand or are feeling inauthentic to your current one, today’s show is right up your alley. Today’s episode goes into what branding mistakes you might be making (without realizing it), how to define your brand, and the questions to ask if you don’t know where to start. I walk you through the practices that have not only shaped my own brand, but countless influencers who I’ve had the honor of working with. It’s time to focus in on your mission, the problems you’re solving as an influencer, and to give your audience the brand they are looking for in you. It’s time to feel AMAZING about your brand. The best part? It only takes 15 minutes to redefine your brand. Promise! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To dive deeper into each episode with myself and other podcast listeners and receive exclusive bonuses relating to the show come join the Influencer Podcast Facebook group. Free ‘Define Your Brand Sweet Spot’ worksheet: juliesolomon.net/ii15 Blog Post on Defining Your Brand: https://www.juliesolomon.net/blog/how-to-define-your-true-brand-sweet-spot-in-15-minutes?rq=b For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Calling all Instagram users! This is the show for you! Tyler McCall, an Instagram Marketing Specialist, blew me away with his simple yet effective ways to grow on Instagram, and more importantly, how to completely shift your efforts on the app. From Instagram hacks to the one thing that’s changed his business on the app, Tyler lays it all on the table. He talks about the top trend that you might NOT be doing - and why it’s so, so important to start. He also reveals how to go from last-minute “Oh crap! I better post” posting to making the process 1000% easier, which I loved. He has amazing ideas for creating a better story and taking the focus OFF yourself when posting on Instagram. I know that might sound backwards, but it’s not, and Tyler explains more in the show. We also cover 3 tips on getting people excited to follow your account which are EXCELLENT. Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag Tyler (@tylerjmccall) and I (@julssolomon)!

Today’s show is another round of Q+A’s directly from a listener, and we’re talking Instagram and niches. If you’ve ever wondered if your Instagram feed should be curated and dreamy OR if it should be real and more unfiltered, I’m answering that. If you’ve ever wondered whether you should niche down or focus on a few aspects when it comes to your brand, I’m answering that, too! I’m even giving 4 action items that you can work on directly after listening. These tasks will teach you what you should be putting on your Instagram feed, what your content should consist of, and how to not let Instagram overwhelm you. Plus, more! :) No more stressing about your feed or what you should be posting every day. This is a super quick, super simple episode that lays it all out for you. More on social strategy, Episode 20 of The Influencer Podcast with Jasmine Star: https://itunes.apple.com/us/podcast/020-how-to-resist-conformity-rework-your-social-strategy/id1229401800?i=1000391110565&mt=2 For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)!

Alex Michael May is a self- and body-positive influencer who is gracing us with an incredible show about loving yourself all while running a successful influence. And my favorite part about Alex? She’s seen incredible growth over the past couple years by doing one thing: being her authentic self. In today’s episode, Alex shares how she’s overcome playing small, learned to love herself, and built a successful influence even when she didn’t feel like a “typical” blogger. We also go into the motivational books that have changed her life and the mindset strategy she relies on daily. She also touches on being deemed a “body-positive influencer.” Business wise, Alex shares why not making a long-term strategy is a huge mistake and how to work with brands without alienating your audience. Such a great show for anyone who has ever struggled with fitting in, being heard, and loving yourself (so probably all of us right??)! Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag Alex (@alexmichaelmay) and I (@julssolomon)!

Today’s show is a simple map getting you to a strong, unique, streamlined PERSONAL BRAND - and more specifically, the 5 Steps to Building a Personal Brand. Yep, just five is all it takes - and it’s something you can get started on right after you tune in. Come learn the changes to make to your social media accounts, how to the smart network way, and how to build a killer brand along the way. Inc.com article: https://www.inc.com/jayson-demers/5-steps-to-building-a-personal-brand-and-why-you-need-one.html Lots more resources on branding: https://www.juliesolomon.net/blog-posts/

I’m coming at you 1:1 in this week’s episode for an intimate chat on 3 of the failures I’ve experienced as an influencer - and even more important - how I overcame them. We all know that being an influencer comes with a lot of uncharted territory and that there isn’t a magic guide. So, mistakes happen and it’s a huge game of trial and error - at least that’s how it’s been for me! But I will say I’ve learned A LOT in my time as an influencer, and I hope by sharing some of these “failures,” it opens up opportunity to improve your own influence. From a platform that wasn’t authentic, to learning to say no to certain things, I hope you enjoy this week’s show! Wanting even more Influencer Podcast and to further discuss this episode? Join our Facebook community for daily tips on how to uplevel your business & chat with myself and other listeners. Visit https://www.facebook.com/groups/theinfluencerpodcast/ to be a part of this wonderful community! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag me (@julssolomon)! The Influencer Podcast 040: When to Say No and When to Say Yes: Building Your Influence With Intention: https://itunes.apple.com/us/podcast/040-when-to-say-no-when-to-say-yes-building-your-influence/id1229401800?i=1000398986314&mt=2 Influencer Insights 006: When Should You Hire Help + Finding Your Dream Team: juliesolomon.net/06

In this week’s episode, I’m highlighting an industry trend that can not be missed. More specifically, I’m talking contracts and the trend that’s shifting the influencer industry to be even more legitimate. I’m covering what exactly this means for every side of influence (whether you're an influencer, brand, or agency), what you should be looking for in contracts, and how to start using contracts today. Plus, I’m giving out a FREE contract template. This template is all you need to start working with brands, and even if you already have a contract model, it’s a great checklist of what you might be forgetting. I’m also sharing tools to button up your business on the backend in general! If you're looking to legitimize your business or brand, this is a show that cannot be missed. Free Contract Template: juliesolomon.net/ii12 Episode 51 with Laurel Mintz: https://www.juliesolomon.net/pip-episodes/051-legitimizing-your-business-taxes-and-contracts Digiday article: https://digiday.com/marketing/influencer-marketing-growing/