The Self Aware Leader with Jason Rigby

Too often, leaders fall into the trap of confusing motion with progress—especially in marketing. Jason Rigby challenges listeners to stop treating marketing as a checklist and start leading it as a strategic system. Drawing on his experience as a CMO and entrepreneur, Jason frames inconsistent branding, scattered campaigns, and poor lead quality not as marketing problems—but as leadership gaps. This episode offers a reflective yet practical roadmap for leaders ready to build unity across their marketing efforts. Jason explores the psychology of brand consistency, the importance of defining a clear vision, and the leadership habits that bring coherence to chaos. Learn how to reverse engineer your customer journey, enforce brand guidelines, and create a frictionless path for engagement. If you're tired of wasting time and money on disjointed efforts, this is your call to self-aware action. Keywords: emotional intelligence, leadership strategy, marketing ROI, brand consistency, servant leadership Timestamps 00:00 – The Marketing Activity Trap: Motion isn’t momentum—fragmented efforts cost more than you think. 03:50 – Why Marketing Fails Without Unity: Disconnected messaging erodes trust and ROI. 07:25 – Consistency Wins Psychology: The human brain loves predictability. 11:10 – The Leadership Challenge: Marketing chaos is a symptom of unclear leadership. 15:00 – Four Roles of the Strategic Leader: Architect, aligner, enforcer, data-driven decision-maker. 22:30 – Red Flags of Fragmentation: Inconsistent visuals, conflicting messages, silos. 29:15 – Your Roadmap to Unity: Honest audits, clear vision, and channel strategy. 35:00 – The Ultimate Reward: Higher trust, shorter sales cycles, better leads. Quotes “Marketing is a strategic system designed to create and capture value.” “Fixing fragmented marketing isn’t a marketing problem—it’s a leadership challenge.” “When your brand looks, sounds, and feels the same, you build trust effortlessly.” Resources SelfAwarePodcast.com – Episodes, coaching, and leadership tools Jason’s Instagram – Direct contact and updates SWOT Analysis Guide – Assess your marketing unity Marketing ROI Metrics Explained (HubSpot) – Know what to measure

Episode Summary: Ever worked under a boss who blames, micromanages, or disappears in a crisis? You’re not alone—and you’re not powerless. In this episode of The Self Aware Leader, host Jason Rigby talks with corporate veteran and author Eric Charran to break down 9 types of toxic bosses and the real-life leadership tools you can use to rise above them. Drawing from decades in Fortune 500 boardrooms—including at Microsoft—Eric shares actionable strategies to help you manage up, protect your energy, and lead with humility—even when the leadership above you is dysfunctional. 🔍 What You’ll Learn: How to identify 9 common toxic boss archetypes (from “The Complainer” to “The Crisis Junkie”) Practical tactics for managing up with grace Why emotional intelligence is your superpower in chaos Tools for turning frustration into focused leadership Real-world stories of dysfunction—and resilience—from the corporate trenches 💬 Memorable Quotes: “Finger pointing is about ‘who’s going to burn for this?’ A growth mindset asks, ‘How do we learn and move on?’” “An emergency on your part doesn’t constitute one on mine.” “People quit leaders, not jobs. Be the leader they need by understanding them.” ⏱️ Episode Timestamps: 02:14 – The Blame Game: Why insecure leaders default to finger-pointing 07:33 – The Deer-in-Headlights Boss: How to manage up with empathy 13:21 – Crisis Junkies: The cost of emotional dysregulation 18:45 – The Complainer: Reframing negativity as useful data 24:10 – Forgetful Leaders: Coaching when memory fails 29:18 – Order Takers: How blind compliance erodes culture 33:56 – Emotionally Fragile Bosses: Navigating oversensitivity 40:30 – Attack Subs & Last-Minute Missiles: Defusing stealth sabotage 47:15 – Superman vs. Lex Luthor: Two toxic archetypes revealed 📚 Resources Mentioned: Have You Ever Had a Boss That… by Eric Charran Eric Charran on LinkedIn: linkedin.com/in/ericcharran 📣 Call to Action: Tired of managing up through dysfunction? Identify your boss—or yourself—in Eric’s framework and start shifting the dynamic. Subscribe, rate, and review The Self Aware Leader on Apple Podcasts or Spotify to stay grounded, grow your influence, and lead with clarity. 🎙️ More episodes at selfawarepodcast.com

In today's fast-paced world, seconds can mean the difference between a closed deal and a lost opportunity. In this powerful episode, Jason Rigby reveals the 5-Minute Rule—a proven leadership and sales strategy that 21x's your chances of converting leads into real appointments and sales. Whether you’re a sales leader, business owner, entrepreneur, or self-aware executive, mastering speed-to-lead response is non-negotiable for explosive growth. Discover why every second matters, how delayed response silently kills your sales, and how to build a high-performance team culture driven by speed, presence, and trust. Learn tactical frameworks for tracking lead KPIs, leveraging automation without losing the human touch, and cultivating leadership habits that dominate today's distracted, competitive marketplace. If you're serious about dominating sales, maximizing appointments, and leading with high self-awareness in your business, this is your wake-up call. The market rewards speed. The question is: are you fast enough?

Is your leadership aligned with your data practices? In this episode, Jason Rigby unpacks the 23andMe privacy disaster—and what it reveals about digital accountability. Learn how ethical data choices define modern leadership and why now is the time to act. Keywords: data ethics, leadership, data privacy, self-aware leader, digital trust

Unlock the transformative power of AI in leadership with this riveting episode of the Self Aware Leader podcast, hosted by Jason Rigby. Joined by Troy Plota, founder of Plotaverse—the world’s first all-AI social platform for creators—this conversation is a masterclass in high-agency leadership and resilience. From a 17-year-old “surf rat” photographer kicked out of his Florida home to a tech pioneer featured in GQ and Times Square, Troy’s journey embodies the self-aware leader’s ethos: own your path, serve others, and turn setbacks into systems that uplift. After Apple’s betrayal with his Plotograph app—a $6M giveaway followed by a lowball offer—Troy built Plotaverse to empower artists with customizable profiles, pixel-shifting patents, and equitable monetization, challenging Instagram’s 7.5% creator payouts. He shares how AI amplifies creativity, debunking myths that it “cheapens” art, and envisions a future of democratized filmmaking and dynamic digital art. Leaders will learn actionable strategies to embrace AI tools like Runway and Stable Diffusion, reframe adversity, and build communities that prioritize service. Troy’s collaboration with icons like Ellen von Unwerth and his Nvidia partnership for offline AI models highlight his visionary approach. Perfect for entrepreneurs, creators, and self-aware leaders seeking to leverage technology for impact, this episode offers practical insights on resilience, innovation, and leadership in an AI-driven world. Discover how to transform pain into purpose, lead with authenticity, and join the Plotaverse revolution. Tune in now to unlock your creative superpower and take bold action. Subscribe to Self Aware Leader for weekly episodes on leadership, personal growth, and cutting-edge innovation. Download Plotaverse, follow Troy (@troyplota), and start building your legacy today! Guest Bio Troy Plota is a photography legend turned tech innovator with over 30 years in the creative industry. Known for dynamic, display-based imagery, he’s worked with top celebrities and brands, earning features in GQ and pioneering a Times Square digital billboard shot with a digital camera. As founder of Plotaverse, Troy launched Plotograph, the world’s first app to animate stills, hitting #1 in the App Store with over 10 million downloads. An early AI adopter, he now leads Plotaverse, the first all-AI social platform empowering artists. Troy is also a speaker, consultant, and host of The Why of AI, inspiring creators to embrace AI. Website: troyplota.com Plotaverse: plotaverse.com Plotagraph Pro: plotagraphpro.com X Handle: @troyplota Instagram: @Plotagraph Episode Overview In this powerful Self Aware Leader episode, host Jason Rigby sits down with Troy Plota to unpack his mythic journey from a teenage outcast to a tech visionary. Troy shares how resilience, service, and AI-driven innovation fueled Plotaverse’s rise as an artist-first platform. The conversation dives into overcoming betrayal, embracing AI as a leadership tool, and building systems that empower others—a blueprint for self-aware leaders to own their impact. Key Moments & Topics Troy’s Heroic Origin (00:01 - 03:24) Troy reflects on his Florida “surf rat” days, defying his father’s doubts to pursue photography at 17 with just a camera. His move to Miami and Atlanta sparked a career in fashion, advertising, and celebrity photography. Key Quote: “I just picked up my camera and I’ve never had another job ever since.” Jason’s Insight: “You started serving right off the bat… creating a ton of value.” Breaking into the Big Leagues (01:22 - 03:24) Troy’s hustle organizing modeling agency portfolios led to paid shoots and high-profile clients. His work landed in GQ and on a pioneering Times Square digital billboard—the first shot with a digital camera. AI: The Creative Superpower (04:12 - 06:02) Troy calls AI a “miracle,” comparing it to the film-to-digital shift, and collaborates with Ellen von Unwerth to push boundaries. He argues AI enhances creativity, enabling dynamic stills and films. Key Quote: “If you don’t embrace this, you’re going to be left behind.” The Apple Crucible (06:55 - 09:42) Apple’s promotion of Plotograph for the iPhone X launch led to a $6M giveaway, a lowball offer, and no promised exposure. A competitor copied his app, but Troy built Plotaverse, the first all-AI social platform. Jason’s Take: “This is age-old—making a profit off an artist… there’s always this boogeyman behind them.” Plotaverse: Empowering Creators (10:16 - 15:18) Plotaverse offers customizable profiles, pixel-shifting patents, and monetization, reinvesting ad revenue into artists. Key Quote: “I’ve designed the profile pages to be like your website… you dictate what goes first.” Unexpected Impact (12:14 - 13:34) Plotaverse helps hospital patients combat depression and powers visuals for electronic music shows. Highlight: “People would say, ‘I was in bed for months and literally addicted to your app… it saved my life.’” Debunking AI Myths (15:39 - 18:34) Troy addresses fears that AI makes art “too easy,” emphasizing prompting skills and accessibility via open-source models. Jason’s Insight: “Even the prompt… that should be monetized.” The Future of Creativity (20:11 - 23:19) Troy predicts AI will democratize filmmaking and transform static art into dynamic displays. Vision: “Things don’t have to be stationary anymore… it’s a combination of augmented reality and screens.” Data Visualization & Community (23:19 - 25:51) Plotaverse supports photographers, videographers, and data artists, amplifying innovative work like oceanographic visualizations. Troy’s Take: “Art has always been about what it makes you feel… now it can move.” Getting Started with Plotaverse (26:25 - 29:26) Troy invites listeners to download Plotaverse, explore uncompressed imagery, and unlock pro features after 50 posts/comments. A desktop version with Runway, Pika, and Stable Diffusion is coming, backed by an Nvidia partnership. Call to Action: “Go on, find some artists you love, and get inspired.” Actionable Takeaways for Self-Aware Leaders Own Your Path: Like Troy at 17, bet on yourself. Identify one bold move this week to pursue your vision, despite doubts. Reframe Setbacks: Time-box 24 hours to process a recent failure, then list three ways to turn it into leverage. Act on one within 48 hours. Embrace AI: Spend 30 minutes experimenting with an AI tool (e.g., Plotaverse, Stable Diffusion). Share one output with your network. Serve First: Find one way to create value for someone in your field (e.g., share a resource). Track outcomes over two weeks. Build Systems: Audit your projects. Tweak one process to give your team or clients more control, testing it in a one-week sprint. Memorable Quotes Troy: “In every way in life, it’s about service and just having faith in doing what you love.” Jason: “This is how AI is supposed to work—it helps us, makes us better, allows us to be more creative.” Troy: “I’m curating the top tools in the world… it’s not just about what we have in Plotaverse.” How to Connect Download Plotaverse: Available on iOS and Android Follow Troy: @troyplota on X, @Troyplota on Plotaverse Learn More: plotaverse.com, troyplota.com Plotagraph Pro: plotagraphpro.com Final Thoughts This episode is a rallying cry for self-aware leaders, entrepreneurs, and creators. Troy Plota’s journey—from a teenage outcast to a tech visionary—shows how resilience, service, and AI can transform leadership. Plotaverse isn’t just a platform; it’s a movement to empower creators over algorithms. Download the app, join the community, and ask: What’s my next bold move to own my impact? Subscribe to Self Aware Leader for more episodes that ignite your purpose and drive action. Stay awake, stay in action. Jason Rigby Host, Self Aware Leader Podcast

In this engaging discussion, bestselling author Jennifer B. Kahnweiler, an expert in introverted leadership, shares insights on how introverts can thrive in extrovert-heavy workplaces. She introduces her science-backed '4 Ps' framework—Prepare, Presence, Push, Practice—offering strategies to enhance leadership skills and avoid burnout. Jennifer busts common myths about introverts, emphasizes the importance of deep connections, and provides tips for cultivating inclusive work environments. Perfect guidance for introverts looking to lead authentically!

As high-agency leaders, we juggle relentless demands on our time and energy. The most successful among us don’t rely on chance—they design strategic daily routines that compound into extraordinary productivity, creativity, and emotional clarity. In this episode, Jason Rigby shares 15 leverage-building habits tailored for busy, self-aware professionals. These aren’t luxuries—they’re high-impact rituals that drive long-term success, backed by science and personal experience. From mindful morning coffee to podcast-powered walks, these routines fit into packed schedules and elevate performance. Whether you’re a CEO, entrepreneur, or team leader, this episode will inspire you to engineer your days with intention and lead with greater focus, resilience, and well-being. Key Takeaways: Small, consistent habits create outsized results in leadership and life. Routines like morning meditation, handwritten to-do lists, and tech-free starts amplify focus and creativity. Practical tips to integrate these habits without overwhelming your schedule. Actionable steps to start today for immediate impact. What You’ll Learn in This Episode Why daily routines are non-negotiable for high-performing leaders. 15 practical habits to boost productivity, creativity, and emotional resilience. How to leverage “found time” (like waiting in line) for growth. Science-backed benefits of habits like cold showers, gratitude, and morning sunlight. Tactical ways to prioritize tasks and avoid reactive firefighting. How to end your day for better sleep and tomorrow’s success. The 15 Daily Routines for Conscious Leaders Leverage Idle Moments with On-the-Go Reading What: Use Kindle or Apple Books to read during downtime (e.g., waiting in line). Why: CEOs read ~50–60 books/year. Micro-reading turns idle minutes into learning. Pro Tip: Keep a leadership or psychology book queued for quick bursts. Impact: Enriches knowledge, boosts patience, and leverages “found” time.   Walk and Learn with Podcast-Powered Walks What: Take 15–60-minute walks while listening to educational podcasts. Why: Walking boosts creativity by up to 60% (Stanford study). Pairs movement with learning. Pro Tip: Use Apple Notes to record ideas sparked during walks. Impact: Energizes body, sparks ideas, and taps ancestral storytelling habits.   Handwritten Clarity with a Moleskine To-Do List What: Jot daily priorities in a quality journal each morning. Why: Handwriting engages the brain, improves memory, and boosts focus. Checking tasks releases dopamine. Pro Tip: Invest in a journal and pen you love to make it a ritual. Impact: Frees mental space for execution, grounds your day in clarity.   Hot/Cold Shower Ritual for an Energy Boost What: Start showers warm, end with 30–60 seconds of cold. Why: Cold exposure increases adrenaline, alertness, and resilience. Pro Tip: Work up to longer cold bursts (start at 10 seconds). Impact: Resets energy, builds grit, and sharpens mental focus.   Mindful Morning Coffee Ritual What: Brew pour-over coffee slowly, savoring the process. Why: Acts as mini-meditation, reducing stress and grounding you. Pro Tip: Research top U.S. roasters for quality beans. Impact: Signals focus, centers you before the day’s rush.   Curated Learning in Place of TV What: Watch intentional YouTube videos (e.g., skills, hobbies) instead of mindless TV. Why: Reclaims ~3.5 hours/day of TV time for growth. Pro Tip: Subscribe to 50+ channels, journal insights post-viewing. Impact: Inspires ideas, fuels lifelong learning, avoids mental drain.   Unplug and Unwind: Intentional Nighttime Routine What: Dim lights, sip herbal tea, avoid screens 30–60 minutes before bed. Why: Blue light suppresses melatonin; cool rooms (65°F) optimize sleep. Pro Tip: Keep your bedroom dark and device-free. Impact: Enhances sleep quality, boosts next-day creativity.   Fuel for the Week: Sunday Meal Prep What: Cook healthy meals in bulk on Sundays for the week. Why: Saves time, reduces decision fatigue, fuels peak performance. Pro Tip: Try simple combos like chicken, rice, and veggies. Impact: Sustains energy, prevents junk food crashes.   Morning Mindfulness or Meditation What: Spend 2–10 minutes on breathing or guided meditation. Why: Reduces stress, improves decision-making by calming emotions. Pro Tip: Start with free YouTube meditations if apps feel overwhelming. Impact: Builds mental resilience, enhances focus and patience.   Practice Daily Gratitude What: Note or pray about 3 things you’re grateful for daily. Why: Increases happiness, optimism, and even physical health. Pro Tip: Reflect on challenging people as growth opportunities. Impact: Shifts mindset to abundance, fosters empathetic leadership.   Plan and Prioritize Each Day Proactively What: Identify 1–3 Most Important Tasks (MITs) each morning. Why: Prevents firefighting, aligns actions with long-term goals. Pro Tip: Ask, “If I do one thing today, what matters most?” Impact: Boosts control, satisfaction, and strategic progress. Move Your Body Daily (Beyond Steps) What: Do 7–20 minutes of exercise (e.g., HIIT, yoga, kettlebell swings). Why: Boosts brain function, mood, and longevity. Pro Tip: Try micro-workouts like stair climbs or air squats. Impact: Builds stamina, self-respect, and mental clarity.   Start Your Day Tech-Free (Digital Boundaries) What: Avoid phones/emails for the first 30 minutes after waking. Why: Prevents stress spikes, preserves morning clarity. Pro Tip: Keep your phone on airplane mode overnight. Impact: Fosters proactive focus, reduces reactivity.   Step Outside for Morning Sunlight What: Get 5–10 minutes of natural light within an hour of waking. Why: Sets circadian rhythm, boosts alertness and mood. Pro Tip: Pair with coffee or dog-walking for easy integration. Impact: Improves sleep, energy, and emotional stability. Source: Huberman Lab Visualize Your Day and Goals What: Spend 2–5 minutes mentally rehearsing a successful day. Why: 90% of Olympians use visualization to enhance performance. Pro Tip: Picture tough tasks (e.g., meetings) going well. Impact: Primes confidence, aligns actions with goals.   Why These Routines Work Leadership demands consistency, clarity, and resilience. These 15 habits are designed to compound over time—like investing $10 daily in a stock that grows for decades. They leverage high-agency principles (ownership, proactive execution) and psychological upgrades (gratitude, visualization) to keep you sharp and purposeful. Each routine is time-boxed to fit busy schedules, prioritizing 80/20 impact—focusing on what moves the needle most. By blending tactical execution (e.g., to-do lists, meal prep) with philosophical depth (e.g., gratitude, mindfulness), these habits build a life of intentional momentum. Call to Action Don’t try all 15 routines at once—start small, win big. Pick 2–3 habits that resonate most (e.g., tech-free mornings, gratitude, or podcast walks) and commit to them for one week. Track how they shift your focus, energy, or mood in your journal. Share your progress with us on X using #ConsciousLeaderRoutines—we’d love to hear what’s working for you! Challenge: Tomorrow morning, try the Mindful Coffee Ritual + Visualize Your Day. Spend 5 minutes brewing slowly and picturing a successful day. Notice how it sets your tone. Resources & Links Tools Recommended: Moleskine Journals: Amazon Kindle/Apple Books Apps: Amazon | Apple Meditation Apps: Headspace, Calm, or free YouTube guides Further Reading: “Atomic Habits” by James Clear “The Power of Ritual” by Casper ter Kuile Connect with Jason: X: https://x.com/selfawarepod Website: www.selfawarepodcast.com Email: jason@selfawarepodcast.com Quotes from the Episode “These routines aren’t indulgences—they’re high-impact leadership habits that compound into success.” “Turn idle moments into learning. Five minutes of reading daily can mean 10 extra books a year.” “Gratitude isn’t just feel-good—it’s a psychological edge that rewires your mind for optimism.” “Plan your day proactively, or someone else will plan it for you.”

In 1951, Joseph Moses Juran published the Quality Control Handbook, a groundbreaking work that redefined how organizations approach quality. As a Romanian-American engineer and management consultant, Juran brought a fresh perspective to a world recovering from war and industrial upheaval. His handbook wasn’t just a technical manual—it was a call to action for leaders to prioritize quality as a strategic cornerstone. Over 70 years later, its principles remain a goldmine for today’s leaders striving for operational excellence, customer loyalty, and sustainable growth. This blog dives into the key takeaways from Juran’s 1951 masterpiece, offering actionable lessons for modern leadership, with a nod to its historical impact. The Heart of Juran’s Vision: Quality as a Leadership Priority At its core, the Quality Control Handbook challenged the notion that quality was solely the domain of inspectors or technicians. Juran argued that quality starts at the top—with leaders who set the tone, define the vision, and rally their teams around it. In 1951, this was a radical shift. Industries were focused on mass production, often at the expense of consistency or customer satisfaction. Juran flipped the script, insisting that quality isn’t just about catching defects—it’s about designing systems that prevent them. For today’s leaders, this is a wake-up call. Whether you’re running a tech startup, a manufacturing plant, or a service-based business, quality can’t be an afterthought. It’s a competitive edge. Juran’s handbook teaches us that leadership isn’t just about charisma or strategy—it’s about embedding a quality mindset into every layer of your organization. Let’s unpack the key principles and how they apply to you. Key Principles from the Quality Control Handbook While the original 1951 text isn’t widely available online, its foundational ideas have been well-documented through Juran’s legacy and subsequent editions. Here’s what leaders need to know: Quality Means Fitness for Use Juran defined quality as “fitness for use”—a product or service that meets customer needs and performs as expected. This wasn’t about perfection for its own sake; it was about delivering value to the end user. In 1951, this customer-centric focus was ahead of its time, pushing leaders to look beyond factory floors and into the lives of their customers. Leadership Lesson: Put your customers first. Ask: Does this solve their problem? Does it delight them? Whether it’s a software update or a new product line, align your definition of quality with what your audience values most. The Pareto Principle: Focus on the Vital Few Juran popularized the 80/20 rule, suggesting that 80% of your quality issues come from just 20% of causes. He called these the “vital few” versus the “trivial many.” This principle gave leaders a practical tool to zero in on what matters most, cutting through the noise of endless problem-solving. Leadership Lesson: Don’t spread yourself thin. Use data to pinpoint the handful of issues—like bottlenecks or customer complaints—that drive the biggest headaches. Fixing these delivers outsized results, freeing you to innovate elsewhere. Top Management Must Lead the Charge Juran was crystal clear: quality isn’t a middle-management task—it’s a leadership imperative. He urged executives to own the quality agenda, setting goals, allocating resources, and holding teams accountable. Without this commitment, quality efforts fizzle out. Leadership Lesson: Step up. Make quality a personal mission. Show your team it’s a priority by investing time and budget in it—whether that’s training, new tools, or process redesigns. Your involvement signals that quality isn’t optional. Train Everyone, Everywhere The handbook pushed for widespread quality training, not just for specialists but for every employee. Juran believed that a shared understanding of quality principles builds a cohesive, capable workforce. This was a bold stance in an era when training was often siloed. Leadership Lesson: Empower your people. Equip them with the skills to spot and solve quality issues. A frontline worker who understands the “why” behind their role is your secret weapon for consistency and innovation. Improve Quality Project by Project Juran advocated a structured, project-based approach to quality improvement. Rather than vague goals, he recommended specific initiatives with clear objectives, timelines, and metrics. This methodical mindset turned quality into a tangible, achievable outcome. Leadership Lesson: Break it down. Tackle quality challenges one project at a time—say, reducing delivery delays or streamlining onboarding. Small wins build momentum and prove the value of your efforts. The Quality Trilogy: Plan, Control, Improve Juran’s Quality Trilogy is a three-step framework that’s pure gold for leaders: Quality Planning: Identify customers, understand their needs, and design processes to meet them. Quality Control: Monitor performance and catch deviations early. Quality Improvement: Continuously raise the bar by addressing weaknesses. This holistic approach ties quality to every stage of your operation. Leadership Lesson: Think systematically. Map out how you’ll plan for quality, maintain it, and push it further. It’s a cycle that keeps your organization sharp and adaptable. Mind the Cost of Quality Juran introduced the idea that quality has a price tag—costs of prevention (training, design), appraisal (testing, audits), and poor quality (returns, lost trust). He showed that investing upfront saves money down the line, a lesson rooted in economic pragmatism. Leadership Lesson: Play the long game. Don’t skimp on quality to cut corners—it’ll cost you more in rework or reputation damage. Budget for prevention and watch your bottom line improve. Why These Principles Matter Today In 2025, the stakes for quality are higher than ever. Customers have endless options and zero patience for mediocrity. A single glitch—a buggy app, a late shipment, a rude interaction—can tank your brand. Juran’s handbook, though written in a different era, feels tailor-made for this reality. His focus on customers, data, and leadership aligns perfectly with modern demands like agile workflows, user experience (UX), and data analytics. Take the tech world: a SaaS company lives or dies by its uptime and user satisfaction—Juran’s “fitness for use” in action. Or consider manufacturing: lean principles owe a debt to his project-by-project improvements. Even in service industries, training staff to deliver consistent excellence echoes Juran’s vision. His ideas aren’t relics; they’re blueprints for staying relevant. Practical Steps for Leaders Ready to channel Juran in your leadership? Here’s how to start: Set a Quality Vision: Define what “fitness for use” means for your customers and rally your team around it. Make it specific—e.g., “Zero defects in our next release” or “95% on-time delivery.” Dig into Data: Use tools like surveys, analytics, or Pareto charts to find your “vital few” problems. Focus your energy there. Lead by Example: Get hands-on with a quality project. If you’re in the trenches, your team will follow. Train Relentlessly: Host workshops or bring in experts to upskill your staff. Make quality everyone’s job. Launch a Pilot: Pick one process—say, customer support response times—and improve it step by step. Measure the impact and scale it up. Track Costs: Calculate what poor quality costs you (e.g., refunds, churn) versus prevention (e.g., better onboarding). Use the numbers to justify your investments. Historical Impact: A Legacy That Shaped the World Juran’s handbook didn’t just influence theory—it changed history. In 1954, the Japanese Union of Scientists and Engineers (JUSE) invited him to Japan, where his ideas fueled the country’s post-war quality revolution. Companies like Toyota and Sony embraced his teachings, blending them with local practices to create Total Quality Control (TQC). By the 1970s, Japan’s reputation for precision and reliability had flipped global markets on their head, a feat Juran called “the greatest quality achievement in the history of mankind.” The 1951 handbook laid the groundwork for this transformation, proving that quality isn’t just a tactic—it’s a game-changer. Bringing Juran into 2025 As a leader, you’re not just managing a team—you’re shaping an organization’s future. Juran’s Quality Control Handbook offers a roadmap to do it right. It’s about more than avoiding mistakes; it’s about building something exceptional. Imagine your business humming with efficiency, delighting customers, and outpacing competitors—all because you took quality seriously. That’s Juran’s promise, and it’s yours to claim. So, pick one principle—say, the Quality Trilogy—and test it this quarter. Plan for your customers, control your processes, and improve relentlessly. You’ll see why Juran’s work has endured for over seven decades. Quality isn’t a buzzword; it’s leadership in action. Let’s make it happen.

Are you tired of workplaces that leave employees burned out and disengaged? In this transformative episode, host Jason Rigby sits down with Dr. Rob Lion, a renowned workplace culture expert, strategist, and professor at Idaho State University, to explore a bold idea: workplaces can—and should—energize employees rather than drain them. Dr. Lion introduces his revolutionary human-centered leadership framework, challenging outdated "command-and-control" models with a fresh approach rooted in vulnerability, well-being, and trust. Whether you're an emerging leader or a C-suite veteran, this episode delivers actionable strategies to rethink leadership, boost team performance, and create a workplace that fuels the human spirit. Get ready to ditch burnout culture and unlock the secrets to sustainable, inspiring leadership! 🎙️ Featured Guest: Dr. Rob Lion Title: Strategist & Professor, Black River Performance Management Bio: With over two decades of experience in human resource development and organizational behavior, Dr. Rob Lion is a trailblazer in workplace transformation. As a professor at Idaho State University and founder of Black River Performance Management, he empowers organizations—spanning tech, education, and government—to prioritize people over processes. A self-described Taoist, Rob fuses psychology, strategy, and real-world insights to help leaders thrive. Off the clock, he’s an avid fly fisherman and mountain biker. Mission: "Work should fuel the human spirit, not drain it." Website: blackriverpm.com 🗝️ Key Topics Covered 1. Human-Centered Leadership Unveiled The Fall of "Tough Guy" Leadership: Why authoritarian styles are losing relevance in modern workplaces. Vulnerability as Strength: How embracing authenticity and openness builds trust and fosters stronger teams. The Employee Empowerment Shift: Today’s workforce has options—they’re curating their lives, not just clocking in. 2. Fueling the Human Spirit Dr. Lion’s Core Philosophy: Work shouldn’t leave you running on empty—it should leave your tank half full. Psychology of Well-Being: The trifecta of thriving—competence, autonomy, and connection—and how leaders can cultivate them. Practical Takeaways: Small changes leaders can implement to boost morale and energy. 3. Overcoming Leadership Obstacles New Leader Struggles: The biggest pitfalls—ignorance of blind spots and fear of asking questions. Consistency is King: Why predictable leadership (even with quirks) outshines erratic, emotional swings. Building Resilience: Tips for staying steady amid workplace chaos. 4. Leader Well-Being in a Grind Culture The Trap to Avoid: The unsustainable “Monster-drinking, Tinder-swiping, 15-hour-day” leader stereotype. Self-Care as Strategy: How prioritizing personal well-being enhances leadership effectiveness. Setting the Tone: Why healthy leaders inspire healthier teams. 5. Advice for Aspiring Leaders Should You Step Up? Yes—but stay curious, humble, and lighthearted. Onboarding Done Right: Integrate new leaders through culture, not just manuals. Top Tip: Ask questions relentlessly—it’s the fastest path to growth. 💡 Actionable Leadership Insights Audit Your Leadership Style: Are you draining or energizing your team? Reflect and adjust. Prioritize Connection: Build trust through vulnerability and consistent communication. Model Well-Being: Show your team that self-care isn’t optional—it’s essential. Ask More Questions: Curiosity beats arrogance every time. 🌟 Why This Episode Matters In a world where burnout is the norm, Dr. Rob Lion’s human-centered leadership approach offers a lifeline for leaders and teams alike. This episode isn’t just a conversation—it’s a roadmap to creating workplaces where people thrive, not just survive. Packed with evidence-based insights and real-world wisdom, it’s a must-listen for anyone serious about ranking at the top of their leadership game. 🔗 Connect with Dr. Rob Lion Website: blackriverpm.com Organization: Black River Performance Management Mission: Building sustainable, people-first workplaces that elevate performance and well-being. 📌 Subscribe & Share Subscribe: Don’t miss future episodes—hit the subscribe button on [Apple Podcasts, Spotify, or your favorite platform]. Rate & Review: Loved this episode? Leave a 5-star review to help us climb the leadership podcast charts! Share: Tag us on social media with #HumanCenteredLeadership and spread the word.

Are you wondering how bold leadership decisions—like Trump’s recent tariff policies—shape global economies and your own approach to risk? In this Episode, Jason Rigby dives into Trump’s tariff strategy, announced on April 2, 2025, through the lens of The Art of the Deal. This episode unpacks how principles like thinking big, leveraging negotiations, and embracing risk-taking offer actionable leadership insights—whether you’re navigating a boardroom or your personal growth journey. Discover how self-awareness can help you cut through polarizing debates and apply these strategies to your life. Episode Overview Jason Rigby takes a neutral, leadership-focused stance to explore Trump’s tariff policies—a 10% baseline tariff on all imports and up to 54% reciprocal tariffs on nations like China with large U.S. trade deficits. Rather than debating politics, he connects these moves to Donald Trump’s 1987 book, The Art of the Deal (co-authored with Tony Schwartz), revealing how its core principles—thinking big, using leverage, negotiation tactics, risk-taking, and branding—drive this high-stakes economic play. As markets react (with the Dow dropping over 3,000 points) and global retaliation looms, Jason invites self-aware leaders to consider: How do these strategies mirror your own decision-making? This episode isn’t just analysis—it’s a masterclass in applying bold leadership frameworks. Jason breaks down each principle with quotes from the book, showing how Trump’s tariff approach aims to reshape global trade while risking short-term volatility for potential long-term gains. Leaders and entrepreneurs will find practical takeaways: how to wield leverage effectively, stay flexible in negotiations, and turn controversy into opportunity. Whether you admire or critique Trump, this discussion offers a unique blend of psychological insight and strategic wisdom to elevate your leadership game. Why Listen? Solve Real Problems: Learn to navigate uncertainty and high-stakes decisions with confidence. Transformative Takeaway: Embrace risk and leverage as tools for growth, not just survival. Unique Angle: Jason’s neutral, self-aware perspective cuts through bias, blending leadership, psychology, and real-world application. Timestamped Key Moments [00:01:23] - Thinking Big in Leadership: Jason introduces Trump’s tariff strategy and links it to the Art of the Deal philosophy: “If you’re going to be thinking anyway, you might as well think big.” [00:05:47] - Leverage as a Power Tool: Discover how reciprocal tariffs pressure trade-deficit nations, reflecting Trump’s mantra: “Don’t make deals without it.” [00:08:12] - Mastering Negotiation Tactics: Jason explains how Trump keeps “a lot of balls in the air,” using tariffs as flexible bargaining chips across multiple countries. [00:11:34] - Risk-Taking for Long-Term Wins: Unpack Trump’s risk tolerance—planning for the worst while aiming for economic gains—amid market drops and retaliation threats. [00:14:09] - Branding Bold Moves: See how Trump frames tariffs as “protecting American workers,” turning controversy into press coverage and influence. Impactful Quotes “I keep a lot of balls in the air because most deals fall out, no matter how promising they seem at first.” - Donald Trump “If you plan for the worst, if you can live with the worst, the good will always take care of itself.” - Donald Trump “We don’t want to be in an echo chamber. Listening to all sides helps us become self-aware.” - Jason Rigby Curated Resources Book: The Art of the Deal by Donald Trump and Tony Schwartz - Dive into the strategies shaping Trump’s tariff policies. Article: “Understanding Tariffs and Trade” - Investopedia - A primer on tariffs’ economic impact. Podcast Website: Self Aware Leader - Explore more leadership insights. FAQ: Quick Answers for Curious Leaders How does Trump’s tariff strategy reflect leadership principles? Jason ties the 10% baseline tariff and higher reciprocal rates to The Art of the Deal—thinking big, leveraging trade deficits, and negotiating flexibly to reshape global dynamics. What can leaders learn from risk-taking in Trump’s approach? Trump anticipates market volatility (like the Dow’s 3,000-point drop) but bets on long-term gains, a mindset Jason frames as planning for the worst while chasing the best. Why is self-awareness key to understanding controversial decisions? Jason emphasizes listening beyond biases—avoiding echo chambers—to grasp the full scope of bold moves like tariffs, enhancing your own leadership clarity. Call-to-Action Inspired by Trump’s bold tariff strategy and want to apply these leadership lessons? Subscribe to Self Aware Leader at www.selfawarepodcast.com for weekly insights that blend psychology, spirituality, and strategy. Share this episode with a fellow leader who thrives on thinking big—tag @SelfAwareLeader and let’s spark a conversation! Visit Us: www.selfawarepodcast.com