Nascent Startups 🪺 Podcast

New entrepreneurs face daunting challenges as they move from ideas to action. The conversation urges a structured approach to navigating startup stages. It highlights the importance of understanding customer needs rather than merely chasing investment. Embracing the nascent stage allows for genuine exploration without the pressure of premature success. Lastly, a data-driven mindset is essential for identifying opportunities and tackling startup pain points.

Discover innovative strategies for effective customer discovery beyond traditional interview counting. Learn about the transformative Quantified Pain Histogram, a game changer for startups to focus on real customer pain points. Explore the evolution of customer feedback practices over two decades, emphasizing the importance of eliminating biases in interviews. Gain insights through practical case studies on refining customer understanding and making data-driven decisions for successful product development.

Robbie Kellman Baxter, an expert on subscription startups, fills in last minute to discuss strategies for nascent startups and the importance of honesty in solving real customer problems. The episode explores evaluating product market fit and navigating the early stages of subscription startups with valuable insights from the guest.

Shout out to Pilot44 and Jon Corshen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com

In the summer of 2019, Adara Blake (https://www.adaranicole.com/) founded a startup, Believe in Breast Milk. Adara is a speech therapist and lactation consultant who wanted to solve the problem that 60% of mothers do not breastfeed for as long as they intend to. Typically, Transcutaneous Electrical Nerve Stimulation (TENS) is used for pain relief in muscles; Adara’s innovation was to use TENS to stimulate breast tissue and drive milk production. Adara’s vision was to create an internet-of-things (IoT) TENS device so that Believe in Breast Milk could track user data and yield better results, similar to how Omada Health uses an IoT scale to track weight data. There was initial data showing this could work! Adara’s friend Susie used Adara’s TENS technique to increase milk production 5x in just a few days : In this podcast, Adara walks us through her journey:* Feeling inspired by other “delusional” founders in Silicon Valley / San Francisco Bay Area * Deciding to create Believe in Breast Milk in summer 2019* Struggling to determine her first steps* Incorporating the startup into a business* Taking out a personal loan of $5,000 to pay engineers to create a CAD drawing of a prototype of the smart TENS unit * Avoiding paying another $5,000 to build the prototype. * Adara used the Nascent Startups methodology to focus on “creating initial value”. Instead of the expensive and tedious IoT TENS, Adara quickly and cheaply created similar value for her first users by paying less than $100 for a conventional TENS and using a free Google Form. * Recruiting 6 people to use the TENS and measure milk production* Shutting down the startup informally when it “fizzled out” in summer 2020 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com

When you have an idea for a tech startup, your first step is to deeply understand the people you want help in an Exploration exercise. Shout out to Lex Fridman and Jeff Bezos: https://lexfridman.com/jeff-bezos This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com

A founder's journey: Carley had an idea for "BundleShop" but wasn't sure whether it was an opportunity worth pursuing so she used the Nascent Startups methodology to decide quickly and cheaply. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com

Explore innovative strategies for nascent startups turning ideas into thriving businesses. A pivotal shift in 2015 altered startup dynamics, emphasizing market awareness over mere funding. Learn how identifying customer pain points is crucial for success. The discussion introduces a unique 'pain to pricing funnel' tailored for startups, especially in education. This episode is rich with strategies for data-driven decision-making and engaging customers from the start, setting the stage for sustainable innovation.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com