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Ray Edwards Show

Latest episodes

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Jul 16, 2022 • 1h 10min

Richie Norton on Anti-Time Management

If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read. I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game. Then along came Richie Norton, and his book, Anti-Time Management, did exactly that. It's a brilliant new perspective on a topic that is nearly as old as the sundial. In this week's episode, I talk with Richie about how to "Reclaim Your Time and Revolutionize Your Results with The Power of Time Tipping".   Links https://richienorton.com/   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/578
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Jul 8, 2022 • 21min

Thinking About the End

This week, I wanted to tackle a huge question: "Is this the end?" Spoiler Alert: No. It isn't. We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like: Recession Inflation High Interest Rates the Labor Market the Great Resignation Bear Market Supply Chain Shortages War in Europe It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly what they sell. But, how bad are things, really? Let's take a few minutes to break down where we are, how we got here, and what's next.  [00:00] Intro / Declaring your independence [02:05] It's not that bad [02:54] The news sells fear (As they say, "If it bleeds, it leads.") [03:50] What really happened [05:50] The housing market (according to Dave Ramsey) [07:09] For those under 35... [08:20] Tips on beating inflation [08:47] Get a side-hustle - Tax advantages for owning a business (legal, moral, ethical ones) [09:21] Copywriting - the BEST side-hustle [10:30] Can I train others to do what I've done? (case study: Dawn Apuan) [18:30] You can do this on your own (it just takes longer) [19:23] We're taking applications now - visit https://rayedwards.com/sidehustle Links Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle What Dave Ramsey says about the Housing Market (VIDEO) How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/577
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Jun 27, 2022 • 22min

This Is Your Time to Become a Millionaire Entrepreneur

This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up.   [00:00] Intro / Why now? [01:00] Let's define "entrepreneur" (Ryan Moran) [02:05] No retreat! [02:19] Seven reasons why... [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL ... but don’t live in SURVIVAL MODE! “Act to survive, form habits to thrive.” [03:13] Build your business to scale, and begin to lay the foundation now with un-scalable actions. (You are more “Scalable” than you think!) [05:52] Invest in assets, attention and people - all are on sale. “Invest in acquisition of attention today, be wealthy tomorrow.” [08:27] There is less competition, because people behave like sheep; when they fear, they huddle. “When the tide goes out, we instantly see who was skinny-dipping.” [10:44] There is a land-grab available, and it won’t last. “Those who make the widest and deepest deposits of their best ideas and value will win the long game.” [14:10] During recession, if you are creating & building, you are 2-5 years ahead of everyone else. “Rational optimism is the ultimate advantage, and it is both attractive and contagious.” [15:17] Start now, where are you are, with what you have. It is impossible to drive a car that is parked in the garage. Links Ultimate Independence Day Bundle - I've given you 7 reasons why now is the time to become a millionaire entrepreneur - Now I'm offering you the tools.. My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I've detailed all of that here) - The only caveat: This goes away forever at 11:59 p.m., July 4th. capitalism.com - Ryan Moran Unique Ability - Dan Sullivan The Big Leap - Gay Hendricks How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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Jun 20, 2022 • 18min

The $100 Recession-Proof Startup Business

Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment. In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take.   [00:00] Show open - What is it? [01:49] Here's 3 reasons why a copywritng business is perfect for a recession [02:18] Businesses are your customers (They NEED you!) [03:46] Operating cost is virtually nothing [04:33] "Geo-arbitrage" [06:49] Linguistic Alchemy [07:50] How I started in this biz [08:09] I can write, but...now what? [10:02] Getting steady work [11:12] The "foolproof plan"...that doesn't work. [12:25] Seminars, and why you need them [13:34] Certified by yours truly [15:23] The first brick wall most new copywriters hit [16:00] Why new copywriters feel they have no credibility in the marketplace Links Become a Ray Edwards Certified Direct Response Copywriter - Click to apply and schedule a one-on-one meeting. This meeting is not a sales call! This is an opportunity to evaluate each other and see if this is a good fit. I do not sell my credibility, you must earn it - And that starts with us discussing your goals, expectations and level of commitment. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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Jun 13, 2022 • 9min

10 Rules for Prospering in Recession

Explore how entrepreneurs can thrive during economic recession by following 10 principles. Learn about making offers, clear communication, tracking results, social media branding, and leveraging sales copy. Discover strategies for building wealth, successful marketing, and financial growth during challenging economic times.
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Jun 6, 2022 • 28min

The Secret Society of Success

My guest this week is Tim Schurrer, author of The Secret Society of Success. First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim? Then, I read the book. In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain).   [00:00] Intro - Who is Tim Schurrer [03:41] What's the book about? [06:05] Defining success [07:39] "...nobody there has your back. " [09:02] Success is in the assist [09:55] How do we find the balance? [11:22] The Tim Cook example [13:12] We get to choose how to show up [14:23] One life at a time [17:24] Missed the goal...now what? [19:08] Reader feedback [20:35] Writing a bestseller... [22:46] Are you content doing the work? [24:08] A great model for moving forward [24:53] Perfect timing Links Get a copy of Tim's book, The Secret Society of Success Want a sneak preview? Get the first two chapters for free at http://secretsocietyfree.com/ How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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May 30, 2022 • 10min

Your Greatest Asset in the Recession

I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe. There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded. This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me. [00:00] Intro - The fear [00:54] Past recessions [02:34] What now? [03:46] Your most valuable asset is... [04:26] Being me... [06:52] Culture and clarity [07:55] Your community [08:52] Courage How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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May 23, 2022 • 12min

5 Reasons Why You Must Write a Book

If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book. This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars in revenue. This week, I'm giving you 5 good reasons why you MUST write a book. [00:00] Intro - Who is Ray Edwards? [01:30] Five good reasons to write a book [01:44] Reason 1 - To be an Authority [02:07] Reason 2 - A useful, bestselling book is the Ultimate sales letter for your company [02:30] Reason 3 - Your bestselling book should become the hub of your digital business [02:51] Reason 4 - Free publicity (and a whole lot more) [03:01] Reason 5 - Your bestselling book is the key to getting speaking gigs (on podcasts, stages, etc.) [03:23] The fast track to building your personal brand [03:44] You don't get rich selling your book... [04:09] What kind of book? [05:43] How do you write a useful, bestselling book? [07:20] The best of both worlds [08:00] What does it take to have a bestseller? [08:40] What a book proposal really is, and how I got one [09:33] Who is Jeff Goins? [09:57] How I got my book deal (with a $150k advance) / Bestseller Bootcamp Links ProsperousWriter.com - Learn more about the upcoming Bestseller Bootcamp - Jeff Goins and I are going to walk you through the process of creating your book proposal (a.k.a., a business plan for your book), provide you with the exact proposal that we submitted to get my 150k book deal, and give you all the templates and tools necessary to do this for your own book. In fact, we'll be working on your proposal, live, in class. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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May 16, 2022 • 29min

From Big Idea to Bestseller

Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible? There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company. Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well. This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller. [00:00] Intro and...why Fresh Complaint? [02:03] How do you come up with an interesting idea? [03:21] Start with your argument [03:57] Writing a book is a democracy [06:04] The Big Idea Formula [06:28] The subtle art of... [07:20] The title follows the idea [10:29] The headline is the LAST thing you write [12:00] Opening the kimono [13:15] Writing is a democracy...Not a committee [14:33] How does an idea succeed? [15:29] The War of Art [17:04] Be provocative [18:51] Books generate more than just sales [20:52] Books are still relevant [22:09] A timeline of our upcoming book (so far) [23:38] About the process [26:34] Don't just start writing...have a plan [27:11] Bestseller Bootcamp (https://prosperouswriter.com) Links ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript Coming soon...
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May 11, 2022 • 43min

My $150,000 Book Deal

Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins. Jeff and I discuss the process of going from idea, to proposal, to publishing deal. NOTE: For a more in-depth discussion, check out our other conversation HERE. [00:00] Intro: How it all started [01:09] Coming up... [01:53] How to get 150k for a proposal [03:54] Jeff's "reinvention" [05:55] "Every good marketer struggles with honesty." [11:00] Removing the masks [15:49] The characters we play [18:30] What is a bestseller? [20:10] Does "bestseller" still matter? [25:46] After the splash... [30:07] What the current system rewards [33:27] How to you get Both? The big splash and longevity... [38:38] What it takes to sell [39:55] A note to the listener [40:27] What's next for Jeff? Links ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

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