Ray Edwards Show

The Question: Do I really need a guarantee on my website? The Answer: Yes. This is the only way to remove the biggest objection your prospects have to buying from you. Three Things To Consider When Creating Your Guarantee: 1. The length of the guarantee (the longer you can make it, the more credible your offer). 2. How you word your guarantee matters. If you can denominate your guarantee in a fresh way, it will be more effective. 3. Check with your merchant provider about the length of guarantee you're allowed to offer! Click for the Podcast Audio: Should You Have A Guarantee

The Question: How do I take online payments? The Answer: There are lots of options, including a very simple way to take online payments. Three Ways To Take Online Payments: 1. Use Clickbank (for digital products). 2. Paypal works for physical products. 3. For full-fledged merchant accounts, use iPowerPay. Click for the Podcast Audio: How To Take Online Payments

The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy. 3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!) Click for the Podcast Audio: Get Started Testing Your Copy

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website? The Answer: Improve the architecture of persuasion on your website: change the words! How To Improve Your Sales With Better Copy: 1. Have your copy reviewed by a professional (NOTE: I no longer offer free consultations at this time – sorry!). 2. Make changes and measure the results. 3. Next step: start a rigorous testing regimen (more on how to do this next time!). Click for the Podcast Audio: When Marketing Doesn't Work