

Ray Edwards Show
Ray Edwards
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
Episodes
Mentioned books
Jul 24, 2013 • 43min
#071: How To Get Clarity And Focus [Podcast]
Over the last few weeks, I've had the opportunity to talk on the phone with a number of consulting clients. I was startled to hear virtually the same phrase come out of each of their mouths: "I need clarity on what I'm supposed to be doing, and help focusing on it." Why do we feel we lack clarity? And why do we have trouble focusing? Most importantly, how can we get clear and focused? I've got an answer for you in today's episode. Announcements: Conferences where I will be attending and/or speaking: JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Want To Be On Next Week's Show? My topic for next week's show is "Creating Content That Sells". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, we will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Tip Of The Week GoodReader for iPad allows you to markup PDF documents using a stylus. This is great for editing, proofreading, and notetaking. Lifestyle Business Segment Featuring Stu McLaren of Wishlist Products and Rhino Support. This week: creating more meaning in your work. Spiritual Foundations "Therefore there is now no condemnation for those who are in Christ Jesus." Romans 8:1 Have you ever made a big mistake, and been filled with regret? Recently I made a major decision without consulting my wife. I gave the appearance of consulting her, by writing a highly persuasive, highly logical justification of my decision and presenting it to her and asking, in essence, "you agree with me don't you?" In other words, I blindsided and bulldozed her. How she supposed to respond? I hurt her feelings. The decision may have been right, that the way I presented it was all wrong. I felt like a creep. How could I do that to the person I loved most in the world? Pause… that feeling that I experienced, right there, is called condemnation. It's the feeling that we need to be punished for something we have done. My example is just one from real-life. You could substitute your own. Maybe you have had an angry thought, shaded the truth, cut the corners on the business deal, delivered less than your best, spoken words in anger, had a lustful or greedy thought, been inpatient or intolerant of a family member… I'm sure you can come up with your own examples. The Bible calls these things sin (which means to "fall short of the target"), and left on our own, our sin condemns us. But, as those who follow Christ, our sins have been forgiven. Past, present, and future. Condemnation is a tool of Satan uses against us to disempower us. If he can get us thinking, "what kind of Christian are you anyway? If people knew what you are really like, they would be shocked…" Then he can get us to become isolated from others, and ineffective in our calling and our mission. There is now no condemnation… it's in the present tense. The next time you feel tempted to do something you know is wrong, repeat this verse out loud. Use it as a "fighter verse". It's the Word of God, and the Bible tells us that even the Angels "heed the voice of His word". That His word "will not return to Him void" (in other words, it will not be ineffective). And if you realize after the fact that you've done something wrong, remind yourself of the same thing… there is now no condemnation for those who are in Christ Jesus. As Pastor Joseph Prince writes: The power of Jesus to overcome every temptation kicks in when you remain conscious that even at the point of temptation, Jesus is still with you and that you are righteous in Him apart from your works (Romans 4:6)! When you do that, you reject the condemnation for the temptation that you are facing. You are now able to rest in your righteous identity in Christ apart from your works, and release the power of Christ in you to rise above the temptation. Feature Segment: How To Get Clarity And Focus Know your reason WHY. Think through WHAT outcome you want. Plan HOW to achieve the outcome. Have SMARTER goals (Specific, Measurable, Attainable, Relevant, Time-Bound, Evaluate, Re-Evaluate… November 1981 issue of Management Review by George T. Doran.) Build systems that run without you. Create margin. Sharpen the saw. Resources Mentioned In This Episode Michael Hyatt's free ebook, Creating Your Personal Lifeplan Work the System by Sam Carpenter Margin by Richard Swensen 7 Habits of Highly Effective People by Dr. Stephen R. Covey Question: How do you get clarity and focus? Click here to leave your comments.
Jul 17, 2013 • 54min
#070: How I Would Start Over Today [Podcast]
When I am interviewed, one question that comes up regularly is: "Ray, if you are starting your business today how would you do it?" I think the implication is things are different today than when I started, and thus a different approach is required. But is that true? In this week's episode I'll answer the question, how would I start over today? Announcements: Conferences where I will be attending and/or speaking: JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Want To Be On Next Week's Show? My topic for next week's show is "How To Get Clarity And Focus". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, we will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Tip Of The Week Changing things up a bit, this week's Tip of the week is actually a hat tip to three of my favorite podcasts. This Is Your Life by Michael Hyatt Podcast Answer Man by Cliff Ravenscraft 48 Days by Dan Miller Lifestyle Business Segment Featuring Stu McLaren of Wishlist Products and Rhino Support. this week: the value of taking risks. Spiritual Foundations "Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come." 2 Corinthians 5:17 Who are you, and why are you here? These are big questions, but the answers are vital to building a sustainable business on a firm foundation. You are a child of God. You are here to establish his will "on earth, as it is in heaven." Once you are in submission to the great commission, you can understand your mission. Feature Segment: How I Would Start Over Today Discover my own unique ability. Find the intersection of my unique ability, the desires of my marketplace, and what they're willing to pay for. Build a platform and a listening station. Create a unique solution for an identifiable group of people with money. Build a marketing system to bring that offer to my people. Question: how would you start over today? What questions do you have about starting up for the first time? Click here to leave your comments.
Jul 10, 2013 • 30min
#069: How To Monetize Your Message [Podcast]
Just yesterday I was on the phone with a client. She had just finished describing her business to me. She wants to sell a product that teaches women how to help their husbands break an addiction to pornography. "I guess what I'm wondering," she said, "is this a ministry or business? Is there really a way to make money doing this?" In other words, she was asking if it's possible to monetize her particular message. This is a common question. Almost everybody wonders about it at some point, and almost everybody thinks their businesses "different". If you're listening to the show, I believe it is definitely possible for you to monetize your message. To do well while doing good. And today I will tell you exactly what you need to do for that to happen. Announcements: JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Tip Of The Week This weeks tip explains how I use the Kindle reader app on my iPad, plus Evernote, to do research for my books and articles. Spiritual Foundations This weekend like to share something written by Kris Vallotton. It's about the importance of setting boundaries. This is a crucial skill needed by anyone in this business of ours. "It's really important to set boundaries with people. If you don't learn to set boundaries in your life, other people will superimpose their priorities and values on you. The people who hate the fact that you're setting boundaries are the very ones who need them the most! Some people view boundaries as unloving or harsh. They think that you should run to every emergency, let people violate your values, and never say no to anyone or else you are not being loving. Jesus loved people and yet he had no problem confronting them. Personally, I'm tired of marshmallow Believers. Doormat Don and Molly meek need to get some courage and leave the powerless, victim camp of spineless Christianity." "It's funny, when I share things like this on my Facebook page people think I'm venting or I'm in a bad mood. I don't need to be in a bad mood to set boundaries, I've had to learn to live with them or die without them. No public figure could survive very long without setting boundaries. For example, it's common for people to talk to me while I'm in a bathroom stall or even slide a book under the stall for me to autograph. Often people will follow me out to my car after a 12 hour day of ministry to take a picture with me. All these people mean well, and it is really nice to be loved. But it takes a toll on you and soon you find yourself exhausted; not wanting to be around people. So you finally learn to set boundaries and risk being misunderstood. But it's better to be misunderstood and fruitful, than to be burnout, broke down, and useless." I urge you to take some time this week to think about what your boundaries are, and perhaps identify places in your life where a lack of boundaries is depleting your personal resources. You can't help anyone else if you're in the process of drowning. Feature Segment: How To Monetize Your Message How can you monetize any message? It's actually fairly simple. First, in order to monetize your message, you must become the message your mission deserves. Second, there are four strategic components to the monetization process: Big Mission Big Idea Big Invitation Big Offer Third, in the Big Offer phase of your monetization plan, there are four subcomponents that must be present: Community Copy Content Call to Action Want To Be On Next Week's Show? My topic for next week's show is "How Would Ray Start Today?". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
Jul 3, 2013 • 35min
#068: How I Create My Podcast [Podcast]
One of the most common questions I get is this: "Ray, how do you create your podcast each week?" In this week's episode, I'll give the most complete answer ever. And I'll walk you through my workflow for creating this podcast. The official "studio" of the Ray Edwards Show. Announcements: JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Tip Of The Week The Eagle Creek Tarmac 22 is my new carry-on, along with Eagle Creek Pack It Cubes. Allows me to travel with just one bag for a 3-day conference. Thanks to Chris Brogan and Michael Hyatt for the tip. Packing Pro. This app is my new method of choice for a packing checklist. Spiritual Foundations Come to me, all who labor and are heavy laden, and I will give you rest. Matthew 11:28 A few nights ago, I had serious trouble sleeping. I lay awake staring at the ceiling, reviewing the many responsibilities and tasks that lay before me the next day. Although I was weary, I could not rest. Finally, I spoke aloud to Jesus, and gave him my list of things I was worried about. He took my list, and I fell asleep. Sometimes we just need to take the promises of the Bible at face value. We don't need to understand the Greek, or have an exegetical analysis performed by a trained theologian. If you know Jesus, he has promised to give you rest. Whatever you're dealing with, whether it's financial, emotional, physical, or anything else, he sees you. He's already promised to give you rest. To take over your heavy burden. You can just ask. He will give you peace. Feature Segment: How I Create My Podcast First things first. Just about everything I learned about podcasting, I learned from Cliff Ravenscraft. He is the Podcast Answer Man. I will share how I create my podcast, but for the detailed tutorials and instruction you need on the subject, I recommend Cliff's material without reservation. Ray's Podcast Gear Mixer: Behringer Xenix X1222 USB Microphone: Heil PR40 Digital audio recorder: Zoom Handy Recorder H2 Digital hybrid: JK Audio Innkeeper 1X Audio processor: Multicom Pro-XL MDX4600 Headphones: Audio Technica ATH – M30 Magic bullet: iMic USB audio interface Website platform: WordPress Podcasting plug-in: Blubrry Powerpress Software: Adobe Audition, Creative Cloud; ID3 Editor; SoundByte Media server: Libsyn Computer: MacBook Air, 13 inch, 500 GB SSD Odds and ends: many different cables, Brother labeler for cables, great degree of patience, Cliff Ravenscraft podcast training to remove need for patience Ray's Podcast Workflow Decide on topic Fill in SCORRE template Fill-in podcast Show Prep template Assemble audio clips Records show "live" to digital audio recorder Transfer show from SD card to MacBook Air Process audio using Adobe audition Export audio of show to MP3 format Use ID3 tag software to tag MP3 file Upload MP3 file to Libsyn Add media link to post Preview post and double check all links, copy, and the audio file Schedule show for publication Want To Be On Next Week's Show? My topic for next week's show is "Monetizing Your Message". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
Jun 26, 2013 • 36min
#067: My Biggest Business Mistakes and What You Can Learn From Them [Podcast]
This week I'm going to pull back the curtain and share what I believe have been my seven against business mistakes, and what you can learn from them. Announcements: JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Tip Of The Week Apple Voice Memos is a fantastic recording studio in your pocket. Spiritual Foundations But as it is, Christ has obtained a ministry that is as much more excellent than the old as the covenant he mediates is better, since it is enacted on better promises. Hebrews 8:6 Sometimes when trials come our way, we think God is giving us a test. Or that he is "shaping our character". I have heard people say things like, "It wasn't until I got cancer that my family came together. So I know that was God's plan for my life." Often, people in these situations will cite the book of Job as support for this position. Let me be clear: God is not the author of evil. And cancer is evil. Many will point to the book of Job, or other places in the Old Testament, and say, "See, this is where God was judging a person… sending a spirit of sickness on a person… causing evil things to happen to a person or nation." And then they will quote Scripture to say that God is "the same yesterday, today, and tomorrow." Such thinking misses the point. Yes, God is the same. But his covenant has changed. God has always been merciful. He has always been good. He has always been the healer, the restorer, the protector. The old covenant was given because God's people demanded it. It is not what he wanted for the, but they stood their ground in the desert and demanded that Moses go up and bring them back the law. The book of Job is a book of bad theology, presented as bad theology. Job's friends, the ones who sat around and speculated about why God sent tragedy Job's way (as punishment for sin, to shape his character, etc.) got it wrong. God himself said so in the book. Jesus, Scripture tells us, is the perfect mirror representation of the Father. Anything that you think about the Father, but which contradicts what you see demonstrated in the life of Jesus, is simply wrong. Jesus healed every person who came to him. He was merciful. He was joyful. And he never once imparted cancer, poverty, divorce, tragedy, or accidents to anyone in order to teach them a lesson. Does God make all things work together for good? Yes. Can he use any situation in our lives as an opportunity for us to learn and grow? Yes. And keep in mind that he clearly promises us, among other things, divine health, divine wealth, peace… In fact he promises us that we will "prosper in all things, even as your soul prospers." Feature Segment: My Biggest Business Mistakes Many business coaches and mentors are happy to tell you about their successes. Most are not so quick to share stories of their failures, because they worry that this will diminish their positioning in your eyes. The problem is: it's from failure that we may learn some of our most valuable lessons. Today, I'm going to share what I consider to be seven of my biggest business mistakes, what I learned from them, and what I feel you can take away from them as well. Ray's Seven Biggest Business Mistakes Not starting soon enough. How I hesitated to strike out on my own. Going into debt. The borrower is slave to the lender. Accepting clients I knew were a bad fit. The "Client Who Ate My Calendar" story Failing to establish clear boundaries. "No, I can't take your call at 11pm on Saturday/" Moving too slowly. Ideas lose fire as the clock ticks. Failure to focus. Dispersing your forces weakens your impact. Lacking simultaneous execution. Just so I can contradict #6… Want To Be On Next Week's Show? My topic for next week's show is "How I Create My Podcast". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
Jun 20, 2013 • 33min
#066: How to Run a Virtual Company [Podcast]
What if you could run a company with no office, no staff, no inventory and no overhead? You can, and that is what this week's show is about. Announcements: Wisdom Thesis Workshop coming up, June 25-28 JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Tip Of The Week NextIssue.com features a nap that allows you to read all your favorite magazines on your iPad for just $14.99 a month. Genius Scan turns your iPhone into a pocket scanner. It enables you to quickly scan documents on the go and email the scans as JPEG or PDF. Spiritual Foundations And of His fullness we have all received, and grace for grace. John 1:16 If you are in a place where you feel the demands made on you are too much, I've got good news. You can stop working so hard, and watch God step in and supply everything you need. I frequently feel the demands of life. There are many expectations from clients, readers, listeners, and that's just on the business side of my life. If I let myself get caught up in thinking about the demands placed on me, it can feel like a heavy load. It's in these times that I turn to Jesus and simply tell him, "this is now your problem." I know that sounds crass. But hear me out. Recently, I returned from about three weeks of continuous air travel, conference speaking, and intense activity. The day after I got back home, I was scheduled to meet with a small group of entrepreneurs that I mentor in our church. As I drove to the meeting, really unprepared, I said to the Lord, "God, I can't do this. I have nothing for them. I surrender this to you, and I can't wait to see how you're going to handle it." As always, God showed up. He gave me just the right words to say, and more importantly he gave me just the right heart to hear what was on the minds of the people at the meeting. We had deeply rewarding time together. I was just as much nourished and refreshed as anyone else at the meeting. That's the kind of thing that happens when you set down the burden and leave it up to the Lord to carry it. When we are able to receive the abundance of God's grace, to give up on all of the work were trying to do, and simply rest in God's favor… The weight of demand is lifted from our shoulders and we are carried on the river of God's unlimited supply. Feature Segment: How to Run a Virtual Company Today, it is stopno longer necessary to make a huge capital investment to run a company. There are many startups and even established businesses that generate millions of dollars in revenue each year-without having a building, employees, or even inventory. How do you run such a "virtual company"? And if the idea intrigues you, how do you transition from being a traditional business to "going virtual"? The Virtual Company 10 Point Plan Run an "8020 analysis" on your business Get rid of the building Eliminate your employees Build a business system Own nothing, control everything Use proven tools: base camp, Google apps, GoToMeeting, Skype, etc. Use off-the-shelf software solutions Realize you are an information marketing business Focus on direct response marketing only Commit to becoming a business owner and not just an operator. "Great business owners get rich. Great business operators just get tired." Keith Cunningham Want To Be On Next Week's Show? My topic for next week's show is "My Biggest Business Mistakes and What You Can Learn From Them". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
Jun 12, 2013 • 26min
#065: Triple Your Productivity Tomorrow [Podcast]
What if you could reduce the hours you spend working by 50%, and yet still be three times as productive? What if you could do that starting tomorrow? You can. And that's what today show is all about-how to triple your productivity tomorrow. Announcements: Wisdom Thesis Workshop coming up, June 25-28 NAMS Conference, August 9-11 Platform Conference, November 3-5 Tip Of The Week Adobe Creative Cloud. Once upon a time, owning just Photoshop was a $500 investment. Now you can get every Adobe makes for about $50. Maybe less. Spiritual Foundations Whoever walks with the wise becomes wise, but the companion of fools will suffer harm. Proverbs 13:20 (ESV) For a couple of years I worked in the insurance business. I was very young, and I was the newest agent in the office. Al, the seasoned gray-headed veteran of the business, decided to take me under his wing. "You'll get a lot of raw raw from management," Al told me one day, "but I can show you how things really work around here. And you can make a lot of money." Pretty soon, I had begun to hang around Al and his buddies more often than not, and had begun to adapt their attitude. Cynical, jaded, laced with lots of sarcastic comments. One day my manager, Frank, took me to lunch. As we were eating, he casually remarked, "I'm not sure hanging out without is in your best interest." "But he's just trying to help me," I said. I was a bit naïve in those days. "And after all, he's got 30 years of experience with this company." Frank chuckled. "No, Ray," he said. "He's got one year of experience, and he's repeated it 30 times." Frank's comment had a real impact on me, because I instantly knew he was telling the truth. The next day, I decided to have my morning coffee with one of the younger agents in the office named Richard. Richard had been with the company only five years, but he was the top salesman in the office. Al's group of buddies regarded Richard with disdain, and now I knew why. Who we hang out with, and whose wisdom we listen to, determines the kind of person we will become. Feature Segment: Triple Your Productivity Tomorrow Have you ever noticed that when you're going on vacation, the week before you leave is incredibly productive? Somehow you managed to get a couple of weeks ahead on your work, a couple of weeks ahead on all of your bill paying and chores around the house, you get your itinerary planned for the two week shall be on vacation, plus you get all the packing in preparation for the trip finished. How do you do that? If you could harness that "magic", you'd probably be three times as productive as you normally are. The good news is, I believe any of us can do exactly that. And on this show, I'm giving you a blueprint for how to wake up three times as productive tomorrow morning. Let's get started. The 3X Productivity Blueprintt Do a mind sweep Identify tomorrow's "must do's" Put those on your task list, in order of priority Store your mind sweep safely Review tomorrow's appointments Plan the time required to accomplish "must do's" Go to bed early; get up early First thing tomorrow, drink 16 ounces of water Take time to connect with your creator, and your purpose Exercise for 30 minutes Arrive at work one hour earlier than normal Focus on live number one from your list Continue until complete; moved to next item Short circuit interruptions today Take a break, moved to the rest of your list Deal with backlog Have your "got a minutes" Get to inbox zero Deal with loose ends Delegate everything left over Make tomorrow's task list, plan tomorrow's schedule Simply repeat this procedure every day from now on. Want To Be On Next Week's Show? My topic for next week's show is "How to Run a Virtual Company". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
Jun 5, 2013 • 34min
#064: The Minimalist Entrepreneur [Podcast]
Imagine starting and running a business that has no office, no employees, no inventory, no overhead, and potential revenue in the millions of dollars. Every day you work from wherever you want-maybe one day from your house, maybe the next day from Starbucks, maybe the next day from the deck of a cruise ship. Sound like a cheesy Internet ad? Maybe. But it's also reality for a lot of people I know. And it can be reality for you. That's what today show is all about-how to be a "minimalist entrepreneur". The idea for this week show sprang from a series of blog posts written by my friend Ryan Lee. If you haven't read those posts, I highly recommend them. Announcements: Wisdom Thesis Workshop coming up, June 25-28 NAMS Conference, August 9-11 Platform Conference, November 3-5 Tip Of The Week BaseCamp Mobile App for IOS. While there have been many attempts to create a mobile app that allows you to access your Basecamp account, this is the official 37 signals app. And it works flawlessly, just as you would expect. Spiritual Foundations Put it in writing, because it is not yet time for it to come true. But the time is coming quickly, and what I show you will come true. It may seem slow in coming, but wait for it; it will certainly take place, and it will not be delayed. Habakkuk 2:3 (GNB) Does it ever seem that God is answering your prayer by saying "no"? Let's assume that what you're asking for in prayer is consistent with God's will, as it is revealed in the Bible. And let's assume that you even feel, for one reason or another, that you have heard from God in this area and that you felt his answer was yes. Yet the thing you're praying for doesn't seem to come through. Just remember what Robert Schuller said: "God's delays are not God's denials." Sometimes God answers our prayer for an oak tree by delivering us just exactly that. An oak tree. That's called a miracle. Other times, he delivers us an acorn, and we have to cultivate it and care for it as it grows. And while you are waiting for the fulfillment of your prayer, you might ask God who he wants to be to you, in that interval. "Don't try to get out of anything prematurely. Let it do its work so you become mature and well-developed." (James 1:4, Msg) Feature Segment: The Minimalist Entrepreneur Matthew is a friendly, unassuming, and very likable guy. But he doesn't have a job. He started his own business a couple of years ago, has no employees, has no inventory or storefront, and runs that business from his laptop. He sometimes works from Starbucks, sometimes from home, in sometimes uses a tiny office he rented a few months ago. In that office it's just him, and the bare minimum of furniture required, and a lot of quiet. And in that quiet, Matthew rakes in an average of $150,000… Per month. Now Matthew is a real person, a friend of mine, and I've changed his name just to protect his privacy. He is a minimalist entrepreneur. I too am a minimalist entrepreneur. In the old days, before the Internet, starting a company that brings in the kind of revenue our company does what it meant a huge capital investment. Perhaps a dozen employees. A lot of overhead, and a great deal of risk. But today, because of the leverage offered by the Internet, I have a global business that I operate mostly from my laptop. And while there are a dozen or so people who make my company run, all but one of them are virtual workers, scattered all over the globe. You, too, can operate a minimalist enterprise. In this episode, how explain the advantages of doing this, and provide a basic outline of how to pull it off. Advantages Of The Minimalist Entrepreneur Zero startup cost Close to zero operational cost Peace of mind Low stress Big payoff The Minimalist Entrepreneur Blueprint Strategy over tactics. No facility. No employees. No inventory. Minimal fixed expense. Virtualize the enterprise. Systemize the enterprise. Globalize the enterprise. Fight feature creep. Define culture. Don't lose money. Want To Be On Next Week's Show? My topic for next week's show is "How to Triple Your Productivity Tomorrow". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
May 29, 2013 • 39min
#063: How to Have a Spiritual Business [Podcast]
A spiritual business or job gives you excitement and a sense of purpose. It makes getting out of bed every day a real joy! Any job can be a spiritual job. This episode will show you how! Coming up on this week's podcast episode: Magic words that change your life. How to know God is on your side. Plus, our feature presentation… How to Turn Your Business Around Tip Of The Week What you say is what you experience. Change your language Spiritual Foundations "For I know the plans I have for you," declares the Lord, "plans to prosper you and not to harm you, plans to give you hope and a future." Jeremiah 29:11 Is God really on your side? How can you know for sure? Feature Segment: How to Have a Spiritual Business Peter Drucker shared a story of three stonecutters who were asked what they were doing. The first said, 'I am making a living.' The second kept on working while he said, 'I am doing the best job of stonecutting in the entire country.' The third one looked up with a visionary gleam in his eyes and said, 'I am building a cathedral.' These workers were building the Sagrada Familia in Barcelona. That third man had found the secret of spiritual business. The difference between the first and third men is vast. The third is fulfilled, fueled by passion and meaning. Yet they have the same job. How can you have the same experience, no matter what your job might be? Inverted Life Pyramid Faith Fitness Family Finance 7 Tactics For a Spiritual Business Know what you believe. Know why you believe. Do no meaningless work. Speak no meaningless talk. Create massive value. Practice forgiveness. Profit! Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.
May 22, 2013 • 47min
#062: How to Turn Your Business Around [Podcast]
What do you do if business is not so good? Do you blow a pile of money on standard media advertising, like radio and newspaper, and hope for the best? Do you drain your retirement account savings to keep the business afloat? Do you close down the shop, and stick a sign in the window that says, "the economy did it"? Or do you use a proven, reliable formula to turn your business around? Seems to me that last idea is the best. And that's what this week's episode is all about. How to turn your business around, in any economy. Please subscribe (and leave a review) in iTunes. This helps new people discover the podcast. On this week's podcast episode: The power of storytelling to grow your business. Why your level of faith doesn't matter. Plus, our feature presentation… How to Turn Your Business Around Tip Of The Week You can change the quality of your life by changing the quality of your stories. Decide how you want your life to be, and tell that story. Even before it's a fact. Spiritual Foundations All things are possible for one who believes. Mark 9:23 Most modern Christians have been taught this verse means if we have more faith, that all things are possible. In other words, if we can believe, God will intervene on our behalf. He will bring our miracle. If we can't believe, then were out of luck and God is not going to help us. I don't think that's what this verse means at all. Let's look at it in context, and let's also look at how the original language (Greek) is structured. First, what's the context of this verse? A boy is brought to Jesus who is possessed by a demon. The boys father says to Jesus, "if you can do anything, have compassion on us." Jesus points out that the family, and even his own disciples, have very little or no faith. He calls them "faithless". Then he goes on to say, " If you can! all things are possible for one who believes." So just from the context of the story, it seems that Jesus is talking about himself when he says all things are possible for the one who believes. He's the only one present who has any faith. Pastor Joseph Prince points out that if you study the Greek structure of the verse, it's actually saying, "Can you believe that all things are possible to him who is always believing?" it's not about how much faith you have. It's not about what you believe, it's about who you believe. Believe Jesus, whose faith is always constant. If you can believe that all things are possible for Jesus… That he makes all things possible for you. Have faith in the one whose faith is perfect on your behalf. Feature Segment: How to Turn Your Business Around Business success, in any economy, consists of about 20% technical skills, and 80% psychology. What you believe about your business, your ability to generate profit, and what is possible determines whether or not you will be successful. You can't ignore reality, but you can intentionally influence it. Four Required Steps to Turning Your Business Around Decide it's possible See the situation as it is See the situation better than it is Do what is required to make it the way you see it Nine Business Saving Tactics Contact previous customers Improve the physical environment Improve the sales conversation Generate referrals Generate fresh leads Follow-up relentlessly Measure everything Control expenses Increase marketing Want To Be On Next Week's Show? My topic for next week's show is "How to Have a Spiritual Business". If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher.


