
Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
Latest episodes

Jul 29, 2015 • 17min
#176: Discomfort Determines Destiny
Did you know that Discomfort Determines Destiny? Learn the 3 Ways now. How Discomfort Determines Destiny Be Patient With God's Promises and Do Not Lose Hope In Him Can We Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jul 22, 2015 • 20min
#175: How to Stop Making Yourself Miserable
Are you miserable a lot of the time? Chances are you in more in control of that feeling than you realize. Here's what to do about it. The Method To Stop Making Yourself Miserable Are You Stressing Out Over God Delivering His Promises Can We Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jul 15, 2015 • 18min
#174: How to Get Out of Overwhelm
Do you ever have that feeling of being totally overwhelmed? Well, in today's podcast, we go into a system for getting out of overwhelm that anyone can apply immediately. The 5 Steps To Getting Out Of Overwhelm. Do You Have Enough Faith Can We Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jul 8, 2015 • 38min
#173: 5 Destructive Lies You Tell Yourself
173What is a lie exactly? I have written elsewhere that “Lies… are simply falsehoods perpetrated upon us for the purpose of robbing us of something.” Yet we lie to ourselves every day. Why would we do that? And of what are we robbing ourselves? The 5 Destructive Lies You Tell Yourself The 5 Liberating Truths That Will Set You Free The Most-Quoted Bible Verse in Hell Resources Mentioned In This Episode Ray's previous post about lies. Francis Frangipane. The Lord of the Rings. The Bible. Archive of Podcast Episodes Can We Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jul 1, 2015 • 35min
#172: How To Get More Readers, Frank Viola (Part 2)
Today's episode is Part 2 of a two-part interview with best-selling author Frank Viola. I had great fun with this conversation, and if you are a writer (or want to be one), I think you'll learn a lot from it. I get to “grill” Frank about questions writers always want to know about other writers… Why do you write? How do you write? Are you a “word count guy” or are you a “time at keyboard” guy? How do you get published? And we pick up where we left off… Frank was going off on a bit of a “rant”.. Resources Mentioned In This Episode Frank Viola's website. The “Christ Is All” podcast. The definitive guide to Frank Viola's books. Frank Viola's list of the Best 100 Christian Books. The Buzz Seminar Course. (I get paid a commission if you buy this – just sayin'.) Can I Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jun 24, 2015 • 38min
#171: How To Get More Readers, Frank Viola (Part 1)
Today's episode is Part 1 of a two-part interview with best-selling author Frank Viola. Frank has long been one my favorite authors, and in this episode I get to “grill” him about questions writers always want to know about other writers… Why do you write? How do you write? Are you a “word count guy” or are you a “time at keyboard” guy? How do you get published? And so much more… Resources Mentioned In This Episode Frank Viola's website. The “Christ Is All” podcast. The definitive guide to Frank Viola's books. Frank Viola's list of the Best 100 Christian Books. The Buzz Seminar Course. (I get paid a commission if you buy this – just sayin'.) Can I Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jun 17, 2015 • 36min
#170: How to Always Win
It often feels as though we're faced with the choice to either win or lose. What if you could always win? Regardless of the outcome, whether you are winning or losing is mostly a matter of your own choice. In this show, I'll give you “The 828 Tool” for always winning. Other reasons to listen: How to have more peace. How to use your computer power supply to become more productive. Spiritual Foundations Don't Let Your Heart Be Troubled Peace I leave with you, My peace I give to you… Let not your heart be troubled, neither let it be afraid. John 14:27 Tip Of the Week How to use your computer power supply to become more productive. Feature Presentation: How to Always Win The challenge: more and more we feel as if we're losing. Higher standards Instant comparison More scores to keep More information Always on Never enough Impossible false standards It isn't about living the perfect life – it's about understanding the perfection of life. And we know that for those who love God all things work together for good, for those who are called according to his purpose. – Romans 8:28 If that's too “churchy” for you, this wisdom is recognized by great thinkers in different ways. “Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” – Napoleon Hill “One who gains strength by overcoming obstacles possesses the only strength which can overcome adversity.” – Albert Schweitzer “If you are pained by external things, it is not they that disturb you, but your own judgement of them. And it is in your power to wipe out that judgment now.” – Marcus Aurelius So how can you see the good in adversity? How can you transform the obstacle from being in the way to being the way? Use The 828 Tool. Click here to download the tool now, for free. Use The 828 Tool and share your results. Can I Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jun 10, 2015 • 41min
#169: 7 Indispensable Apps for Writers
Writers love apps. We can waste countless hours testing and researching them. Before apps, it was pens, paper, and especially notebooks. The truth is, the tools we use are not nearly as important as the act of writing. The only indispensable pen, notebook, or app is the one that you will use to do actual writing. In this show, I'll share my personal 7 indispensable writing apps. Other reasons to listen: How to know God's not angry with you. An app that changes your negative thinking into positive thinking. Spiritual Foundations God's Not Angry With You One of my ancestors, Jonathan Edwards, is famous for a sermon called “Sinners in the Hands of an Angry God.” This is a mischaracterization of God that pervades the church. God is the same yesterday, today, and tomorrow. If you don't understand the Bible through the lens of covenant and context, you can't understand it at all. God's unchanging attitude toward you is love and mercy. Remember you are a saint in the arms of a happy God! Tip Of the Week WinStreak is an app that is the brainchild of Dan Sullivan of Strategic Coach. According to Dan & the app's website: We live in a world where there’s a lot of negative information. WinStreak is a simple tool for making sure that, at the end of every day, you feel positive about your accomplishments and excited for the next day. At the end of each day, regardless of what happened, record what your biggest “wins” were. Then, plan what your biggest wins will be for tomorrow. This will keep you focused on your goals while recognizing and celebrating your achievements—or wins—along the way. It’s that easy. Even if you experience setbacks, disappointments, or obstacles during the day, you know you’ll always have wins from today and have a plan to accomplish more wins tomorrow. Tracking your progress in terms of wins will undoubtedly maximize your productivity and kick-start your motivation. The way you interpret your days is entirely up to you. Would you rather see your days as wins or as losses? It’s a phenomenal breakthrough to realize that you’re in control of the story of your life. The premise it’s based on is simple: Life is a game, and we can set it up every day so we’re always winning. Our experience is that making this kind of thinking a habit actually leads to people being more effective, fun to be around, and enjoyable to work with. The app is free, and you can get the full impact in less than five minutes per day. Grab the app and get on a Winstreak! Feature Presentation: 7 Indispensable Apps For Writers Scrivener. Scrivener is a powerful content-generation tool for writers that allows you to concentrate on composing and structuring long and difficult documents. TextExpander. Type more with less effort! TextExpander saves your fingers and your keyboard, expanding custom keyboard shortcuts into frequently-used text and pictures. Drafts. Drafts is a different kind of note taking app. In Drafts, text comes first – open the app and get a new, blank draft. Get your text down quickly, then act on it with powerful actions. Evernote. For everything you do, Evernote is the workspace to get it done. Byword. Simple and efficient text editing for Mac, iPhone and iPad. Microsoft Word. Bloated, buggy, and necessary. Pages. Pages for Mac is a powerful word processor that gives you everything you need to create documents that look beautiful. What writing apps do you find indispensable? Can I Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Jun 3, 2015 • 48min
#168: A Day In The Life Of Ray
“So, what do you do every day? What's typical day like in your life?” I am asked this question, or something similar, often enough that I thought it might be worth answering in a podcast episode. This show is entitled, “A Day in the Life of Ray”. Other reasons to listen: How to see more good days than bad, from now on. A service that allows you to easily build beautiful process documentation for your business and your team. An encore presentation of the Masterclass, “How To Write A Sales Page That Rakes In $10 Million”. How to get promoted on this show to my audience. Spiritual Foundations No More Bad Days Recently I've seen two friends go through a battle with cancer, and I saw first hand how we are in control of our response to what happens to us. Regardless of your circumstances, whether you have a good day or a bad day is really up to you Shakespeare wrote in Hamlet that, “there is nothing either good or bad, but thinking makes it so.” Proverbs 23:7 says, “For as he thinks within himself, so he is.” (NASB) There are 3 keys to stepping into a life with no more bad days. Key #1: Set Up a Rule You Can Always Meet In Order to Have a Good Day. Tony Robbins tells the story of two different gentlemen who attended one of his exclusive seminars in Fiji. One gentleman was a billionaire, a high achiever. The other was successful in many ways, but not someone with extraordinary income. Tony noticed that the billionaire seemed to be miserable, while the more average gentleman seemed to be extraordinarily happy. So Tony asked each man what was required in order for him to have a good day. The billionaire gave a long list of requirements that had to be met, including the amount of time he exercised, his target heart rate, his perfect diet, achieving certain financial milestones in his business, certain processes that had to happen correctly without fail, and a long list of things that must happen in order for him to have a good day. When Tony asked the gentleman who was a more moderate financial success about his rule for having a good day, the man replied with a big smile: “It's simple. Every day above ground is a good day.” You get to set up the rule for what makes a good day. Why not make it one you can meet? Key #2: Change the Way You Interpret What Happens to You. The lens we used to look at the world tends to control what we see. There is the story that is told about to traveling salesmen, each of whom had a conversation with the same farmer at the corner of his field near the road. The first asked him, “Hey! What kind of people live around here?” The farmer replied, “Well, what kind of people did you find in the last place you visited?” The salesman grimaced and said, “A bunch of dishonest, ornery, inhospitable scoundrels.” The farmer nodded, and said, “I expect you'll find the same sort of people around here.” The next day, a different traveling salesman encountered that same farmer at the corner of his field. This new salesman had a big smile on his face and said, “Hello! What a beautiful day, and what a beautiful farm you have! I wonder if I might ask you, what sort of people will I find around here?” Farmer grinned, and asked, “what sort of people did you find in the last place you visited?” “A lot of generous, happy, open hearted and welcoming people. That place was a real joy to visit!” The farmer smiled, and said, “I expect you'll find the same sort of people around here.” What we expect informs our interpretation of what we experience. The environment inside our heads controls the environment outside our heads. What we think about tends to be what we experience. Key #3: Have Biblical Hope. The word “hope” means something different in the Bible than what we typically mean by the word hope in our culture. In modern culture, “hope” is a wishy-washy, half in, half out milquetoast way of thinking. If we say we “hope” something will happen in a certain way, what we are really saying is, in effect, “I wish it would happen this way, but I know it probably won't.” On the other hand, typical hope can be defined as “the positive expectation of good things.” That's why our life of faith is referred to as “hope that does not disappoint”. And there are plenty of reasons to believe this hope of the Bible is for real. In the book of Romans, we are told that God makes “all things work for the good of those who love Him.” Jesus exhorted us not to worry about things we need in everyday life, but to trust that our Father in heaven is a good father, and he knows how to take care of his children, and that he will always give us what is best for us. Sometimes we may not be able to see how that is true, because we don't have his perspective. Just as a child might be upset when a parent roughly grabs them by the arms, yanks them off the ground, and throws them to the ground. The child may believe this was mean and cruel behavior, not realizing that their father just yanked them out of the way of an oncoming car, and saved their life. What's more, according to the Bible we know that the things that we speak and think have spiritual power to change what actually happens to us. I would encourage you to think about things that are good and positive. You may not be able to control your feelings, but you can certainly take control of your thoughts. The Apostle Paul put it this way: “Whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.” Philippians 4:8 (ESV) I don't have “zero bad days” just yet… But I have many more good days than bad ones, and that ratio is always improving. I believe it is because I use the 3 keys to unlock the door to more good days: Set up an easy-to-meet rule for what makes a good day. Change the way you interpret what happens to you. Have biblical hope. A “positive expectation of good things.” Tip Of the Week SweetProcess is a service that allows you to easily build beautiful process documentation for your business and your team. 7 reasons I am back with them after a brief hiatus. Frees up my time, I can stop spending time on repetitive tasks. Get them documented and out of my head, so someone else can do them. Now I'm free to focus on growing my business. I can endure employee turnover without the setbacks. When an employee leaves, training their replacement is a breeze since all of their tasks have been documented and refined over time. Easy for team refinement. The system makes it easy for my team to make processes more efficient over time as we hone each step in any given process. Reduces errors and re-do’s. Procedures are easy to follow, illustrated with screenshots, videos and checkboxes to ensure no steps are missed. Adds value to my business. A business built on a foundation of well-documented Standard Operating Procedures (SOP) has a higher value, which grows over time. Forces me to evaluate processes. As I think through the steps, I am forced to ask, “Is this the best way to do this?” I have discovered and eliminated many inefficiencies as a result. Better than Word, Google Docs, or other apps. SweetProcess is more elegant, custom-built for the task, easy to use and keep up to date, and “siloed” from other systems. And it's just more fun to use! Feature Presentation: A Day in the Life of Ray Rise at 4 AM Make bed Pray Meditate Brush teeth, shave Take care of dogs Drink 12 ounces of water Take communion Worship Make declarations Protein shake Bulletproof coffee Bible Classical music Read spiritual book Read nonfiction book Take morning meds at 6AM Journal Listen to a grace centered message Lumosity Check mint Create content starting at 7AM – Noon Lunch NOON – 1PM Do admin work Exercise for 60 minutes 3PM Spend time with family 4:30 PM In bed by 9pm What's a day in your life like? What are some parts of your daily routine your consider non-negotiable? Announcements Some useful announcements… Great feedback on the format. We're definitely going to keep things tight, but we are moving to a 48 minute length, and here's why: we are making the show available for distribution on radio. It's free to you a a radio station, and we leave you space for your commercial breaks. If you want to run the show on your station, simply reach out to us at support@rayedwards.com An encore presentation of the Masterclass, “How To Write A Sales Page That Rakes In $10 Million”. Next Monday at 4pm Pacific. Click here to register. How to get promoted on this show to my audience. We're having a testimonial contest: video, results based, with examples you can show. Make a video, and tell the following story: Make a video, and tell the following story: What problem you faced before you “met” me… What would have happened if you hadn't solved that problem… What you did that you learned from me… And the specific results that happened… Then post the video to YouTube, and send us a link to the video along with your conact information. Send it to support@rayedwards.com. Can I Ask A Big Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

May 27, 2015 • 29min
#167: The Current State of Social Media Marketing
Social media marketing is here, it's here to stay, and it's bigger than ever. But who can keep up with the trends, the new networks, and the shifting sands of strategy and tactics? How do you know what to spend your time on, and what's a waste? Who could possibly sort through this mass of possible opportunities or pitfalls? You- that's who! All you really need is the 2015 Social Media Marketing Industry Report. In today's episode, I'll tell you where to get it, why it's important, what to look for, and how you can use this valuable piece of marketing intelligence to catapult your social media marketing forward in the remaining half of the year! Other reasons to keep listening include: How to write a $10 Million sales page… Why you can have hope no matter how big your challenges… And your last chance to get a free training video on how to start, run, and grow a business that changes the world. Spiritual Foundations You Lose Nothing Because God Restores Everything No matter what situation you find yourself in, you can be assured that God sees you, cares for you, and will provide for you… and beyond that, he will restore what the enemy has stolen, and set you up better than you were before! In the Old Testament, God protected Hagar and her son Ishmael when she was cast out from Abraham's house. Hagar called Him “the God who sees me”. While Job was severely tested, God did restore everything he lost and more. When Joseph was sold into slavery by his brothers, unknown to them he rose to rule over all of Egypt. He was not bitter, but said, “What you intended for evil, God intended for good, so that I could save your lives and many others.” And in Romans 8:28 the Apostle Paul tells us “And we know that for those who love God all things work together for good…” So remember, no matter what may come your way, God is for you and not against you, he will restore you to better than you were before. His grace is bigger than any setback, problem, or circumstance, even the ones that seem impossible. He sees you. He restores and heals. What the enemy intends for your evil, God will repurpose for your good. And He makes ALL THINGS work together for your good! Tip Of the Week Would you like to know how to write a $10 Million sales page? I'm going to show you just that next Tuesday, June 2, 2015 in a special free Masterclass. This is a live training, so I'm sorry – if you're listening to this after June 2, 2015, this opportunity has already passed you by. That's why it's a good idea to listen to the podcast every week, and subscribe to my email newsletter! We only have 1,000 seats available for this Masterclass, so register now at https://rayedwards.com/masterclass. Feature Presentation: The State of Social Media Marketing The 2015 Social Media Marketing Industry Report is out. The purpose of the report is to show how marketers are using social media to grow their businesses. The report is authored by Michael Stelzner, the founder of Social Media Examiner. It's their 7th annual report, 52 pages, and over 80 charts. It's all easy to understand and digest, and Mike takes the time to point out the “not-so-obvious” findings. Over 3,700 marketers responded to the survey that produced this report, and I don't know of any other source from which you can get this kind of data. Why This Report Is Of Value To You I highly recommend you get the report for yourself and start digesting it. Most of your peers will probably ignore it… and of those who download it, most will not read it… and of those who do read it, only a small, single-digit percentage of them will actually take the time to understand it and reason through the implications. Place yourself in that small minority, and you give yourself an enormous success advantage you can start capitalizing on immediately. I'll give you a top line taste of what can be gained from this report in moment, but let me echo some advice form the report itself. This information is for you regardless of your experience level with social media marketing. If you're experienced with social media, compare yourself against other marketers, see which platforms they're looking at next and determine whether you're achieving the same benefits as your more experienced peers. If you're a beginner (or really any level), take a look at the time commitment, benefits and platforms that your peers are using. • The time commitment: The report examines the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. • The benefits of social media marketing: This section of the study reveals all of the major advantages marketers are achieving with their social media efforts. It also looks at how weekly time invested and years of experience affect the results. • Most-used social media platforms: Discover which platforms marketers are using and how their usage will change this year. The report also examines which platforms experienced marketers are using. Other interesting, and more advanced topics in the report include… • Social media networks people want to learn more about: In this section, you'll discover the social platforms that marketers are most interested in learning about. • The report also examines the role of content in social media marketing, paid social media and how marketers respond when new networks emerge. • Plus questions such as how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. • Perhaps most interesting of all, the report also highlights significant changes since last year's study. I Know What You REALLY Want… Here Are The Top Nuggets From The Report Okay, I know how it is. You're busy and you want me to read the report FOR you and give you a summary. And that's what I'm going to do. But it would be a huge mistake for you to leave it there. You see, there is a very deep and valuable advantage and opportunity for you in the report, but to make it work you're going to have to get the report and mine this particular pot of gold for yourself. I'll explain all that shortly, but for now, let me satisfy your curiosity with some of the primary findings… • Twitter, YouTube and LinkedIn hold the top spots for future plans: A significant 66% of marketers plan on increasing their use of these social networks. • Marketers want to learn most about Facebook: While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. • Video becoming important: A significant 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. • Podcasting on growth trajectory: Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn more about podcasting. • Facebook and LinkedIn are the two most important social networks for marketers. When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%. • Most marketers aren't sure their Facebook marketing is effective: Only 45% of marketers think that their Facebook efforts are effective. • Tactics and engagement are top areas marketers want to master: At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. The Hidden Opportunity I Spoke Of Earlier Perhaps the most opportunity-rich information in the report are the top 5 social media questions marketers want answered. The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, audience and tools—in that order. But do not stop here. If you are a social media marketing provider or agency, if you are a consultant or coach, or i you train people in social media marketing, this is the vein of pure gold you're looking for. Here, in this section of the report, you will find the topics for your next consulting sessions, online courses, blog posts, and podcasts! My advice: go beyond the obvious top line conclusions, spend some time reading an digesting, and think. Think about the following: How can you take advantage of the trends for promoting your own business? How can you model the best behavior for you clients and students? What connections can you draw that take data from different areas of this report and tie them together into new strategic and tactical approaches to marketing incorporating social media. And then dig deeper: how can marry your specific knowledge of your target market with the trends and current needs of marketers revealed in this report, and use that mixture to create new rocket fuel for marketing programs? Thinking of this nature will give you an advantage your competitors will not even understand, let alone duplicate. For those of you intrepid enough to actually heed my advice, you'll find more than 80 charts that visually convey some fascinating findings. For example, the report looks at which social networks are used by those who invest the most time in social media marketing, the benefits achieved by those who've been at this for years and how marketers respond to new social networks. There's much more to be mined from this report. I've only scratched the surface. What most will fail to realize is what a generous gift Mike Stelzner gives us with this report. In fact, I am honestly going to try and convince him to charge for this. An independent study, commissioned to retrieve the same level of response, exactness of data, and rigorous construction of the questions to yield unbiased, statistically reliable results would surely be a minimum six-figure investment. You get all this for free. At least until I can talk Mike out of the crazy tree, and get him start charging something for this treasure chest… which is filled with treasure maps to other treasure chests! Someday. But in the words of Aragorn, son of Arathorn, not this day. For now, it's still free, so go download your report now at: http://www.socialmediaexaminer.com/report2015/ What is the most interesting and useful insight you got from the new report? May I Ask A Favor? Subscribe to the show in iTunes and give us a rating and review. Go ahead and subscribe now, and give us your star rating and review on iTunes. We will definitely mention you on this show. We are also BACK on Stitcher.com, so if you prefer Stitcher, please subscribe there. If you don't already get the email newsletter, sign up for that and get the new free video: “3 Keys to Change the World and Make Your Business Grow.” I'll be taking this video down soon, so if you want to get access to it, do it now! Connect with me on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.